📌 Core Information
🔹 Job Title: Senior Marketing Ops Manager, Middle Mile Marketing
🔹 Company: Amazon
🔹 Location: Nashville, TN; Bellevue, WA; Atlanta, GA
🔹 Job Type: On-site
🔹 Category: Marketing
🔹 Date Posted: April 29, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: On-site (with potential for hybrid)
🚀 Job Overview
Key aspects of this role include:
- Leading marketing strategy, execution, and optimization for Middle Mile Marketing
- Specializing in Adobe Marketo to drive scalable, data-driven marketing initiatives
- Collaborating with stakeholders to achieve overall business objectives
- Ensuring data quality, compliance, and innovation in marketing automation strategies
- Standardizing best practices and enhancing the scalability of global marketing initiatives
ASSUMPTION: This role requires a strong blend of technical proficiency, strategic thinking, and collaboration to excel in a dynamic, global environment.
📋 Key Responsibilities
✅ Lead the strategy, execution, and optimization of marketing efforts for Middle Mile Marketing
✅ Specialize in Adobe Marketo to drive scalable, data-driven marketing initiatives across Relay and AFP
✅ Configure and maintain complex marketing automation workflows
✅ Develop sophisticated lead scoring models and personalized campaigns
✅ Ensure data quality, maintain compliance with international privacy regulations, and continuously innovate marketing automation strategies
✅ Establish and maintain robust data governance protocols, ensuring data quality and compliance across marketing technology and teams
✅ Design and oversee data pipelines between multiple systems, implement data validation processes, and create automated workflows to maintain data integrity
✅ Bridge the gap between technical requirements and marketing objectives, architecting solutions that scale across global operations while maintaining strict data security and privacy standards
ASSUMPTION: This role involves a high degree of cross-functional collaboration, requiring strong communication and project management skills.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field (or equivalent experience)
Experience: 5-10 years of experience in marketing operations, with at least 3 years specializing in Adobe Marketo
Required Skills:
- Proven expertise in Adobe Marketo, including configuration, management, and optimization
- Strong data governance and data quality experience
- Proficient in marketing automation workflows, lead scoring, and campaign development
- Excellent project management and communication skills
- Ability to work cross-functionally and collaborate with diverse teams
- Familiarity with data pipeline architecture, governance frameworks, and systems integration
Preferred Skills:
- Experience with data validation processes and automated workflows
- Knowledge of international privacy regulations (e.g., GDPR, CCPA)
- Fluency in additional languages (beneficial but not required)
ASSUMPTION: Given the global nature of the role, candidates with experience working in diverse, multinational teams may have an advantage.
💰 Compensation & Benefits
Salary Range: $120,000 - $180,000 per year (based on experience and location)
Benefits:
- Comprehensive health, dental, and vision insurance
- 401(k) matching and employee stock purchase plan
- Generous paid time off and parental leave
- On-site services and amenities (varies by location)
Working Hours: Full-time, typically Monday-Friday, 8:00 AM - 5:00 PM (with flexibility for hybrid work arrangements)
ASSUMPTION: Salary range is estimated based on industry standards for similar roles at Amazon and comparable companies.
📌 Applicant Insights
🔍 Company Context
Industry: Amazon operates in the e-commerce, retail, and technology sectors, with a focus on innovation, customer obsession, and operational excellence.
Company Size: Amazon is a large, multinational corporation with over 10,000 employees, offering extensive resources and growth opportunities for employees.
Founded: Amazon was founded in 1994 by Jeff Bezos and is headquartered in Seattle, WA.
Company Description:
- Amazon is guided by four principles: customer obsession, passion for invention, commitment to operational excellence, and long-term thinking.
- The company is driven by the excitement of building technologies, inventing products, and providing services that change lives.
- Amazon's mission is to be Earth's most customer-centric company, with a focus on delighting customers worldwide.
Company Specialties:
- E-commerce and retail
- Operations and logistics
- Technology and innovation
Company Website: Amazon.com
ASSUMPTION: Amazon's large size and global presence offer numerous opportunities for career growth and development.
📊 Role Analysis
Career Level: This role is at the senior management level, with potential for further growth and advancement within the organization.
Reporting Structure: The Senior Marketing Ops Manager will report directly to the Middle Mile Marketing leadership team and collaborate with various stakeholders across the organization.
Work Arrangement: This role is primarily on-site, with potential for a hybrid work arrangement (2-3 days on-site per week).
Growth Opportunities:
- Potential to lead and mentor junior team members
- Opportunities to work on high-impact projects and drive strategic initiatives
- Career progression within Amazon's marketing organization or broader business units
ASSUMPTION: Given Amazon's size and diverse business units, there are numerous opportunities for career growth and development within the company.
🌍 Location & Work Environment
Office Type: Amazon's offices are typically modern, collaborative workspaces with on-site amenities and services (varies by location).
Office Location(s): Nashville, TN; Bellevue, WA; Atlanta, GA
Geographic Context:
- Nashville, TN: A vibrant, growing city with a thriving music and cultural scene, and a lower cost of living compared to other major US cities.
- Bellevue, WA: A suburb of Seattle, WA, with a high quality of life, strong job market, and close proximity to the company's headquarters.
- Atlanta, GA: A major US city with a diverse population, rich cultural heritage, and a robust job market.
Work Schedule: Full-time, typically Monday-Friday, 8:00 AM - 5:00 PM (with flexibility for hybrid work arrangements)
ASSUMPTION: The work environment at Amazon is fast-paced, dynamic, and data-driven, with a strong focus on innovation and customer obsession.
💼 Interview & Application Insights
Typical Process:
- Online application review
- Phone or video screen with HR
- Technical assessment or case study
- On-site or virtual interview with hiring manager and team members
- Final decision and offer
Key Assessment Areas:
- Technical proficiency in Adobe Marketo and related tools
- Strategic thinking and problem-solving skills
- Cross-functional collaboration and communication skills
- Data governance and data quality experience
- Alignment with Amazon's leadership principles and company culture
Application Tips:
- Highlight relevant experience with Adobe Marketo and data governance in your resume
- Tailor your cover letter to demonstrate your understanding of the role and how your skills and experience make you a strong fit
- Prepare for behavioral and situational interview questions that focus on your problem-solving skills, leadership style, and cultural fit
ATS Keywords: Adobe Marketo, marketing automation, data governance, data quality, lead scoring, campaign development, cross-functional collaboration, strategic thinking, problem-solving
ASSUMPTION: Amazon's interview process is designed to assess both technical skills and cultural fit, with a strong emphasis on problem-solving and leadership potential.
🛠️ Tools & Technologies
- Adobe Marketo
- Marketing automation platforms (e.g., Pardot, HubSpot)
- CRM systems (e.g., Salesforce, Microsoft Dynamics)
- Data governance and data quality tools (e.g., Talend, Informatica)
- Project management software (e.g., Asana, JIRA)
ASSUMPTION: The specific tools and technologies required for this role may evolve over time as Amazon's marketing technology stack continues to grow and develop.
👔 Cultural Fit Considerations
Company Values:
- Customer obsession
- Invent and simplify
- Learn and be curious
- Hire and develop the best
- Insist on the highest standards
- Think big
- Bias for action
- Frugality
- Earn trust
Work Style:
- Fast-paced and dynamic
- Data-driven and analytical
- Collaborative and cross-functional
- Customer-centric and focused on innovation
- Results-oriented and action-driven
Self-Assessment Questions:
- How do you stay up-to-date with the latest trends and best practices in marketing automation and data governance?
- Can you provide an example of a time when you had to collaborate with cross-functional teams to achieve a common goal?
- How do you approach problem-solving and decision-making in a fast-paced, dynamic environment?
ASSUMPTION: Amazon's company culture is highly collaborative, data-driven, and customer-centric, with a strong emphasis on innovation and continuous learning.
⚠️ Potential Challenges
- Working in a fast-paced, dynamic environment that requires strong adaptability and resilience
- Managing complex marketing automation workflows and ensuring data quality across multiple systems
- Collaborating effectively with diverse, global teams
- Keeping up with the latest trends and best practices in marketing automation and data governance
- Balancing strategic thinking with tactical execution and day-to-day management
ASSUMPTION: These challenges are inherent to the role and require a strong blend of technical proficiency, strategic thinking, and adaptability to succeed.
📈 Similar Roles Comparison
- Compared to other marketing operations roles, this position places a stronger emphasis on strategic thinking and cross-functional collaboration
- In the broader marketing industry, Amazon's focus on data-driven decision-making and continuous innovation sets it apart
- Career progression in Amazon's marketing organization may differ from other companies, with more opportunities for internal mobility and growth
ASSUMPTION: While the core responsibilities of this role are similar to other marketing operations positions, the unique aspects of Amazon's company culture and approach to marketing set it apart.
📝 Sample Projects
- Developing and implementing a sophisticated lead scoring model to improve marketing campaign performance
- Collaborating with cross-functional teams to optimize marketing automation workflows and enhance data quality
- Conducting a comprehensive data governance assessment and implementing robust protocols to ensure compliance with international privacy regulations
ASSUMPTION: These sample projects illustrate the strategic, cross-functional nature of the role and the importance of data-driven decision-making.
❓ Key Questions to Ask During Interview
- How does this role fit into the broader marketing strategy for Middle Mile Marketing, and how can my work impact the overall success of the team?
- What are the key priorities for this role in the first 30-60-90 days, and how will my performance be measured against these objectives?
- How does Amazon support the professional development and growth of its marketing operations team members?
- What are the most challenging aspects of working in a fast-paced, dynamic environment, and how does Amazon foster a culture of adaptability and resilience?
- How does Amazon approach collaboration and communication across its global marketing teams, and what tools and technologies are used to facilitate this process?
ASSUMPTION: These questions are designed to provide insight into the role's strategic importance, performance expectations, professional development opportunities, and the company's approach to collaboration and communication.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume to highlight your relevant experience with Adobe Marketo, data governance, and marketing automation
- Write a cover letter that demonstrates your understanding of the role and how your skills and experience make you a strong fit
- Prepare for the interview process by researching Amazon's company culture, leadership principles, and the specific challenges and opportunities of this role
- Follow up with the hiring manager one week after submitting your application to express your continued interest in the position
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
