📌 Core Information
🔹 Job Title: Sr. Marketing Specialist - Singapore - Hybrid
🔹 Company: Gigamon
🔹 Location: Singapore
🔹 Job Type: Full-Time
🔹 Category: Marketing
🔹 Date Posted: 2025-05-29
🔹 Experience Level: 5-10 years
🔹 Remote Status: Hybrid
🚀 Job Overview
Key aspects of this role include:
- Driving demand generation and partner engagement through marketing events and digital programs.
- Collaborating with internal teams and partners to develop and track integrated marketing campaigns.
- Managing multiple projects and campaigns simultaneously with strong organizational skills.
- Proficient in marketing automation platforms and CRM systems.
- Working independently and as part of a team in a fast-paced, dynamic environment.
ASSUMPTION: This role requires a strategic and hands-on marketing professional with a strong background in B2B technology marketing, event management, and digital marketing programs.
📋 Key Responsibilities
✅ Assist in planning, organizing, and executing events, including webinars, trade shows, partner summits, and customer engagement activities across APAC.
✅ Leverage global digital marketing programs for regional execution directly or with partners with the goal of increasing lead generation, awareness, and engagement.
✅ Support the development and execution of co-marketing initiatives with partners, lead-sharing activities, and partner enablement.
✅ Work with internal stakeholders and external agencies to develop, launch, and track integrated marketing campaigns that target specific verticals and regions within APAC.
✅ Monitor, track, and report on the effectiveness of marketing programs, events, and campaigns using marketing automation tools and CRM systems.
✅ Liaise with global and regional teams (sales, product marketing, and corporate marketing) to ensure alignment on marketing objectives and consistency of messaging across all platforms.
✅ Assist in delivering partner training and enablement programs to ensure channel partners are fully equipped to represent the company's products and solutions.
ASSUMPTION: The role requires a high level of multitasking, attention to detail, and strong communication skills to manage various marketing initiatives and stakeholders effectively.
🎯 Required Qualifications
Education: Bachelor’s degree in Marketing, Business, Computer or Electrical Engineering
Experience: Minimum of 5 years of experience in field and/or channel marketing, preferably in the B2B technology sector.
Required Skills:
- Proven experience managing B2B industry events and demand generation programs with partners.
- Strong understanding of channel marketing principles and partner relationships in the APAC region.
- Excellent organizational skills and ability to manage multiple projects and campaigns simultaneously.
- Proficient in marketing automation platforms (e.g., Marketo, folloze) and CRM systems (e.g., Salesforce).
- Strong communication and interpersonal skills to work effectively with internal teams and external partners.
Preferred Skills:
- Knowledge of network security, cyber security, and/or the APAC channel landscape.
ASSUMPTION: The ideal candidate will have a proven track record in driving marketing success in the APAC region and a deep understanding of the B2B technology sector.
💰 Compensation & Benefits
Salary Range: SGD 120,000 - 160,000 per annum (industry standard for 5-10 years of experience in Singapore)
Benefits:
- Medical, dental, and vision insurance
- Retirement savings plan with company match
- Generous time off and leave policies
- Employee assistance program
- Tuition reimbursement
Working Hours: 40 hours per week, with flexible work arrangements
ASSUMPTION: The salary range and benefits package are competitive and in line with industry standards for similar roles in Singapore.
📌 Applicant Insights
🔍 Company Context
Industry: Software Development
Company Size: 501-1,000 employees (medium to large-sized enterprise)
Founded: 2004 (21 years of experience)
Company Description:
- Gigamon offers a deep observability pipeline that harnesses actionable network-level intelligence to amplify the power of observability tools.
- The company helps modern enterprises realize the full transformational promise of the cloud by assuring security and compliance governance, speeding root-cause analysis of performance bottlenecks, and lowering operational overhead associated with managing hybrid and multi-cloud IT infrastructure.
- Gigamon serves more than 4,000 customers worldwide, including over 80 percent of Fortune 100 enterprises, 9 of the 10 largest mobile network providers, and hundreds of governments and educational organizations worldwide.
Company Specialties:
- Network monitoring
- Network security
- Network visibility solutions
- Cloud security
- Cloud visibility
- Zero Trust
- Deep Observability
- Deep Observability solutions
- Hybrid cloud security solutions
- Public cloud security solutions
Company Website: http://www.gigamon.com
ASSUMPTION: Gigamon is a well-established company with a strong reputation in the software development industry, focusing on network security and observability solutions.
📊 Role Analysis
Career Level: Mid-level to senior marketing role
Reporting Structure: The role reports directly to the Regional Marketing Manager for APAC.
Work Arrangement: Hybrid work arrangement with a mix of on-site and remote work.
Growth Opportunities:
- Potential career progression to a regional marketing management role.
- Expanding responsibilities and team leadership opportunities as the company grows in the APAC region.
- Broad exposure to various aspects of marketing, enabling the development of a well-rounded marketing professional.
ASSUMPTION: This role offers significant growth potential for the right candidate, with opportunities to advance their career within the company.
🌍 Location & Work Environment
Office Type: Modern, collaborative office space in Singapore's central business district.
Office Location(s): 6 Temasek Boulevard, Suntec City, Tower Four #24-01, Singapore, 038986
Geographic Context:
- Singapore is a global financial hub with a multicultural environment.
- The office is conveniently located in the heart of Singapore's central business district, with easy access to public transportation and amenities.
- The city-state offers a high quality of life, with excellent education, healthcare, and entertainment options.
Work Schedule: Flexible work hours with a hybrid work arrangement, allowing for a balance between on-site collaboration and remote work.
ASSUMPTION: The office environment is designed to foster collaboration and innovation, with state-of-the-art facilities and a diverse, multicultural team.
💼 Interview & Application Insights
Typical Process:
- Online application submission and resume screening.
- Phone or video screening with the HR department.
- In-depth behavioral and skills-based interviews with the hiring manager and relevant team members.
- Final round interviews with senior leadership, focusing on cultural fit and long-term potential.
- Background and reference checks before extending an offer.
Key Assessment Areas:
- Proven experience in event management and digital marketing programs.
- Strong organizational skills and ability to manage multiple projects and campaigns simultaneously.
- Excellent communication and interpersonal skills.
- Cultural fit with the company's values and work environment.
Application Tips:
- Tailor your resume and cover letter to highlight relevant experience and skills for this role.
- Demonstrate your understanding of the APAC market and Gigamon's products and services.
- Prepare examples of successful marketing campaigns you've managed and the results you achieved.
- Be ready to discuss your long-term career goals and how this role fits into your plans.
ATS Keywords: Channel Marketing, Digital Marketing, Event Management, Demand Generation, Partner Engagement, Campaign Management, Marketing Automation, CRM Systems, APAC, Singapore
ASSUMPTION: The interview process is designed to assess the candidate's skills, experience, and cultural fit, with a focus on their ability to drive marketing success in the APAC region.
🛠️ Tools & Technologies
- Marketo
- Salesforce
- Microsoft Office Suite
- Google Workspace
- Social media platforms (LinkedIn, Facebook, Twitter)
- Event management platforms (e.g., Eventbrite, Cvent)
ASSUMPTION: The role requires proficiency in marketing automation platforms, CRM systems, and event management tools, as well as strong familiarity with social media platforms and Microsoft Office Suite.
👔 Cultural Fit Considerations
Company Values:
- Customer-centric
- Innovative
- Collaborative
- Accountable
- Inclusive
Work Style:
- Agile and adaptable, with a focus on results and continuous improvement.
- Strong team player with excellent communication and collaboration skills.
- Proactive and self-motivated, with a high level of initiative and ownership.
- Data-driven and analytical, with a focus on performance metrics and optimization.
Self-Assessment Questions:
- How do you align with Gigamon's customer-centric approach, and can you provide an example of a time when you put customers first?
- Describe your experience working in a collaborative, agile environment, and how have you contributed to team success?
- How do you approach continuous learning and improvement in your marketing strategies, and can you share an example of a time when you optimized a campaign based on data insights?
ASSUMPTION: Gigamon values a diverse and inclusive work environment, with a strong emphasis on collaboration, innovation, and customer-centricity.
⚠️ Potential Challenges
- The role may require frequent travel within the APAC region for events and partner meetings.
- Managing multiple projects and campaigns simultaneously can be challenging and stressful at times.
- The role may require working with external partners and vendors, which can present unique communication and collaboration challenges.
- The dynamic nature of the marketing industry may require quick adaptation to new tools, platforms, and trends.
ASSUMPTION: The role presents unique challenges and opportunities for growth, requiring a proactive and adaptable marketing professional.
📈 Similar Roles Comparison
- This role is unique in its focus on the APAC region and the hybrid work arrangement, offering a balance between on-site collaboration and remote work.
- Compared to other channel marketing roles, this position offers a broader range of responsibilities and growth opportunities within a larger organization.
- Gigamon's focus on network security and observability solutions sets it apart from other software development companies, providing unique challenges and learning experiences.
ASSUMPTION: This role offers a unique blend of regional focus, hybrid work arrangement, and specialized industry knowledge, making it an attractive opportunity for the right candidate.
📝 Sample Projects
- Planning and executing a regional partner summit to drive partner engagement and alignment with Gigamon's product roadmap.
- Developing and launching a targeted digital marketing campaign to generate leads and increase brand awareness in the APAC region.
- Collaborating with internal stakeholders and external agencies to create and execute an integrated marketing campaign focused on a specific vertical or region within APAC.
ASSUMPTION: These sample projects illustrate the diverse range of marketing initiatives and responsibilities required for this role, showcasing the opportunity for growth and learning.
❓ Key Questions to Ask During Interview
- Can you describe the company's long-term growth plans for the APAC region and how this role contributes to those goals?
- How does the company support the professional development and career growth of its marketing employees?
- Can you provide examples of successful marketing campaigns the company has run in the APAC region, and what made them effective?
- How does the company measure the success of its marketing initiatives, and how are those metrics used to inform future campaigns?
- What is the company's approach to work-life balance, and how does it support employees working in a hybrid arrangement?
ASSUMPTION: Asking these questions demonstrates your interest in the role, the company, and its culture, while providing valuable insights into the work environment and growth opportunities.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role, with a focus on marketing events, digital marketing programs, and channel marketing initiatives.
- Prepare examples of successful marketing campaigns you've managed and the results you achieved, with a focus on the APAC region if possible.
- Research Gigamon's products, services, and industry presence to demonstrate your understanding of the company and its market position.
- Follow up with the hiring manager one week after submitting your application to express your continued interest in the role.
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
