Sr. Marketing Manager (FinTech)

📌 Core Information

🔹 Job Title: Sr. Marketing Manager (FinTech)

🔹 Company: Blend360

🔹 Location: San Francisco, California, United States

🔹 Job Type: On-site

🔹 Category: Not Specified

🔹 Date Posted: Mon Mar 31 2025

🔹 Experience Level: 10+ years

🔹 Remote Status: Remote Solely

📌 Essential Job Details

🚀 Job Overview

Key aspects of this role include:

• Deepening client relationships through the sell-in and delivery of marketing services.
• Supporting a variety of clients at different stages of relationship development.
• Delivering B2C and B2B marketing programs and advisory services.
• Driving client's business growth and incremental revenue.

ASSUMPTION: This role requires a dynamic individual who can manage multiple client relationships and lead marketing initiatives to success. The emphasis on both B2C and B2B marketing indicates a need for versatility and broad marketing insight.

📋 Key Responsibilities

✅ Collaborate across multiple teams to present marketing strategies that enhance payments spend and card usage.

✅ Lead cross-functional teams to improve client experiences and reduce costs.

✅ Serve as a marketing expert for clients including merchants and fintech partners.

✅ Develop scalable marketing frameworks for consistency and efficiency.

✅ Provide thought leadership and project management for client marketing programs.

✅ Act as a point of contact for resolving delivery issues.

✅ Strengthen client relationships and position U.S. Client Marketing as the preferred partner.

ASSUMPTION: The role likely entails frequent interactions with clients and potential travel to effectively manage relationships and projects.

🎯 Required Qualifications

Education: Not specified; typically a Bachelor's degree in Marketing or related field is standard.

Experience: 10-15 years in a marketing capacity with authority in multiple disciplines.

Required Skills:

• Marketing Strategy
• Client Relationship Management
• Project Management

Preferred Skills:

• Cross-Functional Collaboration
• Payments Knowledge

ASSUMPTION: While education is not specified, substantial marketing experience suggests that a strong professional background can substitute formal education.

💰 Compensation & Benefits

Salary Range: $60.00 - $65.00 per hour, depending on experience and location.

Benefits:

• Health, Vision, Dental Insurance
• 401K Plan
• Life Insurance and Pretax Commuter Benefits

Working Hours: 40 hours per week, flexible across US time zones.

ASSUMPTION: The compensation is competitive with industry standards and reflects the high level of expertise required for this senior role.

📌 Applicant Insights

🔍 Company Context

Industry: Professional Services with a focus on AI and data science.

Company Size: 501-1,000 employees, offering a balance of small company agility and mid-sized stability.

Founded: 2016, relatively young with rapid growth potential.

Company Description:

• Focuses on co-creating impact through AI and data-driven strategies.
• Committed to aligning human expertise with artificial intelligence.
• Promotes innovation and value for clients.

Company Specialties:

• Digital Talent
• Technology
• Data Science

Company Website: www.blend360.com

ASSUMPTION: The innovative culture and focus on AI may attract job seekers interested in cutting-edge technology and creative problem-solving.

📊 Role Analysis

Career Level: Senior-level, suitable for experienced marketing professionals.

Reporting Structure: Likely reports to a Director or VP of Marketing given the seniority and responsibilities.

Work Arrangement: Fully remote, offering flexibility with geographical work conditions.

Growth Opportunities:

• Leadership in developing comprehensive marketing programs.
• Opportunity to influence strategic direction at a high level.
• Broad exposure to diverse client environments and market segments.

ASSUMPTION: The role presents opportunities for substantial impact and advancement for ambitious professionals.

🌍 Location & Work Environment

Office Type: Not specified; company supports remote work with flexible arrangements.

Office Location(s): San Francisco, California primarily, with flexibility across multiple time zones.

Geographic Context:

• Located in a major tech hub providing access to a wide network of industry professionals.
• San Francisco offers diverse cultural and professional experiences.
• Remote work allows for a blend of office and home settings.

Work Schedule: Full-time, with potential flexibility in scheduling to accommodate time zones.

ASSUMPTION: The flexibility of the role allows for a work-life balance that can be customized based on personal preferences and requirements.

💼 Interview & Application Insights

Typical Process:

• Initial HR screening
• Technical and experience-based interviews with hiring manager(s)
• Final round with senior leadership

Key Assessment Areas:

• Depth of marketing knowledge and strategic thinking
• Client relationship management skills
• Project management and cross-functional collaboration abilities

Application Tips:

• Highlight previous experience with strategic marketing initiatives.
• Demonstrate strong communication and leadership skills.
• Tailor your resume with relevant keywords from the job description.

ATS Keywords: Marketing Strategy, Client Relationship Management, Project Management, Payments Knowledge, Campaign Development

ASSUMPTION: Understanding the specific needs and cultural values of Blend360 will likely help tailor interview responses and demonstrate fit.

🛠️ Tools & Technologies

• Marketing Automation Platforms
• Data Analysis Tools
• Collaboration Software

ASSUMPTION: Proficiency in digital marketing and client relationship management tools is crucial for this role.

👔 Cultural Fit Considerations

Company Values:

• Innovation
• Collaboration
• Diversity and Inclusion

Work Style:

• Flexible and adaptive work methods
• Focus on results and impact-driven work
• Collaborative team engagements

Self-Assessment Questions:

• Can you adapt quickly to new technology and marketing trends?
• How do you handle client relationship challenges?
• What strategies do you use to manage complex projects?

ASSUMPTION: A proactive, strategic thinker with a passion for innovation would excel in Blend360's environment.

⚠️ Potential Challenges

• Managing time effectively across multiple US time zones.
• Navigating complex client relationships.
• Balancing strategic tasks with hands-on execution.
• Adapting to a fast-paced, evolving market environment.

ASSUMPTION: Candidates should be prepared for a fast-paced environment that requires both strategic thought and tactical execution skills.

📈 Similar Roles Comparison

• Roles in similar companies may not offer as broad a scope in both B2B and B2C marketing.
• Senior roles elsewhere often focus more on leadership than direct client interaction.
• This role combines aspects of consultancy and traditional marketing leadership.

ASSUMPTION: This position is unique in offering a diverse set of responsibilities, allowing hands-on client interaction and strategic involvement.

📝 Sample Projects

• Developing a new B2C campaign strategy for a fintech product.
• Managing a cross-functional team to deliver a multichannel marketing initiative.
• Optimizing an existing marketing framework to improve client ROI.

ASSUMPTION: These projects suggest a need for a balance between creativity and analytical skills.

❓ Key Questions to Ask During Interview

• What are the primary objectives for this position over the next six months?
• How does the team integrate AI and data science into its marketing strategies?
• What are the biggest challenges currently faced by the marketing team?
• How does Blend360 measure the success of marketing initiatives?
• What opportunities are there for professional development and growth?

ASSUMPTION: Raising insightful questions will showcase the candidate's genuine interest and understanding of the strategic dimensions of the role.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through the Blend360 careers page.
• Ensure your resume is tailored with relevant experience and keywords.
• Prepare for potential online interviews via video conferencing tools.
• Thoroughly research Blend360 and its market positioning.
• Follow up with a thank-you email post-interview to reiterate your interest.

⚠️ This job description contains AI-assisted information. Details should be verified directly with Blend360 before making decisions.