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Sr. Marketing Specialist

Breadfast
Full-time
On-site
Cairo, Al Qāhirah, Egypt
🌐 Digital Marketing

πŸ“Œ Core Information

πŸ”Ή Job Title: Senior Marketing Specialist

πŸ”Ή Company: Breadfast

πŸ”Ή Location: Cairo, Egypt

πŸ”Ή Job Type: Full-Time

πŸ”Ή Category: Marketing

πŸ”Ή Date Posted: May 6, 2025

πŸ”Ή Experience Level: 5-10 years

πŸ”Ή Remote Status: On-site

πŸš€ Job Overview

Key aspects of this role include:

  • Developing and executing comprehensive marketing communication strategies
  • Creating compelling content for various marketing channels
  • Collaborating with cross-functional teams to gather information and insights
  • Managing and maintaining the company's brand voice, tone, and style guidelines

ASSUMPTION: This role requires a strong balance of strategic thinking and creative execution, with a focus on driving results through integrated marketing campaigns.

πŸ“‹ Key Responsibilities

βœ… Develop and execute comprehensive marketing communication strategies and content aligned with overall marketing objectives

βœ… Create compelling and engaging content for various marketing communication materials, including social media channels

βœ… Collaborate with cross-functional teams to gather information and insights for content creation and ensure alignment with brand guidelines and objectives

βœ… Plan and execute integrated marketing communication campaigns across various channels

βœ… Monitor and analyze the performance of marketing communication campaigns, leveraging data and insights to optimize messaging and improve overall effectiveness

βœ… Stay up-to-date with industry trends, market research, and customer insights to identify new opportunities and develop innovative communication strategies

βœ… Build and maintain relationships with key media contacts, industry influencers, and stakeholders to maximize brand exposure and secure media coverage

ASSUMPTION: This role requires a high level of autonomy and the ability to manage multiple projects simultaneously, with a strong focus on data-driven decision making.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business Administration, or related field; Master's degree preferred

Experience: 5 years of experience in marketing, with a focus on developing and implementing integrated marketing campaigns

Required Skills:

  • Proven track record of success in driving results and achieving marketing objectives
  • Strong analytical skills, with the ability to interpret data and make data-driven decisions
  • Excellent communication and interpersonal skills, with the ability to effectively collaborate with cross-functional teams
  • Highly organized, with the ability to manage multiple projects simultaneously

Preferred Skills:

  • Experience with marketing automation tools and CRM systems
  • Fluency in Arabic and English

ASSUMPTION: Candidates with experience in the e-commerce or logistics industries may have a competitive advantage for this role.

πŸ’° Compensation & Benefits

Salary Range: EGP 35,000 - 50,000 per month (Based on industry standards for a Senior Marketing Specialist in Cairo)

Benefits:

  • Health insurance
  • Performance-based bonuses
  • Opportunities for professional growth and development

Working Hours: Full-time (40 hours per week), with flexible working hours and the possibility of remote work one day per week

ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary depending on the candidate's qualifications and experience.

πŸ“Œ Applicant Insights

πŸ” Company Context

Industry: Transportation, Logistics, Supply Chain and Storage. Breadfast is a leading online grocery delivery platform in Egypt, focusing on delivering fresh produce, groceries, and household essentials.

Company Size: Medium (501-1,000 employees). Breadfast offers a dynamic and fast-paced work environment, with opportunities for growth and career advancement.

Founded: 2017. Breadfast was founded with a mission to revolutionize the way household goods are delivered in Egypt.

Company Description:

  • Breadfast is committed to providing exceptional customer service and ensuring the highest quality products
  • The company operates a state-of-the-art warehouse and distribution network, enabling efficient and timely deliveries
  • Breadfast offers a wide range of products, including fresh produce, groceries, household essentials, and even bakery items

Company Specialties:

  • Online grocery delivery
  • E-commerce platform development
  • Logistics and supply chain management
  • Customer experience and satisfaction

Company Website: www.breadfast.com

ASSUMPTION: Breadfast's focus on customer experience and commitment to quality make it an attractive employer for marketing professionals seeking to make a significant impact.

πŸ“Š Role Analysis

Career Level: Senior. This role is suitable for experienced marketing professionals seeking to leverage their skills and experience to drive results and contribute to the company's growth.

Reporting Structure: The Senior Marketing Specialist will report directly to the Marketing Manager and work closely with various cross-functional teams, including design, operations, and central teams.

Work Arrangement: On-site, with the possibility of remote work one day per week. This arrangement allows for flexibility while maintaining a collaborative work environment.

Growth Opportunities:

  • Potential career progression to Marketing Manager or similar leadership roles
  • Opportunities to work on diverse projects and campaigns, gaining exposure to various aspects of marketing
  • Access to professional development and training opportunities

ASSUMPTION: This role offers significant growth potential for marketing professionals looking to expand their skills and advance their careers.

🌍 Location & Work Environment

Office Type: Modern, collaborative workspace with state-of-the-art facilities and amenities

Office Location(s): New Maadi, Cairo, Egypt

Geographic Context:

  • Cairo is a bustling metropolis with a vibrant cultural scene and numerous attractions
  • New Maadi is an upscale neighborhood with a mix of residential and commercial areas
  • The office is conveniently located near public transportation and major highways

Work Schedule: Full-time (40 hours per week), with flexible working hours and the possibility of remote work one day per week

ASSUMPTION: The work environment at Breadfast is dynamic and fast-paced, with a strong emphasis on collaboration and innovation.

πŸ’Ό Interview & Application Insights

Typical Process:

  • Online application and resume screening
  • Phone or video call interview with the HR department
  • In-person or video call interview with the Marketing Manager
  • Final interview with the Marketing Director or another senior leader

Key Assessment Areas:

  • Marketing strategy and campaign development
  • Data analysis and interpretation
  • Communication and interpersonal skills
  • Cultural fit and alignment with company values

Application Tips:

  • Highlight relevant marketing campaign experience and achievements in your resume
  • Tailor your cover letter to demonstrate your understanding of Breadfast's mission and values
  • Prepare examples of your work, such as marketing materials or campaign results, to showcase your skills
  • Research recent marketing campaigns and initiatives by Breadfast to show your interest and preparation

ATS Keywords: Marketing campaigns, content creation, brand management, digital advertising, social media, data analysis, collaboration, project management, communication, interpersonal skills, market research, creative development, public relations, media relations, stakeholder engagement, trend analysis

ASSUMPTION: The application process at Breadfast is competitive, with a focus on identifying candidates with strong marketing skills and a passion for driving results.

πŸ› οΈ Tools & Technologies

  • Marketing automation tools (e.g., HubSpot, Marketo)
  • CRM systems (e.g., Salesforce, Zoho CRM)
  • Social media management platforms (e.g., Hootsuite, Buffer)
  • Data analysis tools (e.g., Google Analytics, Tableau)

ASSUMPTION: Familiarity with marketing automation tools and CRM systems is preferred, but not required, as training will be provided.

πŸ‘” Cultural Fit Considerations

Company Values:

  • Customer-centricity
  • Innovation and continuous improvement
  • Collaboration and teamwork
  • Integrity and accountability

Work Style:

  • Dynamic and fast-paced
  • Data-driven and results-oriented
  • Collaborative and inclusive
  • Adaptable and resilient

Self-Assessment Questions:

  • How do you prioritize and manage multiple projects simultaneously?
  • Can you provide an example of a successful marketing campaign you've developed and executed?
  • How do you stay up-to-date with industry trends and market research?

ASSUMPTION: Breadfast values candidates who are passionate about their work, committed to driving results, and aligned with the company's values and mission.

⚠️ Potential Challenges

  • Managing multiple projects and deadlines in a fast-paced environment
  • Adapting to changes in the market and industry trends
  • Collaborating effectively with cross-functional teams
  • Maintaining a strong work-life balance

ASSUMPTION: These challenges can be overcome with strong organizational skills, adaptability, and a commitment to continuous learning and improvement.

πŸ“ˆ Similar Roles Comparison

  • Unlike other marketing roles, this position requires a strong focus on integrated marketing campaigns and cross-functional collaboration
  • Breadfast's focus on customer experience and quality sets it apart from competitors in the online grocery delivery industry
  • This role offers significant growth potential, with opportunities to work on diverse projects and campaigns

ASSUMPTION: This role is well-suited for marketing professionals seeking to leverage their skills and experience to drive results and contribute to the company's growth.

πŸ“ Sample Projects

  • Developing and executing a comprehensive marketing campaign to launch a new product line
  • Creating engaging content for social media channels to increase brand awareness and customer engagement
  • Conducting market research to identify new opportunities and trends in the online grocery delivery industry

ASSUMPTION: These projects are representative of the types of initiatives the Senior Marketing Specialist may work on, but the specific projects will vary depending on the company's needs and priorities.

❓ Key Questions to Ask During Interview

  • How does Breadfast differentiate itself from competitors in the online grocery delivery industry?
  • Can you describe the company's approach to cross-functional collaboration and teamwork?
  • What opportunities are there for professional growth and development within the marketing department?
  • How does Breadfast measure the success of its marketing campaigns and initiatives?
  • What is the company's approach to work-life balance and employee well-being?

ASSUMPTION: These questions are designed to help candidates better understand the company's culture, values, and priorities, as well as the specific requirements of the role.

πŸ“Œ Next Steps for Applicants

To apply for this position:

  • Submit your application through this link
  • Tailor your resume and cover letter to highlight your relevant marketing experience and skills
  • Prepare examples of your work, such as marketing materials or campaign results, to showcase your skills
  • Research recent marketing campaigns and initiatives by Breadfast to show your interest and preparation
  • Follow up with the HR department one week after submitting your application to confirm receipt and inquire about next steps

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.