📌 Core Information
🔹 Job Title: Senior Specialist, Marketing
🔹 Company: Truckstop
🔹 Location: United States (Remote)
🔹 Job Type: Full-Time
🔹 Category: Marketing
🔹 Date Posted: April 15, 2025
🔹 Experience Level: 2-5 years
🚀 Job Overview
Key aspects of this role include:
1. Campaign Execution: Developing and executing marketing campaigns that drive measurable increases in conversions, revenue, and product adoption.
2. Partner Relationship Management: Building and maintaining strategic partnerships to align with key business goals and targets.
3. Enablement & Education: Developing and implementing partner enablement programs to educate and enhance partner capabilities, ensuring successful adoption of Truckstop programs.
4. Cross-Functional Collaboration: Working closely with the marketing team and other departments to support ongoing marketing campaigns and achieve key business objectives.
5. API Product Launch: Serving as the go-to-market (GTM) lead when new API products or features launch, ensuring successful adoption and integration within the partner ecosystem.
ASSUMPTION: This role requires a deep understanding of partner and customer segments within the logistics industry and excels in collaborative, cross-functional settings.
📋 Key Responsibilities
✅ Partner Relationship Management:
- Identify and activate strategic partnership programs that align with key business goals and targets.
- Establish and track key performance indicators (KPIs) to measure the success of partner enablement and marketing efforts.
✅ Partner Enablement & Education:
- Develop and implement partner enablement programs to educate and enhance partner capabilities, ensuring successful adoption of Truckstop programs.
- Provide training, resources, and support to help partners understand and promote Truckstop’s products and features, driving referrals and business growth.
✅ Campaign Development & Execution:
- Develop and execute co-branded marketing materials and integrated marketing strategies, tactics, and campaigns that promote strategic partnerships and drive joint business goals.
- Support ongoing marketing campaigns, ensuring strategic partnerships are highlighted and effectively integrated across communication channels including email, web, webinars, and events and conferences.
✅ Cross-Functional Collaboration:
- Collaborate with the marketing team to support ongoing marketing campaigns, including ideation, planning, and execution to amplify partner and customer engagement.
- Partner with the marketing team to ensure GTM plans align with broader campaigns and communication needs.
ASSUMPTION: This role requires strong communication skills to effectively collaborate with various teams and stakeholders, ensuring project updates, timelines, processes, and results are clearly communicated.
🎯 Required Qualifications
Education:
- Bachelor’s degree in marketing, business management, or a related field, or equivalent professional experience.
Experience:
- Proven industry experience including a network of industry partnerships preferred and understanding of the transportation and Truckstop partner ecosystem.
- Experience setting up, managing, and promoting partners via a partner relationship platform such as Partner Stack.
- Proven ability to create sales tools and sales enablement programs that increase win rates and accelerate sales cycles.
- Skilled at creating concise, visually appealing presentations for internal/external audiences.
- Minimum 3 years of relevant marketing experience.
- 3+ years of experience collaborating with creative teams to develop creative campaign briefs across all marketing channels.
- Experience in the transportation industry a plus.
ASSUMPTION: Candidates with a strong background in marketing, sales enablement, and partner relationship management will excel in this role.
💰 Compensation & Benefits
Salary Range:
- The anticipated base pay range for this position is $68,000 - $85,000 USD per year. Final salary is based on a number of factors including market location, job-related knowledge, education/training, certifications, key skills, experience, internal peer equity, and business considerations.
Benefits:
- Truckstop offers a comprehensive benefits package, including health, dental, and vision insurance, 401(k) matching, and a yearly bonus.
Working Hours:
- This role requires a standard 40-hour workweek with flexibility to work remotely.
📌 Applicant Insights
🔍 Company Context
Industry: Truckstop operates in the truck transportation industry, focusing on freight matching, logistics solutions, and transportation management.
Company Size: Medium (501-1,000 employees)
Founded: 1995, with nearly 30 years of experience helping carriers and brokers successfully run their businesses and find a better way to move freight.
Company Description:
- Truckstop is a leader in transportation technology and freight matching solutions.
- Founded in 1995 as the first load board on the internet, Truckstop offers logistics solutions for transportation professionals through load planning, transportation management, real-time rates, and negotiation tools, as well as the largest industry credit reporting entity helping industry professionals find trusted freight partners.
Company Specialties:
- Trucking, transportation, freight matching, logistics, broker services, freight tech, carrier services, transportation tech, shipper services, freight, logistics solutions, transportation management, load planning, carrier negotiations, broker negotiations, business management, fleet management, broker TMS, freight rates, load board, SaaS, factoring, and fraud prevention.
📊 Role Analysis
Career Level: Mid-level, with opportunities for growth and career advancement within the marketing department and broader organization.
Reporting Structure: This role reports directly to the Senior Manager, Marketing, and may oversee junior marketing team members or external partners.
Work Arrangement: Remote work with occasional on-site meetings or events as needed.
Growth Opportunities:
- Potential career progression to Marketing Manager or similar roles as the company and marketing department grow.
- Opportunities to expand responsibilities based on individual performance, company growth, and evolving business needs.
🌍 Location & Work Environment
Office Type: Remote, with occasional on-site meetings or events as needed.
Office Location(s): Truckstop has multiple office locations across the United States, with the primary headquarters in New Plymouth, ID.
Geographic Context:
- The United States has a vast and diverse trucking industry, with numerous opportunities for partnerships and growth.
- Truckstop's remote work arrangement allows for flexibility in working hours and location, enabling employees to balance personal and professional responsibilities.
Work Schedule: Standard business hours with flexibility to work remotely.
ASSUMPTION: Candidates comfortable working remotely and managing their time effectively will thrive in this role.
💼 Interview & Application Insights
Typical Process:
1. Online application submission through the provided link.
2. Phone or video screening to discuss qualifications and fit for the role.
3. In-depth behavioral interviews to assess problem-solving skills, cultural fit, and relevant experience.
4. Final interviews with key stakeholders, such as the hiring manager or other senior team members.
Key Assessment Areas:
- Problem-solving skills and strategic thinking.
- Ability to work collaboratively and manage cross-functional projects.
- Understanding of the logistics industry and Truckstop's products and services.
- Proficiency in marketing campaign development, execution, and analysis.
- Strong communication and presentation skills.
Application Tips:
1. Tailor your resume and cover letter to highlight relevant experience, skills, and achievements that match the required qualifications.
2. Prepare for behavioral interview questions by reflecting on your past experiences and how they demonstrate the required skills and qualities for this role.
3. Research Truckstop's products, services, and industry presence to show your enthusiasm and understanding of the company and its offerings.
4. Practice presenting your ideas and solutions clearly and concisely, as this role requires strong communication skills.
ATS Keywords: Marketing, Partner Relationship Management, Campaign Execution, KPI Tracking, Training, Co-branded Marketing, Creative Briefs, Sales Enablement, Collaboration, Industry Trends, Communication, Reporting, Project Management, Presentation Skills, API Products, Logistics Industry Knowledge
ASSUMPTION: Applicants should focus on demonstrating their relevant experience, skills, and cultural fit throughout the interview process.
🛠️ Tools & Technologies
- Marketing automation platforms (e.g., Marketo, Pardot, HubSpot)
- Customer relationship management (CRM) software (e.g., Salesforce, HubSpot CRM)
- Project management tools (e.g., Asana, Trello, Jira)
- Presentation software (e.g., PowerPoint, Google Slides)
- Analytics and reporting tools (e.g., Google Analytics, Tableau, Power BI)
- API integration and management tools (e.g., Postman, Swagger, APIMATIC)
- Industry-specific tools and platforms (e.g., Partner Stack, FreightWaves, Truckstop's proprietary tools)
ASSUMPTION: Candidates with experience using relevant marketing, project management, and industry-specific tools will be well-equipped to succeed in this role.
👔 Cultural Fit Considerations
Company Values:
- Assume positive intent.
- Have each other’s back.
- Be your authentic self.
Work Style:
- Collaborative and cross-functional.
- Data-driven and results-oriented.
- Adaptable and responsive to change.
- Committed to continuous learning and improvement.
Self-Assessment Questions:
1. How do you align with Truckstop's core values, particularly 'Assume positive intent' and 'Have each other’s back'?
2. Describe a time when you had to adapt to significant changes in a project or work environment. How did you handle it, and what was the outcome?
3. How do you approach learning new tools, technologies, or industry trends to stay current and effective in your role?
ASSUMPTION: Candidates who can demonstrate a strong cultural fit with Truckstop's values and work style will be more likely to succeed in this role and contribute to the company's ongoing success.
⚠️ Potential Challenges
1. Industry-specific challenges: The logistics industry is dynamic and competitive, with constant changes in regulations, technology, and market demands. Applicants should be prepared to navigate these challenges and adapt to industry trends.
2. Remote work challenges: Working remotely requires strong self-motivation, time management, and communication skills. Applicants should be comfortable working independently and collaborating effectively with remote team members.
3. Cross-functional collaboration challenges: This role involves working with various teams and stakeholders, which may present challenges in communication, project management, and decision-making. Applicants should be skilled in navigating complex, cross-functional projects and driving consensus among team members.
4. Work-life balance challenges: The marketing industry can be demanding, with tight deadlines and high-pressure campaigns. Applicants should be prepared to manage their time effectively and maintain a healthy work-life balance.
📈 Similar Roles Comparison
1. Marketing Manager vs. Senior Specialist, Marketing: While both roles focus on marketing campaigns and strategy, the Marketing Manager role typically involves more strategic planning, budget management, and team leadership, whereas the Senior Specialist, Marketing role is more focused on day-to-day campaign execution, partner management, and cross-functional collaboration.
2. Industry-specific context: The logistics industry has unique challenges and opportunities compared to other industries. Applicants should be prepared to navigate industry-specific complexities and capitalize on unique growth opportunities.
3. Career path comparison: The Senior Specialist, Marketing role can serve as a stepping stone to a Marketing Manager or similar roles, with opportunities for career advancement based on individual performance, company growth, and evolving business needs.
📝 Sample Projects
1. Partner Onboarding Campaign: Develop and execute a comprehensive onboarding campaign for new partners, including email marketing, webinars, and personalized onboarding materials to ensure a smooth and successful integration into the Truckstop partner ecosystem.
2. API Product Launch Campaign: Collaborate with the product and marketing teams to develop and execute a go-to-market campaign for a new API product or feature, driving partner adoption and integration within the Truckstop platform.
3. Industry Event Marketing: Plan and execute marketing campaigns for industry events, such as the Truckstop Conference or other logistics-focused conferences, driving attendance, engagement, and brand awareness.
❓ Key Questions to Ask During Interview
1. Can you describe the most significant marketing campaign you've managed, and what were the key challenges and successes?
2. How do you approach partner relationship management, and can you provide an example of a successful partnership you've cultivated?
3. Can you walk me through your process for developing and executing a go-to-market campaign for a new product or feature?
4. How do you ensure the success and sustainability of partner enablement programs, and what metrics do you use to track progress?
5. Can you share an example of a time when you had to pivot or adapt your marketing strategy due to changing circumstances, and what was the outcome?
ASSUMPTION: Applicants should prepare thoughtful and insightful responses to these interview questions, demonstrating their relevant experience, skills, and cultural fit with Truckstop.
📝 Next Steps for Applicants
To apply for this position:
1. Submit your application through the provided link: [Application URL]
2. Tailor your resume and cover letter to highlight relevant experience, skills, and achievements that match the required qualifications.
3. Prepare for behavioral interview questions by reflecting on your past experiences and how they demonstrate the required skills and qualities for this role.
4. Research Truckstop's products, services, and industry presence to show your enthusiasm and understanding of the company and its offerings.
5. Practice presenting your ideas and solutions clearly and concisely, as this role requires strong communication skills.
6. Follow up with the hiring manager or HR representative one week after submitting your application to inquire about the status of your application and express your continued interest in the role.
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
