Sr. Marketing Manager - Social, Influencer & Brand Partnerships (Remote)

📌 Core Information

🔹 Job Title: Sr. Marketing Manager - Social, Influencer & Brand Partnerships (Remote)

🔹 Company: Rula

🔹 Location: Los Angeles, California, United States

🔹 Job Type: Full-Time, Remote

🔹 Category: Marketing

🔹 Date Posted: May 15, 2025

🔹 Experience Level: 10+ years

🔹 Remote Status: Remote (US-based only)

🚀 Job Overview

Key aspects of this role include:

• Leading Rula’s top-of-funnel earned strategy focusing on organic social, influencer marketing, and brand partnerships
• Building meaningful relationships with mental health advocates and influencers to amplify brand advocacy and drive cultural conversations
• Collaborating closely with other marketing functions to activate creator-driven campaigns and cultivate communities across platforms
• Steering earned conversations to support larger brand narratives and business priorities
• Maintaining strategic consumer press, media relationships, and PR agency partnerships

ASSUMPTION: This role requires a strategic and creative mindset, with a strong understanding of today’s organic social and earned media landscape. The ideal candidate will have a proven track record in launching national brands and maintaining strategic media relationships.

📋 Key Responsibilities

✅ Lead Rula’s top-of-funnel earned strategy with a primary focus on organic social, influencer marketing, brand partnerships, consumer PR, and events

✅ Grow Rula’s brand presence online and beyond by building meaningful relationships with mental health advocates, high-profile celebrities, influencers, industry thought leaders, and other brand partners

✅ Steer earned conversations to support larger brand narratives and business priorities

✅ Collaborate closely with other marketing functions to activate creator-driven campaigns, cultivate communities across platforms, and amplify brand advocacy through both micro- and macro-influencers

✅ Maintain strategic consumer press, media relationships, and PR agency partnerships in support of key marketing moments and larger brand initiatives

ASSUMPTION: This role requires a hands-on, strategic approach with exceptional collaboration skills, an obsession with measurable results, strong brand storytelling instincts, and a pulse on emerging voices, trends, and platforms.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Communications, or a related field

Experience: 8+ years of related professional experience in an influencer, partnerships, and earned media/public relations roles (in-house or agency), with 5+ of those years as a people manager

Required Skills:

• Proven track record of launching national brands with complex team scope across all earned channels
• Experience working with high-profile partners, including celebrity and cultural thought leaders
• Strong credentials in launching a national brand, with complex team scope across all earned channels
• Fluency in the ever-changing social media landscape and tracking cultural shifts
• Natural tendency to move fast while thinking strategically, with a proven track record of strong bias for action and experimentation
• Ability to balance creative instincts with data, KPIs, and business growth
• Experience establishing strong cross-functional partnerships with teams and leaders

Preferred Skills:

• Experience working in health & wellness, medical, or mission-based brand work
• Experience in standing up IRL buzz-worthy event activations, driving larger cultural activations
• Experience with a multi-audience marketplace model, with complex stakeholder and business considerations
• 2+ years of experience at a high-growth startup

ASSUMPTION: While having the preferred qualifications enhances your candidacy, having all of them is not mandatory. We encourage all interested applicants to apply, even those who may not meet every preferred requirement.

💰 Compensation & Benefits

Salary Range: $137,785 - $153,995 per year

Benefits:

• 100% remote work environment (US-based only)
• Attractive pay and benefits
• Comprehensive health benefits
• 401(k) plan access
• Generous time-off policies
• Paid parental leave
• Employee Assistance Program
• New hire home office stipend
• Quarterly department stipend
• Wellness events and lunch & learns
• Community and employee resource groups

Working Hours: Full-time, with flexible hours to support a healthy work-life balance

ASSUMPTION: Rula offers a competitive salary and comprehensive benefits package to attract and retain top talent. The salary range provided is an estimate based on industry standards for similar roles and experience levels.

📌 Applicant Insights

🔍 Company Context

Industry: Mental Health Care

Company Size: 201-500 employees

Founded: 2019

Company Description:

• Rula is a healthcare company powered by technology, offering teletherapy services that prioritize quality, accessibility, and patient outcomes
• The company takes a patient-first approach, making mental healthcare more accessible, personalized, and effective
• Rula handles marketing, credentialing, billing, and admin tasks for providers, allowing them to focus on patient care
• The company’s mission is to make mental healthcare work for everyone

Company Specialties:

• Teletherapy
• Mental Health Care
• HealthTech

Company Website: http://rula.com

ASSUMPTION: Rula is a remote-first company that values diversity, equity, and inclusion. The company offers a comprehensive benefits package to support employee well-being and work-life balance.

📊 Role Analysis

Career Level: Senior Management

Reporting Structure: This role reports directly to the VP of Marketing

Work Arrangement: 100% remote work environment (US-based only)

Growth Opportunities:

• Potential to grow within the marketing department or take on additional responsibilities as the company expands
• Opportunity to work with a diverse range of mental health advocates, influencers, and brand partners
• Chance to make a significant impact on Rula’s brand presence and cultural conversations

ASSUMPTION: This role offers a unique opportunity to lead Rula’s top-of-funnel earned strategy and make a significant impact on the company’s brand presence and cultural conversations.

🌍 Location & Work Environment

Office Type: 100% Remote

Office Location(s): United States

Geographic Context:

• The role is based in Los Angeles, California, but can be performed remotely from anywhere in the United States
• Los Angeles is a vibrant and diverse city with a thriving tech industry and a strong focus on mental health and wellness
• The city offers a range of cultural attractions, outdoor activities, and a Mediterranean climate

Work Schedule: Full-time, with flexible hours to support a healthy work-life balance

ASSUMPTION: This role requires a strong understanding of the local mental health landscape and the ability to build relationships with local influencers and brand partners.

💼 Interview & Application Insights

Typical Process:

• Phone or video screen with the hiring manager
• In-depth interview with the marketing team
• Final interview with the VP of Marketing

Key Assessment Areas:

• Strategic thinking and creativity
• Understanding of the ever-changing social media landscape
• Ability to build and maintain relationships with influencers and brand partners
• Cross-functional collaboration skills

Application Tips:

• Highlight your experience launching national brands and maintaining strategic media relationships
• Include examples of successful influencer marketing campaigns you’ve led
• Tailor your resume and cover letter to emphasize your relevant skills and experience

ATS Keywords: Influencer Marketing, Brand Partnerships, Social Media Strategy, Organic Social, Earned Media, Mental Health, Health & Wellness, Campaign Management, Media Relations, Cultural Trends, Creative Strategy, Data Analysis, Cross Functional Collaboration, Event Activations, Health and Wellness, Stakeholder Management, Team Leadership, Content Creation

ASSUMPTION: Rula uses an Applicant Tracking System (ATS) to manage job applications. Including relevant keywords in your resume and cover letter can help your application stand out.

🛠️ Tools & Technologies

• Social media platforms (Instagram, YouTube, Reddit, etc.)
• Cultural tracking tools (Meltwater, Brandwatch, Sprout)
• Asset creation tools (Figma, Canva, Adobe Suite)
• Project management tools (Asana, Trello, etc.)

ASSUMPTION: This role requires a strong understanding of various social media platforms, cultural tracking tools, and asset creation tools to effectively lead Rula’s top-of-funnel earned strategy.

👔 Cultural Fit Considerations

Company Values:

• Patient-first approach
• Accessibility and inclusivity
• Quality and effectiveness

Work Style:

• Collaborative and cross-functional
• Data-driven and results-oriented
• Creative and innovative

Self-Assessment Questions:

• Do you align with Rula’s patient-first approach and commitment to accessibility and inclusivity?
• Are you comfortable working in a remote, collaborative environment?
• Do you have a proven track record of driving results through creative and innovative strategies?

ASSUMPTION: Rula values candidates who align with the company’s mission and values, and who are comfortable working in a remote, collaborative environment.

⚠️ Potential Challenges

• Managing a remote team and maintaining a strong company culture
• Keeping up with the ever-changing social media landscape and emerging trends
• Balancing creative instincts with data, KPIs, and business growth
• Navigating the complexities of working with high-profile partners and influencers

ASSUMPTION: This role presents unique challenges that require strong leadership, adaptability, and a strategic mindset.

📈 Similar Roles Comparison

• This role differs from traditional marketing manager positions in its focus on earned media, influencer marketing, and brand partnerships
• Rula’s mission and values set it apart from other mental health care providers, with a strong focus on accessibility, inclusivity, and patient outcomes
• This role offers the opportunity to work with a diverse range of mental health advocates, influencers, and brand partners, driving cultural conversations and amplifying Rula’s brand presence

ASSUMPTION: This role is unique in its focus on earned media, influencer marketing, and brand partnerships, and offers a unique opportunity to drive cultural conversations and amplify Rula’s brand presence.

📝 Sample Projects

• Launching a national brand campaign focused on organic social, influencer marketing, and brand partnerships
• Building and maintaining strategic relationships with high-profile partners, influencers, and brand partners
• Steering earned conversations to support larger brand narratives and business priorities

ASSUMPTION: These sample projects illustrate the strategic and creative thinking required to lead Rula’s top-of-funnel earned strategy and drive cultural conversations.

❓ Key Questions to Ask During Interview

• How does Rula support work-life balance for remote employees?
• What are the key priorities for this role in the first 90 days?
• How does Rula measure the success of its influencer marketing and brand partnership campaigns?
• What opportunities are there for growth and development within the marketing department?
• How does Rula foster a strong company culture in a remote work environment?

ASSUMPTION: These key questions help applicants better understand the role, the company culture, and the opportunities for growth and development.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to emphasize your relevant skills and experience, including examples of successful influencer marketing campaigns you’ve led
• Prepare a portfolio or examples of your work, if applicable
• Follow up with the hiring manager one week after submitting your application, inquiring about the status of your application and expressing your continued interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.