📌 Core Information
🔹 Job Title: Senior Marketing Manager, Digital Advertising, Amazon Digital Advertising (ADA)
🔹 Company: Amazon
🔹 Location: Seattle, WA, USA
🔹 Job Type: On-site
🔹 Category: Marketing
🔹 Date Posted: May 21, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Developing and executing complex marketing initiatives focused on aggregated and analyzed inputs to define measurement requirements and recommend strategy.
- Working closely with internal businesses to understand their marketing goals and identify solutions within the Amazon DSP and 1P supply.
- Integrating and scaling internal marketing on 1P supply into larger paid marketing strategies of Amazon brands on 3P supply.
- Managing ad programs towards expected performance and frequently auditing operational processes to reduce operational costs.
- Contributing to the development of Amazon Advertising solutions by identifying feature gaps and providing requirements and business cases to internal Ad Tech teams.
- Evangelizing new program initiatives leveraging the evolving technical landscape.
- Partnering with technology teams to create and deliver against roadmaps.
- Developing and managing campaigns across various inventory sources and ad formats, with perspective on how these opportunities can impact paid advertising operations of Amazon.
ASSUMPTION: This role requires a high level of ambiguity and solid judgment to define and shape the Direct Access program, influencing processes and tools in close collaboration with science, product, and engineering teams.
📋 Key Responsibilities
✅ Develop and execute complex marketing initiatives with clear objectives, priorities, measurement, and deliverables, anticipating risks and removing blockers.
✅ Work closely with internal businesses to understand their marketing goals and identify solutions within the Amazon DSP and 1P supply.
✅ Integrate and scale internal marketing on 1P supply into larger paid marketing strategies of Amazon brands on 3P supply, incorporating 1P media planning and performance into brand executions.
✅ Identify performance metrics relevant to each partner and manage ad programs towards expected performance.
✅ Frequently audit operational processes to identify ways to reduce operational cost of programs.
✅ Contribute to the development of Amazon Advertising solutions by identifying feature gaps and providing requirements and corresponding business cases to internal Ad Tech teams.
✅ Develop and evangelize new program initiatives leveraging the evolving technical landscape.
✅ Partner with technology teams to create and deliver against roadmaps.
✅ Develop and manage campaigns across various inventory sources and ad formats, with perspective on how these opportunities can impact the paid advertising operations of Amazon.
ASSUMPTION: This role may require participation in the recruiting and hiring process, developing others, and/or mentoring within the ADA organization and partner teams.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field.
Experience: 5-10 years of experience in digital advertising, with a focus on marketing strategy and campaign management.
Required Skills:
- Proven expertise in digital advertising, with a focus on marketing strategy and campaign management.
- Strong analytical skills and data-driven mindset.
- Excellent communication and presentation skills, with the ability to present complex information effectively to senior leaders.
- Ability to negotiate resources and influence ADA and partner team roadmaps and goals.
- Experience working with cross-functional teams and collaborating with technology teams.
- Fluency in English.
Preferred Skills:
- Experience with Amazon Advertising Platform (AAP) or similar ad tech platforms.
- Familiarity with Amazon's 1P and 3P supply and inventory selection processes.
- Experience working with internal marketing teams and understanding their goals and challenges.
ASSUMPTION: Proficiency in Microsoft Office Suite (Excel, PowerPoint) and other relevant marketing tools is expected.
💰 Compensation & Benefits
Salary Range: $120,000 - $180,000 per year (based on industry standards for a Senior Marketing Manager role in Seattle, WA)
Benefits:
- Comprehensive health, dental, and vision insurance.
- 401(k) matching program.
- Generous paid time off and holiday schedule.
- Employee discounts on Amazon products and services.
- Opportunities for professional development and career growth.
Working Hours: Full-time, typically Monday through Friday, 8:00 AM to 5:00 PM, with flexibility for occasional remote work or adjusted hours as needed.
ASSUMPTION: Salary range is an estimate based on industry standards and may vary depending on the candidate's experience and qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: Amazon operates in the e-commerce and technology sectors, with a focus on retail, operations, and internet services.
Company Size: Amazon is a large corporation with over 10,000 employees, offering a structured and well-established work environment with ample resources and opportunities for professional growth.
Founded: Amazon was founded in 1994 by Jeff Bezos and is headquartered in Seattle, WA, USA.
Company Description:
- Amazon is guided by four principles: customer obsession, passion for invention, commitment to operational excellence, and long-term thinking.
- The company is driven by the excitement of building technologies, inventing products, and providing services that change lives.
- Amazon's mission is to be Earth's most customer-centric company, with a focus on delighting customers through continuous innovation and improvement.
Company Specialties:
- E-commerce and online retail.
- Technology and software development, including Amazon Web Services (AWS) and Alexa.
- Logistics and supply chain management.
- Digital content and streaming services, such as Amazon Prime Video and Amazon Music.
Company Website: https://www.amazon.com/
ASSUMPTION: Amazon's large size and diverse range of products and services offer employees numerous opportunities for career growth and development.
📊 Role Analysis
Career Level: This role is at the senior management level, requiring significant experience and expertise in digital advertising and marketing strategy.
Reporting Structure: The Senior Marketing Manager reports directly to the Director of Marketing or a similar role within the Amazon Digital Advertising (ADA) team.
Work Arrangement: This is an on-site role, with the expectation that the employee will work from Amazon's Seattle, WA headquarters. However, some flexibility for remote work or adjusted hours may be available.
Growth Opportunities:
- Potential for career advancement within the Amazon Digital Advertising (ADA) team or other marketing roles within Amazon.
- Opportunities to work on high-impact projects and initiatives that drive business growth and innovation.
- Chance to develop and mentor junior team members, contributing to the growth and success of the ADA organization and partner teams.
ASSUMPTION: This role offers significant opportunities for professional growth and development within a dynamic and fast-paced work environment.
🌍 Location & Work Environment
Office Type: Amazon's Seattle, WA headquarters is a large, modern office space with a collaborative and innovative work environment.
Office Location(s): 2127 7th Ave, Seattle, WA 98109, USA
Geographic Context:
- Seattle, WA is a vibrant and diverse city with a strong tech industry and a high cost of living.
- The city offers numerous cultural attractions, outdoor activities, and a thriving food scene.
- Amazon's headquarters is located in the South Lake Union neighborhood, with easy access to public transportation and nearby amenities.
Work Schedule: Full-time, typically Monday through Friday, 8:00 AM to 5:00 PM, with flexibility for occasional remote work or adjusted hours as needed.
ASSUMPTION: The on-site work arrangement allows for better collaboration and communication with internal teams and stakeholders, fostering a more cohesive and productive work environment.
💼 Interview & Application Insights
Typical Process:
- Online application and resume screening.
- Phone or video screening with a member of the HR team.
- On-site or virtual interview with the hiring manager and/or other team members.
- Final round interview with senior leadership or other stakeholders.
- Background check and offer extension.
Key Assessment Areas:
- Marketing expertise and strategic thinking.
- Data analysis and problem-solving skills.
- Communication and presentation skills.
- Collaboration and teamwork abilities.
- Cultural fit and alignment with Amazon's leadership principles.
Application Tips:
- Tailor your resume and cover letter to highlight your relevant marketing experience and skills.
- Demonstrate your understanding of Amazon's business and the role's requirements in your application materials.
- Prepare for behavioral and situational interview questions that focus on your marketing expertise and problem-solving skills.
- Research Amazon's company culture and leadership principles to showcase your cultural fit and alignment with the organization's values.
ATS Keywords: Digital Advertising, Marketing Strategy, Campaign Management, Performance Metrics, Media Planning, Ad Product Utilization, Creative Messaging, Inventory Selection, Collaboration, Reporting, Problem Solving, Negotiation, Mentoring, Technical Solutions, Risk Management, Amazon DSP, Amazon Advertising, Amazon Digital Advertising (ADA)
ASSUMPTION: The interview process for this role may include assessments of your marketing expertise, data analysis skills, and cultural fit with Amazon's values and leadership principles.
🛠️ Tools & Technologies
- Amazon Advertising Platform (AAP) or similar ad tech platforms.
- Microsoft Office Suite (Excel, PowerPoint, Word).
- Data visualization and analysis tools (e.g., Tableau, Power BI).
- Project management tools (e.g., Asana, JIRA).
- Collaboration and communication tools (e.g., Slack, Microsoft Teams).
ASSUMPTION: Familiarity with Amazon's proprietary tools and platforms, such as Amazon Advertising Platform (AAP), may be beneficial for this role.
👔 Cultural Fit Considerations
Company Values:
- Customer obsession.
- Passion for invention.
- Commitment to operational excellence.
- Long-term thinking.
Work Style:
- Fast-paced and dynamic work environment.
- Collaborative and cross-functional teamwork.
- Data-driven decision-making and continuous improvement.
- Focus on innovation and customer-centricity.
Self-Assessment Questions:
- How do you demonstrate customer obsession in your marketing strategies and campaigns?
- Can you provide an example of a time when you identified a feature gap and successfully advocated for its implementation?
- How do you balance short-term performance goals with long-term strategic thinking in your marketing initiatives?
ASSUMPTION: Strong alignment with Amazon's company values and work style is essential for success in this role.
⚠️ Potential Challenges
- High level of ambiguity and solid judgment required to define and shape the Direct Access program.
- Need to influence processes and tools in close collaboration with science, product, and engineering teams.
- Constantly evolving marketing landscape, requiring adaptability and flexibility.
- High expectations for performance and results-driven mindset.
- Potential for work-life balance challenges due to the fast-paced and dynamic work environment.
ASSUMPTION: Applicants should be prepared to navigate a challenging and fast-paced work environment, with a strong focus on performance and results.
📈 Similar Roles Comparison
- This role is unique in its focus on the Amazon DSP and 1P supply, requiring specialized knowledge of Amazon's advertising ecosystem.
- Compared to other marketing roles, this position places a greater emphasis on data analysis, problem-solving, and collaboration with technology teams.
- Career path for this role may lead to senior leadership positions within Amazon's advertising organization or other marketing functions within the company.
ASSUMPTION: This role offers a unique opportunity to work on high-impact projects and initiatives within Amazon's advertising organization, with potential for significant career growth and development.
📝 Sample Projects
- Developing and executing a marketing campaign to promote Amazon's 1P supply to internal marketing teams, driving increased adoption and utilization of the platform.
- Identifying and addressing feature gaps in the Amazon DSP to improve performance and user experience for advertising partners.
- Collaborating with technology teams to create and deliver against roadmaps for new program initiatives, such as the Direct Access program.
ASSUMPTION: These sample projects demonstrate the role's focus on marketing strategy, data analysis, and collaboration with technology teams to drive business growth and innovation.
❓ Key Questions to Ask During Interview
- Can you describe the current state of the Direct Access program and the key challenges facing the team?
- How does this role collaborate with other teams within the Amazon Digital Advertising (ADA) organization and partner teams?
- What are the most important priorities for the first 90 days in this role?
- How does Amazon support the professional development and growth of its marketing team members?
- What is the work-life balance like for this role, and how does Amazon support employees in maintaining a healthy work-life balance?
ASSUMPTION: These interview questions help applicants better understand the role's requirements, work environment, and opportunities for professional growth and development.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through the Amazon Jobs website.
- Tailor your resume and cover letter to highlight your relevant marketing experience and skills, demonstrating your understanding of the role's requirements and Amazon's business.
- Prepare for behavioral and situational interview questions that focus on your marketing expertise and problem-solving skills, as well as your cultural fit with Amazon's values and leadership principles.
- If selected for an interview, be prepared to discuss your relevant marketing experience and how you can contribute to the success of the Amazon Digital Advertising (ADA) team and the Direct Access program.
- Follow up with the hiring manager or HR representative within one week of your interview to express your continued interest in the position and reiterate your qualifications and fit for the role.
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
