📌 Core Information
🔹 Job Title: Sr. Marketing Manager
🔹 Company: Pfizer
🔹 Location: Shanghai, Shanghai, China
🔹 Job Type: Full-Time
🔹 Category: Marketing and Market Research
🔹 Date Posted: April 7, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Developing strategic brand or portfolio strategies to optimize business growth
- Leading cross-functional teams for portfolio or brand growth initiatives
- Enabling partner organizations with brand strategies and toolkits
- Analyzing market data to inform resource allocation and strategy adjustments
ASSUMPTION: This role requires a strategic mindset, strong leadership skills, and the ability to work effectively with cross-functional teams and external partners.
📋 Key Responsibilities
✅ Develop and execute strategic brand or portfolio strategies, including lifecycle management plans
✅ Lead cross-functional teams to execute portfolio or brand strategies, manage compliance reviews, and develop campaigns
✅ Develop brand strategies for strategic alliance products, design unified promotional frameworks, and ensure alignment with corporate guidelines
✅ Create partner-specific toolkits and conduct quarterly product knowledge/compliance training programs
✅ Build dynamic market heatmaps using reported terminal data to guide resource allocation and monitor VBP policy impacts
ASSUMPTION: This role requires strong analytical skills, attention to detail, and the ability to work effectively with data to inform strategic decisions.
🎯 Required Qualifications
Education: Bachelor's degree in Medical or Medicine, Master's degree or MBA preferred
Experience: 5-8 years of marketing experience, with a focus on strategic marketing and cross-functional collaboration
Required Skills:
- Marketing, Customer and Competitor Insight
- Marketing Execution
- Interpersonal skills
- Strategic and Operational Business/Marketing Planning
- Data analysis, interpretation, and communications
- Performance and Program Metrics
- Exceptional interpersonal skills
- Exceptional collaboration/negotiation
- Exceptional prioritization
- Proficiency in local language and English
Preferred Skills:
- Cross-functional working experience
ASSUMPTION: This role requires a strong foundation in marketing principles, experience working with cross-functional teams, and proficiency in data analysis and interpretation.
💰 Compensation & Benefits
Salary Range: Salary information not provided. According to Glassdoor, the average salary for a Marketing Manager at Pfizer in Shanghai is approximately ¥350,000 - ¥500,000 per year.
Benefits:
- Health insurance
- Retirement benefits
- Employee assistance programs
- Tuition assistance
- Employee discounts
Working Hours: Full-time, Monday-Friday, with potential for overtime as needed
ASSUMPTION: The salary range provided is an estimate based on market data and may vary depending on factors such as experience and performance.
📌 Applicant Insights
🔍 Company Context
Industry: Pfizer is a global biopharmaceutical company that discovers, develops, manufactures, and markets medicines and vaccines for a wide range of diseases and conditions.
Company Size: Pfizer has over 10,000 employees worldwide, providing a large and diverse work environment.
Founded: Pfizer was founded in 1849 and has a long history of innovation in the pharmaceutical industry.
Company Description:
- Pfizer is committed to applying science and its global resources to improve health and well-being at every stage of life.
- The company strives to provide access to safe, effective, and affordable medicines and health care services to the people who need them.
- Pfizer's portfolio includes medicines and vaccines in various therapeutic areas, including immunology, hospital, and consumer health.
Company Specialties:
- Pharmaceutical manufacturing
- Biotechnology
- Clinical research
- Health care services
Company Website: http://www.pfizer.com
ASSUMPTION: Pfizer's large size and global presence offer opportunities for career growth and exposure to diverse projects and teams.
📊 Role Analysis
Career Level: This role is a senior-level position, requiring significant experience and expertise in marketing and strategic planning.
Reporting Structure: The Sr. Marketing Manager will report directly to the Marketing Director and may oversee a team of marketing professionals.
Work Arrangement: This role is on-site, with the expectation of working from the Shanghai office. However, Pfizer offers flexible work arrangements, including remote work and hybrid options, depending on the role and business needs.
Growth Opportunities:
- Progression to a Marketing Director or other senior leadership roles within Pfizer's marketing organization
- Expansion of responsibilities to include additional brands or therapeutic areas
- Opportunities to work on global projects or assignments, providing exposure to diverse markets and cultures
ASSUMPTION: This role offers significant opportunities for career growth and development within Pfizer's marketing organization.
🌍 Location & Work Environment
Office Type: Pfizer's Shanghai office is a modern, collaborative workspace designed to foster innovation and creativity.
Office Location(s): Pfizer's Shanghai office is located in the CITIC Office building in the Pudong New Area.
Geographic Context:
- Shanghai is a major commercial and financial hub in China, offering a vibrant and dynamic work environment.
- The city is home to a diverse range of industries, including finance, technology, and pharmaceuticals.
- Shanghai offers a high quality of life, with excellent dining, entertainment, and cultural attractions.
Work Schedule: The work schedule for this role is typically Monday-Friday, with standard business hours. However, the role may require occasional overtime or weekend work to meet project deadlines or business needs.
ASSUMPTION: Working in Shanghai offers a unique opportunity to live and work in a dynamic, multicultural environment with access to a wide range of amenities and attractions.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screen with the hiring manager
- In-person or virtual interview with the marketing director and other stakeholders
- Final round interview with senior leadership
Key Assessment Areas:
- Strategic thinking and planning
- Cross-functional team leadership and collaboration
- Data analysis and interpretation skills
- Communication and presentation skills
- Cultural fit and alignment with Pfizer's values
Application Tips:
- Tailor your resume and cover letter to highlight your relevant marketing experience and skills
- Demonstrate your understanding of Pfizer's business and the pharmaceutical industry in your application materials
- Prepare for behavioral interview questions that focus on your problem-solving skills, leadership experience, and ability to work effectively with cross-functional teams
ATS Keywords: Marketing strategy, portfolio management, brand management, cross-functional team leadership, data analysis, market intelligence, partner enablement, performance metrics
ASSUMPTION: Pfizer's interview process is designed to assess candidates' strategic thinking, leadership skills, and cultural fit, with a focus on finding the best fit for both the candidate and the organization.
🛠️ Tools & Technologies
- Microsoft Office Suite (Word, Excel, PowerPoint)
- CRM software (e.g., Salesforce, Siebel)
- Marketing automation tools (e.g., Marketo, Pardot)
- Data visualization tools (e.g., Tableau, Power BI)
ASSUMPTION: This role requires proficiency in Microsoft Office Suite and CRM software, as well as familiarity with marketing automation and data visualization tools.
👔 Cultural Fit Considerations
Company Values:
- Innovation
- Quality
- Collaboration
- Integrity
- Courage
Work Style:
- Data-driven decision making
- Cross-functional collaboration
- Agile and adaptable
- Results-oriented
- Customer-focused
Self-Assessment Questions:
- Do you thrive in a fast-paced, dynamic work environment?
- Are you comfortable working with cross-functional teams and external partners?
- Do you have a proven track record of driving results through strategic planning and execution?
ASSUMPTION: Pfizer values candidates who are innovative, quality-focused, and able to work effectively in a collaborative, results-driven environment.
⚠️ Potential Challenges
- Managing multiple brands or portfolios with competing priorities
- Navigating a large, complex organization with multiple stakeholders
- Working with external partners to align on brand strategies and promotional frameworks
- Adapting to changes in market dynamics and competitive landscapes
ASSUMPTION: This role presents unique challenges related to managing multiple brands or portfolios, navigating a large organization, and working with external partners.
📈 Similar Roles Comparison
- Compared to other senior marketing roles, this position places a greater emphasis on cross-functional team leadership and partner enablement
- Pfizer's global presence and large portfolio of products offer opportunities for career growth and exposure to diverse markets and therapeutic areas
- This role requires a higher level of strategic thinking and planning than entry-level or mid-level marketing positions
ASSUMPTION: This role offers unique opportunities for career growth and development within Pfizer's marketing organization, with a focus on strategic planning, cross-functional team leadership, and partner enablement.
📝 Sample Projects
- Developing a strategic brand plan for a new product launch, including lifecycle management and campaign development
- Conducting a market analysis to inform resource allocation and strategy adjustments for a portfolio of products
- Creating a partner-specific toolkit and conducting training programs to ensure alignment with corporate guidelines and promotional frameworks
ASSUMPTION: These sample projects illustrate the strategic, cross-functional, and data-driven nature of the Sr. Marketing Manager role at Pfizer.
❓ Key Questions to Ask During Interview
- Can you describe the team structure and dynamics for this role?
- How does this role fit into Pfizer's overall marketing organization and strategy?
- What are the most pressing challenges facing the business, and how can this role address them?
- What opportunities are there for career growth and development within Pfizer's marketing organization?
- How does Pfizer support work-life balance for its employees?
ASSUMPTION: These interview questions are designed to provide insight into the role's dynamics, Pfizer's marketing organization, and the company's commitment to employee growth and work-life balance.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through the following link: https://pfizer.wd1.myworkdayjobs.com/PfizerCareers/job/China---Shanghai---Shanghai/Sr-Marketing-Manager_4933887
- Tailor your resume and cover letter to highlight your relevant marketing experience and skills
- Prepare for behavioral interview questions that focus on your problem-solving skills, leadership experience, and ability to work effectively with cross-functional teams
- Follow up with the hiring manager one week after submitting your application to confirm receipt and express your interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
