Sr. Marketing Program Manager

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📌 Core Information

🔹 Job Title: Sr. Marketing Program Manager

🔹 Company: Altruist

🔹 Location: San Francisco, California, United States

🔹 Job Type: On-site

🔹 Category: Not Specified

🔹 Date Posted: Tue Apr 01 2025 23:59:19 GMT+0000 (Coordinated Universal Time)

🔹 Experience Level: 5-10 years

🔹 Remote Status: Hybrid

📌 Essential Job Details

🚀 Job Overview

Key aspects of this role include:

• Leading marketing efforts to establish Altruist as a leading brand in custodial services.
• Driving awareness, demand, new customer acquisition, and revenue.
• Collaborating with cross-functional teams including sales, product, and design.
• Overseeing integrated marketing campaigns and ensuring they meet ROI targets.

ASSUMPTION: This role seems to involve strategic leadership in marketing to define Altruist's position in the market, assuming a high level of autonomy and responsibility.

📋 Key Responsibilities

✅ Collaborate with cross-functional teams to manage insights-driven go-to-market plans.

✅ Oversee development and execution of integrated marketing campaigns.

✅ Ensure brand and regulatory compliance of marketing materials.

✅ Define and track KPIs to drive departmental goal progress.

✅ Monitor budgets for campaigns and initiatives.

✅ Improve operational efficiency of growth initiatives.

ASSUMPTION: Responsibilities include a significant focus on strategic oversight and analytics, aiming to streamline marketing processes and optimize results.

🎯 Required Qualifications

Education: B.A. / B.S. degree in Marketing, Business Administration, Communications, Advertising, or related fields.

Experience: 5+ years in a marketing role within B2B financial services or fintech.

Required Skills:

• Project management and cross-functional collaboration.
• Advanced technical aptitude (e.g., Hubspot, Salesforce).
• Exceptional communication and creative problem-solving skills.

Preferred Skills:

• Experience in process improvement.
• Technical skills in modern marketing tools.

ASSUMPTION: Assumes a need for expertise in leading projects that involve multiple stakeholders and a breadth of digital and traditional marketing skills.

💰 Compensation & Benefits

Salary Range: $136,000 - $192,000 USD.

Benefits:

• Hybrid work schedule for work-life balance.
• Stunning, amenity-filled office spaces.
• Competitive pay and equity for eligible positions.
• Premium healthcare, dental, and vision insurance.
• 401k savings plan with matching contributions.

Working Hours: 40 hours per week, with flexibility details not specified.

ASSUMPTION: Compensation is competitive, reflecting the seniority of the position and emphasizing benefits that support employee wellness and retention.

📌 Applicant Insights

🔍 Company Context

Industry: Financial Services, with a focus on fintech innovation.

Company Size: 51-200 employees, indicating a growing company with opportunities for impact.

Founded: 2018, marking a rapid growth phase.

Company Description:

• The only modern custodian built exclusively for RIAs.
• Combines critical RIA technology with top-notch customer service.
• Over 1,800 independent advisors as partners.

Company Specialties:

• Fintech
• User Experience (UX)
• Transparency

Company Website: https://altruist.com

ASSUMPTION: The company is positioned as an innovative leader in the financial services sector, targeting RIAs with specialized technology solutions.

📊 Role Analysis

Career Level: Senior-level management role with strategic influence.

Reporting Structure: Likely reporting to a CMO or executive team.

Work Arrangement: Hybrid, balancing on-site collaboration with remote work flexibility.

Growth Opportunities:

• Leadership advancement within marketing.
• Opportunity to define and reshape marketing strategies.
• Potential equity growth as the company expands.

ASSUMPTION: This position provides significant strategic input, with potential to impact company growth and market positioning.

🌍 Location & Work Environment

Office Type: Hybrid environment with modern facilities.

Office Location(s): Primary office in San Francisco, with others in Culver City, CA, and Dallas, TX.

Geographic Context:

• Located in tech-friendly regions.
• Proximity to financial hubs and innovation centers.
• Opportunities for networking with industry leaders.

Work Schedule: 40 hours per week with some flexibility in hours.

ASSUMPTION: The work environment is both collaborative and innovative, focusing on leveraging the benefits of face-to-face interaction alongside flexible schedules.

💼 Interview & Application Insights

Typical Process:

• Initial application submission via company website.
• Screening interview with HR or recruiters.
• Technical and/or management interviews with team leaders.

Key Assessment Areas:

• Leadership and strategic thinking.
• Ability to manage and drive cross-functional projects.
• Technical aptitude and proficiency in marketing tools.

Application Tips:

• Highlight project management and cross-functional collaboration experiences.
• Showcase technical skills relevant to modern marketing tools.
• Emphasize leadership in previous roles.

ATS Keywords: Marketing Program Management, Project Management, Cross-Functional Collaboration, Email Marketing.

ASSUMPTION: The selection process likely prioritizes strategic and technical proficiency, with an emphasis on leadership capabilities.

🛠️ Tools & Technologies

• Hubspot
• Salesforce
• Amplitude
• Navattic
• WordPress
• Figma

ASSUMPTION: Candidates should be comfortable with using a combination of CRM, analytics, and design tools, reflecting a holistic approach to marketing technology.

👔 Cultural Fit Considerations

Company Values:

• Kindness
• Brilliance
• Grit

Work Style:

• Collaborative and open to diverse perspectives.
• Goal-oriented with a focus on strategic impact.
• Emphasis on innovation and adaptability.

Self-Assessment Questions:

• Do I thrive in a fast-paced, innovative environment?
• Am I comfortable leading cross-functional teams?
• How do I approach strategic problem-solving?

ASSUMPTION: The ideal candidate embodies the company's values of kindness, brilliance, and grit, and works well in a collaborative, yet driven environment.

⚠️ Potential Challenges

• Navigating rapid company growth and market changes.
• Integrating diverse marketing tools and technologies.
• Aligning cross-functional teams toward a shared marketing vision.
• Maintaining brand consistency while expanding outreach.

ASSUMPTION: Challenges are likely linked to the dynamic growth of the company and the need for cohesive strategic execution across teams.

📈 Similar Roles Comparison

• Director of Growth Marketing vs. VP of Marketing in strategic scope.
• Strategic involvement can be comparable to other senior marketing roles in fintech.
• Focus on B2B dynamics distinct from consumer marketing roles.

ASSUMPTION: This role may compare favorably with other strategic positions in tech-focused companies, particularly within fintech.

📝 Sample Projects

• Development of a new customer acquisition campaign for financial advisors.
• Coordinate a cross-functional project to enhance a digital marketing platform.
• Manage a brand repositioning initiative within a competitive market.

ASSUMPTION: Projects are likely aligned with strategic marketing growth and innovation in fintech services.

❓ Key Questions to Ask During Interview

• What are the key success metrics for this role?
• Can you describe the cross-functional collaboration frameworks currently in place?
• How does the company support professional development in its teams?
• What are the most significant challenges facing the marketing department?
• How are marketing strategies aligned with overall company goals?

ASSUMPTION: Questions focus on strategic alignment, growth opportunities, and understanding the challenges of the role.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Prepare your resume to highlight strategic marketing experience.
• Include a cover letter linking your skills with company values.
• Research Altruist’s market position for interview discussions.
• Be ready to discuss technical and strategic insights during interviews.

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.

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