📌 Core Information
🔹 Job Title: Senior Marketing Specialist, CRM Strategy
🔹 Company: Yahoo
🔹 Location: United States
🔹 Job Type: Full-Time
🔹 Category: Marketing
🔹 Date Posted: April 15, 2025
🔹 Experience Level: 2-5 years
🔹 Remote Status: Hybrid
🚀 Job Overview
Key aspects of this role include:
- Executing lifecycle programs across email, push, and SMS channels
- Collaborating with cross-functional teams to ensure campaign success
- Developing segmented audience strategies based on user behaviors and interactions
- Configuring dynamic content and conditional logic for personalized experiences
- Maintaining quality assurance standards and staying current on CRM best practices
ASSUMPTION: This role requires a balance of strategic thinking and hands-on execution, with a focus on driving user engagement and retention.
📋 Key Responsibilities
✅ Support CRM Strategists in translating campaign blueprints into cross-channel lifecycle programs
✅ Own campaign development timelines by coordinating strategy, creative, and asset delivery
✅ Develop segmented audience strategies based on user behaviors, lifecycle stage, and product interactions
✅ Configure dynamic content and conditional logic to deliver personalized experiences at scale
✅ Maintain quality assurance standards and collaborate cross-functionally with internal stakeholders
✅ Stay current on CRM best practices and evolve trends to continuously improve engagement strategies
✅ Partner with Engineering and Data teams to ensure campaigns are powered by accurate, relevant data inputs
ASSUMPTION: This role involves a high degree of multitasking and project management, with a focus on delivering high-quality campaigns that meet vertical goals.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Communications, or a related field
Experience: 3+ years of hands-on experience executing cross-channel CRM programs, specifically across email, push, and SMS for both mobile and desktop platforms
Required Skills:
- Proven A/B testing expertise, including optimizing subject lines, copy, dynamic content, and creative assets
- Experience working on subscription-based or lifecycle-driven CRM programs (highly preferred)
- Ability to manage multiple projects simultaneously in a fast-paced environment while meeting tight deadlines
- Attention to detail, strong organization skills, and a solutions-oriented mindset
- Comfort working independently as well as part of a collaborative, cross-functional team
- Experience with CRM platforms and marketing automation tools (e.g., Zeta, Stensul, Moveable Ink)
- Strong problem-solving abilities and a clear sense of accountability
- Proficiency in essential business tools, including Google Workspace (Sheets, Docs, Slides), Microsoft Office (Excel, PowerPoint, Word), and Photoshop
Preferred Skills:
- Experience with Yahoo products and services
- Familiarity with the advertising industry and online marketing trends
ASSUMPTION: Candidates with a strong background in CRM execution and a proven track record of driving user engagement will be most successful in this role.
💰 Compensation & Benefits
Salary Range: $65,625 - $136,875/yr (based on company-provided information)
Benefits:
- Healthcare
- 401k
- Backup Childcare
- Education Stipends
Working Hours: 40 hours per week, with flexible hybrid work options
ASSUMPTION: The provided salary range is inclusive of base salary and may not include potential incentive compensation opportunities.
📌 Applicant Insights
🔍 Company Context
Industry: Yahoo serves as a trusted guide for hundreds of millions of people globally, helping them achieve their goals online through its portfolio of iconic products. For advertisers, Yahoo Advertising offers omnichannel solutions and powerful data to engage with its brands and deliver results.
Company Size: Yahoo has 5,001-10,000 employees, providing a large and diverse work environment.
Founded: Yahoo was founded in 1994 and has since grown into a global technology company.
Company Description:
- Yahoo serves as a trusted guide for hundreds of millions of people globally, helping them achieve their goals online through its portfolio of iconic products.
- Yahoo Advertising offers omnichannel solutions and powerful data to engage with its brands and deliver results for advertisers.
- Yahoo is committed to diversity and inclusion, with 11 employee resource groups (ERGs) enhancing a culture of belonging.
Company Specialties:
- Innovation
- Internet
- Technology
- Advertising
- Media
- Consumer Services
- Search
- User Experience
- SEO
- Online Advertising
- Internet Marketing
Company Website: Yahoo Inc.
ASSUMPTION: Yahoo's extensive product portfolio and user base provide ample opportunities for growth and impact in this role.
📊 Role Analysis
Career Level: This role is suitable for a mid-career professional with 2-5 years of experience in CRM execution.
Reporting Structure: The Senior Marketing Specialist, CRM Strategy, will report directly to the CRM team and collaborate with various internal stakeholders.
Work Arrangement: This role offers flexible hybrid work options, with most roles not requiring regular office attendance.
Growth Opportunities:
- Expanding CRM strategy and execution skills across Yahoo's diverse product portfolio
- Developing expertise in omnichannel marketing and user engagement
- Potential career progression into management or specialist roles within the CRM team
ASSUMPTION: This role offers significant growth potential for candidates eager to expand their CRM skills and make a meaningful impact on Yahoo's user base.
🌍 Location & Work Environment
Office Type: Yahoo offers flexible hybrid work options, with most roles not requiring regular office attendance.
Office Location(s): Yahoo's headquarters is located in New York, NY, with additional offices worldwide.
Geographic Context:
- The United States has a diverse and vibrant job market, with numerous opportunities for professional growth and development.
- Yahoo's global presence provides opportunities for international collaboration and exposure.
- The flexible hybrid work arrangement allows for a better work-life balance and reduced commuting time.
Work Schedule: The standard workweek is 40 hours, with flexible scheduling options available.
ASSUMPTION: The flexible hybrid work arrangement and global presence of Yahoo provide unique opportunities for professional growth and work-life balance.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screen with a recruiter
- Technical assessment or case study
- On-site or virtual interview with the hiring manager and team members
- Final decision and offer
Key Assessment Areas:
- CRM strategy and execution skills
- Project management and multitasking abilities
- Collaboration and communication skills
- Problem-solving and analytical thinking
- Cultural fit and alignment with Yahoo's values
Application Tips:
- Tailor your resume and cover letter to highlight your CRM strategy and execution skills, as well as any relevant experience with Yahoo products or services.
- Prepare for behavioral and situational interview questions that focus on your problem-solving abilities, collaboration skills, and CRM expertise.
- Research Yahoo's products, services, and company culture to demonstrate your enthusiasm and alignment with the organization's mission.
ATS Keywords: CRM strategy, CRM execution, lifecycle programs, user engagement, cross-channel marketing, A/B testing, project management, collaboration, Yahoo, advertising, marketing
ASSUMPTION: The interview process for this role will focus on assessing the candidate's CRM strategy and execution skills, as well as their cultural fit with Yahoo's values and mission.
🛠️ Tools & Technologies
- CRM platforms (e.g., Zeta, Stensul, Moveable Ink)
- Marketing automation tools
- Google Workspace (Sheets, Docs, Slides)
- Microsoft Office (Excel, PowerPoint, Word)
- Photoshop
ASSUMPTION: The specific CRM platforms and marketing automation tools used by Yahoo will be outlined during the onboarding process.
👔 Cultural Fit Considerations
Company Values:
- Innovation
- Integrity
- Inclusion
- Accountability
- Customer Obsessed
Work Style:
- Collaborative and cross-functional teamwork
- Data-driven decision making
- Agile and adaptable approach to work
- Focus on user-centric design and personalized experiences
Self-Assessment Questions:
- How do you stay current on CRM best practices and evolving trends in the industry?
- Can you provide an example of a time when you optimized a campaign's subject lines, copy, or dynamic content to improve user engagement?
- How do you prioritize and manage multiple projects simultaneously in a fast-paced environment?
ASSUMPTION: Yahoo values candidates who are passionate about innovation, user-centric design, and data-driven decision making, as well as those who thrive in a collaborative and cross-functional work environment.
⚠️ Potential Challenges
- Managing multiple projects simultaneously in a fast-paced environment
- Keeping up with evolving CRM best practices and industry trends
- Ensuring campaign consistency across various channels, devices, and inboxes
- Collaborating effectively with cross-functional teams to drive campaign success
ASSUMPTION: The fast-paced nature of the role and the need to manage multiple projects simultaneously may present challenges for some candidates. Strong project management skills and the ability to prioritize effectively will be crucial for success in this role.
📈 Similar Roles Comparison
- This role focuses more on CRM strategy and execution than other marketing roles, such as Brand Manager or Product Marketing Manager.
- Unlike other marketing roles, this position requires a strong understanding of CRM platforms and marketing automation tools.
- Career progression in this role may lead to specialized or management positions within the CRM team, rather than broader marketing management roles.
ASSUMPTION: Candidates interested in pursuing a career in CRM strategy and execution will find this role to be an excellent fit, offering unique opportunities for growth and impact within Yahoo's marketing organization.
📝 Sample Projects
- Developing and executing a segmented audience strategy for Yahoo Sports to improve user engagement and retention
- Optimizing push notification campaigns for Yahoo Finance to drive user engagement and app downloads
- Collaborating with the Yahoo Mail team to create personalized onboarding campaigns for new users
ASSUMPTION: The specific projects undertaken in this role will vary depending on the needs of Yahoo's various verticals and user segments.
❓ Key Questions to Ask During Interview
- Can you describe the CRM team's structure and how this role fits within it?
- How does Yahoo approach user segmentation and personalization across its various products and services?
- What are the most significant challenges facing the CRM team in the next 12-24 months, and how can this role contribute to addressing them?
- How does Yahoo support the professional development and growth of its marketing team members?
- What are the key performance indicators (KPIs) used to measure the success of CRM campaigns, and how are they tracked and analyzed?
ASSUMPTION: Asking thoughtful and insightful questions during the interview process will demonstrate your interest in the role and commitment to Yahoo's mission.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your CRM strategy and execution skills, as well as any relevant experience with Yahoo products or services.
- Prepare for behavioral and situational interview questions that focus on your problem-solving abilities, collaboration skills, and CRM expertise.
- Research Yahoo's products, services, and company culture to demonstrate your enthusiasm and alignment with the organization's mission.
- Follow up with the recruiter one week after submitting your application to inquire about the status of your application.
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
