📌 Core Information
🔹 Job Title: Senior Marketing Operations Manager
🔹 Company: Foundry
🔹 Location: Needham, MA
🔹 Job Type: On-site
🔹 Category: Marketing
🔹 Date Posted: July 7, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Optimizing marketing processes, systems, and analytics to drive efficiency and impact
- Managing and optimizing marketing automation platforms and CRM integrations
- Developing and refining lead scoring models, routing rules, and nurture programs
- Tracking, measuring, and reporting on key marketing metrics
- Streamlining marketing workflows, data hygiene, and reporting
- Collaborating with cross-functional teams to align marketing strategies with business objectives
ASSUMPTION: This role requires a high level of technical proficiency and data analysis skills to effectively manage marketing operations and drive business growth.
📋 Key Responsibilities
✅ Manage and optimize daily marketing automation platforms (e.g., Marketo, HubSpot, Pardot) and CRM integrations to improve campaign execution and lead flow
✅ Develop and refine lead scoring models, routing rules, and nurture programs to enhance marketing-to-sales handoff
✅ Track, measure, and report on key marketing metrics, including campaign effectiveness, pipeline contribution, and ROI
✅ Streamline marketing workflows, data hygiene, and reporting to ensure efficiency and scalability
✅ Evaluate and implement marketing technologies that enhance automation, personalization, and data insights
✅ Work closely with demand generation, sales, and analytics teams to align marketing strategies with business objectives
ASSUMPTION: This role requires strong project management skills to juggle multiple projects and prioritize tasks effectively.
🎯 Required Qualifications
Education: Bachelor's degree in a related field (marketing, database, analytics preferred)
Experience: 5+ years of prior marketing operations, demand generation, or automation/management platform experience
Required Skills:
- Proficient in marketing automation and data analysis/visualization tools (e.g., HubSpot, Google Analytics, DOMO, etc.)
- Proficient in CRM systems (Salesforce preferred)
- Strong analytical skills with experience in reporting, attribution models, and marketing performance analysis
- Ability to manage multiple projects, prioritize tasks, and work cross-functionally
- Attention to detail with a strong focus on accuracy, efficiency, and continuous improvement in marketing operations
- Self-starter able to work independently as well as within a team
Preferred Skills:
- Experience with specific marketing automation platforms (Marketo, HubSpot, Pardot)
- Familiarity with Salesforce or other CRM systems
- Knowledge of data analysis and visualization tools (e.g., DOMO, Tableau)
ASSUMPTION: Candidates with experience in financial services or related industries may have an advantage in this role.
💰 Compensation & Benefits
Salary Range: $120,000 - $160,000 per year (based on industry standards for a Senior Marketing Operations Manager with 5-10 years of experience in the financial services sector)
Benefits:
- Health, dental, and vision insurance
- 401(k) plan with company match
- Paid time off (vacation, sick, and holidays)
- Employee assistance program
- Professional development opportunities
Working Hours: Full-time, Monday - Friday, 9:00 AM - 5:00 PM (with flexibility for remote work)
ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary depending on the candidate's experience and qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: Foundry operates in the financial services industry, focusing on digital asset mining and staking services. The company aims to empower institutions and bring better access, efficiency, and transparency to the digital asset ecosystem.
Company Size: Foundry has 51-200 employees, providing a mid-sized company environment where applicants can have a significant impact on the organization's growth and success.
Founded: Foundry was founded in 2019, making it a relatively young company with a strong focus on innovation and growth.
Company Description:
- Foundry is a decentralized infrastructure company that leverages its expertise, market intelligence, capital gateways, and industry relationships to empower institutions in the digital asset industry.
- The company offers mining and staking services, bringing better access, efficiency, and transparency to the ecosystem by providing the tools needed to participate in the space.
- Foundry is committed to building a financial future centered around data ownership, permissionless access, and inclusion.
Company Specialties:
- Mining
- Staking
- Cryptocurrency
- Finance
- Procurement
- Advisory
- Consulting
- Equipment
- Bitcoin
- Blockchain
Company Website: http://www.foundrydigital.com
ASSUMPTION: Applicants should be comfortable working in a fast-paced, dynamic environment and have a strong interest in the financial services and digital asset industries.
📊 Role Analysis
Career Level: This role is a senior-level position, requiring a high level of expertise and experience in marketing operations.
Reporting Structure: The Senior Marketing Operations Manager will report directly to the VP of Marketing and work closely with demand generation, sales, and analytics teams.
Work Arrangement: This role is on-site, with the possibility of remote work flexibility. Applicants should be comfortable working in an office environment and be willing to commute to the Needham, MA location.
Growth Opportunities:
- As a senior-level role, this position offers opportunities for career advancement within the marketing department or other areas of the organization.
- The company's focus on innovation and growth provides ample opportunities for professional development and learning.
- Applicants with strong performance and a desire to grow within the company may have the opportunity to take on additional responsibilities or move into management roles.
ASSUMPTION: Applicants should be prepared to take on a high level of responsibility and be willing to grow and adapt in a fast-changing environment.
🌍 Location & Work Environment
Office Type: Foundry's office is a modern, collaborative workspace designed to foster innovation and creativity.
Office Location(s): Needham, MA
Geographic Context:
- Needham, MA is a suburban town located approximately 15 miles west of Boston, providing easy access to the city's cultural attractions, dining, and entertainment options.
- The area offers a mix of urban and suburban living, with a variety of housing options and a strong sense of community.
- Needham is home to several tech and finance companies, providing a vibrant and dynamic professional environment.
Work Schedule: The work schedule for this role is full-time, with standard business hours Monday through Friday. However, the company may offer some flexibility for remote work or alternative scheduling arrangements.
ASSUMPTION: Applicants should be comfortable working in an office environment and be willing to commute to the Needham, MA location as needed.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screen with the HR department
- Technical assessment or case study presentation
- On-site or virtual interview with the hiring manager and team members
- Final interview with the VP of Marketing
Key Assessment Areas:
- Technical skills and proficiency in marketing automation and data analysis tools
- Problem-solving and analytical thinking
- Project management and prioritization skills
- Collaboration and communication skills
- Alignment with company values and culture
Application Tips:
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role.
- Be prepared to discuss your experience with marketing automation platforms, CRM systems, and data analysis tools during the interview process.
- Research Foundry's company values and be ready to discuss how your personal values align with the company's mission and culture.
ATS Keywords: Marketing Automation, CRM, Lead Management, Performance Analytics, Process Optimization, Marketing Technologies, Collaboration, Data Analysis, Project Management, Attention to Detail, Self-starter, Problem Solving, Learning, Cross-functional Teamwork, Campaign Execution, Reporting
ASSUMPTION: Applicants should be prepared to demonstrate their technical proficiency and problem-solving skills throughout the interview process.
🛠️ Tools & Technologies
- Marketing automation platforms (e.g., Marketo, HubSpot, Pardot)
- CRM systems (e.g., Salesforce)
- Data analysis and visualization tools (e.g., Google Analytics, DOMO, Tableau)
- Project management tools (e.g., Asana, Trello, Jira)
ASSUMPTION: Applicants should be comfortable learning and using new tools and technologies as needed to perform their job effectively.
👔 Cultural Fit Considerations
Company Values:
- Innovation
- Collaboration
- Integrity
- Customer-centricity
- Continuous learning
Work Style:
- Dynamic and fast-paced
- Collaborative and team-oriented
- Data-driven and analytical
- Adaptable and flexible
Self-Assessment Questions:
- Do you thrive in a fast-paced, dynamic environment, and are you comfortable with change and uncertainty?
- Are you a strong collaborator who enjoys working with cross-functional teams to achieve common goals?
- Do you have a data-driven mindset and a strong analytical skillset, with a passion for continuous learning and improvement?
ASSUMPTION: Applicants should be prepared to discuss their alignment with Foundry's company values and work style during the interview process.
⚠️ Potential Challenges
- The fast-paced and dynamic nature of the role may require applicants to adapt quickly to changing priorities and workloads.
- The role may involve working with complex data and tools, requiring a strong technical proficiency and continuous learning.
- The on-site work arrangement may require applicants to commute to the Needham, MA location and be comfortable working in an office environment.
- The financial services industry can be subject to regulatory changes and market fluctuations, which may impact the role's responsibilities and priorities.
ASSUMPTION: Applicants should be prepared to face these potential challenges and be willing to adapt and grow in a fast-changing environment.
📈 Similar Roles Comparison
- This role is similar to a Senior Marketing Operations Manager position in other financial services or tech companies, but may have unique aspects related to Foundry's focus on digital asset mining and staking services.
- Applicants with experience in financial services or related industries may have an advantage in this role, but strong candidates from other industries will also be considered.
- This role offers opportunities for career growth and development within the marketing department or other areas of the organization, depending on the applicant's skills and interests.
ASSUMPTION: Applicants should research similar roles in the industry and be prepared to discuss how their experience and skills align with the requirements of this position.
📝 Sample Projects
- Optimizing marketing automation workflows to improve lead flow and campaign execution
- Developing and implementing a lead scoring model to enhance marketing-to-sales handoff
- Creating and maintaining marketing performance reports to track key metrics and ROI
- Streamlining marketing workflows and data hygiene processes to ensure efficiency and scalability
- Evaluating and implementing new marketing technologies to enhance automation, personalization, and data insights
ASSUMPTION: Applicants should be prepared to discuss their experience with similar projects and how they have approached and solved related challenges in their previous roles.
❓ Key Questions to Ask During Interview
- Can you describe the team structure and dynamics within the marketing department?
- How does Foundry support the professional development and growth of its employees?
- What are the most significant challenges facing the marketing department in the next 12-24 months, and how does this role contribute to addressing them?
- How does Foundry measure the success of its marketing efforts, and what key performance indicators (KPIs) are most important for this role?
- What is the company's approach to work-life balance, and how does it support employees in maintaining a healthy work-life balance?
ASSUMPTION: Applicants should prepare thoughtful questions that demonstrate their interest in the role and the company, and that showcase their understanding of the industry and the company's mission and values.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role, with a focus on marketing automation, data analysis, and project management
- Prepare for the interview process by researching Foundry's company values, mission, and industry, and be ready to discuss your alignment with the company's culture and your qualifications for the role
- Follow up with the hiring manager or HR department within one week of submitting your application to express your interest in the position and reiterate your qualifications
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
