📌 Core Information
🔹 Job Title: Sr. Marketing Specialist - CRO/UX Optimization (Remote)
🔹 Company: First American
🔹 Location: Phoenix, Arizona, United States (Remote)
🔹 Job Type: Full-Time
🔹 Category: Marketing
🔹 Date Posted: May 27, 2025
🔹 Experience Level: Mid-Senior level (2-5 years)
🔹 Remote Status: Remote (Solely)
🚀 Job Overview
Key aspects of this role include:
- Developing and executing a comprehensive CRO strategy to drive user acquisition, conversion, and retention.
- Owning the experimentation roadmap and collaborating with cross-functional teams to implement UX and functionality improvements based on test insights.
- Working with design, development, and content teams to implement UX and functionality improvements based on test insights.
- Partnering with analytics to define KPIs, build a measurement framework, forecast performance, and evaluate test results.
ASSUMPTION: This role requires a strong balance of analytical and creative skills, with a focus on data-driven decision making and user-centered design.
📋 Key Responsibilities
✅ Develop and execute a comprehensive CRO strategy to drive user acquisition, conversion, and retention.
✅ Own the experimentation roadmap: identify opportunities, define test plans, and implement A/B and multivariate tests using Optimizely to validate design decisions.
✅ Collaborate with design, development, and content teams to implement UX and functionality improvements based on test insights.
✅ Partner with Analytics to define KPIs, build a measurement framework, forecast performance, and evaluate test results.
✅ Monitor site performance and user behavior to generate data-backed hypotheses and uncover optimization opportunities across the customer journey.
✅ Help build and scale web optimization and experimentation processes that enhance team efficiency and execution.
ASSUMPTION: This role involves continuous learning and adaptation, as well as strong collaboration with various teams to drive meaningful improvements.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Design, or a related field.
Experience: 3+ years of experience with UX/UI design and CRO efforts in a direct-to-consumer business.
Required Skills:
- Hands-on experience with tools such as Optimizely (A/B testing), Google Analytics, Hotjar, and business intelligence platforms like Fabric.
- Strong background in hypothesis-driven experimentation and experience running tests at scale.
- Solid understanding of web technologies including UX best practices, SEO, domain management, HTML, CSS, and JavaScript.
- Excellent communication skills with the ability to clearly convey strategies and insights across cross-functional teams.
Preferred Skills:
- Experience with accessibility standards and best practices.
- Familiarity with Agile methodologies.
ASSUMPTION: While a degree in a related field is preferred, relevant experience and a strong portfolio may be considered equivalent.
💰 Compensation & Benefits
Salary Range: $75,375 - $100,475 (This is an estimate based on the provided salary range and industry standards for similar roles. The actual salary may vary based on factors such as experience, location, and performance.)
Benefits:
- Medical, dental, and vision insurance
- 401k with company match
- Paid time off (PTO) and paid sick leave
- Employee stock purchase plan
Working Hours: Full-time (40 hours per week) with flexible scheduling to accommodate remote work.
ASSUMPTION: The salary range provided is an estimate and may vary based on individual performance, location, and other factors. Benefits are subject to change and may vary based on employment status and location.
📌 Applicant Insights
🔍 Company Context
Industry: First American is a leading provider of title, settlement, and risk solutions for real estate transactions, operating in the financial services industry.
Company Size: First American has 10,001+ employees, making it a large enterprise with significant resources and opportunities for growth.
Founded: 1889, with a rich history and established reputation in the industry.
Company Description:
- First American offers a wide range of home warranty products and services to home sellers, buyers, and agents.
- The company is committed to fostering an inclusive, people-first culture that celebrates diversity, equity, and inclusion.
- First American has been recognized as a Fortune 100 Best Companies to Work For® for ten consecutive years and has earned numerous awards for its commitment to diversity and inclusion.
Company Specialties:
- Title, settlement, and risk solutions
- Home warranty products and services
- Data products and services
- Valuation products and services
- Mortgage subservicing and other related products and services
Company Website: www.firstam.com
ASSUMPTION: First American's large size and diverse offerings provide ample opportunities for career growth and development within the company.
📊 Role Analysis
Career Level: This role is at the mid-senior level, requiring a balance of experience and growth potential.
Reporting Structure: This role reports directly to the Marketing team and collaborates with various cross-functional teams, including design, development, content, and analytics.
Work Arrangement: This is a remote-only position, with flexible scheduling to accommodate different time zones and work-life balance.
Growth Opportunities:
- Potential to lead and mentor junior team members as the team grows.
- Opportunities to expand skills and expertise in CRO, UX/UI design, and related fields.
- Possibility to take on more strategic or leadership roles within the Marketing department or the company as a whole.
ASSUMPTION: This role offers significant growth potential, both in terms of skill development and career advancement, as First American continues to expand and evolve its digital offerings.
🌍 Location & Work Environment
Office Type: Remote (no physical office required)
Office Location(s): While the role is remote, the company's headquarters is located in Santa Ana, California.
Geographic Context:
- The role is open to candidates based in the United States, with a focus on Arizona, Colorado, Georgia, Texas, and California.
- Candidates should be comfortable working in a remote environment and collaborating with team members across different time zones.
- The role may require occasional travel to the company's headquarters or other offices for meetings or training sessions.
Work Schedule: Full-time (40 hours per week) with flexible scheduling to accommodate remote work and different time zones.
ASSUMPTION: The remote nature of this role allows for greater flexibility and work-life balance, while also providing opportunities to collaborate with a diverse and distributed team.
💼 Interview & Application Insights
Typical Process:
- Online application and resume screening
- Phone or video screen with the hiring manager
- Technical assessment or case study presentation
- Final interview with the marketing team or other stakeholders
Key Assessment Areas:
- CRO and UX/UI design skills and experience
- Problem-solving and analytical skills
- Communication and collaboration skills
- Cultural fit and alignment with First American's values
Application Tips:
- Highlight relevant experience and achievements in CRO, UX/UI design, and related fields.
- Tailor your resume and cover letter to emphasize skills and experiences that match the required qualifications and preferred skills.
- Prepare a portfolio showcasing your UX/UI work and results from testing/experimentation.
- Be ready to discuss your approach to hypothesis-driven experimentation and data-driven decision making.
ATS Keywords: CRO, UX/UI design, A/B testing, multivariate testing, Optimizely, Google Analytics, Hotjar, business intelligence, web technologies, SEO, HTML, CSS, JavaScript, communication skills, portfolio
ASSUMPTION: The application process for this role is likely to be competitive, with a focus on identifying candidates with strong technical skills, relevant experience, and a strong cultural fit with First American's values.
🛠️ Tools & Technologies
- Optimizely (A/B testing)
- Google Analytics
- Hotjar
- Business intelligence platforms (e.g., Fabric)
- HTML, CSS, JavaScript
ASSUMPTION: Familiarity with these tools and technologies is essential for success in this role, as they are used to implement and analyze CRO and UX/UI design strategies.
👔 Cultural Fit Considerations
Company Values:
- Putting People First
- Integrity
- Innovation
- Collaboration
- Accountability
Work Style:
- Data-driven and analytical
- Creative and user-centered
- Collaborative and cross-functional
- Adaptable and continuous learner
Self-Assessment Questions:
- Do you have a strong commitment to putting people first and fostering an inclusive work environment?
- Are you comfortable working in a remote, distributed team and collaborating with team members across different time zones?
- Do you have a proven track record of driving meaningful improvements through data-driven decision making and user-centered design?
ASSUMPTION: Candidates who align with First American's values and work style are more likely to succeed in this role and contribute to the company's ongoing commitment to diversity, equity, and inclusion.
⚠️ Potential Challenges
- Managing multiple projects and priorities in a remote work environment
- Balancing analytical and creative skills to drive meaningful improvements in user acquisition, conversion, and retention
- Collaborating effectively with cross-functional teams, including design, development, content, and analytics
- Keeping up with the latest trends and best practices in CRO, UX/UI design, and related fields
ASSUMPTION: These challenges can be overcome with strong communication, collaboration, and time management skills, as well as a commitment to continuous learning and adaptation.
📈 Similar Roles Comparison
- This role is unique in its focus on CRO and UX/UI design for a direct-to-consumer business in the financial services industry.
- Similar roles may be found in marketing agencies, e-commerce companies, or other industries with a strong focus on digital customer experience and conversion rate optimization.
- Career paths in this field may include specializing in CRO, UX/UI design, or related fields, or transitioning into more strategic or leadership roles within marketing or other departments.
ASSUMPTION: This role offers a unique opportunity to specialize in CRO and UX/UI design within the financial services industry, with ample opportunities for growth and development.
📝 Sample Projects
- Conducting a comprehensive audit of the company's website to identify optimization opportunities and prioritize A/B and multivariate tests
- Designing and implementing a user-centered interface for a key customer touchpoint, such as the checkout process or account management dashboard
- Analyzing customer data and user behavior to uncover insights and inform CRO strategy and UX/UI design decisions
ASSUMPTION: These sample projects illustrate the range of responsibilities and skills required for success in this role, from analytical and strategic planning to creative and user-centered design.
❓ Key Questions to Ask During Interview
- Can you describe the team structure and dynamics, and how this role fits within the broader marketing organization?
- How does the company support the professional development and growth of its employees in this role and related fields?
- What are the key performance indicators (KPIs) for this role, and how will success be measured and evaluated?
- How does the company approach accessibility and inclusivity in its digital products and services?
- What are the biggest challenges facing the company in the next 1-2 years, and how can this role contribute to addressing them?
ASSUMPTION: These questions demonstrate a strong interest in the role, the company, and the broader industry, and can help candidates better understand the expectations and opportunities associated with the position.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight relevant experience and skills, with a focus on CRO, UX/UI design, and related fields.
- Prepare a portfolio showcasing your UX/UI work and results from testing/experimentation, with a focus on projects that demonstrate your ability to drive meaningful improvements in user acquisition, conversion, and retention.
- Follow up with the hiring manager or HR representative one week after submitting your application to inquire about the status of your application and express your continued interest in the role.
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
