**📌 Core Information**
🔹 **Job Title:** Senior Manager, Global Product Marketing - Support Surfaces
🔹 **Company:** Baxter International Inc.
🔹 **Location:** Batesville, Indiana, United States
🔹 **Job Type:** Hybrid (3 days on-site)
🔹 **Category:** Medical Equipment Manufacturing
🔹 **Date Posted:** April 25, 2025
🔹 **Experience Level:** 10+ years
🔹 **Remote Status:** On-site with hybrid flexibility
**🚀 Job Overview**
Key aspects of this role include:
- Strategic development and management of the support surfaces portfolio, targeting $175M in annual revenue.
- Cross-functional team coordination to drive global portfolio growth and profitability.
- Innovation and solution development to meet customer needs and market demands.
- Data-driven decision making and competitive analysis to inform strategy.
- Collaboration with R&D to develop new products and enhance existing ones.
**ASSUMPTION:** This role requires a strategic mindset, strong analytical skills, and the ability to work effectively in a matrix organization.
**📋 Key Responsibilities**
✅ Lead the strategic development, management, and growth of the support surfaces portfolio, targeting approximately $175M in annual revenue.
✅ Coordinate cross-functional teams to drive profitable portfolio growth globally and develop innovative solutions to meet customer needs.
✅ Cultivate a deep understanding of global market dynamics, competitive insights, and industry trends to inform strategic decision-making.
✅ Develop and implement go-to-market strategies, including value proposition development, segmentation analysis, targeting strategies, positioning statements, sales enablement plans, and messaging frameworks.
✅ Build connectivity strategies into new-to-market solutions and collaborate with the device connectivity team to understand connectivity opportunities.
✅ Lead lifecycle management of products, including product launch, phase-out, incremental improvements, and line extensions.
✅ Review geographical expansion cases and initial regulatory assessments.
✅ Assist the strategy and analytics team in analyzing the health of the portfolio and streamlining production when necessary.
✅ Travel globally up to 30% of the time.
**ASSUMPTION:** This role involves a high degree of autonomy and requires strong project management skills to balance multiple priorities and stakeholders.
**🎯 Required Qualifications**
**Education:**
- Bachelor’s degree from an accredited university required.
**Experience:**
- 10 years of product management and/or marketing experience in a life sciences corporation, with at least 2-3 years in an upstream or global capacity.
**Required Skills:**
- Excellent written and verbal communication skills, with the ability to persuasively present to internal and external partners at all levels.
- Self-motivated with a history of successfully getting results.
- Ability to work independently and be comfortable with ambiguity.
- Demonstrated creative problem resolution and analytical abilities.
- Strong learning agility with a solid understanding of healthcare and business.
- History of success in overseeing and handling challenging priorities simultaneously.
- Ability to quickly adapt to shifting priorities.
**Preferred Skills:**
- Experience in the medical device, diagnostics, or capital equipment industry.
- Proficiency in data analysis tools and software.
- Familiarity with the healthcare industry and regulatory environment.
**ASSUMPTION:** Candidates with experience in medical device marketing or a related field will have a strong advantage in this role.
**💰 Compensation & Benefits**
**Salary Range:** $136,000 - $187,000 annually (estimated, based on industry standards for this role and experience level)
**Benefits:**
- Medical and dental coverage starting on day one.
- Life, accident, short-term, and long-term disability insurance.
- Business travel accident insurance.
- Employee Stock Purchase Plan (ESPP) with company stock purchase at a discount.
- 401(k) Retirement Savings Plan (RSP) with employee contributions and company matching.
- Flexible Spending Accounts.
- Educational assistance programs.
- Paid holidays, paid time off (20-35 days based on length of service), family and medical leaves of absence, and paid parental leave.
- Commuting benefits, Employee Discount Program, Employee Assistance Program, and childcare benefits.
**Working Hours:** Full-time, 40 hours per week, with flexible work arrangements.
**ASSUMPTION:** The salary range provided is an estimate based on industry standards and may vary depending on the candidate's experience and qualifications.
**📌 Applicant Insights**
**🔍 Company Context**
**Industry:** Medical Equipment Manufacturing
**Company Size:** 10,001+ employees
**Founded:** 1931 (as a subsidiary of the Miles Laboratories; became an independent company in 2002)
**Company Description:**
- Baxter is a global medical products company that develops, manufactures, and markets products that save and sustain the lives of people with chronic and acute illnesses.
- The company offers a broad portfolio of essential medical products, including infusion systems, generic injectable pharmaceuticals, and medical devices.
- Baxter's products and therapies are found in almost every hospital worldwide, in clinics, and in the home.
**Company Specialties:**
- Medical Devices
- Biosurgery
- Anesthetics
- Pharmacy Automation
**Company Website:**
**ASSUMPTION:** Baxter's extensive global presence and broad product portfolio provide numerous growth opportunities for the right candidate.
**📊 Role Analysis**
**Career Level:** Senior Manager
**Reporting Structure:** This role reports directly to the Vice President, Global Product Marketing.
**Work Arrangement:** Hybrid, with 3 days on-site per week.
**Growth Opportunities:**
- Potential to expand portfolio responsibilities based on performance and business needs.
- Opportunities to collaborate with cross-functional teams and gain exposure to various aspects of the business.
- Baxter offers ongoing development opportunities, including learning and development programs and digital tools to enable efficiency.
**ASSUMPION:** This role offers a unique opportunity to drive growth and innovation within a large, multinational organization.
**🌍 Location & Work Environment**
**Office Type:** Hybrid (3 days on-site)
**Office Location(s):** Batesville, Indiana, United States
- Batesville is a small city in southeastern Indiana, with a population of approximately 6,500 people.
- The area offers a mix of urban and rural living, with easy access to outdoor recreation and cultural attractions in nearby Indianapolis.
**Geographic Context:**
- Indiana is ranked 15th in the U.S. by population and 12th by total area.
- The state has a diverse economy, with strengths in manufacturing, agriculture, and healthcare.
**Work Schedule:** Full-time, 40 hours per week, with flexible work arrangements.
**ASSUMPION:** The hybrid work arrangement offers a balance between on-site collaboration and remote flexibility, allowing employees to maintain a healthy work-life balance.
**💼 Interview & Application Insights**
**Typical Process:**
1. Online application review.
2. Phone or video screen with the recruiter.
3. Phone or video interview with the hiring manager.
4. On-site interview with the hiring manager and other team members.
5. Final interview with the Vice President, Global Product Marketing.
**Key Assessment Areas:**
- Strategic thinking and problem-solving skills.
- Communication and presentation skills.
- Knowledge of the healthcare industry and market dynamics.
- Ability to work independently and manage multiple priorities.
**Application Tips:**
- Tailor your resume and cover letter to highlight relevant skills and experiences for this role.
- Be prepared to discuss your understanding of the global medical device market and Baxter's portfolio.
- Research Baxter's mission, values, and culture to demonstrate your fit for the organization.
**ATS Keywords:** Global product marketing, support surfaces, portfolio management, strategic development, cross-functional teams, data analysis, market dynamics, competitive analysis, product launch, lifecycle management.
**ASSUMPTION:** Baxter's application process is designed to assess candidates' strategic thinking, communication skills, and industry knowledge.
**🛠️ Tools & Technologies**
- Microsoft Office Suite (Word, Excel, PowerPoint)
- Data analysis tools (e.g., Excel, SQL, Tableau)
- Project management tools (e.g., Asana, Jira, Trello)
- CRM software (e.g., Salesforce, SAP CRM)
**ASSUMPTION:** Proficiency in data analysis tools and project management software is beneficial for this role.
**👔 Cultural Fit Considerations**
**Company Values:**
- Integrity: We act with honesty and integrity in all our interactions.
- Accountability: We take personal responsibility for our actions and their outcomes.
- Respect: We value and appreciate the diverse backgrounds, skills, and perspectives of our employees.
- Teamwork: We collaborate and support each other to achieve our goals.
- Innovation: We foster a culture of continuous learning and improvement.
**Work Style:**
- Baxter values a diverse and inclusive work environment, where employees can bring their unique perspectives and experiences to the table.
- The company encourages a healthy work-life balance and offers flexible work arrangements to support employees' personal and professional growth.
**Self-Assessment Questions:**
1. How do you align with Baxter's value of integrity, and can you provide an example of a time when you demonstrated this value in a professional setting?
2. How do you approach working in a hybrid environment, and how do you ensure effective communication and collaboration with on-site and remote team members?
3. How do you balance multiple priorities and shifting priorities in a dynamic work environment?
**ASSUMPTION:** Baxter's values-driven culture and commitment to diversity, equity, and inclusion create an environment where employees can thrive and make a meaningful impact.
**⚠️ Potential Challenges**
1. The global nature of this role may require frequent travel and working with teams across different time zones.
2. The dynamic and fast-paced nature of the medical device industry may present unexpected challenges and require quick decision-making.
3. The hybrid work arrangement may require additional effort to maintain effective communication and collaboration with on-site and remote team members.
**ASSUMPTION:** These challenges can be overcome with strong communication skills, adaptability, and a proactive approach to problem-solving.
**📈 Similar Roles Comparison**
1. This role differs from other global product marketing positions in its focus on the support surfaces portfolio and the unique opportunity to drive growth through connectivity strategies.
2. The medical device industry is characterized by intense competition, rapid technological advancements, and evolving regulatory environments.
3. Career progression in this role may lead to increased portfolio responsibilities, leadership opportunities, or transitions into other areas of the business.
**ASSUMPTION:** A thorough understanding of the medical device industry and Baxter's portfolio is essential for success in this role.
**📝 Sample Projects**
1. Developing a go-to-market strategy for a new-to-market support surface product, including market segmentation, targeting, positioning, and messaging frameworks.
2. Conducting a competitive analysis of key competitors in the global support surfaces market and developing a strategic response to maintain Baxter's market position.
3. Collaborating with R&D to develop connectivity features for new support surface products and integrating them into the company's broader connectivity strategy.
**ASSUMPTION:** These sample projects illustrate the strategic, analytical, and collaborative nature of the role and the opportunity to drive meaningful impact on Baxter's business.
**❓ Key Questions to Ask During Interview**
1. How does this role fit into the broader product marketing organization, and what opportunities are there for collaboration and growth?
2. What are the most significant challenges facing the support surfaces portfolio, and how can this role address them?
3. How does Baxter support the professional development and growth of its employees, particularly in this role?
4. What is the company's long-term vision for the support surfaces portfolio, and how does this role contribute to achieving that vision?
5. How does Baxter measure the success of this role, and what key performance indicators (KPIs) will be used to track progress?
**ASSUMPTION:** These questions demonstrate a candidate's interest in the role, the organization, and their long-term career growth.
**📌 Next Steps for Applicants**
To apply for this position:
- Submit your application through this link:
- Tailor your resume and cover letter to highlight relevant skills and experiences for this role.
- Prepare for your interview by researching Baxter's mission, values, and culture, as well as the global medical device market and the support surfaces portfolio.
- Follow up with the recruiter after your interview to express your interest in the role and ask any remaining questions.
- If selected for the final interview, be prepared to present your ideas for driving growth and innovation in the support surfaces portfolio.
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
**📌 Disclaimer**
This job description is intended to provide a comprehensive overview of the role and its requirements. Baxter International Inc. reserves the right to modify or revise this job description at any time. This job description does not constitute a contract of employment.
