📌 Core Information
🔹 Job Title: Sr. Paid Search Campaign Manager (Remote)
🔹 Company: Ignite Visibility LLC
🔹 Location: Houston, Texas (Remote)
🔹 Job Type: Full-Time
🔹 Category: Marketing & Advertising
🔹 Date Posted: April 4, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: Remote (US only)
🚀 Job Overview
Key aspects of this role include:
- Leading franchise B2B and B2C clients' media strategy
- Executing strategy, monitoring performance, and reporting to clients
- Client-facing interactions for high-value initiatives and relationship management
- Collaborating with a talented team and working with advanced processes and high-level clients
ASSUMPTION: This role requires a high level of strategic thinking, execution, and client management skills. Candidates should have a strong background in national to local paid media campaigns, with a focus on franchise and SMB clients.
📋 Key Responsibilities
✅ Lead franchise B2B and B2C clients' media strategy, including planning, execution, and optimization
✅ Monitor campaign performance and provide regular reports to clients
✅ Collaborate with the team to develop advanced processes and high-level client strategies
✅ Manage client relationships and serve as a strategic point of contact for high-value initiatives
✅ Stay up-to-date with industry trends and best practices in paid media
ASSUMPTION: This role requires a balance of strategic thinking, hands-on execution, and strong client management skills. Candidates should be comfortable working independently and in a team environment.
🎯 Required Qualifications
Education: Bachelor’s degree in business, communication, advertising, marketing, or a related field
Experience: 5+ years of paid media experience, with a focus on Google Ads, local search, B2B lead gen, and B2C lead gen
Required Skills:
- Proven expertise in Google Ads, Google Analytics, and data visualization tools
- Strong executive communication skills, with experience presenting to C-suite executives
- Value-based bidding experience for B2B lead gen with enterprise budgets and account-based marketing
- Hands-on experience managing monthly campaign budgets of $500k+
- Data-driven approach with strong analytical skills
- High level of creativity and attention to detail
Preferred Skills:
- Google Ads certifications and additional certifications
- Experience with Google Merchant Center and Google Tag Manager
- Fluency in additional languages (bonus)
ASSUMPTION: Candidates should have a strong background in paid media, with a focus on national to local campaigns. Experience in franchise and SMB clients is a plus.
💰 Compensation & Benefits
Salary Range: $120,000 - $160,000 per year (based on experience and industry standards for this role and location)
Benefits:
- Competitive salary base + commission & bonus
- Full comprehensive health, dental, and vision coverage
- Flexible work schedules
- Generous paid vacation and sick time, including your birthday off and extra time off around major holidays
- 401k-retirement plan with employer match
- Employee advancement and clear growth potential
- Company-sponsored professional development opportunities
Working Hours: Full-time, typically 40 hours per week, with flexibility for remote work
ASSUMPTION: The salary range is an estimate based on industry standards for this role, experience level, and location. The benefits package is comprehensive and competitive for the industry.
📌 Applicant Insights
🔍 Company Context
Industry: Advertising Services
Company Size: 201-500 employees (Mid-size)
Founded: 2016 (as per LinkedIn)
Company Description:
- Ignite Visibility is an award-winning national to local digital marketing agency with offices in San Diego, CA, and Orlando, FL, and a fully remote team.
- They specialize in paid media, SEO, social media, email marketing, creative, development, Amazon, CRO, and performance marketing.
- The company focuses on relationships, responsiveness, and results, working with a diverse range of clients, including some of the biggest brands in the world.
Company Specialties:
- Social Media Marketing
- Email Marketing
- Analytics
- CRO
- Paid Media (PPC, Social, Amazon)
- Digital PR
- SEO
- Performance Marketing
Company Website: ignitevisibility.com
ASSUMPTION: Ignite Visibility is a well-established digital marketing agency with a strong reputation in the industry. They offer a comprehensive range of services and have a proven track record of success with their clients.
📊 Role Analysis
Career Level: Mid-level to senior
Reporting Structure: This role reports directly to the Director of Paid Media or a similar position
Work Arrangement: Fully remote within the 50 United States only
Growth Opportunities:
- Potential advancement to a management or director-level position within the paid media team
- Opportunities to work with high-level clients and develop advanced processes
- Company-sponsored professional development opportunities
ASSUMPTION: This role offers significant growth opportunities for the right candidate, with the potential to advance within the paid media team and work with high-level clients.
🌍 Location & Work Environment
Office Type: Fully remote with optional San Diego office
Office Location(s): San Diego, CA, and Orlando, FL (with a fully remote team)
Geographic Context:
- Houston, Texas, is the fourth-most populous city in the United States and has a thriving business environment.
- The fully remote work arrangement allows for flexibility and a better work-life balance.
- The company's headquarters in San Diego, CA, offers a vibrant and innovative tech industry.
Work Schedule: Full-time, typically 40 hours per week, with flexibility for remote work
ASSUMPTION: The fully remote work arrangement provides flexibility and a better work-life balance for employees. The company's headquarters in San Diego, CA, offers a vibrant and innovative tech industry.
💼 Interview & Application Insights
Typical Process:
- Online application and resume submission
- Phone or video screening with the HR department
- Technical assessment or case study presentation
- Final interview with the hiring manager or a panel of team members
Key Assessment Areas:
- Paid media expertise and strategic thinking
- Data analysis and visualization skills
- Client management and communication skills
- Cultural fit and alignment with company values
Application Tips:
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Prepare a case study or portfolio demonstrating your paid media expertise and results
- Research the company and be prepared to discuss how your skills and experience align with their values and mission
ATS Keywords: Paid Media, Google Ads, Local Search, B2B Lead Gen, B2C Lead Gen, Value-Based Bidding, Data Analysis, Google Analytics, Data Visualization, Client Management, Strategic Thinking
ASSUMPTION: The interview process for this role will focus on assessing the candidate's paid media expertise, strategic thinking, data analysis skills, and client management abilities. Candidates should be prepared to discuss their relevant experience and provide examples of their work.
🛠️ Tools & Technologies
- Google Ads
- Google Analytics
- Data visualization tools (e.g., Looker Studio, Power BI)
- Google Merchant Center
- Google Tag Manager
ASSUMPTION: Candidates should have experience with the listed tools and be comfortable learning and using new technologies as needed.
👔 Cultural Fit Considerations
Company Values:
- Relationships: Focus on building strong, long-term client relationships
- Responsiveness: Act quickly and efficiently to meet client needs
- Results: Deliver measurable results that drive client success
Work Style:
- Collaborative: Work closely with team members to develop advanced processes and high-level client strategies
- Data-driven: Use data and analytics to inform decision-making and optimize performance
- Innovative: Continuously seek new and better ways to achieve results
Self-Assessment Questions:
- Do you have a proven track record of success in national to local paid media campaigns, with a focus on franchise and SMB clients?
- Are you comfortable working independently and in a team environment, with a strong focus on client management and strategic thinking?
- Do you thrive in a data-driven environment and have strong analytical skills?
ASSUMPTION: Candidates should assess their fit with the company's values and work style, as well as their relevant experience and skills, to ensure a successful cultural fit.
⚠️ Potential Challenges
- Managing high-value client relationships and initiatives remotely
- Keeping up with industry trends and best practices in paid media
- Balancing strategic thinking, hands-on execution, and strong client management skills
- Working with a diverse range of clients, each with unique needs and goals
ASSUMPTION: These challenges require strong communication, organizational, and time management skills, as well as a proactive and solutions-oriented approach.
📈 Similar Roles Comparison
- This role differs from other paid media manager positions in its focus on national to local franchise and SMB clients, as well as its requirement for strong client management and strategic thinking skills.
- Industry-specific context: The digital marketing industry is highly competitive and dynamic, with a strong focus on data-driven decision-making and continuous innovation.
- Career path comparison: This role offers significant growth opportunities, with the potential to advance within the paid media team and work with high-level clients.
ASSUMPTION: Candidates should consider the unique aspects of this role and how it aligns with their career goals and interests.
📝 Sample Projects
- Developing and executing a comprehensive paid media strategy for a national franchise client, including B2B lead gen and B2C campaigns
- Optimizing campaign performance and reducing cost-per-acquisition for a high-value SMB client
- Managing a team of junior paid media specialists to execute campaigns and achieve client goals
ASSUMPTION: These sample projects demonstrate the strategic thinking, hands-on execution, and client management skills required for this role.
❓ Key Questions to Ask During Interview
- Can you describe the typical client profile for this role and the unique challenges they may present?
- How does the team collaborate to develop advanced processes and high-level client strategies?
- What opportunities are there for professional development and growth within the paid media team?
- How does the company support work-life balance for remote employees?
- What are the key priorities for this role in the first 90 days?
ASSUMPTION: These questions demonstrate a proactive and engaged approach to the role and provide valuable insights into the company culture and expectations.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Prepare a case study or portfolio demonstrating your paid media expertise and results
- Research the company and be prepared to discuss how your skills and experience align with their values and mission
- Follow up with the hiring manager one week after your final interview to express your continued interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
