📌 Core Information
🔹 Job Title: Senior Marketing Manager, Zappos FBA
🔹 Company: Amazon
🔹 Location: Seattle, WA & New York, NY
🔹 Job Type: On-site
🔹 Category: Marketing
🔹 Date Posted: April 21, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: On-site (with potential for hybrid)
🚀 Job Overview
Key aspects of this role include:
- Leading onsite traffic strategy for Zappos on Amazon
- Managing and optimizing the Sponsored Ads business
- Integrating data-driven performance marketing with creative execution
- Collaborating cross-functionally to refine traffic algorithms and content
ASSUMPTION: This role requires a unique blend of marketing expertise, analytical skills, and fashion/footwear industry knowledge to succeed.
📋 Key Responsibilities
✅ Architect, test, and scale offsite and onsite traffic strategies
✅ Manage, optimize, and drive efficiency to the Sponsored Ads business
✅ Build excellent working relationships with channel teams and brands
✅ Develop and refine methodologies to measure incrementality, attribution, and customer lifetime value
✅ Drive full-funnel media strategies, optimizing paid, affiliate, influencer, and organic content initiatives
✅ Collaborate with product, engineering, and analytics teams to refine traffic algorithms and dynamic audience segmentation
✅ Build real-time dashboards and automated reporting mechanisms to monitor traffic effectiveness, test results, and creative resonance
✅ Stay ahead of fashion, shoes, and digital content trends
✅ Work cross-functionally with creative, editorial, and merchandising teams to turn data insights into compelling, high-converting narratives
✅ Lead a culture of experimentation, continuously running A/B and multivariate tests to optimize messaging frameworks, audience targeting, and content formats
✅ Influence senior stakeholders and advocate for investment in emerging marketing technologies to enhance traffic acquisition and conversion
ASSUMPTION: This role involves a high degree of collaboration and cross-functional work, requiring strong communication and project management skills.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field (or equivalent experience)
Experience: 5-10 years of experience in marketing, with a focus on performance marketing, data analysis, and trend analysis
Required Skills:
- Proven expertise in performance marketing and data analysis
- Strong understanding of fashion/footwear trends and consumer psychology
- Excellent communication and collaboration skills
- Ability to work in a fast-paced, dynamic environment
- Proficient in Excel, Google Analytics, and other relevant marketing tools
Preferred Skills:
- Experience with Amazon's advertising platform
- Fluency in multiple languages
- Background in trend forecasting or market research
ASSUMPTION: While a degree in marketing or a related field is preferred, equivalent experience and a strong portfolio may be considered.
💰 Compensation & Benefits
Salary Range: $120,000 - $180,000 per year (based on industry standards for a Senior Marketing Manager role in Seattle and New York)
Benefits:
- Medical, dental, and vision insurance
- 401(k) matching
- Paid time off and holidays
- Maternity and paternity leave
- Employee discounts on Amazon products
Working Hours: Full-time, typically 40 hours per week, with potential for flexible hours and remote work
ASSUMPTION: Salary range is estimated based on industry standards and may vary depending on the candidate's experience and location.
📌 Applicant Insights
🔍 Company Context
Industry: E-commerce and Retail
Company Size: 10,000+ employees (Large enterprise)
Founded: 1994 (as Amazon.com, Inc.)
Company Description:
- Amazon is a multinational technology company that focuses on e-commerce, cloud computing, digital streaming, and artificial intelligence
- Amazon's mission is to be Earth's most customer-centric company
- Amazon is known for its innovative culture, focus on operational excellence, and long-term thinking
Company Specialties:
- E-commerce platform and services
- Cloud computing and infrastructure services (Amazon Web Services)
- Digital content and streaming services (Amazon Prime Video, Amazon Music, etc.)
- Artificial intelligence and machine learning technologies (Alexa, Amazon Go, etc.)
Company Website: Amazon.com
ASSUMPTION: Amazon's large size and diverse business segments offer numerous growth opportunities and a dynamic work environment.
📊 Role Analysis
Career Level: Senior-level role with potential for management and leadership growth
Reporting Structure: This role reports directly to the Zappos FBA Marketing Manager
Work Arrangement: On-site, with potential for hybrid or remote work depending on team needs and candidate's preferences
Growth Opportunities:
- Potential to lead and mentor junior marketing team members
- Opportunities to work on high-impact projects and influence company strategy
- Career progression into director or manager roles within the marketing department
ASSUMPTION: This role offers significant growth potential for the right candidate, with opportunities to expand their skills and advance their career within the company.
🌍 Location & Work Environment
Office Type: Corporate office environment with open-plan workspaces and dedicated team areas
Office Location(s): Seattle, WA & New York, NY
Geographic Context:
- Seattle, WA: Known for its tech industry, vibrant culture, and natural beauty
- New York, NY: A global hub for finance, media, and entertainment, offering diverse cultural experiences
Work Schedule: Standard business hours with potential for flexible scheduling and remote work
ASSUMPTION: Both Seattle and New York offer unique cultural experiences and opportunities for professional growth, with a diverse range of industries and networking events.
💼 Interview & Application Insights
Typical Process:
- Online application and resume screening
- Phone or video call with the hiring manager
- On-site or virtual interview with the marketing team
- Final interview with the Zappos FBA Marketing Manager
Key Assessment Areas:
- Marketing expertise and strategic thinking
- Data analysis and performance marketing skills
- Fashion/footwear industry knowledge and trend awareness
- Communication and collaboration skills
Application Tips:
- Tailor your resume and cover letter to highlight relevant marketing experience and industry-specific skills
- Prepare examples of successful marketing campaigns or projects you've led
- Research Amazon's marketing strategies and be ready to discuss how you can contribute to their ongoing success
ATS Keywords: Marketing strategy, performance marketing, data analysis, fashion trends, consumer psychology, A/B testing, cross-functional collaboration
ASSUMPTION: Amazon's application process is competitive, and candidates should be prepared to demonstrate their skills and experience throughout the interview process.
🛠️ Tools & Technologies
- Amazon Advertising Platform (AAP)
- Google Analytics
- Microsoft Excel
- Data visualization tools (e.g., Tableau, Power BI)
- Project management tools (e.g., Asana, JIRA)
ASSUMPTION: Familiarity with Amazon's advertising platform and relevant marketing tools is preferred, but not required.
👔 Cultural Fit Considerations
Company Values:
- Customer obsession
- Passion for invention
- Commitment to operational excellence
- Long-term thinking
Work Style:
- Fast-paced and dynamic
- Data-driven and analytical
- Collaborative and cross-functional
- Inventive and experimental
Self-Assessment Questions:
- How do you stay up-to-date with the latest fashion and footwear trends?
- Can you provide an example of a successful marketing campaign you've led, and how you measured its performance?
- How do you approach A/B testing and continuous improvement in your marketing strategies?
ASSUMPTION: Amazon's culture values innovation, data-driven decision-making, and a strong customer focus, making it an ideal fit for candidates with a similar mindset.
⚠️ Potential Challenges
- Managing multiple stakeholders and competing priorities
- Keeping up with the fast-paced nature of the e-commerce industry and Amazon's rapid growth
- Balancing creative execution with data-driven performance marketing
- Navigating a large, complex organization with diverse business segments
ASSUMPTION: These challenges can be overcome with strong communication, project management, and adaptability skills.
📈 Similar Roles Comparison
- Compared to other Senior Marketing Manager roles, this position offers a unique blend of marketing expertise and data analysis, with a focus on the fashion/footwear industry
- Amazon's large size and diverse business segments provide more opportunities for growth and career progression than smaller companies
- Career paths within Amazon's marketing department may vary depending on the specific business segment and the candidate's interests
ASSUMPTION: This role offers a unique combination of marketing expertise, data analysis, and industry-specific knowledge, making it an attractive opportunity for the right candidate.
📝 Sample Projects
- Developing and executing a targeted marketing campaign to promote a new footwear collection
- Analyzing customer data to identify trends and optimize marketing strategies
- Collaborating with cross-functional teams to refine traffic algorithms and improve onsite conversion rates
ASSUMPTION: These sample projects demonstrate the range of responsibilities and skills required for this role, from creative execution to data analysis and cross-functional collaboration.
❓ Key Questions to Ask During Interview
- How does this role fit into the overall marketing strategy for Zappos on Amazon?
- What are the biggest challenges facing the Zappos FBA marketing team, and how can this role help address them?
- How does Amazon support the growth and development of its marketing team members?
- What opportunities are there for collaboration and knowledge-sharing with other marketing teams within Amazon?
- How does Amazon measure the success of its marketing initiatives, and how can this role contribute to improving those metrics?
ASSUMPTION: Asking these questions demonstrates your interest in the role and your commitment to understanding the company's marketing strategies and culture.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through the Amazon Jobs portal
- Tailor your resume and cover letter to highlight your marketing experience and industry-specific skills
- Prepare examples of successful marketing campaigns or projects you've led
- Research Amazon's marketing strategies and be ready to discuss how you can contribute to their ongoing success
- Follow up with the hiring manager one week after your final interview to express your continued interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
