📌 Core Information
🔹 Job Title: Sr. Marketing Manager, Style - Beauty & Style Group
🔹 Company: Dotdash Meredith
🔹 Location: New York, NY - 225 Liberty Street
🔹 Job Type: Full-time, Hybrid (3x a week in-office)
🔹 Category: Marketing
🔹 Date Posted: May 19, 2025
🔹 Experience Level: 2-5 years
🔹 Remote Status: On-site (Hybrid)
🚀 Job Overview
Key aspects of this role include:
- Managing daily proposal work for the Style business
- Partnering with sales and support teams to drive success
- Developing innovative opportunities and products for advertising partners
- Leveraging audience insights to create compelling narratives
ASSUMPTION: This role requires a balance of creativity, strategic thinking, and strong communication skills to effectively manage proposals and collaborate with various teams.
📋 Key Responsibilities
✅ Manage daily proposal work, partnering with sales and support teams to drive the success of the Style business
✅ Leverage industry expertise to create compelling proposals around our social, digital, video, and related brand portfolio and capabilities
✅ Serve as a subject matter expert in the Beauty and Style categories, contributing to go-to-market strategies and executing on excellent and compelling narratives
✅ Attend client briefings and sales presentations to pitch integrated marketing solutions/ideas
✅ Work closely with internal partners and stakeholders to develop and execute on new advertiser opportunities while leveraging our full portfolio of assets
ASSUMPTION: This role involves a high level of collaboration and requires strong communication skills to work effectively with various teams and stakeholders.
🎯 Required Qualifications
Education: Bachelor’s Degree Preferred
Experience: Minimum of 3-5 years of ad sales marketing/promotion (digital and/or cross-platform marketing), with 2+ years within the Beauty & Style industry most recently preferred
Required Skills:
- Excellent proposal and presentation writing, insight identification, and welcoming receiving + sharing constructive feedback
- Dynamic, collaborative, self-motivated marketer with a proficiency for delivering creative solutions and best-in-class ideas that connect with consumers, deliver results for advertisers, and drive revenue
- Exceptional creative writing and storytelling skills with an ability to execute visually impactful presentations
- Effective organizational skills with an ability to manage multiple projects in a fast-paced environment
- Excellent communicator, remaining poised under pressure and able to tailor messages for different audiences with the ability to present to both internal and external stakeholders
Preferred Skills:
- Familiarity with Dotdash Meredith brands and their respective audiences
- Experience working with data and analytics to inform marketing strategies
ASSUMPTION: Candidates with a strong background in ad sales marketing, particularly within the Beauty & Style industry, will be well-suited for this role.
💰 Compensation & Benefits
Salary Range: $90,000.00 - $110,000.00 (New York)
Benefits:
- Medical, Dental, Vision, Prescription Drug Coverage
- Unlimited Paid Time Off (PTO)
- Adoption or Surrogate Assistance, Donation Matching, Tuition Reimbursement
- Basic Life Insurance, Basic Accidental Death & Dismemberment, Supplemental Life Insurance, Supplemental Accident Insurance
- Commuter Benefits, Short Term and Long Term Disability, Health Savings and Flexible Spending Accounts
- Family Care Benefits, 401K Savings Plan with Company Match, 10-12 Paid Holidays Annually, Paid Parental Leave
- Voluntary Benefits (Pet Insurance, Accident, Critical and Hospital Indemnity Health Insurance Coverage, Life and Disability Insurance)
Working Hours: Full-time, 40 hours per week
ASSUMPTION: The salary range provided is an estimate based on industry standards for similar roles in New York. Benefits are subject to change and may vary depending on the specific nature of employment and work location.
📌 Applicant Insights
🔍 Company Context
Industry: Dotdash Meredith is a leading digital and print publisher, with 40+ iconic and fast-growing brands that reach nearly 200 million people every month, including 95% of US women. Their brands include PEOPLE, Better Homes & Gardens, Verywell, FOOD & WINE, The Spruce, Allrecipes, Byrdie, REAL SIMPLE, Investopedia, Southern Living, and more.
Company Size: Dotdash Meredith has 1,001-5,000 employees, providing a mid-sized company environment with opportunities for growth and collaboration.
Founded: Dotdash Meredith was founded in 2017, following the merger of Dotdash and Meredith Corporation.
Company Description:
- Dotdash Meredith is America’s largest digital and print publisher, harnessing the best intent-driven content, the fastest sites, and the fewest ads to help consumers make decisions, take action, and find inspiration.
- The company’s 40+ iconic and fast-growing brands cover a wide range of categories, including lifestyle, health, food, finance, and technology.
- Dotdash Meredith is based in New York City and is an operating business of IAC (NASDAQ: IAC).
Company Specialties:
- Content creation and distribution
- Digital and print publishing
- Advertising and marketing solutions
- Consumer engagement and insights
Company Website: dotdashmeredith.com
ASSUMPTION: Dotdash Meredith’s extensive portfolio of brands and consumer reach provide ample opportunities for growth and learning within the marketing field.
📊 Role Analysis
Career Level: This role is at the senior manager level, requiring strategic thinking, leadership, and strong communication skills.
Reporting Structure: The Senior Marketing Manager reports directly to an Executive Director and works closely with sales, support, editorial, digital, video, data, brand, custom content, product, and creative teams.
Work Arrangement: This role is hybrid, with the ability to work remotely for up to 2 days per week.
Growth Opportunities:
- Expanding knowledge and skills within the marketing field
- Collaborating with various teams and stakeholders to develop and execute on new advertiser opportunities
- Potential career progression within Dotdash Meredith’s marketing department or other departments within the company
ASSUMPTION: This role offers opportunities for professional growth and development within a dynamic and collaborative work environment.
🌍 Location & Work Environment
Office Type: Dotdash Meredith’s headquarters is located in New York City, with a modern and collaborative office environment.
Office Location(s): 225 Liberty St, New York, 10281, US
Geographic Context:
- New York City is a major hub for media, publishing, and advertising industries
- The office is located in the Financial District, offering easy access to public transportation and various amenities
- The city provides a vibrant and diverse cultural scene, with numerous attractions, restaurants, and entertainment options
Work Schedule: Full-time, with a hybrid work arrangement (3x a week in-office)
ASSUMPTION: The hybrid work arrangement provides flexibility while maintaining a collaborative and engaging office environment.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screen with the hiring manager
- In-person or virtual interview with the hiring manager and relevant stakeholders
- Final interview with the Executive Director
Key Assessment Areas:
- Proposal and presentation writing skills
- Industry knowledge and expertise
- Collaboration and communication skills
- Problem-solving and strategic thinking
Application Tips:
- Tailor your resume and cover letter to highlight relevant skills and experiences for this role
- Demonstrate your understanding of the Beauty & Style industry and Dotdash Meredith’s brands
- Prepare examples of your proposal and presentation writing skills to showcase during the interview
ATS Keywords: Marketing, Proposal, Presentation, Beauty, Style, Advertising, Dotdash Meredith, Hybrid, New York
ASSUMPTION: The interview process for this role will focus on assessing the candidate’s marketing skills, industry knowledge, and ability to collaborate effectively with various teams.
🛠️ Tools & Technologies
- Microsoft Office Suite (Word, PowerPoint, Excel)
- Google Workspace (Gmail, Google Docs, Google Sheets)
- Project management tools (e.g., Asana, Trello, JIRA)
- Adobe Creative Suite (optional, for presentation design)
ASSUMPTION: Familiarity with these tools and technologies is preferred but not required. The ideal candidate will be eager to learn and adapt to new tools as needed.
👔 Cultural Fit Considerations
Company Values:
- Collaboration
- Creativity
- Innovation
- Integrity
- Accountability
Work Style:
- Collaborative and team-oriented
- Fast-paced and dynamic
- Results-driven and proactive
- Adaptable and open to feedback
Self-Assessment Questions:
- Do you thrive in a collaborative and fast-paced work environment?
- Are you comfortable managing multiple projects and deadlines simultaneously?
- Do you have strong communication skills and the ability to tailor messages for different audiences?
- Are you proactive and results-driven, with a focus on delivering high-quality work?
ASSUMPTION: Candidates who align with Dotdash Meredith’s values and work style will be well-suited for this role and the company’s culture.
⚠️ Potential Challenges
- Managing multiple projects and deadlines simultaneously
- Working with various teams and stakeholders to develop and execute on new advertiser opportunities
- Keeping up with industry trends and best practices in the Beauty & Style category
- Adapting to a fast-paced and dynamic work environment
ASSUMPTION: These challenges can be overcome with strong organizational skills, effective communication, and a proactive approach to managing priorities and workload.
📈 Similar Roles Comparison
- This role is unique in its focus on the Beauty & Style category and the specific brands within Dotdash Meredith’s portfolio
- Similar roles in other organizations may have a broader focus or different brand portfolios
- Career progression in this role may lead to opportunities in marketing management, brand management, or other related fields within Dotdash Meredith or the broader publishing and advertising industries
ASSUMPTION: Candidates should consider the unique aspects of this role and how it aligns with their career goals and interests within the marketing field.
📝 Sample Projects
- Developing a comprehensive proposal for a major retailer, showcasing Dotdash Meredith’s full portfolio of assets and capabilities
- Creating a targeted marketing campaign for a beauty brand, leveraging audience insights and data to drive results
- Executing a successful client briefing or sales presentation, effectively communicating Dotdash Meredith’s value proposition and integrated marketing solutions
ASSUMPTION: These sample projects demonstrate the range of responsibilities and skills required for this role, as well as the opportunity to work on high-impact initiatives with significant potential for growth and learning.
❓ Key Questions to Ask During Interview
- Can you describe the team structure and dynamics within the Beauty & Style group?
- How does this role contribute to the overall success of the Style business, and what are the key priorities for the first 90 days?
- What are the most rewarding aspects of working at Dotdash Meredith, and what are some challenges that the company faces in the current market landscape?
- How does Dotdash Meredith support the growth and development of its employees, particularly in marketing roles?
- What is the company’s approach to work-life balance, and how does the hybrid work arrangement support this?
ASSUMPTION: These questions will help candidates better understand the role, the team, and the company culture, allowing them to make an informed decision about their fit for the position.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant skills and experiences for this role
- Prepare examples of your proposal and presentation writing skills to showcase during the interview
- Research Dotdash Meredith’s brands and the Beauty & Style industry to demonstrate your knowledge and enthusiasm for the role
- Follow up with the hiring manager one week after submitting your application, expressing your interest in the role and inquiring about the next steps in the interview process
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
