📌 Core Information
🔹 Job Title: Senior Marketing Program Manager
🔹 Company: Altruist
🔹 Location: Los Angeles, CA
🔹 Job Type: Hybrid
🔹 Category: Marketing
🔹 Date Posted: May 20, 2025
🔹 Experience Level: Mid-Senior level
🔹 Remote Status: Hybrid (Remote and On-site)
🚀 Job Overview
Key aspects of this role include:
- Serving as a strategic business partner driving marketing initiatives
- Optimizing marketing operations and developing effective go-to-market strategies
- Collaborating with cross-functional teams to create and execute integrated marketing campaigns
- Monitoring and improving operational efficiency of growth initiatives
ASSUMPTION: This role requires a high level of strategic thinking, project management skills, and the ability to work effectively with various teams to drive marketing success.
📋 Key Responsibilities
✅ Collaborate with cross-functional teams to manage the creation and execution of compelling, insights-driven go-to-market plans
✅ Oversee the development and execution of integrated marketing campaigns and initiatives
✅ Monitor the review and approval process for marketing materials to ensure brand and regulatory compliance
✅ Collaborate with internal stakeholders to define and track key performance indicators (KPIs) and drive progress toward departmental goals
✅ Assist in defining, creating, and monitoring budgets for marketing campaigns and initiatives
✅ Improve operational efficiency of growth initiatives to drive the performance and scale of the programs effectively
ASSUMPTION: This role requires a strong understanding of marketing principles, excellent project management skills, and the ability to work effectively with various teams to drive marketing success.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business Administration, Communications, Advertising, or a related field
Experience: 5+ years of experience working as a Marketing Program Manager or in a go-to-market function at a B2B financial services, fintech, or SaaS organization
Required Skills:
- Proven track record leading cross-functional projects from inception to completion
- Ability to identify process and organizational inefficiencies and drive improvements
- Exceptional project management skills
- Technical aptitude with modern tech stacks (e.g., Hubspot, Salesforce, Amplitude, Navattic, Wordpress, Figma)
Preferred Skills:
- Experience in the financial services or fintech industry
- Familiarity with marketing automation tools and CRM systems
ASSUMPTION: Candidates with experience in marketing program management, go-to-market strategies, and cross-functional team collaboration will be most successful in this role.
💰 Compensation & Benefits
Salary Range: $124,000 - $170,000 USD per year
Benefits:
- Hybrid work schedule
- Stunning, amenity-filled office spaces in Culver City, CA, San Francisco, CA, and Dallas, TX
- Competitive pay and equity for eligible positions
- Premium healthcare, dental, and vision insurance plans
- 401k savings plan with matching contributions and immediate vesting
- Generous paid parental leave
- Professional growth and development opportunities
- Physical and emotional wellness programs
- Company perks program
- Financial guidance program
Working Hours: Full-time (40 hours per week) with flexible scheduling
ASSUMPTION: The salary range provided is based on industry standards for similar roles in the Los Angeles area. Benefits are competitive and tailored to support employee well-being and professional growth.
📌 Applicant Insights
🔍 Company Context
Industry: Financial Services, specifically focused on providing custodial services for independent financial advisors
Company Size: Medium-sized company with 51-200 employees, offering a collaborative and dynamic work environment
Founded: 2018, with a mission to make financial advice better, more affordable, and accessible to everyone
Company Description:
- Altruist is a modern custodian built exclusively for independent financial advisors
- Offers a self-clearing brokerage firm combined with intuitive software for account opening, trading, reporting, and billing
- Seeks to challenge the status quo and make a meaningful impact in the financial advice industry
Company Specialties:
- Fintech
- UX and transparency
Company Website: altruist.com
ASSUMPTION: Altruist is a growing company with a strong focus on innovation and improving the financial advice industry. They value employees who are passionate about their mission and committed to driving growth and success.
📊 Role Analysis
Career Level: Mid-Senior level, with opportunities for growth and development within the marketing department and the company as a whole
Reporting Structure: This role reports directly to the Head of Marketing and works closely with cross-functional teams, including sales, product, design, content, and customer success
Work Arrangement: Hybrid, with a combination of remote and on-site work, promoting strong collaboration and a healthy work-life balance
Growth Opportunities:
- Potential to take on additional responsibilities and advance within the marketing department
- Opportunities to work on diverse projects and campaigns, gaining exposure to various aspects of marketing
- Access to professional development resources and an annual L&D budget allocation for each employee
ASSUMPTION: This role offers significant opportunities for growth and development, both within the marketing department and the company as a whole. Altruist values employees who are proactive and eager to take on new challenges.
🌍 Location & Work Environment
Office Type: Amenity-filled office spaces designed for comfort, collaboration, and productivity
Office Location(s): Culver City, CA, San Francisco, CA, and Dallas, TX
Geographic Context:
- Los Angeles, CA: A vibrant and diverse city with a thriving tech industry and a high cost of living
- San Francisco, CA: A major tech hub with a high cost of living and a competitive job market
- Dallas, TX: A growing city with a lower cost of living and a diverse economy
Work Schedule: Full-time (40 hours per week) with flexible scheduling, allowing for a healthy work-life balance
ASSUMPTION: Altruist's office locations offer employees the opportunity to work in dynamic and collaborative environments, with access to amenities and resources designed to support productivity and well-being.
💼 Interview & Application Insights
Typical Process:
- Initial phone or video screen with the HR team
- Subsequent interviews with the hiring manager and cross-functional team members
- Final interview with the Head of Marketing or another senior leader
- Background check and offer extension
Key Assessment Areas:
- Strategic thinking and problem-solving skills
- Project management and organizational skills
- Cross-functional team collaboration and communication skills
- Technical aptitude with marketing tools and software
Application Tips:
- Tailor your resume and cover letter to highlight relevant experience and skills for this role
- Demonstrate your understanding of Altruist's mission and values in your application materials
- Prepare for behavioral interview questions that focus on your experience with marketing program management, go-to-market strategies, and cross-functional team collaboration
ATS Keywords: Marketing Program Manager, Go-to-Market, Cross-Functional Teams, Integrated Marketing, Campaign Management, Budget Management, KPI Tracking, Operational Efficiency, Marketing Automation, CRM, FINRA, SIPC
ASSUMPTION: Altruist's interview process is designed to assess candidates' strategic thinking, problem-solving skills, and ability to work effectively with cross-functional teams. They value candidates who are proactive, collaborative, and committed to driving marketing success.
🛠️ Tools & Technologies
- Hubspot
- Salesforce
- Amplitude
- Navattic
- Wordpress
- Figma
ASSUMPTION: Familiarity with modern marketing tech stacks, including Hubspot, Salesforce, Amplitude, Navattic, Wordpress, and Figma, is essential for success in this role.
👔 Cultural Fit Considerations
Company Values:
- Kindness: Kindness doesn’t just equal niceness. We listen to understand, embrace diverse perspectives, and approach conflict openly, honestly, and respectfully.
- Brilliance: Humility is our most proud skill. We possess a growth mindset, take ownership in everything we touch, and succeed and fail as one.
- Grit: When challenges arise, we stay laser-focused on achieving our mission and finding a way forward, even when it’s hard. We are nimble, maintain a sense of urgency, and swiftly adapt to change and overcome obstacles.
Work Style:
- Collaborative and dynamic, with a strong focus on cross-functional teamwork
- Fast-paced and innovative, with a commitment to driving growth and success
- Supportive and inclusive, with a focus on employee well-being and professional development
Self-Assessment Questions:
- Do you embrace diverse perspectives and approach conflict openly, honestly, and respectfully?
- Are you proactive, innovative, and committed to driving growth and success?
- Do you thrive in a collaborative and dynamic work environment, with a strong focus on cross-functional teamwork?
ASSUMPTION: Altruist values employees who embody their core values of kindness, brilliance, and grit. They seek candidates who are proactive, collaborative, and committed to driving marketing success in a dynamic and innovative work environment.
⚠️ Potential Challenges
- Managing multiple projects and deadlines in a fast-paced and dynamic work environment
- Collaborating effectively with cross-functional teams, including sales, product, design, content, and customer success
- Adapting to changes in marketing strategies and priorities
- Working remotely and balancing work-life responsibilities in a hybrid work arrangement
ASSUMPTION: This role presents unique challenges and opportunities for growth and development. Successful candidates will be proactive, adaptable, and committed to driving marketing success in a dynamic and collaborative work environment.
📈 Similar Roles Comparison
- Compared to other marketing program manager roles, this position offers a unique opportunity to work in the financial services industry and drive marketing success for a modern custodian focused on independent financial advisors
- Industry-specific context: The financial services industry is highly regulated, requiring a strong understanding of compliance and regulatory requirements
- Career path comparison: This role offers opportunities for growth and development within the marketing department and the company as a whole, with potential paths to leadership and management positions
ASSUMPTION: This role offers a unique opportunity to work in the financial services industry and drive marketing success for a modern custodian focused on independent financial advisors. Candidates should be prepared to navigate the industry's regulatory requirements and embrace the unique challenges and opportunities presented by this role.
📝 Sample Projects
- Developing and executing a go-to-market strategy for a new product launch, including integrated marketing campaigns and events
- Managing a cross-functional team to create and execute a marketing campaign for an upcoming industry conference, including content creation, email marketing, social media, and advertising
- Improving operational efficiency for the advisor referral program, including streamlining processes and enhancing the user experience
ASSUMPTION: These sample projects demonstrate the range of responsibilities and challenges faced by the Sr. Marketing Program Manager at Altruist. Successful candidates will be proactive, innovative, and committed to driving marketing success in a dynamic and collaborative work environment.
❓ Key Questions to Ask During Interview
- Can you describe the marketing team's structure and how this role fits within the organization?
- How does the company support the professional development and growth of its marketing team members?
- What are the key priorities for the marketing department in the next 12-24 months?
- How does the company measure the success of its marketing initiatives and campaigns?
- What are the most challenging aspects of working in the financial services industry, and how does the company address these challenges?
ASSUMPTION: These interview questions are designed to assess the company's marketing team structure, priorities, and challenges, as well as their commitment to employee growth and development. Candidates should be prepared to ask thoughtful and insightful questions to demonstrate their interest in the role and the company.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight relevant experience and skills for this role, demonstrating your understanding of Altruist's mission and values
- Prepare for behavioral interview questions that focus on your experience with marketing program management, go-to-market strategies, and cross-functional team collaboration
- Follow up with the HR team one week after submitting your application to inquire about the status of your application
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
