📌 Core Information
🔹 Job Title: Sr. Marketing Manager, Toys Marketing
🔹 Company: Amazon
🔹 Location: Seattle, Washington, United States
🔹 Job Type: On-site
🔹 Category: Marketing
🔹 Date Posted: May 13, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Driving growth and delivering a best-in-class customer experience in the Amazon store
- Reviewing and automating processes to deliver scalable solutions that increase efficiency
- Developing and deploying campaign strategies leveraging available marketing levers
- Collaborating with cross-functional stakeholders and vendor partners to define category priorities and marketing strategies
ASSUMPTION: This role requires a mix of merchandising, marketing, analytical, relationship management, and organizational skills. The ideal candidate will have experience managing complex cross-functional projects with diverse stakeholders and juggling multiple competing priorities.
📋 Key Responsibilities
✅ Create and execute comprehensive marketing initiatives for Holiday, Seasonal, and high-value events, partnering with enterprise marketing teams and Vendor Managers to maximize business impact
✅ Design and implement quarterly campaign strategies that align with category vision, optimize customer targeting, and drive measurable business results
✅ Lead strategic analysis of end-to-end customer journey metrics to identify opportunities for experience transformation and growth acceleration
✅ Develop and execute innovative testing strategies for new content types, defining strategic framework, success metrics, and scalability plans
✅ Champion strategic Toys category priorities within enterprise marketing events to ensure alignment with category vision and business objectives
✅ Direct Go-to-Market strategy and implementation for deals and category-specific events, ensuring alignment with overall business strategy
✅ Define and execute customer acquisition strategy, identifying new growth opportunities and optimizing existing channels
✅ Lead vendor co-op strategy, planning, and negotiations for onsite placements, ensuring execution excellence and measurable performance outcomes
✅ Shape automated marketing strategy and implementation, advocating for customer experience while driving category objectives and business growth
ASSUMPTION: The responsibilities listed above are subject to change based on business needs and may evolve over time. The ideal candidate will be adaptable and able to handle shifting priorities.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field
Experience: 5-10 years of experience in marketing, with a focus on merchandising, campaign management, and cross-functional collaboration
Required Skills:
- Proven experience in developing and executing marketing campaigns
- Strong analytical skills and data-driven decision-making abilities
- Excellent communication and stakeholder management skills
- Familiarity with Amazon's retail environment and customer base
- Proficient in Microsoft Office Suite and marketing automation tools
Preferred Skills:
- Master's degree in Marketing, Business, or a related field
- Experience with Amazon's A9 algorithm and advertising platforms
- Fluency in multiple languages
ASSUMPTION: While a Bachelor's degree is required, candidates with equivalent experience and proven track record may also be considered.
💰 Compensation & Benefits
Salary Range: $120,000 - $180,000 per year (based on industry standards for a Senior Marketing Manager role in Seattle)
Benefits:
- Medical, dental, and vision insurance
- 401(k) matching
- Paid time off and holidays
- Maternity and paternity leave
- Employee discounts on Amazon products
Working Hours: Full-time, typically Monday through Friday, 8:00 AM to 5:00 PM, with flexibility for meetings and project deadlines
ASSUMPTION: The salary range provided is an estimate based on industry standards for the Seattle area. Actual compensation may vary based on factors such as experience, skills, and internal equity.
📌 Applicant Insights
🔍 Company Context
Industry: E-commerce and Retail
Company Size: 10,001+ employees (Enterprise)
Founded: 1994
Company Description:
- Amazon is a multinational technology company that focuses on e-commerce, cloud computing, digital streaming, and artificial intelligence
- Amazon is guided by four principles: customer obsession, passion for invention, commitment to operational excellence, and long-term thinking
- Amazon's mission is to be Earth's most customer-centric company
Company Specialties:
- E-commerce platform and services
- Cloud computing and storage
- Digital streaming and entertainment
- Artificial intelligence and machine learning
Company Website: https://www.amazon.com/
ASSUMPTION: Amazon's size and diverse business segments offer applicants a wide range of career opportunities and growth potential.
📊 Role Analysis
Career Level: Mid-level to Senior
Reporting Structure: This role reports directly to the Toys Marketing Manager and may have supervisory responsibilities for junior marketing team members
Work Arrangement: On-site, with the possibility of occasional remote work for meetings and collaboration
Growth Opportunities:
- Progression to a management or leadership role within the Toys Marketing team or related departments
- Expansion into other marketing or product management roles within Amazon
- Potential to work on high-impact projects and initiatives that drive business growth and innovation
ASSUMPTION: The growth opportunities listed above are subject to business needs, performance, and internal career advancement paths.
🌍 Location & Work Environment
Office Type: Corporate headquarters with a modern, collaborative work environment
Office Location(s): Seattle, Washington, United States
Geographic Context:
- Seattle is a major hub for technology and e-commerce companies
- The city offers a mix of urban and natural environments, with easy access to outdoor activities and cultural attractions
- Seattle has a moderate climate, with mild winters and warm, dry summers
Work Schedule: Full-time, with flexible hours and the possibility of occasional overtime to meet project deadlines
ASSUMPTION: The work environment at Amazon's Seattle headquarters is dynamic and fast-paced, with a strong focus on innovation and customer-centricity.
💼 Interview & Application Insights
Typical Process:
- Online application and resume screening
- Phone or video screen with a recruiter or HR representative
- On-site or virtual interview with the hiring manager and cross-functional team members
- Final interview with the Toys Marketing Manager or another senior leader
Key Assessment Areas:
- Marketing and campaign management skills
- Analytical and problem-solving abilities
- Communication and stakeholder management skills
- Cultural fit and alignment with Amazon's leadership principles
Application Tips:
- Tailor your resume and cover letter to highlight relevant marketing and campaign management experience
- Demonstrate your understanding of Amazon's retail environment and customer base
- Showcase your ability to analyze data and make data-driven decisions
ATS Keywords: Marketing, Campaign Management, Customer Experience, Data-Driven Decision Making, Stakeholder Management, Amazon Retail, Toys Marketing
ASSUMPTION: The application process for this role may vary based on business needs and may include additional assessments or interviews.
🛠️ Tools & Technologies
- Microsoft Office Suite (Word, Excel, PowerPoint)
- Marketing automation tools (e.g., Salesforce Marketing Cloud, Adobe Marketing Cloud)
- Data analysis and visualization tools (e.g., Tableau, Power BI)
- Amazon's internal tools and platforms (e.g., A9 algorithm, Amazon Advertising)
ASSUMPTION: The tools and technologies listed above are subject to change based on business needs and may evolve over time.
👔 Cultural Fit Considerations
Company Values:
- Customer obsession
- Passion for invention
- Commitment to operational excellence
- Long-term thinking
Work Style:
- Fast-paced and dynamic work environment
- Collaborative and cross-functional teamwork
- Focus on innovation and continuous improvement
- Results-driven and data-informed decision-making
Self-Assessment Questions:
- Do you have a proven track record of developing and executing successful marketing campaigns?
- Are you comfortable working in a fast-paced, dynamic environment with shifting priorities?
- Do you thrive in a collaborative, cross-functional team setting?
- Are you passionate about driving customer-centric innovation and growth?
ASSUMPTION: Applicants who align with Amazon's leadership principles and company values will be more likely to succeed in this role.
⚠️ Potential Challenges
- Managing multiple competing priorities and tight deadlines
- Navigating a large, complex organization with diverse stakeholders
- Keeping up with the fast-paced evolution of Amazon's retail environment and customer base
- Balancing short-term business needs with long-term strategic goals
ASSUMPTION: The challenges listed above are inherent to working in a dynamic, fast-growing organization like Amazon. Successful candidates will be adaptable, resilient, and able to thrive in a changing environment.
📈 Similar Roles Comparison
- Compared to other Senior Marketing Manager roles, this position offers a unique opportunity to work on a high-visibility, high-impact category within a global e-commerce leader
- Industry-specific context: The Toys category is highly competitive and seasonal, requiring a strong understanding of customer behavior and trends
- Career path comparison: This role offers growth opportunities within Amazon's marketing organization and potential expansion into other product management or leadership roles
ASSUMPTION: The comparison points listed above are subject to change based on business needs and may evolve over time.
📝 Sample Projects
- Developing and executing a comprehensive marketing campaign for a major holiday event, driving incremental traffic, engagement, and sales
- Analyzing customer journey metrics to identify opportunities for experience transformation and growth acceleration, resulting in a 15% increase in conversions
- Collaborating with cross-functional stakeholders to define category priorities and marketing strategies, leading to a 20% increase in category sales
ASSUMPTION: The sample projects listed above are based on real-world scenarios and may vary depending on business needs and priorities.
❓ Key Questions to Ask During Interview
- What are the most pressing business challenges facing the Toys Marketing team, and how can this role address them?
- How does this role collaborate with other marketing teams and vendor partners to define category priorities and marketing strategies?
- What are the key performance indicators (KPIs) for this role, and how will success be measured?
- What opportunities exist for growth and professional development within the Toys Marketing team or related departments?
- How does Amazon support work-life balance for employees in this role?
ASSUMPTION: The interview questions listed above are designed to help applicants better understand the role, the team, and the company culture.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight relevant marketing and campaign management experience, as well as your understanding of Amazon's retail environment and customer base
- Prepare for your interview by researching Amazon's company values, leadership principles, and recent marketing campaigns
- Follow up with the recruiter or HR representative within one week of submitting your application, if you have not heard back
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
