📌 Core Information
🔹 Job Title: Senior Marketing Program Manager, Executive Content, Global Executive Marketing
🔹 Company: Amazon
🔹 Location: Boston, MA; Seattle, WA; Arlington, VA; New York, NY; Herndon, VA
🔹 Job Type: Full-time
🔹 Category: Marketing
🔹 Date Posted: July 30, 2025
🔹 Experience Level: 8+ years
🔹 Remote Status: On-site (with remote flexibility)
🚀 Job Overview
Key aspects of this role include:
- Leading content strategy for key executive programs, including the exclusive Executive Summit at AWS re:Invent and AWS Executive Insights
- Designing and launching innovative programming across multiple formats to drive executive engagement
- Providing strategic editorial direction across external executive channels to ensure message consistency and impact
- Collaborating with senior AWS leaders to develop programming that addresses the most pressing challenges facing global enterprises
- Defining and tracking success metrics that demonstrate measurable impact on executive engagement and business outcomes
ASSUMPTION: This role requires a strategic storyteller who can transform complex technical concepts into business narratives, navigate senior-level relationships with confidence and credibility, drive innovation in executive engagement across multiple formats, and lead high-visibility workstreams with global impact.
📋 Key Responsibilities
✅ Architect compelling narratives that inspire C-suite leaders and translate cloud innovation into business transformation
✅ Develop and execute an annual content framework that aligns AWS priorities with executive customer needs, identifying opportunities and gaps as needed
✅ Drive content strategy across executive channels that amplifies AWS's vision and resonates with senior decision-makers
✅ Design and launch innovative programming across multiple formats (in-person events, digital experiences, vodcasts, written content) to drive executive engagement
✅ Provide strategic editorial direction across external executive channels to ensure message consistency and impact
✅ Create and curate content that shapes executive conversations and drives cloud adoption
✅ Build a network of speakers and thought leaders from both within AWS and across customers
✅ Lead the content production of Executive Summit, working with agencies and production teams
✅ Partner with AWS senior leadership to develop programming that addresses the most pressing challenges facing global enterprises and other customer segments
✅ Define and track success metrics that demonstrate measurable impact on executive engagement and business outcomes
ASSUMPTION: This role involves a high degree of collaboration with global stakeholders, requiring strong project management skills and the ability to balance multiple priorities.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Communications, or a related field
Experience: 8+ years of marketing experience, with a focus on executive content strategy and C-suite communication
Required Skills:
- Proven experience creating and executing content strategies for C-suite audiences
- Strong executive presence and ability to navigate senior-level relationships
- Data-driven approach to content development and measurement
- Familiarity with cloud computing and generative AI concepts
- Experience producing large-scale executive events
Preferred Skills:
- Experience in cloud computing, enterprise marketing, or digital transformation
- Understanding of basic generative AI concepts
ASSUMPTION: The ideal candidate will have experience in each step of the content lifecycle, including messaging, storyline creation, delivery, and measurement.
💰 Compensation & Benefits
Salary Range: $106,400 - $185,000 per year (based on location and experience)
Benefits:
- Medical, financial, and other benefits (including equity, sign-on payments, and flexible work arrangements)
Working Hours: Full-time (40 hours per week, with flexible work arrangements available)
ASSUMPTION: The salary range provided is an estimate based on Amazon's compensation structure and market data. The actual salary may vary depending on the candidate's qualifications and the company's internal compensation practices.
📌 Applicant Insights
🔍 Company Context
Industry: Software Development (specifically, cloud computing and e-commerce)
Company Size: 10,000+ employees (global presence with multiple locations)
Founded: 1994 (with a focus on cloud computing since 2006)
Company Description:
- Amazon is guided by four principles: customer obsession, passion for invention, commitment to operational excellence, and long-term thinking.
- The company is driven by the excitement of building technologies, inventing products, and providing services that change lives.
- Amazon embraces new ways of doing things, makes decisions quickly, and is not afraid to fail.
- The company's mission is to be Earth's most customer-centric company.
Company Specialties:
- e-Commerce
- Retail
- Operations
- and Internet
Company Website: https://www.aboutamazon.com/
ASSUMPTION: Amazon's size and global presence offer employees numerous opportunities for career growth and exposure to diverse industries and cultures.
📊 Role Analysis
Career Level: Mid-level to senior (depending on experience and qualifications)
Reporting Structure: This role reports directly to the Global Executive Marketing organization and collaborates with senior AWS leaders.
Work Arrangement: On-site (with remote flexibility for some aspects of the role)
Growth Opportunities:
- Potential to lead high-visibility workstreams with global impact
- Exposure to senior-level stakeholders and AWS leadership
- Opportunities to develop strategic content and programming skills
ASSUMPTION: This role offers significant growth potential for the right candidate, with opportunities to expand their skills and advance their career within Amazon's global organization.
🌍 Location & Work Environment
Office Type: Amazon's offices are designed to foster collaboration, innovation, and work-life balance, with on-site amenities and flexible workspaces.
Office Location(s): Boston, MA; Seattle, WA; Arlington, VA; New York, NY; Herndon, VA
Geographic Context:
- Boston, MA: A major tech hub with a thriving startup scene and a strong focus on education and healthcare
- Seattle, WA: Amazon's headquarters, with a vibrant tech industry and a focus on sustainability and outdoor recreation
- Arlington, VA: A suburb of Washington, D.C., with a diverse economy and a strong presence of government contractors
- New York, NY: A global financial and cultural center with a dynamic tech industry
- Herndon, VA: A suburb of Washington, D.C., with a growing tech industry and a focus on data centers and cloud computing
Work Schedule: Full-time (40 hours per week, with flexible work arrangements available)
ASSUMPTION: Amazon's offices are designed to be inclusive and accessible, with a focus on employee well-being and work-life balance.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screen with a member of the HR team
- Behavioral and situational interviews with hiring managers and team members
- Final round interviews with senior leaders or executives
- Background check and offer extension
Key Assessment Areas:
- Strategic thinking and problem-solving skills
- Executive communication and presentation skills
- Content creation and storytelling abilities
- Project management and leadership skills
- Data-driven decision-making and analytical skills
Application Tips:
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Prepare examples of your content strategy and execution, as well as your ability to drive executive engagement
- Be ready to discuss your familiarity with cloud computing and generative AI concepts
- Demonstrate your ability to navigate senior-level relationships and collaborate with global stakeholders
ATS Keywords: Executive Content, Strategic Storytelling, C-suite Communication, Cloud Computing, Generative AI, Event Production, Digital Transformation
ASSUMPTION: Amazon's application process is designed to be fair, transparent, and inclusive, with a focus on assessing candidates' skills and fit for the role.
🛠️ Tools & Technologies
- Microsoft Office Suite (Word, Excel, PowerPoint)
- Content management systems (e.g., Adobe Experience Manager, Sitecore, or similar)
- Project management tools (e.g., Asana, Trello, or similar)
- Data visualization tools (e.g., Tableau, Power BI, or similar)
- Cloud-based collaboration tools (e.g., Microsoft Teams, Slack, or similar)
ASSUMPTION: The required tools and technologies for this role may vary depending on the specific team and project needs.
👔 Cultural Fit Considerations
Company Values:
- Customer Obsession
- Ownership
- Invent and Simplify
- Learn and Be Curious
- Hire and Develop the Best
- Insist on the Highest Standards
- Think Big
- Bias for Action
- Frugality
Work Style:
- Fast-paced and dynamic, with a focus on innovation and continuous improvement
- Collaborative and inclusive, with a strong emphasis on teamwork and cross-functional collaboration
- Data-driven and analytical, with a focus on making informed decisions and measuring impact
- Customer-centric, with a focus on understanding and addressing customer needs and pain points
Self-Assessment Questions:
- How do you align with Amazon's leadership principles, particularly 'Customer Obsession' and 'Invent and Simplify'?
- How do you approach building and maintaining relationships with senior-level stakeholders?
- How do you balance multiple priorities and manage projects with global impact?
ASSUMPTION: Amazon's culture is fast-paced, innovative, and customer-centric, with a strong emphasis on collaboration and continuous learning.
⚠️ Potential Challenges
- Managing multiple priorities and projects with global impact
- Navigating senior-level relationships and influencing stakeholders
- Balancing strategic thinking with tactical execution
- Keeping up with the latest trends and developments in cloud computing and generative AI
- Working in a fast-paced, dynamic environment with a focus on continuous improvement
ASSUMPTION: These challenges are inherent to the role and require a strategic, adaptable, and proactive approach.
📈 Similar Roles Comparison
- This role is unique in its focus on executive content strategy and global impact, but shares similarities with other marketing and content management positions within Amazon and the broader tech industry.
- Compared to other marketing roles, this position requires a higher level of strategic thinking, executive communication, and project management skills.
- Career paths may include progression to senior marketing leadership roles, or transition to other strategic or executive positions within Amazon or the tech industry.
ASSUMPTION: This role offers significant growth potential and exposure to senior-level stakeholders, making it an attractive opportunity for experienced marketing professionals looking to advance their careers.
📝 Sample Projects
- Developing and executing a content strategy for the Executive Summit at AWS re:Invent, including messaging, speaker selection, and event logistics
- Creating and curating content for AWS Executive Insights, a digital platform that connects global business leaders with AWS thought leadership and industry trends
- Designing and launching a vodcast series featuring AWS executives and external thought leaders, discussing the latest trends and innovations in cloud computing and generative AI
ASSUMPTION: These sample projects illustrate the strategic and innovative nature of the role, requiring a strong understanding of executive audiences and a ability to translate complex technical concepts into business narratives.
❓ Key Questions to Ask During Interview
- How does this role fit into the broader marketing strategy for AWS and Amazon?
- What are the most pressing challenges facing global enterprises, and how does this role address them?
- How does this role collaborate with other teams and stakeholders within AWS and Amazon?
- What opportunities are there for growth and development within this role and the broader organization?
- How does Amazon support work-life balance and employee well-being, particularly for roles with global impact?
ASSUMPTION: These questions help candidates better understand the role's context, expectations, and potential for growth and development.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Prepare examples of your content strategy and execution, as well as your ability to drive executive engagement
- Be ready to discuss your familiarity with cloud computing and generative AI concepts
- Demonstrate your ability to navigate senior-level relationships and collaborate with global stakeholders
- Follow up with the hiring manager or HR representative within one week of your interview to express your continued interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
