Based on the provided job listing, here's an enhanced description following the specified format:
## 📌 Core Information
### 🔹 Job Title:
Sr. Marketing Manager - North America Region
### 🔹 Company:
TriLink BioTechnologies (Part of Maravai LifeSciences)
### 🔹 Location:
Remote - US
### 🔹 Job Type:
Full-time
### 🔹 Category:
Biotechnology - Marketing
### 🔹 Date Posted:
2025-04-28
### 🔹 Experience Level:
10+ years of experience in marketing or sales within the Pharmaceutical/Biotech or Life Science industry
### 🔹 Remote Status:
Remote OK
### 🔹 Job Description:
Maravai LifeSciences, a global leader in providing products and services within the fields of nucleic acid production and biologics safety testing to many of the world's leading biopharma, vaccine, diagnostics, and cell and gene therapy companies, is seeking a Sr. Marketing Manager to join our Commercial team as a key member covering the North American region. As a Sr. Marketing Manager, you will drive the execution of targeted activities to develop specific markets and achieve North American revenue targets. You will identify, develop, and maintain key account customer relationships and KOLs, and work closely with the Maravai Innovation office to build brand ambassadors.
### 🔹 Key Responsibilities:
- Leads the US execution and implementation plans of global marketing strategy, identifying and prioritizing key targets for growth, communicating product value, and embedding a strong customer-centric focus into the portfolio.
- Monitors competitive activity and identifies customer needs to enhance regional content and marketing strategy.
- Researches and connects with relevant industry thought and key opinion leaders to identify stories, trends, and topics that will fuel content outputs and customer engagement opportunities.
- Assists in the development and execution of regional customer engagement events, webinars, and trade shows to promote company products.
- Explores and executes regional sales promotional activities to drive revenue and adoption of TriLink products and services in targeted customer segments.
- Serves as a liaison between the Maravai Innovation office and TriLink commercial team on key programs to assist in building brand ambassadors.
- Reports against KPIs and ROI of these tactical activities back to the Commercial Leadership and other key stakeholders, making proactive recommendations for improvements.
- Be the single point of contact for all marketing inquiries from NA selling teams.
### 🔹 Qualifications Summary:
- Bachelor's degree with focus in business, science, or a related field.
- 10+ years of marketing or sales experience in the Pharmaceutical/Biotech or Life Science industry, with previous experience in regional marketing or product management highly requested.
- Strong analytical and interpersonal skills.
- Excellent communicator with the ability to effectively engage with customers.
- Comfortable with ambiguity and able to help teams get to clarity.
- Strong analytical and interpersonal skills.
- Fluency in English required.
- Located in the US with the ability to travel regionally, 25-30% of the time.
### 🔹 Company URL:
[TriLink BioTechnologies](https://www.trilinkbiotech.com)
## LinkedIn Company Data
### 🏢 Company Size:
201-500 employees
### 🏢 Company Industry:
Biotechnology Research
### 🏢 Company Headquarters:
San Diego, California
### 🏢 Company Founded:
1996
### 🏢 Company Description:
TriLink BioTechnologies, a Maravai LifeSciences company, is a global leader in nucleic acid and mRNA solutions. TriLink delivers unrivaled chemical and biological experience, CDMO services, and high-quality readymade and custom materials, including its patented CleanCap® mRNA capping technology. Pharmaceutical leaders, biotech disruptors, and world governments depend on TriLink to meet their greatest challenges, from delivering the COVID-19 vaccine at warp speed, to empowering innovative treatments in oncology, infectious diseases, cardiology, and neurological disorders, to enabling future pandemic response plans.
### 🏢 Company Specialties:
mRNA, GMP Reagents, GMP Services, Oligo Manufacturing, CleanCap, Plasmid DNA, CDMO, RNA, NTPs, Modified nucleotide triphosphates, and capping reagents
### 🏢 Company Locations:
10770 Wateridge Circle, 200, San Diego, California 92121, US
## 📌 Applicant Insights
### 🔍 Company Context:
- **Industry:** Biotech and pharmaceutical industries, focusing on nucleic acid production and biologics safety testing.
- **Company Size:** Medium-sized company with 201-500 employees.
- **Founding Date:** 1996, with a history of providing critical solutions to the biopharma, vaccine, diagnostics, and cell and gene therapy industries.
- **Headquarters:** San Diego, California.
- **Description:** TriLink BioTechnologies, a Maravai LifeSciences company, is a global leader in nucleic acid and mRNA solutions, offering unrivaled chemical and biological experience, CDMO services, and high-quality readymade and custom materials, including its patented CleanCap® mRNA capping technology.
### 🔍 Role Analysis:
- **Career Level:** Career-level position for experienced marketing professionals with 10+ years of experience in the pharmaceutical/biotech/life science industry.
- **Reporting Structure:** Reports directly to the Commercial Leadership team and other key stakeholders.
- **Work Arrangement:** Remote work arrangement with the expectation to travel regionally, 25-30% of the time.
- **Growth Opportunities:** Opportunities for growth and development within the role and the broader organization.
### 🔍 Location and Work Environment:
- **Office Type:** Remote work arrangement with occasional travel to regional offices and events.
- **Office Location(s):** San Diego, California (headquarters), with potential travel to other regional offices and event locations.
- **Geographic Context:** Primarily based in the United States, with potential international travel for events and conferences.
- **Work Schedule:** Flexible work schedule with a focus on results and performance, rather than strict hours.
### 🔍 Interview & Application Insights:
- **Typical Process:** The typical interview process involves multiple rounds, including phone screens, behavioral interviews, and skill assessments.
- **Key Assessment Areas:** Key assessment areas include strategic business campaign execution, excellent communication skills, customer relationship management, analytical skills, interpersonal skills, and adaptability to ambiguity.
- **Application Tips:**
- Tailor your resume and cover letter to highlight relevant skills and experiences for this role.
- Prepare for behavioral interview questions that focus on your problem-solving skills, teamwork, and adaptability.
- Research the company and industry to demonstrate your understanding and enthusiasm for the role.
- Practice your communication skills and be prepared to discuss your long-term career goals and how this role fits into your career trajectory.
### 🔍 Similar Roles Comparison:
- **Comparison Point 1 - Role Responsibilities:** This role focuses on strategic marketing and customer engagement, while similar roles may have a broader or more tactical focus.
- **Comparison Point 2 - Industry Context:** The biotech and pharmaceutical industries have unique challenges and opportunities, requiring specific skills and knowledge.
- **Comparison Point 3 - Career Path Comparison:** This role offers a clear path for career growth within the marketing function and the broader organization.
### 📝 Sample Projects:
- **Project Example 1:** Developing and executing a regional marketing strategy to drive revenue and adoption of TriLink products and services in targeted customer segments.
- **Project Example 2:** Building and maintaining key account customer relationships and KOLs to drive customer engagement and revenue growth.
- **Project Example 3:** Collaborating with the Maravai Innovation office to develop and execute programs that build brand ambassadors and drive customer engagement.
### ⚠️ Key Questions to Ask During Interview:
- **Question 1 - Role Responsibilities:** What are the key priorities for this role in the first 90 days?
- **Question 2 - Team Structure:** How is the marketing team structured, and who will I be working closely with?
- **Question 3 - Company Culture:** What is the company culture like, and how does it support work-life balance?
- **Question 4 - Growth Opportunities:** What opportunities are there for professional growth and development within this role and the organization?
- **Question 5 - Work Environment:** What is the expected work environment like, and how does the company support remote work arrangements?
## 📝 Next Steps for Applicants
### 🔹 To apply for this position:
1. Submit your application through the provided link: [Apply Now](https://www.trilinkbiotech.com/careers/).
2. Customize your resume and cover letter to highlight relevant skills and experiences for this role.
3. Prepare for a phone screen or initial interview to discuss your qualifications and fit for the position.
4. Participate in subsequent interview rounds, including behavioral interviews and skill assessments, to demonstrate your abilities and cultural fit.
5. Follow up with the hiring manager or HR representative after each interview round to express your interest and reiterate your qualifications.
### ⚠️ Important Notes:
- This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
- The salary range provided is an estimate based on industry standards for the role, experience level, and location. The actual salary offer may vary based on the successful candidate's qualifications and negotiation.
- The company is an equal opportunity/affirmative action employer and considers all qualified applicants without regard to race, color, religion, sex, gender identity, national origin, disability, protected veteran status, or any other characteristic protected by applicable federal, state, or local law.
- The company provides comprehensive benefits, including medical plans, HSA/FSA options, fertility and family planning assistance, optional benefits and insurance options, retirement contributions, holidays and paid time off, RSU grants, and employee stock purchase plans.
- The company is not responsible for any fraudulent job offers or communications purporting to come from Maravai LifeSciences. If you have any doubts about a job offer or communication, please reach out to the company directly at [taops@maravai.com](mailto:taops@maravai.com). If you believe you have been a victim of fraud, you can report this activity at [www.ic3.gov](https://www.ic3.gov) or [www.stopfraud.gov](https://www.stopfraud.gov).
