Sr Marketing Mgr

📌 Core Information

🔹 Job Title: Senior Marketing Manager

🔹 Company: ServiceNow

🔹 Location: Issy-les-Moulineaux, Île-de-France, France

🔹 Job Type: On-site

🔹 Category: Not specified

🔹 Date Posted: Tuesday, April 1, 2025

🔹 Experience Level: 10+ years

🔹 Remote Status: Remote OK

📌 Essential Job Details

🚀 Job Overview

Key aspects of this role include:

• Planning marketing projects that align with company objectives
• Improving pipeline generation through collaboration across teams
• Analyzing marketing campaign effectiveness and providing actionable insights
• Managing and optimizing internal marketing systems for efficiency

ASSUMPTION: This role is strategically important within the marketing department, focusing on enhancing marketing operations and effectiveness through data-driven decisions and cross-departmental collaboration.

📋 Key Responsibilities

✅ Plan projects that support the marketing function

✅ Collaborate with field marketing and campaigns teams to enhance pipeline-generating activities

✅ Analyze marketing campaigns to provide insights that drive decision-making

✅ Manage internal marketing systems to ensure efficiency and data quality

✅ Act as a liaison for Global Marketing Operations

✅ Develop training materials for marketing systems and tools

✅ Create on-demand reporting mechanisms for lead management

✅ Address ad-hoc system-related inquiries from diverse groups

ASSUMPTION: Responsibilities are focused on both strategic planning and tactical management to ensure seamless marketing operations across various platforms and teams.

🎯 Required Qualifications

Education: Not specified

Experience: Over 12 years of marketing experience required

Required Skills:

• Integration of AI into marketing processes
• Program management and lead generation proficiency
• Experience in B2B marketing
• Strong data analysis capabilities
• Experience in a metrics-driven marketing environment

Preferred Skills:

• Advanced understanding of CRM and reporting tools
• Experience with Tableau or similar data visualization tools

ASSUMPTION: The role requires a high level of technical aptitude and strategic insight into AI applications in marketing to drive innovative solutions.

💰 Compensation & Benefits

Salary Range: Not specified; typically competitive for similar roles in major tech companies

Benefits:

• Comprehensive health insurance
• Flexible work schedules
• Professional development opportunities

Working Hours: 40 hours per week, with potential for flexible arrangements

ASSUMPTION: ServiceNow provides industry-competitive packages designed to attract top talent, offering a blend of monetary and non-monetary benefits.

📌 Applicant Insights

🔍 Company Context

Industry: Software Development

Company Size: Over 30,000 employees globally

Founded: 2004

Company Description:

• Leader in cloud-based platform solutions
• Focused on improving work efficiency and connectivity
• 85% penetration in the Fortune 500® market

Company Specialties:

• Service Management
• IT Service Management (ITSM)
• Enterprise Cloud Solutions

Company Website: www.servicenow.com

ASSUMPTION: As an established leader in tech, ServiceNow offers robust career paths in a dynamic and innovative industry.

📊 Role Analysis

Career Level: Senior level with leadership responsibilities

Reporting Structure: Likely reports to executive management within the marketing department

Work Arrangement: Primarily on-site with flexibility for remote work

Growth Opportunities:

• Potential for leadership roles within the marketing department
• Opportunities to influence key marketing strategies and outcomes
• Exposure to a global market and leading-edge technology

ASSUMPTION: The position is suited for individuals aiming to advance their careers in strategic and operational aspects of global marketing.

🌍 Location & Work Environment

Office Type: Dedicated office space with collaborative work areas

Office Location(s): Issy-les-Moulineaux, within proximity to Paris, France

Geographic Context:

• Located in a vibrant, business-friendly district
• Close to cultural and technological hubs
• Accessible via public transportation

Work Schedule: Standard work hours with flexibility based on project needs

ASSUMPTION: The location offers a collaborative environment conducive to both innovation and professional growth.

💼 Interview & Application Insights

Typical Process:

• Initial HR screening
• Technical and skills interviews with team leads
• Final interview with department head or executive

Key Assessment Areas:

• Marketing acumen and strategic thinking
• Technical know-how in AI and marketing systems
• Leadership and communication skills

Application Tips:

• Highlight experience with AI tools in marketing
• Provide examples of past metrics-driven successes
• Demonstrate cross-functional team collaboration

ATS Keywords: AI Integration, Marketing Strategy, Data Analysis, B2B Marketing, CRM Systems

ASSUMPTION: The interview process emphasizes technical expertise and strategic fit within the company culture, reflecting a data-driven marketing focus.

🛠️ Tools & Technologies

• Tableau for data visualization
• ServiceNow’s proprietary CRM system
• Email marketing platforms for campaign management

ASSUMPTION: Although specific tools are mentioned, there might be integration with other marketing technology platforms endemic to large enterprises.

👔 Cultural Fit Considerations

Company Values:

• Innovation in technology
• Commitment to customer success
• Inclusivity and diversity

Work Style:

• Collaborative and team-oriented
• Innovative with a strong focus on solutions
• Adaptable to fast-paced changes

Self-Assessment Questions:

• How have you used AI tools to enhance marketing efficiency?
• Can you describe a successful lead generation campaign you managed?
• What experience do you have with global marketing operations?

ASSUMPTION: ServiceNow values candidates who are leaders in fostering an innovative, inclusive, and results-driven work environment.

⚠️ Potential Challenges

• Complex integration of AI technologies
• Managing cross-functional teams with diverse backgrounds
• Adapting to rapid changes in marketing technologies
• Balancing strategic vision with daily operational needs

ASSUMPTION: The role requires adaptability and strong problem-solving skills to overcome the dynamic challenges of a tech-driven market.

📈 Similar Roles Comparison

• Higher technical integration compared to traditional marketing roles
• Stronger emphasis on AI and data analytics
• Collaboration with global teams across multiple time zones

ASSUMPTION: This role is more complex and technically advanced than conventional senior marketing positions due to the integration of cutting-edge technologies.

📝 Sample Projects

• Develop and launch a comprehensive account-based marketing campaign
• Implement an AI-driven customer segmentation initiative
• Create training modules for new marketing software deployment

ASSUMPTION: Projects will likely focus on AI applications and cross-departmental marketing functions, leveraging both strategic and operational capabilities.

❓ Key Questions to Ask During Interview

• How does ServiceNow integrate AI across their marketing functions?
• What are the company's main KPIs for measuring marketing success?
• How does the marketing team collaborate with product management?
• What are the opportunities for professional growth within the marketing department?
• How is work-life balance managed, considering the global nature of operations?

ASSUMPTION: These questions focus on aligning the candidate's expectations with the company's operations and growth opportunities.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Ensure your resume highlights relevant AI and marketing experience
• Prepare to discuss your strategic insights during the interview
• Reach out to current or past employees for cultural insights
• Research company projects to better understand potential contributions

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.