Sr. Marketing Specialist, Middle & Large Business

📌 Core Information

🔹 Job Title: Sr. Marketing Specialist, Middle & Large Business

🔹 Company: The Hartford

🔹 Location: Hartford, CT (Hybrid: 3 days on-site)

🔹 Job Type: Full-Time

🔹 Category: Marketing

🔹 Date Posted: May 27, 2025

🔹 Experience Level: 2-5 years

🔹 Remote Status: On-site (Hybrid)

🚀 Job Overview

Key aspects of this role include:

• Developing end-to-end marketing strategies for Middle & Large Business
• Creating content for various channels (flyers, email, web, social, announcements, presentations)
• Driving thought leadership initiatives
• Collaborating with cross-functional teams and business partners
• Managing multiple projects and deadlines

ASSUMPTION: This role requires a high level of organization, strong communication skills, and the ability to work independently and in a team environment. Experience in the insurance industry is a plus but not required.

📋 Key Responsibilities

✅ Serve as the lead point of contact for designated Middle & Large Business leaders to develop marketing strategies and tactics

✅ Collaborate with marketing team members to develop materials and messaging for various business clients

✅ Support the development, writing, or updating of marketing collateral materials, including flyers, sales support tools, success stories, messaging, and presentations

✅ Write creative briefs and partner with writers and designers working on marketing initiatives

✅ Write and edit content for various marketing vehicles, including web, social, print/PDF, and email

✅ Develop presentation materials/templates in partnership with our presentation specialist

✅ Take initiative to learn and understand the business to inform marketing decisions and disseminate information to internal and external audiences

✅ Coordinate approvals across multiple teams, including brand, marketing, legal/compliance, and business partners

✅ Other marketing or communications project work as necessary

ASSUMPTION: The role may require occasional overtime or weekend work to meet project deadlines, especially during campaign launches or special events.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Communications, Journalism, or a related field

Experience: 3+ years of marketing, communications, media relations, or similar experience

Required Skills:

• Excellent written and verbal communication skills
• Strong organizational skills with a keen attention to detail
• Ability to work collaboratively in a fast-paced environment
• Ability to work independently and as part of a team
• Willingness to take direction from multiple contacts and juggle multiple deadlines and projects
• Experience with Microsoft Office (Word, Excel, PowerPoint) required
• Experience with PDFs and Nuance software a plus

Preferred Skills:

• Insurance industry knowledge
• Experience with marketing automation tools
• Fluency in additional languages

ASSUMPTION: While not explicitly stated, having experience with marketing automation tools and being fluent in additional languages could provide a competitive edge for this role.

💰 Compensation & Benefits

Salary Range: $82,000 - $123,000 (Based on market analysis for similar positions)

Benefits:

• Short-term Bonuses
• Annual Bonuses
• Long-term Incentives
• On-the-spot Recognition

Working Hours: Full-time (40 hours/week) with a hybrid work arrangement (3 days on-site in Hartford, CT)

ASSUMPTION: The salary range provided is primarily based on market analysis, and actual base pay could vary based on performance, proficiency, and demonstration of required competencies.

📌 Applicant Insights

🔍 Company Context

Industry: Financial Services (Property and Casualty Insurance, Mutual Funds, and Group Benefits)

Company Size: 10,001+ employees (Large enterprise)

Founded: 1810 (Over 200 years of experience)

Company Description:

• Showing up for people isn’t just what The Hartford does; it’s who they are – for over 200 years.
• The company does more to innovate for their customers, their communities, and their employees.
• The Hartford is committed to providing a diverse and inclusive workplace for all employees.

Company Specialties:

• Property and Casualty Insurance
• Mutual Funds
• Group Benefits

Company Website: www.thehartford.com

ASSUMPTION: The Hartford's extensive history and large employee base may indicate a well-established company culture and numerous opportunities for career growth and development.

📊 Role Analysis

Career Level: Mid-level marketing professional

Reporting Structure: Reports to the AVP of Marketing & Communications for Middle & Large Business

Work Arrangement: Hybrid (3 days on-site in Hartford, CT)

Growth Opportunities:

• Potential advancement to a management or leadership role within the marketing department
• Expansion of responsibilities to cover additional business segments or product lines
• Opportunities to work on high-visibility projects or campaigns

ASSUMPTION: As a mid-level role within a large enterprise, this position offers opportunities for career growth and development, both within the marketing department and across other business areas.

🌍 Location & Work Environment

Office Type: Hybrid (3 days on-site in Hartford, CT)

Office Location(s): 690 Asylum Avenue, Hartford, CT 06155, US

Geographic Context:

• Hartford, CT is the capital city of Connecticut and offers a mix of urban and suburban living
• The Hartford metropolitan area has a population of over 1.2 million people
• The region is home to several major corporations and offers numerous cultural attractions

Work Schedule: Full-time (40 hours/week) with a hybrid work arrangement (3 days on-site)

ASSUMPTION: The hybrid work arrangement may provide a good balance between on-site collaboration and remote flexibility, allowing employees to enjoy the best of both worlds.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screen with the hiring manager
• In-person or virtual interview with the marketing team
• Final interview with the AVP of Marketing & Communications

Key Assessment Areas:

• Writing and communication skills
• Organizational skills and attention to detail
• Project management and time management skills
• Cultural fit and alignment with The Hartford's values

Application Tips:

• Tailor your resume and cover letter to highlight relevant marketing experience and skills
• Provide examples of your writing and project management skills
• Demonstrate your understanding of The Hartford's business and industry

ATS Keywords: Marketing, Communications, Media Relations, Writing, Proofreading, Organization, Attention to Detail, Collaboration, Project Management, Relationship Building, Microsoft Office, Content Creation, Creative Briefs, Presentation Development, Legal Compliance, Marketing Strategy

ASSUMPTION: The interview process may include assessments or case studies to evaluate the candidate's skills and fit for the role.

🛠️ Tools & Technologies

• Microsoft Office (Word, Excel, PowerPoint)
• PDF software (e.g., Adobe Acrobat, Nuance)
• Marketing automation tools (e.g., Marketo, HubSpot)
• Project management tools (e.g., Asana, Trello)

ASSUMPTION: The required tools and technologies may evolve over time as The Hartford adopts new platforms and solutions.

👔 Cultural Fit Considerations

Company Values:

• Integrity
• Customer Focus
• Respect
• Accountability
• Innovation

Work Style:

• Collaborative and team-oriented
• Adaptable and responsive to change
• Results-driven and focused on delivering high-quality work

Self-Assessment Questions:

• Do you have strong written and verbal communication skills?
• Are you highly organized and detail-oriented?
• Can you manage multiple projects and deadlines effectively?
• Do you thrive in a collaborative, team-based environment?
• Are you comfortable working in a hybrid work arrangement?

ASSUMPTION: The Hartford values a diverse and inclusive workplace and encourages applicants from all backgrounds to apply.

⚠️ Potential Challenges

• Managing multiple projects and deadlines simultaneously
• Balancing on-site and remote work effectively
• Adapting to a large enterprise environment with numerous stakeholders
• Keeping up with industry trends and best practices in marketing

ASSUMPTION: The hybrid work arrangement may present unique challenges, such as maintaining productivity and engagement when working remotely.

📈 Similar Roles Comparison

• This role is similar to a Senior Marketing Manager or Marketing Specialist position in other industries
• However, the hybrid work arrangement and focus on Middle & Large Business may differentiate it from similar roles
• Career progression may involve moving into a management or leadership role within the marketing department

ASSUMPTION: While this role shares similarities with other marketing positions, its focus on Middle & Large Business and hybrid work arrangement make it unique within The Hartford.

📝 Sample Projects

• Developing a comprehensive marketing strategy for a new product launch
• Creating and executing a social media campaign to increase brand awareness
• Writing and designing a presentation for a major industry conference

ASSUMPTION: The specific projects assigned to this role may vary depending on business priorities and marketing objectives.

❓ Key Questions to Ask During Interview

• What are the key priorities for this role in the first 90 days?
• How does this role collaborate with other marketing teams and business partners?
• What are the most significant challenges facing the Middle & Large Business segment?
• How does The Hartford support the professional development and growth of its marketing employees?
• What is the typical career path for someone in this role?

ASSUMPTION: Asking thoughtful questions during the interview process can help demonstrate your interest in the role and provide valuable insights into the company and team dynamics.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight relevant marketing experience and skills
• Prepare examples of your writing and project management skills
• Research The Hartford's business and industry to demonstrate your understanding
• Follow up with the hiring manager one week after submitting your application to express your interest and reiterate your qualifications

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.