📌 Core Information
🔹 Job Title: Sr. Marketing Manager
🔹 Company: Visa
🔹 Location: Austin, Texas, United States
🔹 Job Type: Full-time
🔹 Category: Marketing
🔹 Date Posted: April 16, 2025
🔹 Experience Level: 8+ years (or 5+ years with advanced degree)
🔹 Remote Status: Hybrid (5-10% travel required)
🚀 Job Overview
Key aspects of this role include:
- Developing and executing content strategies for digital and social media platforms
- Creating engaging, SEO-optimized content for various channels
- Managing customer advocacy programs and success stories
- Coordinating both in-person and virtual events
- Collaborating with cross-functional teams to ensure brand consistency
ASSUMPTION: This role requires a versatile marketing professional with a strong background in content creation, digital marketing, and event coordination. The ideal candidate will have a proven track record in driving revenue growth through engaging content and customer advocacy.
📋 Key Responsibilities
✅ Develop and execute a content strategy for digital and social media platforms that aligns with business goals and drives revenue growth
✅ Create engaging, digital, SEO-optimized content that resonates with target audiences and promotes brand engagement
✅ Support content creation and management with 3rd party publishers tied to quarterly growth campaigns
✅ Lead creation of webinars and break down content into other digital usable formats
✅ Draft regular newsletters to target audiences and other email content to promote cross-sell/upsell opportunities
✅ Manage customer advocacy programs, including the collection and promotion of customer success stories tied to business goals
✅ Coordinate and manage both in-person and virtual events, such as webinars
✅ Collaborate with cross-functional teams to ensure brand consistency and meet content objectives
✅ Support product collateral updates and messaging for new and improved features and functionalities
✅ Monitor, analyze, and report on performance to inform future strategies and provide points of view into best practice and ways to improve
ASSUMPTION: This role requires a strong understanding of digital marketing trends, SEO best practices, and the ability to create engaging content that resonates with target audiences.
🎯 Required Qualifications
Education: Bachelor's degree or equivalent experience
Experience: 8+ years of relevant work experience with a Bachelor's degree, or 5+ years with an advanced degree
Required Skills:
- Proven experience in generalist marketing roles and content creation for digital and social media platforms
- Highly creative and passionate about creating storylines and supporting assets that are visually interesting, authentic, and professional production grade with a balance of data and analytics to drive decisioning
- Experience managing customer advocacy and promoting customer success stories
- Proven track record in coordinating and managing both in-person and virtual events
- Exceptional writing and editing skills, with an ability to create engaging and informative content
- Strong understanding of SEO and how to create content that ranks well in search engine results
- Ability and desire to pitch in with other team members when needs arise
- Strong analytical skills, with the ability to interpret performance data and adjust strategies accordingly
- Collaborative team player with excellent communication skills and a proactive approach
Preferred Skills:
- 5+ years of work experience with a Bachelor's degree in marketing, business, or communications
- 5+ years working in content marketing, creative, or a specialty that requires those skills
- Experience in fintech or payments industry
- Proficiency in content management systems and SEO tools
- Proficiency in digital analytics (GA4, social platforms, event platforms)
- Experience with webinar platforms and virtual event coordination
- Ability to distill and tailor complex information for key audiences
ASSUMPTION: Candidates with a strong background in content creation, digital marketing, and event coordination, along with exceptional writing and analytical skills, will be well-suited for this role.
💰 Compensation & Benefits
Salary Range: $134,900 - $195,750 USD per year (including potential sales incentive payments)
Benefits:
- Medical
- Dental
- Vision
- 401(k)
- FSA/HSA
- Life Insurance
- Paid Time Off
- Wellness Program
Working Hours: Varies upon the needs of the department
ASSUMPTION: The salary range provided is an estimate based on the job title, experience level, and location. Actual compensation may vary based on individual qualifications and company discretion.
📌 Applicant Insights
🔍 Company Context
Industry: Visa is a global leader in digital payments, facilitating transactions between consumers, merchants, financial institutions, and government entities across more than 200 countries and territories.
Company Size: Visa has over 27,000 employees worldwide, providing ample opportunities for growth and collaboration.
Founded: Visa was founded in 1958 and has since grown into a publicly traded company with a strong global presence.
Company Description:
- Visa is a world leader in digital payments, facilitating transactions between consumers, merchants, financial institutions, and government entities across more than 200 countries and territories.
- The company's mission is to uplift everyone, everywhere by being the best way to pay and be paid.
- Visa offers a comprehensive benefits package, including medical, dental, vision, 401(k), FSA/HSA, life insurance, paid time off, and a wellness program.
Company Specialties:
- Global payments technology company
Company Website: https://corporate.visa.com/en/careers.html
ASSUMPTION: Visa is a well-established company with a strong global presence and a comprehensive benefits package. The company's mission and values make it an attractive employer for candidates seeking a purpose-driven organization.
📊 Role Analysis
Career Level: This role is a senior-level position, requiring a high level of expertise and experience in marketing, content creation, and event coordination.
Reporting Structure: The Sr. Marketing Manager will report to the Head of Marketing for Authorize.net, a Visa Solution.
Work Arrangement: This is a hybrid position, with an expectation of days in office confirmed by the hiring manager.
Growth Opportunities:
- Visa offers ample opportunities for growth and development within the organization.
- The company's global presence provides opportunities for international assignments and exposure to diverse markets.
- Visa's comprehensive benefits package supports employees' personal and professional growth.
ASSUMPTION: This role offers significant growth opportunities within a large, global organization. Candidates with a strong desire to learn and grow will find Visa an attractive employer.
🌍 Location & Work Environment
Office Type: Visa's Austin office is a modern, collaborative workspace designed to foster innovation and creativity.
Office Location(s): 12301 Research Blvd, Austin, TX 78759, US
Geographic Context:
- Austin is a vibrant, tech-friendly city with a strong job market and a high quality of life.
- The city offers a diverse range of cultural attractions, outdoor activities, and culinary experiences.
- Austin's central location in the United States makes it an ideal hub for domestic and international travel.
Work Schedule: The work schedule for this role is flexible, with a focus on delivering results and meeting deadlines.
ASSUMPTION: Austin offers a dynamic, culturally rich environment for professionals seeking a balance between work and personal life. The city's strong job market and high quality of life make it an attractive location for candidates.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screen with a hiring manager
- In-depth interview with the hiring manager and potential team members
- Final interview with the Head of Marketing for Authorize.net
Key Assessment Areas:
- Content creation and strategy
- Digital marketing expertise
- Event coordination and management
- Communication and collaboration skills
- Problem-solving and analytical skills
Application Tips:
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role.
- Demonstrate your understanding of Visa's mission and values in your application materials.
- Prepare examples of your content creation and event coordination work to showcase during the interview.
- Research Visa's competitors and industry trends to show your knowledge of the market landscape.
ATS Keywords: Content strategy, digital marketing, SEO, customer advocacy, event coordination, marketing strategy, brand engagement, revenue growth
ASSUMPTION: Visa's application process is designed to assess candidates' skills and cultural fit for the organization. Candidates who demonstrate a strong understanding of Visa's mission, values, and market landscape will be well-positioned for success in the interview process.
🛠️ Tools & Technologies
- Content management systems (e.g., WordPress, Drupal)
- SEO tools (e.g., SEMrush, Ahrefs, Moz)
- Digital analytics tools (e.g., Google Analytics, social media analytics platforms)
- Event management platforms (e.g., Eventbrite, Cvent)
- Webinar platforms (e.g., Zoom, GoToWebinar)
ASSUMPTION: Candidates with experience using relevant content management systems, SEO tools, digital analytics tools, event management platforms, and webinar platforms will be well-suited for this role.
👔 Cultural Fit Considerations
Company Values:
- Customer-centric
- Inclusive
- Innovative
- Collaborative
- Accountable
Work Style:
- Creative and strategic thinking
- Proactive and collaborative approach
- Strong analytical skills and data-driven decision-making
- Ability to work independently and in a team environment
- Adaptability and flexibility in a dynamic, fast-paced organization
Self-Assessment Questions:
- How do you align with Visa's customer-centric approach to marketing and content creation?
- Describe a time when you successfully managed a customer advocacy program and promoted customer success stories to drive business goals.
- How do you approach balancing data-driven decision-making with creative, strategic thinking in your marketing strategies?
ASSUMPTION: Visa values candidates who demonstrate a strong cultural fit with the organization's values and work style. Candidates who can articulate their alignment with Visa's values and provide concrete examples of their skills and experiences will be well-positioned for success in the interview process.
⚠️ Potential Challenges
- Managing multiple projects and deadlines in a fast-paced, dynamic environment
- Balancing creative, strategic thinking with data-driven decision-making
- Collaborating effectively with cross-functional teams in a large, global organization
- Adapting to changes in the digital marketing landscape and staying up-to-date with industry trends
ASSUMPTION: Candidates who can demonstrate their ability to manage multiple projects, balance data-driven decision-making with creative thinking, collaborate effectively, and adapt to change will be well-suited for this role.
📈 Similar Roles Comparison
- This role differs from related marketing positions in its focus on content strategy, customer advocacy, and event coordination, requiring a versatile skill set and a strong background in digital marketing.
- Visa's global presence and comprehensive benefits package make it an attractive employer for candidates seeking a purpose-driven organization with ample opportunities for growth and development.
- Career paths within Visa may include opportunities to specialize in specific marketing disciplines or advance to leadership roles within the organization.
ASSUMPTION: Candidates who understand the unique aspects of this role and Visa's organization structure will be well-positioned to make informed decisions about their career growth and development.
📝 Sample Projects
- Developing and executing a content strategy for a quarterly growth campaign, resulting in a 20% increase in website traffic and a 15% increase in customer engagement
- Managing a customer advocacy program, collecting and promoting customer success stories, and driving a 30% increase in customer satisfaction scores
- Coordinating a virtual event with over 500 attendees, featuring industry experts and driving a 25% increase in brand awareness
ASSUMPTION: Candidates who can provide concrete examples of their experience and achievements in content strategy, customer advocacy, and event coordination will be well-suited for this role.
❓ Key Questions to Ask During Interview
- How does this role fit into the overall marketing strategy for Authorize.net and Visa?
- What are the key priorities for this role in the first 30, 60, and 90 days?
- How does Visa support the professional development and growth of its marketing team members?
- What are the most significant challenges facing the marketing team, and how can this role contribute to addressing them?
- How does Visa foster a culture of innovation and collaboration within its marketing teams?
ASSUMPTION: Candidates who ask thoughtful, informed questions about the role, team, and organization will demonstrate their interest and engagement in the interview process.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role, demonstrating your understanding of Visa's mission and values.
- Prepare examples of your content creation and event coordination work to showcase during the interview.
- Research Visa's competitors and industry trends to show your knowledge of the market landscape.
- Follow up with the hiring manager one week after submitting your application to express your interest and reiterate your qualifications for the role.
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
