📌 Core Information
🔹 Job Title: Sr. Marketing Specialist, Middle & Large Business
🔹 Company: The Hartford
🔹 Location: Hartford, CT (Hybrid - 3 days on-site)
🔹 Job Type: Full-Time
🔹 Category: Marketing
🔹 Date Posted: July 2, 2025
🔹 Experience Level: 2-5 years
🔹 Remote Status: Hybrid (3 days on-site)
🚀 Job Overview
Key aspects of this role include:
- Developing end-to-end marketing strategies for Middle & Large Business verticals
- Collaborating with cross-functional teams to create marketing materials and content
- Driving thought leadership initiatives and managing multiple projects
- Working closely with Enterprise Marketing & Communications
ASSUMPTION: This role requires a high level of organization, strong communication skills, and the ability to manage multiple projects and deadlines.
📋 Key Responsibilities
✅ Serve as the lead point of contact for designated Middle & Large Business leaders to develop marketing strategies and tactics
✅ Collaborate with marketing team members to develop materials and messaging for various business clients
✅ Support the development, writing, or updating of marketing collateral materials, including flyers, sales support tools, success stories, messaging, and presentations
✅ Write creative briefs and partner with writers and designers working on marketing initiatives
✅ Write and edit content for various marketing vehicles, including web, social, print/PDF, and email
✅ Develop presentation materials/templates in partnership with our presentation specialist
✅ Take initiative to learn and understand the business to inform marketing decisions and disseminate information to internal and external audiences
✅ Coordinate approvals across multiple teams, including brand, marketing, legal/compliance, and business partners
✅ Other marketing or communications project work as necessary
ASSUMPTION: This role requires strong attention to detail, excellent written and verbal communication skills, and the ability to build trusted partnerships with contacts across business areas.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Communications, or a related field
Experience: 3+ years of marketing, communications, media relations, or similar experience
Required Skills:
- Excellent written and verbal communication skills (writing samples may be requested)
- Extremely organized with a strong attention to detail
- Ability to work collaboratively in a fast-paced environment
- Ability to work both independently and as part of a team
- Willingness to take direction from multiple contacts and juggle multiple deadlines and projects
- Experience in Microsoft Office, including Word, Excel, and PowerPoint
Preferred Skills:
- Insurance industry knowledge
- Prior writing/proofreading experience
- Experience with PDFs and Nuance software
ASSUMPTION: Candidates with experience in the insurance industry and relevant software tools may have an advantage in this role.
💰 Compensation & Benefits
Salary Range: $82,000 - $123,000 annually
Benefits:
- Short-Term Bonuses
- Long-Term Incentives
- On-The-Spot Recognition
Working Hours: 40 hours per week, with a hybrid work arrangement (3 days on-site)
ASSUMPTION: The salary range is primarily based on analysis of similar positions in the external market and may vary based on performance, proficiency, and demonstration of required competencies.
📌 Applicant Insights
🔍 Company Context
Industry: Financial Services
Company Size: 10,001+ employees
Founded: 1810
Company Description:
- Showing up for people isn’t just what The Hartford does; it’s who they are – for over 200 years.
- The company does more to innovate for their customers, their communities, and their employees.
- The Hartford offers a range of products and services, including property and casualty insurance, mutual funds, and group benefits.
Company Specialties:
- Property and Casualty Insurance
- Mutual Funds
- Group Benefits
Company Website: thehartford.com
ASSUMPTION: The Hartford is a well-established company with a strong focus on customer service and innovation.
📊 Role Analysis
Career Level: Mid-level
Reporting Structure: Reports to the AVP of Marketing & Communications for Middle & Large Business
Work Arrangement: Hybrid (3 days on-site in Hartford, CT)
Growth Opportunities:
- Potential to work on high-impact projects and initiatives
- Opportunities to learn and understand various business units within Middle & Large Business
- Potential for career advancement within the marketing department or broader organization
ASSUMPTION: This role offers opportunities for professional growth and development within a large, established organization.
🌍 Location & Work Environment
Office Type: Hybrid (3 days on-site)
Office Location(s): 690 Asylum Avenue, Hartford, CT 06155, US
Geographic Context:
- Hartford, CT is the capital of Connecticut and offers a mix of urban and suburban living
- The area has a rich history and cultural scene, with numerous museums, theaters, and parks
- Hartford is home to several major insurance companies and has a strong financial services industry
Work Schedule: Monday - Friday, 8:30 AM - 5:00 PM (with flexibility for hybrid work arrangement)
ASSUMPTION: The hybrid work arrangement allows for a balance between on-site collaboration and remote work flexibility.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screen with the hiring manager
- In-person or virtual interview with the marketing team
- Final interview with the AVP of Marketing & Communications
Key Assessment Areas:
- Communication skills and writing samples
- Understanding of marketing principles and strategies
- Ability to manage multiple projects and deadlines
- Cultural fit and alignment with The Hartford's values
Application Tips:
- Tailor your resume and cover letter to highlight relevant marketing experience and skills
- Prepare examples of your writing and editing work to showcase your abilities
- Research The Hartford's company culture and values to demonstrate your fit
ATS Keywords: Marketing, Communications, Media Relations, Writing, Proofreading, Organization, Attention to Detail, Collaboration, Project Management, Relationship Building, Microsoft Office, Presentation Development
ASSUMPTION: The application process may vary, and it's essential to follow The Hartford's specific instructions for submitting your application and preparing for interviews.
🛠️ Tools & Technologies
- Microsoft Office Suite (Word, Excel, PowerPoint)
- PDF and Nuance software (preferred)
ASSUMPTION: Proficiency in Microsoft Office Suite is required, while experience with PDF and Nuance software is preferred but not mandatory.
👔 Cultural Fit Considerations
Company Values:
- Integrity
- Customer Focus
- Respect
- Innovation
- Accountability
Work Style:
- Collaborative and team-oriented
- Adaptable and responsive to changing priorities
- Results-driven and focused on delivering high-quality work
Self-Assessment Questions:
- Do you have strong written and verbal communication skills, with a keen eye for detail?
- Are you comfortable working collaboratively in a fast-paced environment and managing multiple projects and deadlines?
- Do you share The Hartford's commitment to integrity, customer focus, respect, innovation, and accountability?
ASSUMPTION: Applicants should assess their fit with The Hartford's company values and work style to ensure a successful cultural integration.
⚠️ Potential Challenges
- Managing multiple projects and deadlines in a fast-paced environment
- Balancing on-site and remote work responsibilities effectively
- Adapting to changes in priorities and workload
- Learning and understanding various business units within Middle & Large Business
ASSUMPTION: These challenges can be overcome with strong organizational skills, adaptability, and a commitment to delivering high-quality work.
📈 Similar Roles Comparison
- This role is similar to a Marketing Manager or Marketing Coordinator position, but with a focus on supporting Middle & Large Business verticals and driving thought leadership initiatives
- Industry-specific context: The Hartford's insurance background may require applicants to learn and understand the insurance industry's nuances
- Career path comparison: This role can serve as a stepping stone to more senior marketing positions or other roles within The Hartford's organization
ASSUMPTION: Applicants should consider how this role differs from similar positions and how it aligns with their career goals and interests.
📝 Sample Projects
- Developing a comprehensive marketing strategy for a specific Middle & Large Business vertical
- Creating and managing a thought leadership campaign, including content creation, distribution, and measurement
- Collaborating with cross-functional teams to create marketing materials and messaging for various business clients
ASSUMPTION: These sample projects illustrate the range of responsibilities and initiatives that the Sr. Marketing Specialist may undertake in this role.
❓ Key Questions to Ask During Interview
- Can you describe the team structure and how this role fits within it?
- How does this role contribute to The Hartford's overall marketing strategy and goals?
- What are the most significant challenges facing the Middle & Large Business verticals, and how can this role address them?
- What opportunities are there for professional growth and development within this role and the broader organization?
- How does The Hartford support work-life balance for its employees?
ASSUMPTION: These questions can help applicants better understand the role, the team, and the company culture, enabling them to make an informed decision about the position.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight relevant marketing experience and skills
- Prepare examples of your writing and editing work to showcase your abilities
- Research The Hartford's company culture and values to demonstrate your fit
- Follow up with the hiring manager one week after submitting your application to confirm receipt and express your interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
