📌 Core Information
🔹 Job Title: Sr Marketing Specialist
🔹 Company: Owens Corning
🔹 Location: Tampa, Florida, United States
🔹 Job Type: Hybrid
🔹 Category: Marketing
🔹 Date Posted: 2025-06-23
🔹 Experience Level: Mid-Senior level
🔹 Remote Status: On-site with hybrid flexibility
🚀 Job Overview
Key aspects of this role include:
- Developing market insights and customer understanding
- Crafting product positioning, messaging, and value propositions
- Executing marketing initiatives and go-to-market plans
- Collaborating cross-functionally to align marketing strategies
ASSUMPTION: This role requires a balance of analytical thinking, creativity, and strong communication skills. It involves working with various teams and stakeholders to drive effective marketing strategies.
📋 Key Responsibilities
✅ Conduct market research and gather insights about target personas, buyer needs, and purchasing decision processes
✅ Define market opportunities and support segmentation, targeting, and prioritization
✅ Develop and maintain product naming, positioning, messaging, and value propositions
✅ Ensure consistency in product positioning and storytelling across channels, tools, and content
✅ Support marketing initiatives across the portfolio, including new product introductions, line refreshes, and growth campaigns
✅ Contribute to the development of launch plans and campaign strategies aligned with portfolio goals
✅ Assist with content creation needs such as blog posts, email campaigns, and website updates
✅ Collaborate cross-functionally to align on product priorities, marketing activation strategies, and go-to-market plans
ASSUMPTION: This role requires a high level of collaboration and communication with various teams, including Product Management, Channel Marketing, and Integrated Marketing.
🎯 Required Qualifications
Education: Bachelor's degree in business, marketing, or related field
Experience: 3-5 years of experience in product marketing, brand marketing, or related function
Required Skills:
- Experience crafting and supporting go-to-market strategies and marketing activations
- Strong analytical and research skills
- Naturally curious and passionate about understanding customers, solving problems, and bringing products to life through marketing
- Skilled at crafting messaging and positioning for multiple audiences across the value chain
- Excellent written and verbal communication skills, with attention to detail and storytelling
- Highly collaborative and comfortable working in a cross-functional team environment
Preferred Skills:
- Experience in a manufacturing, building products, or durable goods environment
ASSUMPTION: While a background in the specific industry is not required, experience in a relevant industry would be beneficial for understanding the unique aspects of marketing building products.
💰 Compensation & Benefits
Salary Range: $75,000 - $100,000 per year (Based on industry standards for a mid-senior level marketing role in the Tampa area)
Benefits:
- Health, dental, and vision insurance
- 401(k) matching
- Paid time off and holidays
- Employee discounts on company products
Working Hours: Full-time, typically Monday-Friday, 8:00 AM - 5:00 PM, with flexibility for hybrid work arrangement
ASSUMPTION: The salary range is an estimate based on industry standards and may vary depending on the candidate's experience and qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: Owens Corning operates in the wholesale building materials industry, focusing on residential and commercial building products. They are committed to building a sustainable future through material innovation.
Company Size: Owens Corning is a large company with over 25,000 employees worldwide, providing a diverse and extensive work environment.
Founded: Owens Corning was founded in 1938 and is headquartered in Toledo, Ohio, USA.
Company Description:
- Owens Corning is a global leader in building materials and glass fiber reinforcements
- The company provides durable, sustainable, energy-efficient solutions for its customers
- Owens Corning is committed to making a difference in the communities where they work and live
Company Specialties:
- Residential and commercial building materials
- Glass fiber reinforcements and engineered materials for composite systems
Company Website: www.owenscorning.com
ASSUMPTION: Owens Corning's extensive experience and global presence provide a stable and well-established work environment for employees.
📊 Role Analysis
Career Level: Mid-Senior level, with opportunities for growth and advancement within the marketing department and the company as a whole
Reporting Structure: This role reports directly to the Marketing Manager and collaborates with various teams, including Product Management, Channel Marketing, and Integrated Marketing
Work Arrangement: Hybrid work arrangement, with a combination of on-site and remote work
Growth Opportunities:
- Progression to a senior marketing role or management position within the marketing department
- Expansion into other areas of the business, such as product management or sales
- Development of leadership and management skills through mentorship and training programs
ASSUMPTION: This role offers a clear path for career progression and growth within the marketing department and the company.
🌍 Location & Work Environment
Office Type: Modern, collaborative office space with a mix of open and private work areas
Office Location(s): Tampa, Florida, United States
Geographic Context:
- Tampa is located on the Gulf Coast of Florida, offering a subtropical climate and access to beaches and outdoor activities
- The Tampa Bay area has a diverse and growing economy, with a strong presence in industries such as healthcare, finance, and technology
- The cost of living in Tampa is generally lower than in other major metropolitan areas in the United States
Work Schedule: Full-time, with a hybrid work arrangement that allows for flexibility in working hours and location
ASSUMPTION: The hybrid work arrangement provides a good balance between on-site collaboration and remote work flexibility.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screen with the HR department
- On-site or virtual interview with the hiring manager and/or team members
- Final round interview with senior leadership
- Background check and offer extension
Key Assessment Areas:
- Marketing and product knowledge
- Analytical and research skills
- Communication and presentation skills
- Cultural fit and alignment with company values
Application Tips:
- Tailor your resume and cover letter to highlight relevant marketing and product experience, as well as any experience working with cross-functional teams
- Prepare examples of marketing campaigns or projects you've worked on, focusing on the results and impact you've made
- Research Owens Corning's products and industry to demonstrate your understanding of the business and market trends
ATS Keywords: Product Marketing, Brand Marketing, Market Insights, Positioning, Messaging, Go-To-Market Strategies, Analytical Skills, Research Skills, Customer Understanding, Problem Solving, Content Creation, Collaboration, Communication Skills, Attention to Detail, Storytelling
ASSUMPTION: Owens Corning uses an Applicant Tracking System (ATS) to manage job applications, so including relevant keywords in your resume and cover letter can help your application stand out.
🛠️ Tools & Technologies
- Microsoft Office Suite (Word, Excel, PowerPoint)
- Customer Relationship Management (CRM) software (e.g., Salesforce, HubSpot)
- Marketing Automation platforms (e.g., Marketo, Pardot)
- Social media management tools (e.g., Hootsuite, Buffer)
- Project management tools (e.g., Asana, Trello)
ASSUMPTION: Familiarity with these tools and technologies is not required but can be beneficial for success in this role.
👔 Cultural Fit Considerations
Company Values:
- Safety: Prioritizing the safety and well-being of our employees, customers, and communities
- Integrity: Acting with honesty and transparency in all aspects of our business
- Diversity & Inclusion: Fostering an inclusive work environment where everyone feels valued and respected
- Sustainability: Committed to building a sustainable future through our products and practices
Work Style:
- Collaborative: Owens Corning values teamwork and cross-functional collaboration
- Adaptable: The company encourages employees to be flexible and adaptable in their roles
- Customer-focused: Owens Corning prioritizes understanding and meeting the needs of its customers
Self-Assessment Questions:
- How do you demonstrate your commitment to safety and integrity in your daily work?
- Can you provide an example of a time when you had to adapt to a significant change in your work environment or role?
- How do you ensure that your communication style is inclusive and respectful of diverse perspectives?
ASSUMPTION: Owens Corning places a strong emphasis on cultural fit and alignment with company values, so applicants should be prepared to discuss their fit with the company culture during the interview process.
⚠️ Potential Challenges
- Managing multiple priorities and deadlines in a fast-paced, dynamic work environment
- Navigating a large, global organization with diverse teams and stakeholders
- Adapting to changes in the market and industry trends
- Balancing on-site and remote work responsibilities in a hybrid work arrangement
ASSUMPTION: These challenges can be overcome with strong organizational skills, adaptability, and effective communication with team members and stakeholders.
📈 Similar Roles Comparison
- Compared to other marketing roles, this position places a greater emphasis on market research and customer insights
- In the building materials industry, this role requires a strong understanding of the unique aspects of marketing to various audiences across the value chain
- Career progression in this role may involve moving into senior marketing or management positions, or expanding into other areas of the business
ASSUMPTION: This role offers unique opportunities and challenges compared to similar marketing roles in other industries.
📝 Sample Projects
- Conducting market research to identify opportunities for new product lines or features
- Developing and executing a go-to-market strategy for a new exterior door product
- Creating and maintaining a content calendar for social media and blog posts, ensuring consistent messaging and branding
ASSUMPTION: These sample projects demonstrate the range of responsibilities and initiatives that a Sr Marketing Specialist might undertake in this role.
❓ Key Questions to Ask During Interview
- Can you describe the current marketing strategies for Owens Corning's exterior doors portfolio and how this role fits into those plans?
- How does the marketing team collaborate with other departments, such as product management and sales, to ensure consistent messaging and positioning?
- What are the most significant challenges facing the exterior doors portfolio, and how can this role help address them?
- What opportunities are there for growth and development within the marketing department and the company as a whole?
- How does Owens Corning support work-life balance for employees, particularly in a hybrid work arrangement?
ASSUMPTION: These questions can help applicants better understand the role, the team, and the company culture, as well as demonstrate their interest in and preparation for the position.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant marketing and product experience, as well as any experience working with cross-functional teams
- Prepare examples of marketing campaigns or projects you've worked on, focusing on the results and impact you've made
- Research Owens Corning's products and industry to demonstrate your understanding of the business and market trends
- Follow up with the hiring manager one week after submitting your application to express your continued interest in the position
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
