Sr Marketing Specialist

📌 Core Information

🔹 Job Title: Sr Marketing Specialist

🔹 Company: ADI Global Distribution

🔹 Location: Irving, Texas, United States

🔹 Job Type: Full time

🔹 Category: Marketing

🔹 Date Posted: 2025-07-01

🔹 Experience Level: 5+ years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Driving business growth through digital adoption and e-commerce promotion
• Improving business productivity by streamlining processes and increasing efficiency
• Increasing customer satisfaction by enhancing digital customer experiences
• Collaborating with cross-functional teams to align on commercialization timelines and responsibilities

ASSUMPTION: This role requires a strategic mindset, strong communication skills, and the ability to manage multiple projects simultaneously.

📋 Key Responsibilities

✅ Drive business growth, productivity, and customer satisfaction through digital adoption and e-commerce promotion

✅ Collaborate with cross-functional teams to commercialize digital products and services

✅ Build and maintain relationships with branch managers, inside sales representatives, and regional account specialists

✅ Enable sales and channel partners with tactics like target account lists, gamification strategy, sales initiatives, marketing assets, sales enablement, and training

✅ Identify, escalate, and resolve issues impacting sales and acquisition of new digital business

✅ Gather, analyze, and implement revenue-driving improvements based on Voice of Customer (VoC), sales team insights, and data mapped from digital customer interactions

ASSUMPION: This role requires strong analytical skills, attention to detail, and the ability to work independently and collaboratively.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field

Experience: 5+ years of experience in e-commerce revenue-generating sites

Required Skills:

• Excellent communication, analytical, critical thinking, and time management skills
• Strong people interaction, facilitation, and negotiation, presentation skills
• Proven ability to manage multiple projects at once to meet aggressive deadlines
• Ability and willingness to execute at all levels, strategic and tactical, to deliver results
• Strong presentation skills with experience presenting complex concepts simply to drive decisions and consensus
• Flexible and able to work in an environment where initiatives might start/stop/start or pivot
• Demonstrated analytical skills; experience in e-commerce/BI analytical tools and business KPIs
• 3+ years of experience working in B2C or B2B retail (experience in wholesale distribution or security electronics preferred)

Preferred Skills:

• Experience working in B2C or B2B retail with a focus on e-commerce or digital marketing
• Familiarity with e-commerce platforms and digital marketing tools
• Knowledge of the wholesale distribution or security electronics industry

ASSUMPTION: Candidates with experience in e-commerce, digital marketing, and retail environments will be most successful in this role.

💰 Compensation & Benefits

Salary Range: $80,000 - $120,000 per year (based on industry standards for a Sr Marketing Specialist with 5+ years of experience in the Dallas-Fort Worth area)

Benefits:

• Unlimited vacation
• Immediate eligibility for 401K
• Unlimited growth potential

Working Hours: Full-time, on-site position with standard business hours (Monday-Friday, 8:00 AM - 5:00 PM)

ASSUMPTION: The salary range provided is an estimate based on industry standards for similar roles in the Dallas-Fort Worth area. Actual compensation may vary based on experience, skills, and other factors.

📌 Applicant Insights

🔍 Company Context

Industry: Security Systems Services

Company Size: 1,001-5,000 employees (Large enterprise with extensive resources and opportunities for career growth)

Founded: 1971 (Over 50 years of experience in the industry)

Company Description:

• ADI is a leading global distributor of security, AV, and low voltage products
• Supplies products that help keep communities safe, secure, comfortable, and connected
• Offers a wide selection of trusted brands, immediate product availability, knowledgeable sales staff, and support services
• In 2024, Snap One became part of ADI, expanding its smart technology portfolio and distribution capabilities

Company Specialties:

• Communications
• Hardware
• Power Supply
• Wholesale distribution
• Distribution
• Site Surveys
• Product Demo
• System Design
• Pre-Build & Configuration
• Commissioning
• Troubleshooting
• Training
• Events
• Spray Painting
• Project Support
• Wholesale
• Access Control
• Securtiy
• and Fire

Company Website: ADI Global Distribution

ASSUMPTION: ADI is a well-established company with a strong reputation in the security systems services industry. It offers a wide range of products and services and has a large customer base.

📊 Role Analysis

Career Level: Mid-level (Requires 5+ years of experience in e-commerce and relevant skills)

Reporting Structure: Reports directly to the Director of Digital Marketing

Work Arrangement: On-site, full-time position with standard business hours

Growth Opportunities:

• Potential to advance to a management or leadership role within the digital marketing team
• Opportunities to work on high-impact projects and gain exposure to various aspects of the business
• Chance to collaborate with cross-functional teams and develop a broad skill set

ASSUMPTION: This role offers significant growth potential for the right candidate with a strong work ethic and a desire to learn and develop new skills.

🌍 Location & Work Environment

Office Type: Corporate headquarters with a modern, professional work environment

Office Location(s): 263 Old Country Road, Melville, NY 11747, US

Geographic Context:

• ADI's headquarters is located in Melville, New York, on Long Island
• The area offers a mix of urban and suburban living with easy access to New York City
• Long Island is known for its beaches, parks, and cultural attractions

Work Schedule: Standard business hours (Monday-Friday, 8:00 AM - 5:00 PM) with the opportunity for flexible scheduling

ASSUMPTION: The work environment at ADI's headquarters is professional and collaborative, with a focus on teamwork and innovation.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screen with the hiring manager
• In-person or virtual interview with the digital marketing team
• Final interview with the director of digital marketing
• Background check and offer

Key Assessment Areas:

• Communication skills and ability to present complex concepts simply
• Analytical skills and problem-solving abilities
• Strategic thinking and ability to manage multiple projects
• Industry knowledge and familiarity with e-commerce platforms
• Cultural fit and alignment with ADI's values

Application Tips:

• Tailor your resume and cover letter to highlight relevant experience and skills for this role
• Prepare for behavioral interview questions that focus on your problem-solving skills, communication abilities, and industry knowledge
• Research ADI and the security systems services industry to demonstrate your understanding of the business and its products
• Be prepared to discuss your experience with e-commerce platforms and digital marketing tools

ATS Keywords: E-commerce, Digital Marketing, Retail, Wholesale Distribution, Security Electronics, Marketing Strategy, Project Management, Data Analysis, Customer Insights, Gamification, Sales Enablement, Business Development

ASSUMPTION: ADI uses an Applicant Tracking System (ATS) to manage job applications, so including relevant keywords in your resume can help your application stand out.

🛠️ Tools & Technologies

• E-commerce platforms (e.g., Shopify, Magento, BigCommerce)
• Digital marketing tools (e.g., Google Analytics, SEMrush, Hootsuite)
• Project management software (e.g., Asana, Trello, Jira)
• Data analysis tools (e.g., Excel, Google Sheets, Tableau)
• Customer relationship management (CRM) software (e.g., Salesforce, HubSpot, Zoho CRM)
• Communication and collaboration tools (e.g., Microsoft Office, Google Workspace, Slack)

ASSUMPTION: Familiarity with relevant tools and technologies is essential for success in this role.

👔 Cultural Fit Considerations

Company Values:

• Integrity
• Customer focus
• Expertise
• Innovation
• Collaboration
• Accountability

Work Style:

• Collaborative and team-oriented
• Results-driven and focused on delivering results
• Adaptable and able to work in a dynamic environment
• Strong communication and presentation skills
• Analytical and strategic thinking

Self-Assessment Questions:

• How do your communication skills align with ADI's value of integrity?
• Can you provide an example of a time when you demonstrated innovation in a retail environment?
• How do you approach working collaboratively with cross-functional teams to deliver results?

ASSUMPTION: ADI values candidates who align with its core values and can thrive in a collaborative, results-driven work environment.

⚠️ Potential Challenges

• Working in a large, established organization may require navigating complex hierarchies and processes
• Managing multiple projects simultaneously may be challenging for some candidates
• The role may require occasional travel to branch locations or industry events
• ADI's extensive product portfolio may require a significant learning curve for new employees

ASSUMPTION: These challenges can be overcome with strong organizational skills, effective time management, and a willingness to learn and adapt.

📈 Similar Roles Comparison

• This role is similar to a Digital Marketing Manager or E-commerce Manager in a retail or wholesale distribution setting
• However, this role focuses specifically on driving business growth through digital adoption and e-commerce promotion
• Career paths for this role may include advancing to a director or vice president of digital marketing within the organization

ASSUMPTION: This role is unique in its focus on driving business growth through digital adoption and e-commerce promotion, making it an attractive opportunity for candidates with relevant experience and skills.

📝 Sample Projects

• Developing and executing a digital marketing campaign to promote a new e-commerce platform
• Analyzing customer data to identify trends and optimize digital customer experiences
• Collaborating with cross-functional teams to launch a new product line or service offering

ASSUMPTION: These sample projects demonstrate the diverse range of responsibilities and opportunities available in this role.

❓ Key Questions to Ask During Interview

• Can you describe the company's digital marketing strategy and how this role fits into it?
• How does the digital marketing team collaborate with other departments, such as sales and product management?
• What are the biggest challenges facing the digital marketing team currently, and how can this role help address them?
• How does ADI support the professional development and growth of its employees?
• What are the key performance indicators (KPIs) for this role, and how will my success be measured?

ASSUMPTION: Asking thoughtful, informed questions demonstrates your interest in the role and helps you better understand the company and its culture.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant experience and skills for this role
• Prepare for behavioral interview questions that focus on your problem-solving skills, communication abilities, and industry knowledge
• Research ADI and the security systems services industry to demonstrate your understanding of the business and its products
• Be prepared to discuss your experience with e-commerce platforms and digital marketing tools
• Follow up with the hiring manager one week after your interview to express your continued interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.