📌 Core Information
🔹 Job Title: Senior Marketing Manager, Fashion Social Media
🔹 Company: Amazon
🔹 Location: New York, NY
🔹 Job Type: On-site
🔹 Category: Marketing
🔹 Date Posted: April 17, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Defining and managing strategic brand direction across social media programs
- Working closely with internal and external teams to support key initiatives and events
- Developing and managing integrated campaigns from end to end
- Driving performance across KPIs, including follower growth, impressions, traffic, engagement rate, and revenue
ASSUMPTION: This role requires a high level of self-motivation, adaptability, and strong communication skills to thrive in a fast-paced, ambiguous environment.
📋 Key Responsibilities
✅ Develop campaign architecture and strategy across key social platforms, with a focus on TikTok, YouTube, Pinterest, and Instagram
✅ Own social marketing content calendar creation and management, collaborating with internal teams
✅ Lead market research and insights, partnering with internal teams to determine annual, seasonal, and quarterly brand messaging and priorities
✅ Synthesize findings and translate them into actionable marketing strategies
✅ Work with the creative team to brief on seasonal and quarterly priorities rooted in consumer research, social trends, and insights
✅ Develop and manage consumer moments and mindset matrix to determine cultural priorities that align with core consumers' life stages
✅ Stay up-to-date on consumer research and market trends to understand brand positioning, focusing on brand perception, product selection, value proposition, price points, delivery speed, etc.
✅ Monitor and report on brand health metrics, determining which KPIs to keep a pulse on
✅ Conduct competitor analyses and brand lift studies to identify growth opportunities in the space, creating competitive reviews and situational analyses
✅ Manage end-to-end program management experience
ASSUMPTION: This role involves a high degree of collaboration and requires strong project management skills to balance multiple priorities and workstreams.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field
Experience: 5-10 years of experience in marketing, with a focus on social media and brand management
Required Skills:
- Proven track record in managing integrated campaigns from end to end
- Strong analytical and creative skills
- Excellent problem-solving abilities
- Excellent communication and collaboration skills
- Proficient in social media platforms and tools
- Familiarity with consumer research and market trends
Preferred Skills:
- Experience working with cross-functional teams
- Fluency in Spanish
ASSUMPTION: Candidates with experience in the fashion industry or e-commerce may have an advantage in this role.
💰 Compensation & Benefits
Salary Range: $120,000 - $160,000 per year (based on industry standards for a Senior Marketing Manager in New York)
Benefits:
- Medical, dental, and vision insurance
- 401(k) matching
- Paid time off and holidays
- Maternity and paternity leave
- Employee discounts on Amazon products
Working Hours: Full-time, typically Monday to Friday, 9:00 AM to 5:00 PM, with flexibility for project demands
ASSUMPTION: Salary range is estimated based on industry standards and may vary depending on the candidate's experience and skills.
📌 Applicant Insights
🔍 Company Context
Industry: Amazon is a multinational technology company focused on e-commerce, cloud computing, digital streaming, and artificial intelligence
Company Size: Amazon has over 1.3 million employees worldwide, making it one of the largest companies globally. This size offers opportunities for career growth and exposure to diverse teams and projects.
Founded: Amazon was founded in 1994 by Jeff Bezos and is headquartered in Seattle, Washington.
Company Description:
- Amazon is guided by four principles: customer obsession, passion for invention, commitment to operational excellence, and long-term thinking.
- The company aims to be Earth's most customer-centric company and focuses on delighting customers through innovative technologies, products, and services.
- Amazon encourages a culture of ownership, innovation, and continuous learning.
Company Specialties:
- E-commerce
- Cloud computing (Amazon Web Services)
- Digital streaming (Amazon Prime Video, Amazon Music)
- Artificial intelligence (Alexa, Amazon Go)
- Hardware development (Kindle, Fire tablets, Echo devices)
Company Website: Amazon.com
ASSUMPTION: Working at Amazon offers opportunities to collaborate with diverse teams and contribute to innovative projects that impact millions of customers worldwide.
📊 Role Analysis
Career Level: This role is a senior-level position, offering opportunities for growth and leadership within the marketing team.
Reporting Structure: The Senior Marketing Manager reports directly to the Social Center of Excellence team lead and collaborates with various internal and external teams.
Work Arrangement: This role is on-site, with the expectation of working from the New York office. However, Amazon offers flexibility for remote work when needed.
Growth Opportunities:
- Potential to lead and mentor junior team members
- Opportunities to work on high-impact projects and events
- Chance to develop skills in brand management, consumer research, and campaign strategy
ASSUMPTION: This role offers a unique opportunity to grow both personally and professionally within a dynamic and innovative organization.
🌍 Location & Work Environment
Office Type: Amazon's New York office is a modern, collaborative workspace with state-of-the-art facilities and amenities.
Office Location(s): 410 Tenth Avenue, New York, NY 10018
Geographic Context:
- New York City is a major global hub for fashion, retail, and technology.
- The office is located in the trendy Chelsea neighborhood, offering easy access to public transportation, restaurants, and shopping.
- The city's vibrant culture and diverse population provide ample opportunities for consumer insights and market research.
Work Schedule: The work schedule is typically Monday to Friday, 9:00 AM to 5:00 PM, with flexibility for project demands and meetings. Occasional overtime may be required to meet deadlines.
ASSUMPTION: Working in New York City offers unique advantages for a fashion-focused role, with access to industry events, trends, and consumer insights.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screen with the hiring manager
- On-site or virtual interview with the hiring manager and team members
- Final interview with the director or senior leadership
- Background check and offer extension
Key Assessment Areas:
- Marketing and brand management skills
- Consumer research and market trend analysis
- Campaign strategy and project management
- Communication and collaboration skills
- Problem-solving and adaptability
Application Tips:
- Tailor your resume and cover letter to highlight relevant marketing, brand management, and consumer research experience.
- Demonstrate your understanding of the fashion industry and social media trends in your application materials.
- Prepare examples of successful social media campaigns or brand management projects you've led.
ATS Keywords: Social media marketing, brand management, consumer research, campaign strategy, project management, fashion industry, New York City
ASSUMPTION: The application process for this role may take several weeks, depending on the number of applicants and the hiring team's availability.
🛠️ Tools & Technologies
- Social media platforms (TikTok, YouTube, Pinterest, Instagram)
- Social media management tools (Hootsuite, Sprout Social, Buffer)
- Consumer research and market trend analysis tools (Google Trends, SocialBlade, SimilarWeb)
- Project management tools (Asana, Trello, JIRA)
- Data analysis tools (Google Analytics, Tableau, Power BI)
ASSUMPTION: Familiarity with these tools and platforms is not required but may be beneficial for success in this role.
👔 Cultural Fit Considerations
Company Values:
- Customer obsession
- Invent and simplify
- Bias for action
- Frugality
- Ownership
- Insist on the highest standards
- Think big
- Beginners' mind
- Learn and be curious
- Hire and develop the best
- Insist on the highest standards
- Think big
- Beginners' mind
- Learn and be curious
- Hire and develop the best
Work Style:
- Fast-paced and dynamic
- Collaborative and team-oriented
- Data-driven and analytical
- Innovative and creative
- Adaptable and flexible
Self-Assessment Questions:
- How do you stay up-to-date with the latest social media trends and consumer research findings?
- Can you provide an example of a successful social media campaign you've led, and what made it successful?
- How do you prioritize and manage multiple workstreams and competing priorities in a fast-paced environment?
ASSUMPTION: Amazon values candidates who embody their leadership principles and demonstrate a strong cultural fit with the organization.
⚠️ Potential Challenges
- Managing multiple workstreams and competing priorities in a fast-paced environment
- Keeping up with the latest social media trends and consumer research findings
- Collaborating effectively with cross-functional teams and external vendors
- Balancing strategic thinking with tactical execution
ASSUMPTION: These challenges can be overcome with strong project management skills, adaptability, and a customer-centric mindset.
📈 Similar Roles Comparison
- This role is unique in its focus on fashion social media and brand management within the broader Amazon ecosystem.
- Compared to similar roles in the fashion industry, this position offers access to extensive resources, data, and consumer insights to drive brand strategy and growth.
- Career progression in this role may lead to opportunities in Amazon's fashion vertical or other related areas within the company.
ASSUMPTION: This role offers a unique blend of fashion industry expertise and Amazon's innovative, customer-centric approach to marketing and brand management.
📝 Sample Projects
- Developing and executing a TikTok campaign to drive brand awareness and engagement among Gen Z and Gen Alpha consumers
- Conducting market research and consumer trend analysis to inform brand positioning and messaging for a new product launch
- Managing a cross-functional team to create and execute a 360-degree marketing campaign for a major fashion event
ASSUMPTION: These sample projects demonstrate the breadth of responsibilities and opportunities in this role, from strategic planning to tactical execution.
❓ Key Questions to Ask During Interview
- Can you describe the team structure and dynamics within the Social Center of Excellence?
- How does this role collaborate with other marketing teams and departments within Amazon?
- What are the key priorities for this role in the first 30, 60, and 90 days?
- How does Amazon support the growth and development of its marketing team members?
- What are the most challenging aspects of this role, and how can I best prepare to succeed in them?
ASSUMPTION: Asking thoughtful, insightful questions demonstrates your interest in the role and commitment to success.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight relevant marketing, brand management, and consumer research experience.
- Prepare examples of successful social media campaigns or brand management projects you've led.
- Follow up with the hiring manager one week after submitting your application to express your continued interest in the role.
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
