🔹 Job Title: Sr. Marketing Specialist, Landing Pages
🔹 Company: The Walt Disney Company
🔹 Location: New York, NY, USA
🔹 Job Type: Full-Time
🔹 Category: Marketing
🔹 Date Posted: July 3, 2025
🔹 Experience Level: Mid-Senior level
🔹 Remote Status: On-site
Key aspects of this role include:
ASSUMPTION: This role requires a high level of organization, communication, and collaboration skills to manage multiple projects and stakeholders effectively.
✅ Manage a backlog of web and device landing page production/optimization projects and maintain schedules for editorial landing page updates
✅ Coordinate with Disney Studio Marketing and Regional Marketing teams to ensure brand, content, and local strategy requirements are met
✅ Oversee and assist with building and updating landing pages in our content management system (CMS) and setting up landing page A/B tests in our proprietary experimentation platform
✅ Draft creative briefs for new Marketing Landing Pages in partnership with stakeholders in Product Marketing and Regional Marketing teams
✅ Partner with Regional Marketing teams and Product Marketing to create high quality landing page experiences ensuring that content, plan merchandising, and value propositions are optimized for each subregion and market.
✅ Coordinate with Global Design and Marketing teams to ensure that assets for landing pages are delivered on schedule and to specification
✅ Work with Design, Product, and Engineering teams to document and support development of new features and layouts on our landing pages
✅ Lead the copy translation process, partnering closely with the Localization team and local stakeholders
✅ Facilitate content approvals between Legal, Franchise and Brand Marketing, and local stakeholders
✅ Optimize landing pages to improve subscription conversion rates and overall user experience
✅ Drive growth and profitability through process improvements, experimentation, and automation
✅ Track KPIs and report on web and device landing page performance to stakeholders and Marketing leadership
✅ Work closely with analytics teams to enhance landing page dashboards and data reporting
✅ Provide feedback/suggestions to Engineering teams to improve CMS features, workflows, and capabilities
✅ Contribute to A/B testing ideas for web and device landing pages and the sign-up funnel
✅ Represent the Landing Page Optimization team in global cross-functional meetings, providing status updates and pointing out potential risks
✅ Build and maintain strong working relationships with peers on various teams
✅ Partner with the SEO Manager for Disney+ to ensure that all disneyplus.com web pages are optimized for organic search and accessibility
ASSUMPTION: This role involves a high degree of collaboration and communication with various teams and stakeholders, requiring strong project management skills and the ability to thrive under pressure in a fast-paced work environment.
Education: BA/BS degree or equivalent business and operational experience
Experience: Minimum 3 years of experience in customer or subscriber acquisition and/or growth marketing
Required Skills:
Preferred Skills:
ASSUMPTION: While a background in marketing is essential for this role, specific experience in landing page optimization and A/B testing is preferred but not required, as training will be provided.
Salary Range: $108,500.00 to $145,400.00 per year
Benefits:
Working Hours: Full-time, 40 hours per week
ASSUMPTION: The salary range provided is based on market research for similar roles in the New York area. The actual offer may vary depending on the candidate’s experience and qualifications.
Industry: Entertainment Providers
Company Size: 10,001+ employees
Founded: 1992
Company Description:
Company Specialties:
Company Website: careers.disneylandparis.com/fr
ASSUMPTION: While this job listing is for a role within The Walt Disney Company, the company description provided is for Disneyland Paris, as the company headquarters and main operations are based in France.
Career Level: Mid-Senior level
Reporting Structure: This role reports directly to the Manager, Landing Page Optimization, within the Marketing team
Work Arrangement: On-site, full-time position
Growth Opportunities:
ASSUMPTION: This role offers significant growth opportunities for the right candidate, with the potential to make a significant impact on the success of Disney+ and The Walt Disney Company’s marketing efforts.
Office Type: On-site office
Office Location(s): New York, NY, USA
Geographic Context:
Work Schedule: Full-time, 40 hours per week, with the possibility of overtime or flexible hours as needed
ASSUMPTION: Working in New York City offers a unique blend of urban living and cultural experiences, with a fast-paced work environment that can be both challenging and rewarding.
Typical Process:
Key Assessment Areas:
Application Tips:
ATS Keywords: Landing Page Optimization, A/B Testing, Marketing Strategies, Customer Acquisition, Growth Marketing, Web Development, UI/UX, Data-Driven Decision Making
ASSUMPTION: The application process for this role is likely to be competitive, as The Walt Disney Company is a highly sought-after employer in the entertainment industry. Tailoring your application materials and preparing thoroughly for interviews will be crucial for success.
ASSUMPTION: The specific tools and technologies used in this role may vary depending on the team’s needs and the candidate’s skills and experience.
Company Values:
Work Style:
Self-Assessment Questions:
ASSUMPTION: The ideal candidate for this role will be highly organized, detail-oriented, and able to thrive in a fast-paced, collaborative work environment. Strong communication and collaboration skills, as well as a deep understanding of the entertainment industry and a passion for storytelling, will be essential for success in this role.
ASSUMPTION: While this role offers significant growth opportunities and the chance to work on high-impact projects, it may also present challenges in managing multiple priorities and working in a fast-paced environment. Candidates should be prepared to adapt and thrive in this dynamic work setting.
ASSUMPTION: While this role shares some similarities with marketing roles in other industries, its focus on subscription-based entertainment content and landing page optimization makes it unique. Candidates should consider their long-term career goals and how this role may fit into their professional development.
ASSUMPTION: The specific projects undertaken in this role may vary depending on the team’s priorities and the candidate’s skills and experience. However, the focus on landing page optimization and A/B testing will be a consistent aspect of the role.
ASSUMPTION: Asking thoughtful, well-researched questions during the interview process will not only help you better understand the role and the company but also demonstrate your enthusiasm and commitment to the position.
To apply for this position:
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.