Sr Marketing Programs Manager, Email

📌 Core Information

🔹 Job Title: Senior Marketing Programs Manager, Email

🔹 Company: Proofpoint

🔹 Location: Reading, United Kingdom

🔹 Job Type: Full-time

🔹 Category: Marketing

🔹 Date Posted: May 1, 2025

🔹 Experience Level: 5-10 years

🔹 Remote Status: Remote OK

🚀 Job Overview

Key aspects of this role include:

• Developing and executing email marketing strategies to drive engagement and pipeline
• Collaborating cross-functionally with marketing campaigns team and other stakeholders
• Maintaining clean databases and ensuring email deliverability
• Analyzing campaign performance and reporting on results and pipeline influence
• Managing Marketo email templates and nurture programs

ASSUMPTION: This role requires a high level of expertise in email marketing and Marketo, as well as strong project management and communication skills. The ideal candidate will have a proven track record of driving results through strategic email campaigns.

📋 Key Responsibilities

✅ Collaborate on high-level strategy for the email marketing channel, including overall calendar, campaign design, audience segmentation, AB testing, response forecasting, and KPI/pipeline reporting

✅ Plan and execute against quarterly goals, working closely with marketing campaigns team and other stakeholders

✅ Provide input on email content, reviewing all content before it goes out for consistency and ensuring the copy meets best practices around CTAs and landing pages

✅ Develop and maintain nurture programs by solution interest and vertical, incorporating advanced elements such as direct mail and triggered sends into the streams

✅ Own a library of Marketo email templates and work with an agency for periodic refreshes

✅ Lead database segmentation and maintain clean lists for targeted sends

✅ Conduct regular audits of database health and email deliverability rates

✅ Ensure the company meets CAN-SPAM, CASL, and other email regulations

✅ Create Marketo, Salesforce, and PowerBI reports for email and nurture channels, looking beyond open/click performance metrics to overall database engagement and pipeline influence

ASSUMPTION: The responsibilities listed above are based on the provided job description. However, the role may evolve over time, and additional or different responsibilities may be assigned as needed.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field

Experience: 7+ years of dedicated experience managing email programs in Marketo

Required Skills:

• Deep domain experience of email and nurture marketing in Marketo, to B2B audiences
• Knowledge of anti-spam guidelines and email deliverability/reputation monitoring
• Expert project management, communication, and creative skills, with excellent attention to detail
• Highly results-driven, with an ability to think strategically and get things done quickly

Preferred Skills:

• Experience with Salesforce and PowerBI
• Familiarity with direct mail and triggered sends
• Knowledge of B2B marketing best practices

ASSUMPTION: The required and preferred skills listed above are based on the provided job description. However, the qualifications may be subject to change or additional requirements may be added as needed.

💰 Compensation & Benefits

Salary Range: £60,000 - £80,000 per year (based on industry standards for a Senior Marketing Programs Manager with 7+ years of experience in the UK)

Benefits:

• Competitive benefits package
• Inclusive culture with a supportive team dynamic
• Impactful role with the opportunity to shape the organization's growth and success

Working Hours: Full-time, typically 40 hours per week with flexibility for remote work

ASSUMPTION: The salary range provided is an estimate based on industry standards for the role, experience level, and location. The actual salary may vary depending on the candidate's qualifications and the company's internal policies.

📌 Applicant Insights

🔍 Company Context

Industry: Proofpoint is a leading cybersecurity company protecting organizations' greatest assets and biggest risks: vulnerabilities in people. With an integrated suite of cloud-based solutions, Proofpoint helps companies around the world stop targeted threats, safeguard their data, and make their users more resilient against cyber attacks.

Company Size: Proofpoint has 1,001-5,000 employees globally, with a presence in multiple countries. This size allows for ample opportunities for collaboration and growth.

Founded: Proofpoint was founded in 2002 and has since grown to become a leader in next-generation cybersecurity.

Company Description:

• Proofpoint is committed to bringing passion and customer focus to the business.
• The company is dedicated to helping its customers protect their greatest assets and biggest security risks: their people.
• Proofpoint offers an inclusive, diverse, multinational culture that encourages 'culture-add' and strongly encourages people from all walks of life to apply.

Company Specialties:

• Email Protection
• Advanced Threat Protection
• Security Awareness Training
• Cloud App Security
• CASB
• Archiving and Compliance
• Information Protection
• Digital Risk Protection

Company Website: www.proofpoint.com

ASSUMPTION: The company context provided is based on the information available on LinkedIn and the company's website. However, the company's mission, values, and culture may evolve over time, and applicants should verify the information directly with the employer.

📊 Role Analysis

Career Level: This role is at the senior level, requiring a high degree of expertise and experience in email marketing and Marketo.

Reporting Structure: The Senior Marketing Programs Manager will report directly to the Marketing Campaigns team and collaborate with other internal stakeholders.

Work Arrangement: This role is remote-friendly, with flexible working hours and the opportunity to work from home or in the office.

Growth Opportunities:

• As a senior role, this position offers the opportunity to lead and mentor junior team members.
• The company's growth and expansion present opportunities for career advancement within the marketing department or other areas of the business.
• The role's focus on strategy and execution provides ample opportunities for professional development and skill-building.

ASSUMPTION: The role analysis provided is based on the information available in the job description and the company's website. However, the specific reporting structure, work arrangement, and growth opportunities may be subject to change or additional details may be provided by the employer.

🌍 Location & Work Environment

Office Type: Proofpoint's Reading, England office is a modern, collaborative workspace designed to foster creativity and productivity.

Office Location(s): 100 Brook Drive, Reading, England RG2 6UJ

Geographic Context:

• Reading is a large town in Berkshire, England, with a population of approximately 150,000 people.
• The town is known for its rich history, vibrant culture, and thriving business community.
• Reading is well-connected by road, rail, and air, with easy access to London and other major cities.

Work Schedule: Full-time, typically 40 hours per week with flexibility for remote work

ASSUMPTION: The location and work environment information provided is based on the company's website and LinkedIn profile. However, the specific office layout, work schedule, and other details may be subject to change or additional information may be provided by the employer.

💼 Interview & Application Insights

Typical Process:

• Online application and resume screening
• Phone or video screening with the hiring manager
• In-depth interview with the marketing team and other stakeholders
• Final interview with the marketing director or another senior leader

Key Assessment Areas:

• Email marketing expertise and strategy
• Marketo proficiency and experience
• Project management and communication skills
• Results-driven mindset and ability to think strategically
• Cultural fit and alignment with company values

Application Tips:

• Tailor your resume and cover letter to highlight your relevant experience and skills for this role.
• Be prepared to discuss your email marketing strategy and provide examples of successful campaigns you've executed.
• Demonstrate your proficiency in Marketo and other relevant tools during the interview.
• Research the company and its values to show your enthusiasm and cultural fit.

ATS Keywords: Email Marketing, Marketo, B2B Marketing, Project Management, Communication, Creative Skills, Attention to Detail, Database Management, Email Deliverability, KPI Reporting, Audience Segmentation, A/B Testing, Content Review, Nurture Programs, Regulatory Compliance, Data Analysis

ASSUMPTION: The interview and application insights provided are based on industry best practices and the information available in the job description. However, the specific interview process, assessment areas, and application tips may vary depending on the company's hiring practices and the candidate's qualifications.

🛠️ Tools & Technologies

• Marketo
• Salesforce
• PowerBI
• Email marketing platforms (e.g., Mailchimp, Constant Contact)
• Project management tools (e.g., Asana, Trello)

ASSUMPTION: The tools and technologies listed above are based on the information provided in the job description. However, the specific tools and technologies required for the role may be subject to change or additional details may be provided by the employer.

👔 Cultural Fit Considerations

Company Values:

• Inclusive culture
• Collaboration and teamwork
• Customer focus
• Results-driven mindset
• Continuous learning and improvement

Work Style:

• Strategic and creative thinking
• Strong project management and communication skills
• Ability to work independently and in a team environment
• Adaptability and flexibility
• Focus on results and continuous improvement

Self-Assessment Questions:

• Do you have a proven track record of driving results through strategic email campaigns?
• Are you comfortable working in a fast-paced, dynamic environment with multiple stakeholders?
• Do you thrive in a collaborative, inclusive culture that values diversity and continuous learning?
• Are you passionate about helping organizations protect their greatest assets and biggest security risks: their people?

ASSUMPTION: The cultural fit considerations provided are based on the information available on the company's website and LinkedIn profile. However, the company's values, work style, and self-assessment questions may evolve over time, and applicants should verify the information directly with the employer.

⚠️ Potential Challenges

• The role may require working with multiple stakeholders and managing competing priorities.
• The company is growing and evolving, which may present challenges in terms of role definition and responsibilities.
• The role may require occasional travel to other Proofpoint offices or client sites.
• The company's focus on results and continuous improvement may require working outside of standard business hours to meet deadlines.

ASSUMPTION: The potential challenges listed above are based on industry best practices and the information provided in the job description. However, the specific challenges may vary depending on the company's culture, the candidate's qualifications, and the specific needs of the role.

📈 Similar Roles Comparison

• Compared to other senior marketing roles, this position places a greater emphasis on email marketing strategy and execution.
• As a senior role, this position offers more responsibility and autonomy than entry-level or mid-level marketing positions.
• This role's focus on pipeline influence and results-driven mindset is more aligned with demand generation roles than brand marketing or product marketing positions.

ASSUMPTION: The role comparison provided is based on industry best practices and the information available in the job description. However, the specific comparisons may vary depending on the company's culture, the candidate's qualifications, and the specific needs of the role.

📝 Sample Projects

• Developing and executing a quarterly email marketing campaign calendar, including audience segmentation, AB testing, and response forecasting
• Creating and maintaining a library of Marketo email templates, ensuring consistency and best practices around CTAs and landing pages
• Conducting regular audits of database health and email deliverability rates, and implementing improvements as needed
• Analyzing campaign performance and reporting on results and pipeline influence, using Marketo, Salesforce, and PowerBI

ASSUMPTION: The sample projects listed above are based on the information provided in the job description. However, the specific projects may vary depending on the company's needs, the candidate's qualifications, and the specific requirements of the role.

❓ Key Questions to Ask During Interview

• Can you describe the marketing team's structure and how this role fits within it?
• How does this role contribute to the company's overall marketing strategy and pipeline goals?
• What are the key priorities for this role in the first 30, 60, and 90 days?
• How does the company support the professional development and growth of its marketing team members?
• What is the company's approach to work-life balance and flexible working arrangements?

ASSUMPTION: The key questions to ask during the interview are based on industry best practices and the information provided in the job description. However, the specific questions may vary depending on the company's culture, the candidate's qualifications, and the specific needs of the role.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant experience and skills for this role, including your proficiency in Marketo and email marketing strategy.
• Prepare for the interview by researching the company and its values, and be ready to discuss your email marketing strategy and provide examples of successful campaigns you've executed.
• Follow up with the hiring manager one week after submitting your application to express your interest in the role and reiterate your qualifications.

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.