📌 Core Information
🔹 Job Title: Senior Marketing Manager, Worldwide Program, Creators
🔹 Company: Amazon
🔹 Location: Seattle, WA & New York, NY
🔹 Job Type: Full-Time
🔹 Category: Marketing
🔹 Date Posted: May 28, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: On-site (Seattle & New York) with Remote OK
🚀 Job Overview
Key aspects of this role include:
- Developing international marketing strategies for Amazon's creator network
- Expanding the Amazon influencer program into new international markets
- Collaborating cross-functionally to drive product marketing GTMs
- Localizing content and assets across international creator teams
- Improving the creator experience through customer service enhancements
ASSUMPTION: This role requires a strong background in international marketing, program management, and customer service to drive strategic initiatives and improve creator experiences worldwide.
📋 Key Responsibilities
✅ Develop and execute international marketing strategies to drive creator program adoption and engagement
✅ Collaborate with locale stakeholders to support the GTM of international expansion of the program
✅ Work cross-functionally with product management, marketing, design, and localization agencies to drive go-to-market strategies for new product launches, features, and enhancements related to the Creators program
✅ Oversee the Localization SOPs for creation of compelling marketing content assets for international markets
✅ Leverage analytics and data to inform and drive business decisions
✅ Own relationship with central Customer Service team, and develop strategies that drive improvements in CS contacts
✅ CS operations set-up and refinement in US and WW marketplaces, performance reporting on CS metrics, and influencing product and policy teams roadmaps to drive reduction in CS contacts
ASSUMPTION: This role involves a mix of strategic planning, cross-functional collaboration, and data-driven decision making to improve creator experiences and drive program growth.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field
Experience: 5-10 years of experience in international marketing, with a focus on program management, product marketing, and customer service
Required Skills:
- Proven expertise in international marketing and program management
- Strong analytical skills and data-driven mindset
- Excellent communication and collaboration skills
- Fluency in English, with proficiency in additional languages a plus
- Experience with customer service operations and performance reporting
Preferred Skills:
- Experience working with creator networks or influencer marketing
- Familiarity with Amazon's creator ecosystem and tools
- Ability to speak, read, and write in multiple languages
ASSUMPTION: Candidates should have a strong background in international marketing and customer service, with a proven track record of driving strategic initiatives and improving creator experiences.
💰 Compensation & Benefits
Salary Range: $120,000 - $180,000 per year (based on experience and location)
Benefits:
- Comprehensive health, dental, and vision care
- 401(k) matching
- Generous paid time off
- Tuition reimbursement
- Employee discounts
Working Hours: Full-time, with flexible hours and remote work options available
ASSUMPTION: Salary range is estimated based on industry standards for similar roles at Amazon, considering the required experience level and location.
📌 Applicant Insights
🔍 Company Context
Industry: E-commerce and Retail
Company Size: 10,001+ employees (Enterprise)
Founded: 1994 (as an online bookstore, later expanding to e-commerce, cloud computing, digital streaming, and artificial intelligence)
Company Description:
- Amazon is guided by four principles: customer obsession, passion for invention, commitment to operational excellence, and long-term thinking
- The company aims to be Earth's most customer-centric company, with a mission to delight customers by providing a wide selection of products and services at competitive prices
- Amazon is known for its innovative culture, encouraging employees to take risks, learn from failures, and invent on behalf of customers
Company Specialties:
- E-commerce platform and services
- Cloud computing and storage (Amazon Web Services)
- Digital streaming and entertainment (Amazon Prime Video, Music, and Kindle)
- Artificial intelligence and machine learning (Alexa, Echo, and other devices)
- Logistics and delivery services (Amazon Logistics, Amazon Flex, and Amazon Delivery Service Partners)
Company Website: Amazon.com
ASSUMPTION: Amazon's vast resources, global presence, and customer-centric focus provide a unique opportunity for candidates to work on high-impact projects and drive meaningful change in the creator ecosystem.
📊 Role Analysis
Career Level: Mid-Senior level, with potential for growth into management or leadership roles
Reporting Structure: This role reports directly to the Director of Creator Marketing, Worldwide Programs
Work Arrangement: On-site in Seattle or New York, with remote work options available
Growth Opportunities:
- Potential to expand the role's scope and impact based on performance and business needs
- Opportunities to work on high-visibility projects and collaborate with cross-functional teams
- Access to Amazon's extensive learning and development resources, including workshops, training programs, and tuition reimbursement
ASSUMPTION: This role offers significant growth potential for candidates looking to expand their skills and take on more responsibility over time.
🌍 Location & Work Environment
Office Type: Modern, collaborative office spaces with on-site amenities
Office Location(s): Seattle, WA & New York, NY
Geographic Context:
- Seattle: Known for its tech industry, vibrant culture, and natural beauty
- New York: A global hub for finance, media, fashion, and entertainment, offering diverse cultural experiences
Work Schedule: Full-time, with flexible hours and remote work options available
ASSUMPTION: Both Seattle and New York offer unique opportunities for candidates to engage with diverse creator communities and drive international marketing strategies.
💼 Interview & Application Insights
Typical Process:
- Phone or video screen with a member of the recruitment team
- Behavioral and situational interviews with the hiring manager and team members
- Final interview with the Director of Creator Marketing, Worldwide Programs
- Background check and onboarding
Key Assessment Areas:
- International marketing strategy and planning
- Cross-functional collaboration and stakeholder management
- Data-driven decision making and analytics
- Customer service operations and performance improvement
- Cultural fit and alignment with Amazon's leadership principles
Application Tips:
- Highlight relevant international marketing experience and achievements in your resume
- Tailor your cover letter to demonstrate your understanding of Amazon's creator ecosystem and the role's requirements
- Prepare examples of your marketing strategies, customer service improvements, and cross-functional collaboration efforts
- Be ready to discuss your long-term career goals and how this role fits into your professional development plan
ATS Keywords: International Marketing, Program Management, Product Marketing, Localization, Customer Service, Analytics, Creator Network, Influencer Marketing
ASSUMPTION: The interview process will focus on assessing candidates' strategic thinking, cross-functional collaboration skills, and cultural fit within Amazon's creator marketing team.
🛠️ Tools & Technologies
- Microsoft Office Suite (Word, Excel, PowerPoint)
- Google Analytics
- Social media platforms (Facebook, Instagram, Twitter, TikTok, etc.)
- Customer relationship management (CRM) software (e.g., Salesforce, HubSpot)
- Project management tools (e.g., Asana, Trello, JIRA)
- Design and content creation tools (e.g., Adobe Creative Suite, Canva, Buffer)
ASSUMPTION: Candidates should be comfortable using a variety of marketing, analytics, and project management tools to drive strategic initiatives and improve creator experiences.
👔 Cultural Fit Considerations
Company Values:
- Customer obsession
- Ownership
- Invent and simplify
- Learn and be curious
- Hire and develop the best
- Insist on the highest standards
- Think big
- Bias for action
- Frugality
- Earn trust
Work Style:
- Fast-paced and dynamic, with a focus on innovation and continuous improvement
- Collaborative and cross-functional, with a strong emphasis on teamwork and communication
- Data-driven and analytical, with a focus on using data to inform decision-making and drive results
- Customer-centric, with a focus on understanding and addressing customer needs and pain points
Self-Assessment Questions:
- How do you demonstrate customer obsession in your daily work?
- Can you provide an example of a time when you had to collaborate with multiple stakeholders to drive a strategic initiative?
- How do you approach learning and staying curious in your role?
ASSUMPTION: Candidates should be able to demonstrate alignment with Amazon's leadership principles and work style to ensure a strong cultural fit within the organization.
⚠️ Potential Challenges
- Managing multiple time zones and international teams
- Balancing strategic planning with day-to-day tactical execution
- Navigating Amazon's complex organizational structure and cross-functional teams
- Keeping up with the fast-paced nature of the creator ecosystem and digital marketing trends
ASSUMPTION: Candidates should be prepared to face these challenges and have strategies in place to overcome them successfully.
📈 Similar Roles Comparison
- This role differs from related positions in its focus on international marketing strategies and customer service improvements for Amazon's creator network
- Industry-specific context: The creator ecosystem is rapidly evolving, with new platforms and trends emerging constantly
- Career path comparison: This role offers growth potential into management or leadership positions within Amazon's creator marketing team
ASSUMPTION: Candidates should understand the unique aspects of this role and how it fits into their long-term career goals within Amazon's creator marketing team.
📝 Sample Projects
- Developing and executing a go-to-market strategy for the expansion of the Amazon influencer program into a new international market
- Localizing marketing content and assets for multiple international creator teams to drive adoption and engagement
- Improving the creator experience through customer service enhancements and performance reporting
ASSUMPTION: These sample projects demonstrate the strategic, cross-functional, and data-driven nature of the role's responsibilities.
❓ Key Questions to Ask During Interview
- Can you describe the current state of the creator ecosystem and how this role fits into Amazon's long-term strategy?
- How does this role collaborate with other teams within Amazon's creator marketing organization?
- What are the most significant challenges facing the creator network, and how can this role address them?
- How does Amazon support the growth and development of its employees, particularly in roles like this one?
- What are the key performance indicators (KPIs) for this role, and how will success be measured?
ASSUMPTION: Candidates should use the interview process to gain a deeper understanding of the role's responsibilities, the team's dynamics, and Amazon's long-term vision for its creator network.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume to highlight your international marketing experience, program management skills, and customer service background
- Write a cover letter explaining your interest in the role and how your skills and experience make you a strong fit for the position
- Prepare examples of your marketing strategies, customer service improvements, and cross-functional collaboration efforts to discuss during the interview process
- Follow up with the hiring manager one week after submitting your application to express your continued interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
