Sr. Paid Ads (PPC) Specialist

📌 Core Information

🔹 Job Title: Sr. Paid Ads (PPC) Specialist

🔹 Company: Rankings.io

🔹 Location: Remote (St. Louis, Missouri, USA preferred)

🔹 Job Type: Full-Time

🔹 Category: Marketing & Advertising

🔹 Date Posted: April 17, 2025

🔹 Experience Level: Mid-Level (2-5 years)

🔹 Remote Status: Remote (Solely)

🚀 Job Overview

Key aspects of this role include:

• Overseeing paid ads projects and managing ad accounts on multiple platforms
• Setting goals and timelines for paid ad campaigns, and collecting data on customer reach
• Evaluating the success of advertising methods and optimizing campaigns for improved ROI
• Collaborating with various departments to determine campaign goals and strategize plans

ASSUMPTION: This role requires a balance of strategic thinking, data analysis, and project management skills. The ideal candidate will have experience in paid advertising, a strong understanding of marketing best practices, and the ability to work effectively in a remote team environment.

📋 Key Responsibilities

✅ Oversee the design and content of a paid ad campaign to ensure it meets the target audience's needs

✅ Manage ad accounts on multiple platforms (Google Ads, Bing, Local Service Ads, etc.)

✅ Setup and launch Paid Ad campaigns, and provide optimizations to improve ROI

✅ Track and report on KPIs such as CPC, Budget, Conversion Rate, CTR, Quality Score, etc.

✅ Conduct keyword selection and audience targeting research

✅ Collaborate with various departments to determine the goals of paid ad projects and strategize plans to meet those goals

✅ Deliver reports for Account Managers and Leadership

✅ Conduct market research to help shape paid ad campaigns

✅ Update landing page design and CRO Improvements

✅ Monitor and manage the paid ad budget to manage expenses and maximize the return on investment

✅ Manage/oversee campaigns and analyze results to determine what was successful and what to improve for the next campaign

✅ Manage relationships with third-party vendors and providers to ensure maximum ROI from all paid advertising channels

✅ Participate in Weekly L10 meetings

ASSUMPTION: This role involves a high degree of autonomy and requires strong self-management skills. The ideal candidate will be comfortable working independently and taking ownership of projects from start to finish.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field (or equivalent experience)

Experience: 2-5 years of experience in paid advertising, with a focus on PPC campaigns

Required Skills:

• In-depth understanding of common marketing and paid advertising best practices
• Effective communication, including writing, speaking, active listening, and presenting
• Multitasking and time management skills to work on several campaigns at once
• Collaboration skills when working on projects with both clients and other departments
• Data analysis and critical thinking skills to review and apply campaign results
• Leadership skills, including motivation, goal-setting, and project management
• Ability to make effective and efficient decisions when planning, scheduling, and implementing campaigns
• Comfortable using campaign tracking and scheduling software, among other creative computer-aided design tools

Preferred Skills:

• Experience with Google Ads and Bing Ads platforms
• Familiarity with Local Service Ads
• Knowledge of SEO best practices
• Experience with landing page design and CRO

ASSUMPTION: Candidates with experience in the legal industry or working with law firms may have an advantage in this role, as Rankings.io specializes in SEO and marketing services for law firms.

💰 Compensation & Benefits

Salary Range: $65,000 - $85,000 per year (based on experience and performance)

Benefits:

• Unlimited PTO
• 3% match Simple IRA
• 100% health insurance (including fully employer-funded coverage)

Working Hours: Full-time (40 hours per week), with flexible scheduling and remote work arrangement

ASSUMPTION: The salary range provided is an estimate based on industry standards for similar roles and the company's size. The actual salary may vary depending on the candidate's experience and performance.

📌 Applicant Insights

🔍 Company Context

Industry: Marketing Services, specifically SEO and digital marketing for law firms

Company Size: 51-200 employees, which means a mid-sized company structure with opportunities for growth and collaboration

Founded: 2013, with a focus on delivering exceptional results for attorneys without compromising on customer service

Company Description:

• Founded in 2013, Rankings.io was purpose-built with one goal in mind: delivering exceptional results for attorneys without compromising on customer service
• Specializes in SEO and digital marketing services for law firms, with a focus on personal injury law firms
• Committed to providing end-to-end SEM services, including the build-out of campaigns, technical optimization, and keyword strategy

Company Specialties:

• Personal Injury Lawyer SEO
• Law Firm SEO
• SEO for Lawyers
• Personal Injury Marketing
• SEO
• Law Firm Marketing
• Digital Marketing

Company Website: rankings.io

ASSUMPTION: Rankings.io is a well-established company in the legal marketing industry, with a strong focus on delivering results for its clients. The company's size and specialization in the legal industry provide unique opportunities for growth and career development.

📊 Role Analysis

Career Level: Mid-Level (2-5 years of experience)

Reporting Structure: This role reports directly to the Paid Ads Manager and works closely with Account Managers, the SEO team, and other departments

Work Arrangement: Remote (Solely), with a preference for candidates in the St. Louis, Missouri, USA area

Growth Opportunities:

• Advancement to a Paid Ads Manager or similar leadership role within the department
• Expanding skills and expertise in SEO, digital marketing, or other related fields
• Potential opportunities to work on high-profile campaigns and collaborate with industry experts

ASSUMPTION: This role offers significant opportunities for career growth and development within the company. The ideal candidate will be proactive in seeking out new challenges and taking on additional responsibilities as they become available.

🌍 Location & Work Environment

Office Type: Remote (with a preference for candidates in the St. Louis, Missouri, USA area)

Office Location(s): 2008 W. Main St, Suite C, Marion, IL 62959, US (headquarters)

Geographic Context:

• The St. Louis, Missouri, USA area offers a diverse cultural scene, with numerous attractions, museums, and outdoor activities
• The region has a humid subtropical climate, with hot summers and cold winters
• The cost of living in St. Louis is relatively affordable compared to other major metropolitan areas in the United States

Work Schedule: Full-time (40 hours per week), with flexible scheduling and remote work arrangement

ASSUMPTION: The remote work arrangement for this role allows for a high degree of flexibility and work-life balance. However, the ideal candidate will be self-motivated and able to manage their time effectively in a remote work environment.

💼 Interview & Application Insights

Typical Process:

• Initial phone or video screen to assess communication skills and cultural fit
• Technical assessment or case study to evaluate PPC and data analysis skills
• Final interview with the Paid Ads Manager and/or other team members to discuss the role and company culture in more detail

Key Assessment Areas:

• PPC campaign management and optimization skills
• Data analysis and interpretation abilities
• Communication and collaboration skills
• Problem-solving and critical thinking skills

Application Tips:

• Tailor your resume and cover letter to highlight your PPC and data analysis skills, as well as any relevant experience working with law firms or in the legal industry
• Prepare for the technical assessment or case study by brushing up on your PPC and data analysis skills, and familiarizing yourself with the latest trends and best practices in the industry
• Research Rankings.io and the legal marketing industry to demonstrate your enthusiasm for the role and your understanding of the company's mission and values

ATS Keywords: PPC, Paid Ads, Google Ads, Bing Ads, Local Service Ads, KPIs, CPC, Budget, Conversion Rate, CTR, Quality Score, Campaign Optimization, Audience Targeting, Market Research, CRO, Landing Page Design, SEO, Digital Marketing, Law Firm Marketing, Personal Injury Lawyer SEO

ASSUMPTION: The application process for this role is designed to assess the candidate's technical skills, communication abilities, and cultural fit with the company. The ideal candidate will be proactive in preparing for each stage of the process and demonstrating their qualifications and enthusiasm for the role.

🛠️ Tools & Technologies

• Google Ads
• Bing Ads
• Local Service Ads
• Campaign tracking and scheduling software (e.g., Google Analytics, Google Ads Manager, etc.)
• Landing page design and CRO tools (e.g., Unbounce, Optimizely, etc.)
• Data analysis and visualization tools (e.g., Excel, Google Sheets, Tableau, etc.)

ASSUMPTION: The ideal candidate will have experience with the tools and technologies listed above, as well as a willingness to learn and adapt to new tools as needed.

👔 Cultural Fit Considerations

Company Values:

• Results-driven
• Collaborative
• Innovative
• Client-focused
• Continuously learning and improving

Work Style:

• Self-motivated and independent
• Strong communication and collaboration skills
• Data-driven and analytical
• Adaptable and flexible
• Committed to delivering exceptional results for clients

Self-Assessment Questions:

• Do you have a proven track record of success in PPC campaign management and optimization?
• Are you comfortable working independently and managing your time effectively in a remote work environment?
• Do you have strong communication and collaboration skills, and are you able to work effectively with both clients and team members?
• Are you committed to delivering exceptional results for clients and continuously learning and improving your skills and knowledge?

ASSUMPTION: The ideal candidate for this role will be a strong cultural fit with Rankings.io, demonstrating a commitment to the company's values and work style. They will be self-motivated, data-driven, and committed to delivering exceptional results for clients.

⚠️ Potential Challenges

• Managing multiple campaigns and ad accounts simultaneously, requiring strong time management and organizational skills
• Working in a remote team environment, which may present communication and collaboration challenges
• Keeping up with the latest trends and best practices in the PPC and digital marketing industries, requiring continuous learning and adaptation
• Managing client expectations and delivering results in a competitive and fast-paced industry

ASSUMPTION: The ideal candidate will be able to overcome these challenges by demonstrating strong self-management skills, effective communication and collaboration abilities, and a commitment to continuous learning and improvement.

📈 Similar Roles Comparison

• This role is similar to a Senior PPC Specialist or Paid Ads Manager role in other marketing agencies or in-house marketing departments
• However, Rankings.io specializes in the legal industry, which may present unique challenges and opportunities compared to other industries
• Career paths for this role may include advancement to a Paid Ads Manager or similar leadership role, or transitioning to a related role such as SEO Specialist or Digital Marketing Manager

ASSUMPTION: The ideal candidate will have experience in a similar role or industry, and be able to leverage their skills and knowledge to succeed in this role. They will also be proactive in seeking out new challenges and opportunities for career growth and development.

📝 Sample Projects

• Developing and implementing a PPC campaign for a personal injury law firm, including keyword research, audience targeting, and landing page design
• Analyzing campaign performance data and optimizing ad spend to maximize ROI for a law firm's PPC campaign
• Collaborating with the SEO team to integrate PPC and SEO strategies for a law firm's digital marketing campaign

ASSUMPTION: These sample projects are intended to illustrate the types of tasks and responsibilities the ideal candidate may encounter in this role. The actual projects and campaigns they work on may vary depending on the company's needs and priorities.

❓ Key Questions to Ask During Interview

• Can you describe the typical PPC campaign structure and strategy for law firms at Rankings.io?
• How does the Paid Ads team collaborate with the SEO team and other departments to deliver integrated digital marketing solutions for clients?
• What are the most challenging aspects of working in the legal marketing industry, and how does Rankings.io approach these challenges?
• What opportunities are there for professional development and career growth within the Paid Ads team and the company as a whole?
• How does Rankings.io support work-life balance for its remote employees?

ASSUMPTION: These key questions are designed to help the candidate better understand the role, the company, and the industry. The ideal candidate will be proactive in asking thoughtful and insightful questions to demonstrate their interest and enthusiasm for the role.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through the Rankings.io Careers page
• Tailor your resume and cover letter to highlight your PPC and data analysis skills, as well as any relevant experience working with law firms or in the legal industry
• Prepare for the technical assessment or case study by brushing up on your PPC and data analysis skills, and familiarizing yourself with the latest trends and best practices in the industry
• Research Rankings.io and the legal marketing industry to demonstrate your enthusiasm for the role and your understanding of the company's mission and values
• Follow up with the hiring manager or HR representative within one week of submitting your application to express your interest in the role and inquire about the status of your application

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.