📌 Core Information
🔹 Job Title: Senior Marketing Operations Manager
🔹 Company: UpKeep
🔹 Location: United States (Remote)
🔹 Job Type: Full-Time
🔹 Category: Marketing
🔹 Date Posted: April 4, 2025
🔹 Experience Level: Mid-Senior Level (6+ years)
🔹 Remote Status: Remote (US)
🚀 Job Overview
Key aspects of this role include:
- Driving marketing operations and technology strategy
- Collaborating cross-functionally with demand generation, sales development, and revenue ops
- Developing and managing attribution systems and lead scoring models
- Administering and optimizing the martech stack (Pardot, Intercom, etc.)
- Creating and managing operational programs, lead routing, and custom field creation
ASSUMPTION: This role requires a strong background in marketing operations and a deep understanding of the marketing funnel, with a focus on both inbound and ABM strategies.
📋 Key Responsibilities
✅ Own and optimize the day-to-day execution of the martech stack
✅ Collaborate with demand generation, sales development, and revenue ops to drive cross-functional results
✅ Develop and manage accurate reports and dashboards, such as campaign health, sales development trends, meetings booked, pipeline, and multi-touch attribution
✅ Build and manage operational programs, lead scoring, lead lifecycle, account lifecycle, lead routing, and custom field creation
✅ Create campaigns, events, webinars, social campaigns, and email campaigns using marketing tools
✅ Analyze data and provide strategic insights to improve marketing outcomes
ASSUMPTION: This role requires a high level of attention to detail, strong analytical skills, and the ability to work effectively in a collaborative, fast-paced environment.
🎯 Required Qualifications
Education: Bachelor's degree in marketing, business administration, or a related field
Experience: 6+ years of experience in marketing operations, marketing program management, or demand generation
Required Skills:
- Proven experience with marketing funnel and attribution models
- Strong knowledge of marketing, lead routing, and account-based systems (Pardot, Lean Data, etc.)
- Familiarity with sales engagement platforms (Salesloft, Outreach)
- Proficient in Salesforce reporting
- Excellent analytical and problem-solving skills
Preferred Skills:
- Experience at a growth-stage SaaS company
- Familiarity with Industrial IoT sensors and data analytics tools
ASSUMPTION: While not explicitly stated, experience with marketing automation tools and a strong understanding of sales processes are likely to be essential for success in this role.
💰 Compensation & Benefits
Salary Range: $130,000 - $150,000 USD per year
Benefits:
- Stock Options
- Equity
- Great Benefits
- Flexible Work
Working Hours: Full-time (40 hours/week)
ASSUMPTION: The salary range provided is an estimate based on industry standards for similar roles at growth-stage SaaS companies. The actual offer may vary based on the candidate's experience and qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: Software Development (specifically, Asset Operations Management)
Company Size: 51-200 employees (Mid-size company)
Founded: 2014
Company Description:
- UpKeep is a cloud-based Asset Operations Management platform that streamlines work order processes and modernizes workflows
- The company offers mobile-first CMMS, EAM, and IIoT solutions, serving over 3,000 customers worldwide
- UpKeep has raised $50 million in venture capital and is backed by prominent investors such as Insight Partners, Emergence Capital, and Y Combinator
Company Specialties:
- EAM (Enterprise Asset Management)
- CMMS (Computerized Maintenance Management System)
- Work Order Software
- Maintenance Management
- Reliability
- Maintenance Software
- Asset Management Software
Company Website: www.upkeep.com
ASSUMPTION: UpKeep is a well-funded, mid-sized company with a strong focus on growth and innovation in the asset operations management space.
📊 Role Analysis
Career Level: Mid-Senior Level (6+ years of experience)
Reporting Structure: This role reports directly to the VP of Marketing
Work Arrangement: Remote (US) with flexible hours
Growth Opportunities:
- Potential to grow into a leadership role as the company expands
- Opportunities to work on strategic projects and influence marketing strategy
- Chance to learn and develop skills in a fast-paced, growth-stage environment
ASSUMPTION: This role offers significant growth potential for the right candidate, as UpKeep continues to expand and scale its marketing efforts.
🌍 Location & Work Environment
Office Type: Remote (100+ team members across the US)
Office Location(s): Los Angeles, CA (Headquarters)
Geographic Context:
- UpKeep's remote work environment allows for greater flexibility and work-life balance
- The company is headquartered in Los Angeles, with a strong presence in the tech industry
- The United States offers a large talent pool and diverse market opportunities for UpKeep
Work Schedule: Full-time (40 hours/week) with flexible hours
ASSUMPTION: UpKeep's remote work environment and flexible hours contribute to a positive work-life balance and help attract top talent.
💼 Interview & Application Insights
Typical Process:
- Phone or video screen with the hiring manager
- Technical assessment or case study
- On-site or video interview with the marketing team
- Final interview with the VP of Marketing
Key Assessment Areas:
- Marketing operations and technology expertise
- Analytical and problem-solving skills
- Collaboration and communication skills
- Alignment with UpKeep's company values and culture
Application Tips:
- Highlight relevant marketing operations and technology experience in your resume
- Prepare for behavioral and situational interview questions focused on marketing operations and technology
- Demonstrate your understanding of UpKeep's products and market position in your cover letter
ATS Keywords: Marketing Operations, Demand Generation, Attribution Models, Salesforce Reporting, MarTech Stack, Campaign Management, Data Analytics, Lead Scoring, Collaboration, Process Improvement, Metrics Driven, Cross Functional Collaboration, Email Campaigns, Webinars, Social Campaigns, Problem Solving
ASSUMPTION: UpKeep's interview process is designed to assess the candidate's technical skills, cultural fit, and alignment with the company's mission and values.
🛠️ Tools & Technologies
- Pardot
- Intercom
- Salesforce
- Lean Data
- Apollo.io
- Gong
- Salesloft
- Outreach
ASSUMPTION: Familiarity with these tools and technologies is essential for success in this role, as they are integral to UpKeep's marketing operations and technology stack.
👔 Cultural Fit Considerations
Company Values:
- Customer-centric
- Inclusive and mission-driven
- Continuous learning and improvement
Work Style:
- Collaborative and cross-functional
- Data-driven and metrics-focused
- Flexible and adaptable
Self-Assessment Questions:
- Do you have a proven track record of driving marketing operations and technology strategy in a growth-stage SaaS company?
- Are you comfortable working in a remote, flexible work environment?
- Do you thrive in a collaborative, cross-functional team setting?
ASSUMPTION: UpKeep's company culture emphasizes collaboration, continuous learning, and a customer-centric approach, making it an ideal fit for candidates who are adaptable, data-driven, and passionate about driving marketing success.
⚠️ Potential Challenges
- Managing a high volume of marketing campaigns and data points
- Balancing strategic planning with day-to-day execution
- Collaborating effectively with remote team members across different time zones
- Keeping up with the latest marketing technologies and trends
ASSUMPTION: These challenges require strong organizational skills, adaptability, and a proactive approach to problem-solving.
📈 Similar Roles Comparison
- This role is similar to a Marketing Operations Manager or Marketing Program Manager, but with a stronger focus on attribution and scoring models
- UpKeep's mid-size company structure offers more opportunities for growth and impact compared to larger enterprises
- This role is well-suited for candidates looking to build their career in marketing operations and technology at a growth-stage SaaS company
ASSUMPTION: UpKeep's marketing operations and technology role offers a unique blend of strategic planning, tactical execution, and cross-functional collaboration, making it an attractive opportunity for the right candidate.
📝 Sample Projects
- Developing and implementing a multi-touch attribution model to track marketing performance across multiple channels
- Optimizing lead scoring and routing processes to improve marketing and sales alignment
- Creating and managing operational programs to streamline marketing workflows and improve efficiency
ASSUMPTION: These sample projects highlight the strategic and tactical nature of the marketing operations and technology role at UpKeep.
❓ Key Questions to Ask During Interview
- How does this role fit into the overall marketing strategy and roadmap for UpKeep?
- What are the key priorities for this role in the first 30, 60, and 90 days?
- How does UpKeep support the professional development and growth of its marketing operations and technology team members?
- What are the most challenging aspects of working in a remote, distributed team environment at UpKeep?
- How does UpKeep measure the success of its marketing operations and technology initiatives?
ASSUMPTION: These interview questions help candidates better understand the role, the team, and the company, enabling them to make an informed decision about their fit and potential for success.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link: https://jobs.lever.co/upkeep/4587516008
- Tailor your resume to highlight your marketing operations and technology experience and skills
- Write a cover letter that demonstrates your understanding of UpKeep's products, market position, and company culture
- Prepare for behavioral and situational interview questions focused on marketing operations and technology
- Follow up with the hiring manager one week after submitting your application to express your interest and reiterate your qualifications
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
