Sr. Partner Marketing Manager (AMER)

📌 Core Information

🔹 Job Title: Senior Partner Marketing Manager (AMER)

🔹 Company: Elastic

🔹 Location: United States

🔹 Job Type: Full-time

🔹 Category: Marketing

🔹 Date Posted: June 5, 2025

🔹 Experience Level: Mid-Senior level (7+ years)

🔹 Remote Status: On-site (with remote flexibility)

🚀 Job Overview

Key aspects of this role include:

• Leading strategic co-marketing initiatives with key partners across the Americas
• Driving partner-influenced pipeline through targeted marketing campaigns
• Collaborating cross-functionally with Partner Sales, Marketing, Product, and Operations teams
• Negotiating and leading partner co-marketing agreements and MDF budgets
• Supporting Elastic’s presence at partner conferences and industry events

ASSUMPTION: This role requires a strong understanding of partner marketing strategies, excellent communication skills, and the ability to manage multiple programs simultaneously.

📋 Key Responsibilities

✅ Lead the creation and execution of joint go-to-market strategies and marketing programs with national and regional partners across the Americas, with a key focus on channel partners and distributors

✅ Drive partner-sourced and influenced pipeline through targeted marketing campaigns, ABM programs, events (virtual and in-person), digital campaigns, and executive experiences

✅ Collaborate with partner account managers and Elastic sales teams to align partner plans with regional business objectives and revenue goals

✅ Develop compelling sales and marketing enablement materials, including event briefs, emails, landing pages, customer success stories, and content for campaigns and training

✅ Establish metrics and track performance of partner programs; analyze return on investment, report insights, and optimize tactics to improve outcomes and drive growth

✅ Support partner onboarding, enablement, and engagement efforts to cultivate strong partner relationships and activate co-selling motions

✅ Negotiate and lead partner co-marketing agreements, MDF budgets, contracts, and program execution to ensure compliance and success

✅ Support Elastic’s presence at partner conferences and industry events, coordinating content and logistics with the events team

✅ Lead multiple programs simultaneously, keeping collaborators aligned and projects on track and on budget

ASSUMPTION: This role requires strong project management skills, the ability to work independently, and the capacity to manage multiple priorities and deadlines.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field

Experience: 7+ years of experience in partner marketing in the technology space, ideally within high-growth enterprise software environments

Required Skills:

• Proven ability to develop and implement joint business plans and partner campaigns that lead to measurable sales results
• Experience working with channel partners and/or distributors (e.g., CDW) and regional tech partners; ability to grow and influence partner relationships and build alignment with partner sales teams
• Strong marketing program management skills, including ABM, event strategy, digital demand gen, and campaign execution
• Excellent written and verbal communication skills, including the ability to create marketing assets, write content, and present to internal and external collaborators
• Highly organized with a knack for managing multiple programs and deadlines simultaneously
• Analytical approach; confident in evaluating marketing metrics, reporting on return on investment, and optimizing performance
• Strong collaboration skills and ability to navigate a cross-functional, distributed organization

Preferred Skills:

• Experience with marketing automation tools (e.g., Marketo, Pardot)
• Familiarity with CRM systems (e.g., Salesforce)

ASSUMPTION: A strong understanding of the technology industry and relevant marketing trends is essential for success in this role.

💰 Compensation & Benefits

Salary Range: $128,200 - $202,900 USD (typical starting salary range for new hires in this role)

Benefits:

• Health coverage for you and your family in many locations
• Ability to craft your calendar with flexible locations and schedules for many roles
• Generous number of vacation days each year
• Increase your impact - We match up to $2,000 (or local currency equivalent) for financial donations and service
• Up to 40 hours each year to use toward volunteer projects you love
• Embracing parenthood with minimum of 16 weeks of parental leave

Working Hours: 40 hours per week

ASSUMPTION: The salary range provided is based on the typical starting salary range for new hires in this role. Actual compensation may vary based on factors such as relevant education, qualifications, certifications, experience, skills, geographic location, performance, and business or organizational needs.

📌 Applicant Insights

🔍 Company Context

Industry: Software Development

Company Size: 1,001-5,000 employees (mid-sized company with a significant presence in the industry)

Founded: 2012 (relatively young company with a growing impact on the market)

Company Description:

• Elastic is the Search AI Company, enabling everyone to find the answers they need in real time, using all their data, at scale
• The Elastic Search AI Platform, used by more than 50% of the Fortune 500, brings together the precision of search and the intelligence of AI to enable everyone to accelerate the results that matter
• By taking advantage of all structured and unstructured data — securing and protecting private information more effectively — Elastic’s complete, cloud-based solutions for search, security, and observability help organizations deliver on the promise of AI

Company Specialties:

• Big Data
• AWS
• Kibana
• Observability
• APM
• Search
• Distributed
• Lucene
• Database
• Open Source
• Cloud
• SIEM
• Security
• Logging
• Analytics
• Elasticsearch
• App Search
• Site Search
• Enterprise Search
• and ELK

Company Website: www.elastic.co

ASSUMPTION: Elastic is a well-established company in the software development industry, with a strong focus on search, security, and observability solutions. They place a high value on innovation, collaboration, and customer success.

📊 Role Analysis

Career Level: Mid-Senior level (7+ years of experience)

Reporting Structure: This role reports directly to the Director of Partner Marketing, Americas

Work Arrangement: On-site with remote flexibility (occasional remote work may be possible)

Growth Opportunities:

• Potential to advance to a Director or Manager role within the Partner Marketing team
• Opportunities to expand responsibilities and influence across the Americas region
• Possibility to transition into a more strategic or leadership role within the organization

ASSUMPTION: This role offers significant growth potential for the right candidate, with opportunities to expand responsibilities and make a meaningful impact on the company's success.

🌍 Location & Work Environment

Office Type: Elastic has multiple offices worldwide, with a focus on collaboration and flexibility

Office Location(s): 88 Kearny St, San Francisco, California 94108, US (global headquarters); additional offices in Amsterdam, New York, London, Berlin, Singapore, Sydney, Arlington, Chicago, Paris, Toronto, Austin, Beijing, Tokyo, Seoul, Hong Kong, Bengaluru, Gurugram, Munich, Stockholm, Tel Aviv, Athens, Mumbai, and Dubai

Geographic Context:

• The United States is the primary location for this role, with frequent travel required to partner offices and events across the Americas
• Elastic's global presence allows for collaboration with partners and colleagues worldwide
• The company fosters a diverse and inclusive work environment, with a strong emphasis on remote work and flexibility

Work Schedule: Standard business hours with occasional evening and weekend work required for events and campaigns

ASSUMPTION: This role requires a strong ability to manage time zones and collaborate effectively with remote teams.

💼 Interview & Application Insights

Typical Process:

• Phone or video screen with the hiring manager
• In-depth behavioral and situational interview with the hiring manager and a member of the Partner Marketing team
• Final interview with the Director of Partner Marketing, Americas
• Background check and offer extension

Key Assessment Areas:

• Strategic thinking and ability to develop and execute joint business plans
• Strong communication and collaboration skills
• Proven track record in partner marketing and driving partner-influenced pipeline
• Ability to manage multiple programs and deadlines simultaneously
• Analytical approach to marketing metrics and performance optimization

Application Tips:

• Highlight your relevant experience in partner marketing and driving partner-influenced pipeline
• Demonstrate your ability to develop and execute joint business plans and marketing campaigns
• Showcase your strong communication and collaboration skills, with examples of successful cross-functional collaboration
• Prepare for behavioral and situational interview questions that focus on your problem-solving skills and ability to manage multiple priorities
• Research Elastic's company culture and values, and be prepared to discuss how your personal values align with the company's mission and goals

ATS Keywords: Partner Marketing, Joint Business Plans, Partner Campaigns, Marketing Program Management, ABM, Event Strategy, Digital Demand Gen, Campaign Execution, Sales Enablement, Analytical Skills, Collaboration Skills, Project Management, Partner Relationships, Partner Sales Teams, Marketing Automation, CRM, Search AI, Observability, Security

ASSUMPTION: The interview process for this role is designed to assess the candidate's strategic thinking, communication skills, and relevant experience in partner marketing.

🛠️ Tools & Technologies

• Marketo (or similar marketing automation tools)
• Salesforce (or similar CRM systems)
• Microsoft Office Suite (Word, Excel, PowerPoint)
• Google Workspace (Gmail, Google Docs, Sheets, Slides)
• Project management tools (e.g., Asana, Trello, JIRA)
• Social media platforms (e.g., LinkedIn, Twitter)

ASSUMPTION: Familiarity with these tools is essential for success in this role, as they are commonly used in partner marketing and project management.

👔 Cultural Fit Considerations

Company Values:

• Customer-focused
• Open and inclusive
• Innovative
• Performance-driven
• Collaborative
• Adaptable

Work Style:

• Fast-paced and dynamic
• Cross-functional and collaborative
• Results-oriented and data-driven
• Flexible and adaptable
• Remote-friendly and global

Self-Assessment Questions:

• Do you thrive in a fast-paced, dynamic work environment?
• Are you comfortable working cross-functionally and collaborating with remote teams?
• Do you have a proven track record in driving partner-influenced pipeline and executing joint business plans?
• Are you able to manage multiple priorities and deadlines simultaneously?
• Do you have strong communication and collaboration skills, with the ability to influence and build alignment with partner sales teams?

ASSUMPTION: Candidates who are a strong cultural fit for Elastic will be self-motivated, adaptable, and able to thrive in a fast-paced, dynamic work environment.

⚠️ Potential Challenges

• Managing multiple partner relationships and marketing programs simultaneously
• Navigating a complex, distributed organization with multiple stakeholders
• Balancing the needs of partners, internal teams, and Elastic's business objectives
• Keeping up with the latest marketing trends and technologies in a fast-poving industry
• Occasional travel requirements for partner events and conferences

ASSUMPTION: These challenges require strong project management skills, excellent communication and collaboration skills, and the ability to work effectively in a dynamic, distributed environment.

📈 Similar Roles Comparison

• Unlike traditional marketing roles, this position requires a strong focus on partner relationships and joint business plans
• Experience with channel partners and distributors is highly valued in this role, as is the ability to influence partner sales teams
• This role offers significant growth potential and the opportunity to make a meaningful impact on the company's success
• Compared to other partner marketing roles, this position requires a strong analytical approach to marketing metrics and performance optimization

ASSUMPTION: This role is well-suited for experienced partner marketing professionals looking to advance their career in a dynamic, growth-oriented environment.

📝 Sample Projects

• Developing and executing a joint go-to-market strategy with a key regional partner, resulting in a 30% increase in partner-influenced pipeline
• Managing a successful ABM campaign with a national channel partner, generating over 1,000 marketing-qualified leads
• Collaborating with a partner's marketing team to create co-branded content and execute a digital demand generation campaign, driving over 5,000 website visits

ASSUMPTION: These sample projects demonstrate the candidate's ability to develop and execute strategic marketing campaigns, drive partner-influenced pipeline, and collaborate effectively with partner marketing teams.

❓ Key Questions to Ask During Interview

• How does this role fit into the overall partner marketing strategy for the Americas region?
• What are the key priorities for this role in the first 30, 60, and 90 days?
• How does Elastic support the growth and development of its partner marketing team members?
• What are the most successful partner marketing campaigns or initiatives that have been executed in the past, and what can I learn from them?
• How does Elastic measure the success of partner marketing programs, and what metrics are most important to track?

ASSUMPTION: These questions will help the candidate understand the role's priorities, the company's approach to partner marketing, and the opportunities for growth and development within the team.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Customize your resume to highlight your relevant experience in partner marketing, joint business plans, and driving partner-influenced pipeline
• Write a cover letter that demonstrates your understanding of the role and your fit for the Elastic team
• Prepare examples of your past marketing campaigns, joint business plans, and partner success stories to showcase during the interview process
• Follow up with the hiring manager one week after submitting your application to express your interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.