📌 Core Information
🔹 Job Title: Sr Marketing Programs Manager, Amazon Ads Creative, Trust, & Support (ACTS)
🔹 Company: Amazon
🔹 Location: Seattle, WA, USA
🔹 Job Type: On-site
🔹 Category: Marketing
🔹 Date Posted: May 5, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Strategic program management to establish effective channels for organizational knowledge sharing and build scalable processes for team success stories and innovation.
- Design and execution of engaging virtual and in-person events that strengthen team culture and partner with Amazon's corporate events team to leverage company-wide programs and resources.
- Drive ACTS' external presence strategy in partnership with Amazon PR and Corporate Communications, create best practices for ACTS' professional platform presence, and support recruitment marketing efforts by partnering with teams on employer branding campaigns.
- Create branded templates, materials, and assets for team use, develop style guides and standards for consistent messaging, and ensure ACTS brand consistency across all platforms.
ASSUMPTION: This role requires a strategic mindset, strong project management skills, and the ability to work effectively with cross-functional teams. The ideal candidate will have experience in marketing, event planning, and brand management, with a focus on driving external presence and strengthening team culture.
📋 Key Responsibilities
✅ Establish and maintain effective channels for organizational knowledge sharing (e.g., newsletters, Slack groups, etc.).
✅ Build scalable processes for gathering and sharing team success stories and innovation.
✅ Partner with ACTS leadership on messaging and work cross-functionally with Amazon PR and Comms teams to support strategic initiatives.
✅ Design and execute engaging virtual and in-person events that strengthen team culture and coordinate with PR for speaking opportunities and event visibility when appropriate.
✅ Drive ACTS' external presence strategy in partnership with Amazon PR and Corporate Communications, create best practices for ACTS' professional platform presence, and support recruitment marketing efforts by partnering with teams on employer branding campaigns.
✅ Create branded templates, materials, and assets for team use, develop style guides and standards for consistent messaging, and ensure ACTS brand consistency across all platforms.
ASSUMPTION: The key responsibilities listed above are based on the provided job description. However, some details may have been omitted or require further clarification from the employer.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Communications, or a related field.
Experience: 5-10 years of experience in marketing, event planning, or a related field, with a focus on brand management and external presence strategy.
Required Skills:
- Strategic program management
- Event planning and execution
- Brand strategy and management
- Talent strategy and employer branding
- Content creation and management
- Cross-functional collaboration
- Knowledge sharing and organizational development
- Stakeholder engagement and communication
- Project management
Preferred Skills:
- Experience working in a large, matrixed organization
- Familiarity with Amazon's corporate events team and resources
- Strong relationships with Amazon PR and Corporate Communications teams
ASSUMPTION: The required and preferred skills listed above are based on the provided job description. However, some details may have been omitted or require further clarification from the employer.
💰 Compensation & Benefits
Salary Range: $120,000 - $160,000 per year (based on industry standards for a Sr Marketing Manager role in Seattle, WA)
Benefits:
- Medical, dental, and vision insurance
- 401(k) matching
- Paid time off (vacation, sick, and holidays)
- Maternity and paternity leave
- Employee discounts
- Tuition reimbursement
- Adoption assistance
Working Hours: Full-time, typically Monday through Friday, 8:00 AM to 5:00 PM, with some flexibility for event planning and execution.
ASSUMPTION: The salary range and benefits listed above are based on industry standards and Amazon's typical compensation packages for Sr Marketing Manager roles. However, the actual salary and benefits may vary based on the candidate's experience, skills, and the company's current compensation structure.
📌 Applicant Insights
🔍 Company Context
Industry: E-commerce and retail
Company Size: 10,000+ employees (large enterprise)
Founded: 1994 (over 25 years ago)
Company Description:
- Amazon is guided by four principles: customer obsession, passion for invention, commitment to operational excellence, and long-term thinking.
- The company is driven by the excitement of building technologies, inventing products, and providing services that change lives.
- Amazon's mission is to be Earth's most customer-centric company.
Company Specialties:
- E-commerce platform and services
- Retail and logistics
- Cloud computing (AWS)
- Artificial intelligence and machine learning
- Digital content and streaming services (Amazon Prime, Amazon Music, Amazon Video)
Company Website: Amazon.com
ASSUMPTION: Working at Amazon offers opportunities to collaborate with a diverse and talented team, work on large-scale projects, and contribute to the company's mission of being Earth's most customer-centric company.
📊 Role Analysis
Career Level: Senior-level role with potential for growth and leadership opportunities within the ACTS organization and Amazon's broader marketing and advertising teams.
Reporting Structure: This role reports directly to the ACTS leadership team and may have the opportunity to manage and mentor junior team members.
Work Arrangement: On-site, full-time position with the possibility of occasional remote work for event planning and execution.
Growth Opportunities:
- Potential to take on additional responsibilities and advance within the ACTS organization or Amazon's broader marketing and advertising teams.
- Opportunity to work on high-impact projects and initiatives that drive Amazon's external presence and strengthen team culture.
- possibility to collaborate with cross-functional teams and gain exposure to different aspects of Amazon's business.
ASSUMPTION: This role offers significant growth potential for the right candidate, with opportunities to develop leadership skills, gain exposure to various aspects of Amazon's business, and make a meaningful impact on the company's external presence and team culture.
🌍 Location & Work Environment
Office Type: Corporate headquarters with a modern, collaborative work environment.
Office Location(s): 2127 7th Ave, Seattle, WA 98109, US
Geographic Context:
- Seattle is a vibrant, tech-focused city with a strong job market and numerous cultural attractions.
- The Pacific Northwest region offers a mild climate, beautiful natural surroundings, and a high quality of life.
- Amazon's headquarters is located in the heart of Seattle's urban core, providing easy access to public transportation, dining, and entertainment options.
Work Schedule: Full-time, typically Monday through Friday, 8:00 AM to 5:00 PM, with some flexibility for event planning and execution.
ASSUMPTION: Working at Amazon's headquarters in Seattle offers a dynamic and engaging work environment, with access to numerous resources and opportunities for professional growth and development.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screen with a member of the HR team
- On-site or virtual interview with the hiring manager and/or team members
- Final round interview with senior leadership
- Background check and reference check
Key Assessment Areas:
- Strategic thinking and problem-solving skills
- Event planning and execution experience
- Brand management and external presence strategy
- Cross-functional collaboration and stakeholder engagement
- Project management and organizational development
Application Tips:
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role.
- Demonstrate your understanding of Amazon's business, culture, and values in your application materials.
- Prepare for behavioral interview questions that focus on your experience with strategic program management, event planning, and brand management.
ATS Keywords: Strategic program management, event planning, brand management, external presence strategy, cross-functional collaboration, knowledge sharing, organizational development, stakeholder engagement, project management
ASSUMPTION: The application process for this role may vary based on the specific needs and preferences of the hiring team. It is essential to review the job posting and any additional information provided by the employer to ensure a strong and competitive application.
🛠️ Tools & Technologies
- Microsoft Office Suite (Word, Excel, PowerPoint)
- Project management tools (e.g., Asana, Trello, JIRA)
- Event planning software (e.g., Eventbrite, Cvent, Bizzabo)
- Brand management tools (e.g., Canva, Adobe Creative Suite, Brandfolder)
- Collaboration platforms (e.g., Slack, Microsoft Teams, Google Workspace)
ASSUMPTION: The tools and technologies listed above are commonly used in marketing and event planning roles. However, the specific tools and technologies required for this role may vary based on Amazon's internal systems and processes.
👔 Cultural Fit Considerations
Company Values:
- Customer obsession
- Invent and simplify
- Learn and be curious
- Hire and develop the best
- Insist on the highest standards
- Think big
- Bias for action
- Frugality
- Earn trust
Work Style:
- Fast-paced and dynamic work environment
- Collaborative and cross-functional teamwork
- Data-driven decision-making
- Focus on customer-centric innovation
- Opportunity for professional growth and development
Self-Assessment Questions:
- How do you embody Amazon's customer obsession value in your work?
- Can you provide an example of a time when you took initiative to drive a strategic program or event to success?
- How do you approach building and maintaining effective channels for organizational knowledge sharing?
ASSUMPTION: Amazon's company values and work style emphasize customer obsession, innovation, and collaboration. Candidates should be prepared to demonstrate their alignment with these values and work style preferences in their application materials and interviews.
⚠️ Potential Challenges
- Working in a large, matrixed organization can present unique challenges in terms of communication, decision-making, and navigating internal politics.
- Amazon's fast-paced work environment may require candidates to adapt to frequent changes and prioritize their workload effectively.
- The role may involve working with multiple stakeholders, including ACTS leadership, Amazon PR and Comms teams, and external vendors and partners, which can present additional complexities in terms of communication and project management.
- Seattle's competitive job market and cost of living may present challenges for candidates relocating to the area.
ASSUMPTION: The potential challenges listed above are based on common experiences in large, fast-paced organizations and competitive job markets. However, the specific challenges faced by candidates in this role may vary based on their individual experiences and the current state of Amazon's business.
📈 Similar Roles Comparison
- Compared to other marketing programs manager roles, this position offers a unique focus on driving external presence strategy and strengthening team culture within a specific organization (ACTS) within a larger company (Amazon).
- In terms of industry-specific context, this role is part of Amazon's advertising division, which operates at the intersection of e-commerce and advertising to help advertisers reach Amazon customers on Amazon.com, other owned and operated sites, and millions of Kindles, tablets, and mobile devices.
- Career path comparison: This role offers opportunities for growth and leadership within the ACTS organization and Amazon's broader marketing and advertising teams, with potential for advancement to director or manager-level positions.
ASSUMPTION: The comparison points listed above are based on industry trends and common career paths for marketing programs manager roles. However, the specific details of this role may vary based on Amazon's internal structure and the candidate's individual career goals.
📝 Sample Projects
- Developing and executing a comprehensive event strategy for ACTS' annual team-building retreat, including vendor management, logistics, and on-site support.
- Creating and implementing a targeted external communications campaign to showcase ACTS' thought leadership and innovation in the advertising industry, utilizing various channels such as LinkedIn, industry publications, and speaking engagements.
- Designing and distributing a quarterly ACTS newsletter to keep team members informed about recent successes, upcoming events, and relevant industry trends, with a focus on engaging and visually appealing content.
ASSUMPTION: The sample projects listed above are based on the key responsibilities and required qualifications for this role. However, the specific projects assigned to the successful candidate may vary based on Amazon's current priorities and the candidate's individual strengths and interests.
❓ Key Questions to Ask During Interview
- Can you describe the ACTS organization and its role within Amazon's broader advertising division?
- How does this role collaborate with Amazon's PR and Corporate Communications teams, and what are the key priorities for external presence strategy in the coming year?
- What are the most significant challenges and opportunities facing the ACTS organization, and how can this role contribute to driving success in these areas?
- How does Amazon support the professional development and growth of its employees, particularly in marketing and advertising roles?
- What are the key performance indicators (KPIs) for this role, and how will success be measured and evaluated?
ASSUMPTION: The key questions listed above are designed to help candidates better understand the role, the ACTS organization, and Amazon's broader advertising division. However, candidates should also prepare questions specific to their individual interests and career goals.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through the Amazon Jobs portal.
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role, with a focus on strategic program management, event planning, and brand management.
- Prepare for behavioral interview questions that focus on your experience with strategic program management, event planning, and brand management.
- If selected for an interview, be prepared to discuss your understanding of Amazon's business, culture, and values, as well as your alignment with the company's mission and the specific needs of the ACTS organization.
- Follow up with the hiring team one week after submitting your application to inquire about the status of your application and express your continued interest in the role.
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
