Sr. Marketing Specialist (Remote)

📌 Core Information

🔹 Job Title: Sr. Marketing Specialist (Remote)

🔹 Company: CrowdStrike

🔹 Location: USA - Remote

🔹 Job Type: Full-Time

🔹 Category: Marketing

🔹 Date Posted: April 9, 2025

🔹 Experience Level: 2-5 years

🔹 Remote Status: Remote OK

🚀 Job Overview

Key aspects of this role include:

• Supporting integrated marketing execution across U.S. SLED, Federal, and Healthcare segments
• Managing project timelines, vendor coordination, and executing marketing programs end-to-end
• Collaborating cross-functionally to ensure marketing activity visibility and alignment with pipeline goals
• Analyzing and reporting on marketing campaign performance to improve future program effectiveness

ASSUMPTION: This role requires a strong project manager with a solid understanding of B2B marketing, particularly in the tech or cybersecurity industry. Familiarity with Salesforce and marketing automation platforms is crucial for success in this position.

📋 Key Responsibilities

✅ Supporting go-to-market plans for SLED, Federal, and Healthcare markets by executing marketing tactics that align with pipeline, retention, cross-sell, and net-new logo goals

✅ Owning project management for marketing activities, including managing timelines, vendor coordination, asset delivery, event logistics, budget tracking, and post-program reporting

✅ Executing marketing programs end-to-end, such as live and virtual events, email nurture, webinars, regional campaigns, and promotional item orders

✅ Leading internal marketing communications, including creating and distributing monthly newsletters, updating regional calendars, and ensuring cross-team visibility into marketing activity

✅ Creating and managing CrowdStrike-branded event pages, coordinating with web, creative, and campaigns teams to ensure accurate, compelling, and compliant pages

✅ Analyzing and reporting on marketing campaign performance using Salesforce and other tools, providing insights to improve future program effectiveness

ASSUMPTION: This role requires a proactive and detail-oriented individual who can work independently, take initiative, and collaborate across cross-functional teams. Strong written and verbal communication skills are essential for success in this position.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field

Experience: 3 years of experience in B2B marketing, preferably in the tech or cybersecurity industry

Required Skills:

• Proven project management skills with a strong eye for detail and follow-through
• Comfort working in a fast-paced environment with shifting priorities and tight timelines
• Excellent written and verbal communication skills
• Familiarity with Salesforce and marketing automation platforms (e.g., Marketo)
• Ability to work independently, take initiative, and collaborate across cross-functional teams

Preferred Skills:

• Previous experience supporting field marketing for government, K-12, or healthcare markets
• Experience working with third-party vendors, agencies, and event organizers
• Strong curiosity about data and marketing performance metrics
• Demonstrated willingness to take on new challenges, adapt quickly, and continuously learn in a dynamic environment
• Passion for CrowdStrike’s mission to stop breaches and protect customers

ASSUMPTION: While a Bachelor's degree is preferred, relevant work experience may be considered in lieu of formal education. Candidates with a strong portfolio or proven track record in B2B marketing are encouraged to apply.

💰 Compensation & Benefits

Salary Range: $80,000 - $145,000 per year + variable/incentive compensation + equity + benefits

Benefits:

• Remote-friendly and flexible work culture
• Market leader compensation and equity awards
• Comprehensive physical and mental wellness programs
• Competitive vacation and holidays for recharge
• Paid parental and adoption leaves
• Professional development opportunities for all employees regardless of level or role
• Employee Resource Groups, geographic neighborhood groups, and volunteer opportunities to build connections
• Vibrant office culture with world-class amenities
• Great Place to Work Certified™ across the globe

Working Hours: Full-time, with flexible hours and remote work options

ASSUMPTION: The salary range provided is an estimate based on industry standards for a Senior Marketing Specialist role in the United States. Actual compensation may vary based on factors such as relevant work experience, skills, certifications, job level, supervisory status, and location.

📌 Applicant Insights

🔍 Company Context

Industry: CrowdStrike is a global leader in cybersecurity, protecting the people, processes, and technologies that drive modern organizations. Their mission is to stop breaches and protect customers by providing the world’s most advanced AI-native platform for protecting critical areas of enterprise risk – endpoints and cloud workloads, identity and data.

Company Size: CrowdStrike has 5,001-10,000 employees, making it a mid-sized to large organization. This size allows for ample opportunities for growth and collaboration while maintaining a strong company culture.

Founded: CrowdStrike was founded in 2011 and has since grown to become a publicly traded company (Nasdaq: CRWD).

Company Description:

• CrowdStrike protects customers across all industries, including Fortune 500 companies, mid-market businesses, and small businesses
• Their Falcon® platform leverages real-time indicators of attack, threat intelligence, evolving adversary tradecraft, and enriched telemetry from across the enterprise to deliver hyper-accurate detections, automated protection, and remediation
• CrowdStrike is committed to equal pay for equal work in its compensation practices and offers a comprehensive benefits package to its employees

Company Specialties:

• Next-Generation Endpoint Protection
• Endpoint Detection and Response
• Next Generation Anti-Virus
• Managed Threat Hunting
• Incident Response
• Threat Intelligence
• Malware Prevention
• Malware Detection
• Machine Learning
• Cloud-Delivered Endpoint Protection

Company Website: http://www.crowdstrike.com

ASSUMPTION: CrowdStrike's focus on innovation, customer success, and employee growth makes it an attractive place to work for individuals looking to make an impact in the cybersecurity industry.

📊 Role Analysis

Career Level: This role is suitable for an experienced marketing professional looking to grow into a Regional Marketing Manager role. The position offers ample opportunities for career growth and development within the company.

Reporting Structure: The Senior Marketing Specialist will report directly to the Public Sector and Healthcare Marketing Manager and collaborate with cross-functional teams, including sales, product, and creative.

Work Arrangement: This role is remote-friendly, with the expectation that the candidate will be available during core business hours in the East Coast or Central time zones.

Growth Opportunities:

• Progression to a Regional Marketing Manager role within the company
• Expanding skills and expertise in B2B marketing, with a focus on government, K-12, or healthcare markets
• Gaining experience in project management, vendor coordination, and event logistics
• Developing data analysis and reporting skills to improve marketing campaign performance

ASSUMPTION: This role offers a unique opportunity for a marketing professional to gain experience in a dynamic and fast-paced environment while working on high-impact projects that drive business growth.

🌍 Location & Work Environment

Office Type: Remote-friendly, with the option to work from home or a co-working space

Office Location(s): East Coast or Central time zones

Geographic Context:

• The East Coast and Central time zones offer a diverse range of cultural, recreational, and professional opportunities for employees
• Remote work allows for greater flexibility and work-life balance
• The company's global presence provides opportunities for international collaboration and growth

Work Schedule: Full-time, with flexible hours and the ability to work remotely

ASSUMPTION: The remote-friendly work environment at CrowdStrike fosters a strong work-life balance and allows employees to maintain a healthy lifestyle while still meeting the demands of the role.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screen with the hiring manager
• In-depth behavioral and skills-based interview with the marketing team
• Final interview with the Public Sector and Healthcare Marketing Manager
• Background check and offer extension

Key Assessment Areas:

• Project management skills and experience
• B2B marketing expertise, particularly in the tech or cybersecurity industry
• Strong communication and collaboration skills
• Adaptability and willingness to learn in a dynamic environment
• Alignment with CrowdStrike's mission and values

Application Tips:

• Tailor your resume and cover letter to highlight relevant experience and skills for this role
• Be prepared to discuss specific examples of your project management experience and how you've handled tight timelines and shifting priorities
• Demonstrate your understanding of CrowdStrike's mission and how your skills and experience align with the company's goals
• Showcase your curiosity about data and marketing performance metrics by asking insightful questions during the interview

ATS Keywords: B2B marketing, project management, Salesforce, marketing automation, event coordination, data analysis, detail-oriented, remote-friendly, government, K-12, healthcare, cybersecurity

ASSUMPTION: The application process for this role may take several weeks, depending on the volume of applicants and the company's hiring timeline. Applicants should be prepared to follow up with the hiring manager or HR representative if they have not heard back after a reasonable period.

🛠️ Tools & Technologies

• Salesforce
• Marketo
• Microsoft Office Suite
• Project management tools (e.g., Asana, Trello, Jira)
• Event management platforms (e.g., Eventbrite, Cvent)

ASSUMPTION: Familiarity with the tools and technologies listed above is preferred but not required. CrowdStrike provides training and support to help employees develop the skills they need to succeed in their roles.

👔 Cultural Fit Considerations

Company Values:

• Customer Obsessed
• One Team, One Fight
• Innovation Never Stops
• Growth Mindset
• Integrity Matters

Work Style:

• Collaborative and cross-functional
• Fast-paced and dynamic
• Data-driven and results-oriented
• Remote-friendly and flexible
• Focused on continuous learning and improvement

Self-Assessment Questions:

• Do you thrive in a fast-paced, dynamic environment with shifting priorities?
• Are you comfortable working remotely and managing your time effectively?
• Do you have a strong curiosity about data and marketing performance metrics?
• Are you passionate about CrowdStrike's mission to stop breaches and protect customers?
• Do you have a growth mindset and a willingness to learn and adapt in a dynamic environment?

ASSUMPTION: CrowdStrike values employees who are customer-obsessed, collaborative, and results-driven. Candidates who align with these values and work styles are more likely to succeed in the company's fast-paced and dynamic environment.

⚠️ Potential Challenges

• The fast-paced and dynamic nature of the role may require candidates to adapt quickly and manage multiple priorities simultaneously
• Working remotely may present challenges in maintaining work-life balance and staying connected with colleagues
• The role may require candidates to work outside of standard business hours to accommodate time zones and event schedules
• The competitive nature of the cybersecurity industry may present challenges in standing out and driving results

ASSUMPTION: Candidates who are adaptable, self-motivated, and comfortable working independently are more likely to succeed in this remote-friendly, fast-paced environment.

📈 Similar Roles Comparison

• Compared to other Senior Marketing Specialist roles, this position offers a unique opportunity to gain experience in government, K-12, and healthcare markets
• CrowdStrike's focus on innovation and continuous learning provides ample opportunities for professional growth and development
• This role offers a competitive salary range and comprehensive benefits package compared to similar positions in the industry

ASSUMPTION: Candidates who are interested in gaining experience in government, K-12, or healthcare markets and are looking for a dynamic, fast-paced environment should consider this role as a strong fit for their career goals.

📝 Sample Projects

• Planning and executing a regional campaign to drive net-new logo growth in the SLED market
• Managing the logistics and vendor coordination for a virtual event, including speaker management, registration, and follow-up
• Analyzing and reporting on the performance of a marketing campaign to optimize future program effectiveness

ASSUMPTION: The projects listed above are examples of the types of initiatives a Senior Marketing Specialist may work on at CrowdStrike. The specific projects and responsibilities may vary based on the company's priorities and the individual's skills and experience.

❓ Key Questions to Ask During Interview

• Can you describe the typical timeline for a marketing campaign from planning to execution to post-program reporting?
• How does the marketing team collaborate with sales and product teams to ensure alignment with pipeline goals and business objectives?
• What opportunities are there for professional growth and development within the marketing team and the company as a whole?
• How does CrowdStrike support employees working remotely, and what resources are available to help them succeed in their roles?
• Can you provide an example of a successful marketing campaign that the team has executed, and what made it particularly effective?

ASSUMPTION: Asking insightful questions during the interview demonstrates your curiosity and engagement with the role and the company. This can help you better understand the position's requirements and whether it aligns with your career goals.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight relevant experience and skills for this role
• Prepare examples of your project management experience and how you've handled tight timelines and shifting priorities
• Demonstrate your understanding of CrowdStrike's mission and how your skills and experience align with the company's goals
• Follow up with the hiring manager or HR representative if you have not heard back after two weeks

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.