📌 Core Information
🔹 Job Title: Sr Marketing Specialist (Hybrid)
🔹 Company: American Medical Association
🔹 Location: Chicago, IL (Hybrid)
🔹 Job Type: Full-Time
🔹 Category: Marketing
🔹 Date Posted: 2025-06-10
🔹 Experience Level: 5-10 years
🔹 Remote Status: Hybrid (3 days in office)
🚀 Job Overview
Key aspects of this role include:
- Executing and optimizing multi-channel marketing campaigns
- Leveraging marketing automation platforms for campaign management and audience targeting
- Collaborating with cross-functional teams to ensure accurate implementation and continuous improvement of marketing operations
- Managing campaign workflows, data segmentation, targeting plans, and campaign frequency
- Analyzing campaign data to optimize performance and drive customer acquisition, retention, and engagement
ASSUMPTION: This role requires a balance of technical skills in marketing automation and data management, as well as strong communication and collaboration skills to work effectively with cross-functional teams.
📋 Key Responsibilities
✅ Campaign Management: Query, extract, and manipulate large datasets from enterprise-scale relational databases to support multi-channel marketing campaigns. Utilize campaign management tools and marketing automation platforms to build, execute, and optimize multi-channel marketing plans. Collaborate with teams to design data-driven plans leveraging customer insights to achieve business goals.
✅ Data Management and Reporting: Manage the execution of data pulls, list generation, and hygiene processes to ensure accuracy, timeliness, and consistency across all campaign channels. Maintain data quality standards by resolving data discrepancies, deduplicating records, standardizing data outputs, and managing suppression logic. Monitor campaign data for anomalies and escalate issues as necessary. Support reporting and analytics needs by generating insights that inform marketing performance, audience strategy, and business decisions.
ASSUMPTION: This role requires a strong attention to detail, excellent analytical skills, and the ability to manage multiple projects and deadlines effectively.
🎯 Required Qualifications
Education: Bachelor's degree in Computer Science, Marketing, or related quantitative field required. Master’s degree preferred.
Experience: 5+ years marketing experience with a focus on database marketing; 2 years in campaign management with a thorough understanding of direct marketing techniques, subscription/membership marketing, database issues regarding data quality, data manipulation, and targeting methods.
Required Skills:
- Advanced SQL
- 3+ years experience working with large relational databases
- Experience with campaign management tools (e.g., Salesforce Marketing Cloud, Marketo)
- Advanced practical use of Microsoft Excel, Access, and Visio
- Excellent analytical skills and experience manipulating large datasets
- Strong written and verbal communication skills
Preferred Skills:
- Experience with Business Objects (or similar)
- Knowledge of Snowflake, Redshift, or other cloud-based data warehouses
ASSUMPTION: Candidates with a strong background in marketing automation, data analysis, and campaign management will be most successful in this role.
💰 Compensation & Benefits
Salary Range: $85,680 - $113,526 per year. This is the lowest to highest salary the company believes it would pay for this role at the time of this posting. An employee’s pay within the salary range will be determined by a variety of factors including business considerations, geographical location, internal equity, and candidate qualifications.
Benefits:
- Eligible to participate in an incentive plan
- To learn more about the American Medical Association’s benefits offerings, please click here.
Working Hours: Full-time position with a hybrid work arrangement, requiring 3 days a week in the office.
ASSUMPTION: The salary range provided is an estimate based on the company's statement and industry standards for similar roles. The actual salary may vary based on the factors mentioned.
📌 Applicant Insights
🔍 Company Context
Industry: The American Medical Association (AMA) is a non-profit organization that promotes the art and science of medicine and the betterment of public health. It is the nation's largest professional association of physicians.
Company Size: The AMA has 1,001-5,000 employees, making it a mid-sized organization.
Founded: The AMA was founded in 1847 and is headquartered in Chicago, IL.
Company Description:
- Dedicated to promoting the art and science of medicine and the betterment of public health
- Committed to increasing the diversity of its staff and creating an inclusive work environment
- Encourages professional development and social responsibility
Company Specialties:
- Medical education and professional development
- Advocacy and public policy
- Research and data-driven insights
Company Website: http://www.ama-assn.org
ASSUMPTION: The AMA's mission and values are reflected in its commitment to diversity, inclusion, and professional development for its employees.
📊 Role Analysis
Career Level: This role is at the senior specialist level, indicating significant experience and expertise in marketing and data management.
Reporting Structure: The Sr Marketing Specialist reports to the Marketing & Membership Experience team and works closely with cross-functional teams.
Work Arrangement: This is a hybrid position, requiring 3 days a week in the office.
Growth Opportunities:
- Potential to advance to a management role within the marketing department
- Opportunities to work on high-impact projects and initiatives
- Access to professional development resources and training
ASSUMPTION: This role offers growth opportunities through exposure to various aspects of marketing and data management, as well as the chance to work with cross-functional teams.
🌍 Location & Work Environment
Office Type: The AMA's headquarters is a modern, professional office environment in downtown Chicago.
Office Location(s): 330 N Wabash Ave, Chicago, IL 60611
Geographic Context:
- Chicago is a major city with a diverse population and a vibrant cultural scene
- The office is conveniently located near public transportation and various amenities
- The cost of living in Chicago is relatively high compared to other midwestern cities
Work Schedule: Full-time, hybrid work arrangement with flexible hours.
ASSUMPTION: The hybrid work arrangement offers a balance between in-office collaboration and remote flexibility, allowing employees to optimize their work environment.
💼 Interview & Application Insights
Typical Process:
- Online application and resume submission
- Phone or video screening with the hiring manager
- In-person or virtual interview with the marketing team and other stakeholders
- Final interview with the director of marketing
- Background check and onboarding
Key Assessment Areas:
- Technical skills in marketing automation, data management, and campaign management
- Analytical and problem-solving abilities
- Communication and collaboration skills
- Cultural fit with the AMA's mission and values
Application Tips:
- Highlight relevant experience and skills in your resume, particularly those related to marketing automation, data management, and campaign management
- Tailor your cover letter to demonstrate your understanding of the AMA's mission and values
- Prepare for behavioral and situational interview questions that assess your problem-solving skills and cultural fit
- Research the AMA's recent initiatives and be prepared to discuss how your skills and experience align with their goals
ATS Keywords: Marketing automation, campaign management, data management, SQL, marketing analytics, A/B testing, segmentation, targeting, direct marketing, database marketing
ASSUMPTION: The AMA's hiring process is designed to assess both technical skills and cultural fit, with a focus on finding candidates who align with their mission and values.
🛠️ Tools & Technologies
- Salesforce Marketing Cloud
- Marketo
- SQL Server, Oracle, Snowflake, Redshift
- Microsoft Excel, Access, and Visio
- Business Objects (or similar)
ASSUMPTION: The tools and technologies listed are essential for the role and will be used on a daily basis to manage campaigns, analyze data, and optimize performance.
👔 Cultural Fit Considerations
Company Values:
- Excellence
- Innovation
- Collaboration
- Integrity
- Diversity and inclusion
Work Style:
- Data-driven and analytical
- Collaborative and team-oriented
- Adaptable and responsive to change
- Committed to continuous learning and improvement
Self-Assessment Questions:
- How do you approach data-driven decision making in marketing campaigns?
- Can you provide an example of a time when you had to adapt to a significant change in a marketing project or campaign?
- How do you ensure the accuracy and quality of data in your marketing campaigns?
ASSUMPTION: The AMA values candidates who are strong problem solvers, effective communicators, and committed to continuous learning and improvement.
⚠️ Potential Challenges
- The role may require working with large, complex datasets and managing multiple campaigns simultaneously
- There may be tight deadlines and pressure to deliver results quickly and accurately
- The hybrid work arrangement may present challenges in maintaining effective communication and collaboration with remote team members
- The cost of living in Chicago may be higher than in other midwestern cities
ASSUMPTION: These challenges can be mitigated by strong organizational skills, effective time management, and a commitment to open and transparent communication.
📈 Similar Roles Comparison
- Compared to other marketing specialist roles, this position places a greater emphasis on data management and analysis
- In the non-profit sector, the AMA offers competitive salaries and benefits packages compared to other organizations
- Career progression in the AMA may be slower than in for-profit companies, but offers opportunities for growth within the organization
ASSUMPTION: When comparing similar roles, consider the industry, company size, and specific requirements of each position.
📝 Sample Projects
- Developing and executing a multi-channel marketing campaign to drive customer acquisition and retention
- Analyzing campaign data to optimize performance and identify trends in customer behavior
- Managing vendor relationships to ensure data accuracy and quality in campaign execution
ASSUMPTION: These sample projects reflect the core responsibilities of the Sr Marketing Specialist role and provide insight into the types of initiatives the successful candidate will work on.
❓ Key Questions to Ask During Interview
- What are the biggest challenges facing the marketing department currently, and how does this role address them?
- How does the AMA support the professional development of its employees?
- What are the key priorities for this role in the first 90 days?
- How does the AMA measure the success of its marketing campaigns, and how can this role contribute to improving those metrics?
- What is the team structure and dynamic within the Marketing & Membership Experience department?
ASSUMPTION: These questions demonstrate a proactive approach to understanding the role, the team, and the organization's goals and priorities.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume to highlight relevant experience and skills, particularly those related to marketing automation, data management, and campaign management
- Write a cover letter that demonstrates your understanding of the AMA's mission and values and how your skills and experience align with their goals
- Prepare for behavioral and situational interview questions that assess your problem-solving skills and cultural fit
- Research the AMA's recent initiatives and be prepared to discuss how your skills and experience can contribute to their success
- Follow up with the hiring manager one week after your interview to express your interest in the role and reiterate your qualifications
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
