Sr. Marketing Researcher

📌 Core Information

🔹 Job Title: Sr. Marketing Researcher

🔹 Company: Target

🔹 Location: Bangalore, Karnataka, India

🔹 Job Type: Full-time

🔹 Category: Marketing & Brand Insights

🔹 Date Posted: June 23, 2025

🔹 Experience Level: Mid-Senior level (5-10 years)

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Designing and executing consumer research to support key initiatives
• Collaborating with multiple stakeholders to identify research needs and develop plans
• Analyzing data and generating insights to influence business strategies
• Operating in an agile environment and managing ambiguity

ASSUMPTION: This role requires a strong consumer-centered approach and the ability to work effectively with various teams to drive impactful research and insights.

📋 Key Responsibilities

✅ Identify appropriate research methods, data sources, and vendors to execute work

✅ Conduct consumer research and report findings

✅ Perform thorough qualitative and quantitative analysis to create meaningful insights and actionable recommendations

✅ Work on an iterative approach through close alignment with business teams to influence the impact of the project

ASSUMPTION: The role may involve occasional travel for field research or to attend industry events.

🎯 Required Qualifications

Education: Four-year degree or equivalent experience

Experience: Minimum of 5 years of Consumer Insights experience

Required Skills:

• Ability to operate using a range of quantitative survey methods and techniques
• Strong grasp of quantitative data analysis and statistics from a business perspective
• Conducting field research (both quantitative and qualitative)
• Strong collaboration and communication skills
• Ability to manage ambiguity, work autonomously, meet deadlines, and multi-task in an agile environment

Preferred Skills:

• Retail/E-Commerce Experience
• Significant experience with different methods of quantitative, qualitative, syndicated, and first-party insight tools
• Experience analyzing syndicated and secondary data sources, as well as macro trend analysis

ASSUMPTION: While a four-year degree is preferred, equivalent experience may be considered for exceptional candidates.

💰 Compensation & Benefits

Salary Range: INR 15-20 LPA (Estimated, based on industry standards for mid-senior level roles in Bangalore)

Benefits:

• Health Benefits
• 401(k)
• Employee Discount
• Short Term Disability
• Long Term Disability
• Paid Sick Leave
• Paid National Holidays
• Paid Vacation

Working Hours: Full-time (40 hours/week), with flexible work arrangements available

ASSUMPTION: The salary range is estimated based on industry standards for similar roles in Bangalore. Actual compensation may vary based on experience and skills.

📌 Applicant Insights

🔍 Company Context

Industry: Retail

Company Size: 10,001+ employees (Global)

Founded: 1962

Company Description:

• Target is one of the world’s most recognized brands and one of America’s leading retailers
• Committed to responsible corporate citizenship, ethical business practices, environmental stewardship, and generous community support
• Offers outstanding value, inspiration, innovation, and an exceptional guest experience

Company Specialties:

• Retail
• E-commerce
• Consumer insights

Company Website: https://india.target.com/

ASSUMPTION: Target is a well-established retailer with a strong focus on consumer insights and data-driven decision making.

📊 Role Analysis

Career Level: Mid-Senior level

Reporting Structure: Reports to Sr. Manager, Research & Insights

Work Arrangement: On-site, with occasional remote work and travel

Growth Opportunities:

• Potential career progression to Manager or Director level roles within the Research & Insights team
• Opportunities to work on high-impact projects and collaborate with various teams
• Chance to develop skills in consumer research, data analysis, and stakeholder management

ASSUMPTION: This role offers significant growth opportunities for the right candidate, given Target's size and global presence.

🌍 Location & Work Environment

Office Type: Corporate office

Office Location(s): Bangalore, Karnataka, India

Geographic Context:

• Bangalore is the capital of Karnataka and the third-largest city in India
• Known for its tech industry, Bangalore offers a mix of urban and suburban living options
• The city experiences a tropical savanna climate, with warm and humid weather throughout the year

Work Schedule: Monday-Friday, 9:00 AM - 6:00 PM (IST), with flexible work arrangements available

ASSUMPTION: Bangalore offers a vibrant and dynamic work environment, with a strong focus on technology and innovation.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening
• In-depth behavioral and technical interviews
• Final round with hiring manager or panel

Key Assessment Areas:

• Consumer research and data analysis skills
• Stakeholder management and communication abilities
• Problem-solving and critical thinking
• Cultural fit and alignment with Target's values

Application Tips:

• Highlight relevant experience and skills in your resume, focusing on consumer research, data analysis, and stakeholder management
• Prepare examples of your work, such as research reports or presentations, to showcase your skills during the interview
• Research Target's company culture and values to demonstrate your fit with the organization

ATS Keywords: Consumer research, data analysis, stakeholder management, quantitative methods, qualitative methods, agile environment, actionable recommendations

ASSUMPTION: Target's interview process is designed to assess candidates' skills and cultural fit, with a focus on problem-solving and communication abilities.

🛠️ Tools & Technologies

• Survey software (e.g., SurveyMonkey, Qualtrics)
• Data analysis tools (e.g., SPSS, R, Python)
• Presentation software (e.g., PowerPoint, Google Slides)
• Collaboration tools (e.g., Microsoft Office, Google Workspace)

ASSUMPTION: The specific tools and technologies used may vary depending on the project and team requirements.

👔 Cultural Fit Considerations

Company Values:

• Guest-obsessed
• Inclusive
• Bold
• Nimble
• Trustworthy

Work Style:

• Collaborative and cross-functional
• Data-driven and innovative
• Agile and adaptable
• Focused on delivering results and driving impact

Self-Assessment Questions:

• How do you demonstrate a guest-obsessed mindset in your work?
• Can you provide an example of a time when you had to collaborate with diverse teams to achieve a common goal?
• How do you stay nimble and adaptable in a fast-paced, ever-changing environment?

ASSUMPTION: Target values candidates who are passionate about understanding and serving consumers, as well as those who can thrive in a collaborative and dynamic work environment.

⚠️ Potential Challenges

• Managing multiple stakeholders with varying priorities and expectations
• Working in an agile environment with frequent changes and tight deadlines
• Dealing with ambiguity and uncertainty in research findings
• Occasional travel for field research or industry events

ASSUMPTION: These challenges can be overcome by strong communication, stakeholder management, and adaptability skills.

📈 Similar Roles Comparison

• Compared to other marketing research roles, this position places a stronger emphasis on collaboration and stakeholder management
• Target's focus on consumer insights and data-driven decision making sets it apart from other retailers
• This role offers significant growth opportunities, given Target's size and global presence

ASSUMPTION: While this role shares similarities with other marketing research positions, Target's unique focus on consumer insights and data-driven decision making sets it apart.

📝 Sample Projects

• Conducting a quantitative survey to understand consumer preferences for a new product line
• Analyzing secondary data to identify trends in the retail industry
• Designing and executing a qualitative study to explore consumer perceptions of a brand re-launch

ASSUMPTION: These sample projects are intended to illustrate the types of tasks and responsibilities associated with this role, but the specific projects may vary depending on business needs and priorities.

❓ Key Questions to Ask During Interview

• Can you describe a recent example of how consumer insights have driven business decisions at Target?
• How does the Research & Insights team collaborate with other departments, such as Marketing and Merchandising?
• What opportunities are there for professional development and growth within the Research & Insights team?
• How does Target support work-life balance for its employees?
• Can you provide an example of a time when you had to manage a challenging stakeholder relationship to achieve a successful outcome?

ASSUMPTION: These questions are designed to provide insight into the role, the team, and the company culture, as well as to demonstrate the candidate's interest and engagement.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through the Target Careers portal
• Tailor your resume to highlight relevant experience and skills, focusing on consumer research, data analysis, and stakeholder management
• Prepare a cover letter that explains your interest in the role and how your skills and experience make you a strong fit for the position
• Prepare examples of your work, such as research reports or presentations, to showcase your skills during the interview
• Follow up with the hiring manager or HR representative one week after your application to express your continued interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.