📌 Core Information
🔹 Job Title: Sr. Partner Marketing Manager, Tech COE Infrastructure Partner Marketing
🔹 Company: Amazon
🔹 Location: Multiple locations (Boston, MA; Austin, TX; Seattle, WA; Arlington, VA; New York, NY; Portland, OR; Chicago, IL; San Francisco, CA)
🔹 Job Type: Full-time
🔹 Category: Marketing
🔹 Date Posted: May 12, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: Remote OK
🚀 Job Overview
Key aspects of this role include:
- Developing and implementing strategic marketing plans to build awareness and drive demand across AWS Software & Technology partners
- Collaborating with various teams to execute targeted marketing programs that engage prospects and drive revenue growth
- Working with partners, partner management, and marketing teams to identify specific use-cases, customer personas, and industry verticals to build and deliver joint value propositions for using AWS
- Ideating, building, executing, measuring, and optimizing programs that deliver value to customers and partners
ASSUMPTION: This role requires a high level of strategic thinking, creativity, and analytical skills to drive successful demand generation programs and partner marketing initiatives.
📋 Key Responsibilities
✅ Develop and implement strategic marketing plans to build awareness and drive demand across AWS Software & Technology partners
✅ Collaborate with various teams to execute targeted marketing programs that engage prospects and drive revenue growth
✅ Work with partners, partner management, and marketing teams to identify specific use-cases, customer personas, and industry verticals to build and deliver joint value propositions for using AWS
✅ Ideate, build, execute, measure, and optimize programs that deliver value to customers and partners
ASSUMPTION: This role involves a high degree of cross-functional collaboration and requires strong communication skills to work effectively with both technical and non-technical audiences.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field
Experience: 5-10 years of experience in B2B marketing, with a focus on integrated marketing, digital demand generation, and partner or alliance marketing
Required Skills:
- Proven experience in developing and executing strategic marketing plans
- Strong analytical and data-driven customer demand generation experience
- Excellent communication and presentation skills
- Ability to work with both technical and non-technical audiences
- Solid understanding of the cloud landscape and software providers
Preferred Skills:
- Experience working with large, ISV partners
- Familiarity with AWS products and services
- Entrepreneurial spirit and a history of success creating high-impact partner marketing programs
ASSUMPTION: A solid understanding of the cloud landscape and software providers is critical to this role, as is experience working with large, ISV partners.
💰 Compensation & Benefits
Salary Range: $120,000 - $180,000 per year (based on experience level and location)
Benefits:
- Medical, dental, and vision insurance
- 401(k) with company match
- Paid time off and holidays
- Maternity and parental leave
- Adoption assistance
- Employee discounts
Working Hours: Full-time (40 hours per week) with flexible work arrangements
ASSUMPTION: The salary range provided is an estimate based on industry standards for similar roles, experience levels, and locations. Actual compensation may vary based on the company's internal equity and external market data.
📌 Applicant Insights
🔍 Company Context
Industry: Amazon is a multinational technology company that focuses on e-commerce, cloud computing, digital streaming, and artificial intelligence
Company Size: 10,000+ employees (global)
Founded: 1994 (as an online bookstore)
Company Description:
- Amazon is guided by four principles: customer obsession, passion for invention, commitment to operational excellence, and long-term thinking
- The company is driven by the excitement of building technologies, inventing products, and providing services that change lives
- Amazon's mission is to be Earth's most customer-centric company
Company Specialties:
- E-commerce
- Retail
- Operations
- Internet
- Cloud computing
- Digital streaming
- Artificial intelligence
Company Website: Amazon.com
ASSUMPTION: Amazon's size and diverse business segments provide numerous opportunities for career growth and development within the company.
📊 Role Analysis
Career Level: Mid-level to senior-level marketing role
Reporting Structure: This role reports directly to the Partner Marketing Manager, Tech COE Infrastructure Partner Marketing
Work Arrangement: Remote OK, with flexible work arrangements available
Growth Opportunities:
- Potential to advance to a management role within the partner marketing team
- Opportunities to work on high-impact projects with global partners
- Possibility to rotate into different teams or business segments within Amazon
ASSUMPTION: This role offers significant growth potential for the right candidate, with opportunities to work on high-impact projects and advance to management positions.
🌍 Location & Work Environment
Office Type: Multiple office locations (Boston, MA; Austin, TX; Seattle, WA; Arlington, VA; New York, NY; Portland, OR; Chicago, IL; San Francisco, CA)
Office Location(s): See above
Geographic Context:
- Boston, MA: Known for its rich history, culture, and technology industry
- Austin, TX: A vibrant city with a strong tech industry and no state income tax
- Seattle, WA: Home to Amazon's headquarters, with a thriving tech industry and natural beauty
- Arlington, VA: A suburb of Washington, D.C., with a diverse economy and numerous job opportunities
- New York, NY: A global financial and cultural hub with numerous job opportunities
- Portland, OR: A city known for its eco-friendliness, arts, and outdoor recreation
- Chicago, IL: A major city with a diverse economy and numerous job opportunities
- San Francisco, CA: A global tech hub with a high cost of living and numerous job opportunities
Work Schedule: Full-time (40 hours per week) with flexible work arrangements
ASSUMPTION: The location of this role offers numerous opportunities for career growth and development within the company, as well as access to diverse cultural and recreational activities.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screen with the hiring manager
- On-site or virtual interview with the team
- Final round interview with senior leadership
- Background check and offer
Key Assessment Areas:
- Strategic thinking and problem-solving skills
- Communication and presentation skills
- Analytical and data-driven approach to marketing
- Understanding of the cloud landscape and software providers
- Ability to work with both technical and non-technical audiences
Application Tips:
- Tailor your resume and cover letter to highlight relevant experience and skills for this role
- Be prepared to discuss specific marketing campaigns or projects you've led in the past
- Showcase your understanding of the cloud landscape and AWS products and services
- Prepare questions to ask the interviewer about the team, company culture, and growth opportunities
ATS Keywords: B2B marketing, integrated marketing, digital demand generation, partner marketing, cloud landscape, software providers, strategic planning, campaign strategy, customer engagement, performance measurement, data analysis, AWS, Amazon, partner marketing manager
ASSUMPTION: The interview process for this role is likely to be competitive, with a strong focus on assessing strategic thinking, communication skills, and relevant marketing experience.
🛠️ Tools & Technologies
- Marketing automation platforms (e.g., Marketo, Pardot)
- Customer relationship management (CRM) software (e.g., Salesforce)
- Data analysis tools (e.g., Excel, Google Analytics)
- Project management tools (e.g., Asana, Trello)
- Collaboration tools (e.g., Microsoft Office Suite, Google Workspace)
- AWS-specific tools and platforms
ASSUMPTION: Familiarity with AWS-specific tools and platforms may be beneficial for this role, as well as experience with marketing automation, CRM, and data analysis tools.
👔 Cultural Fit Considerations
Company Values:
- Customer obsession
- Passion for invention
- Commitment to operational excellence
- Long-term thinking
Work Style:
- Fast-paced and dynamic work environment
- Collaborative and cross-functional teamwork
- Data-driven decision-making
- Focus on innovation and continuous improvement
Self-Assessment Questions:
- How do you demonstrate customer obsession in your daily work?
- Can you provide an example of a time when you drove innovation and continuous improvement in a marketing campaign?
- How do you approach working with both technical and non-technical audiences?
ASSUMPTION: Amazon values candidates who align with their customer-centric culture, embrace a passion for invention, and demonstrate a commitment to operational excellence and long-term thinking.
⚠️ Potential Challenges
- Managing multiple projects and priorities simultaneously
- Working with both technical and non-technical audiences
- Dealing with ambiguity and rapidly changing priorities
- Meeting aggressive revenue growth targets
- Navigating a large, matrixed organization
ASSUMPTION: This role may present challenges related to managing multiple projects, working with diverse audiences, and navigating a large organization. Strong project management skills and adaptability are essential for success.
📈 Similar Roles Comparison
- This role is similar to other partner marketing manager positions, but with a focus on AWS Software & Technology partners and a strategic emphasis on building awareness and driving demand
- Compared to other marketing roles, this position requires a deeper understanding of the cloud landscape and software providers
- Career path comparison: This role may lead to management positions within the partner marketing team or other marketing functions within Amazon
ASSUMPTION: This role offers unique opportunities to work with global technology partners and drive demand for AWS products and services, with potential for career growth and development within Amazon.
📝 Sample Projects
- Developing a joint marketing campaign with a global ISV partner to drive adoption of a new AWS service
- Creating targeted content and collateral for specific customer personas and industry verticals
- Building and executing a partner marketing program to drive revenue growth for a specific AWS product
ASSUMPTION: These sample projects illustrate the strategic and tactical nature of the role, requiring a combination of creative thinking, analytical skills, and strong communication abilities.
❓ Key Questions to Ask During Interview
- Can you describe the team structure and reporting relationships for this role?
- How does this role collaborate with other teams and business segments within Amazon?
- What are the key priorities for this role in the first 30-60-90 days?
- How does Amazon support the growth and development of its partner marketing team members?
- What are the most challenging aspects of this role, and how can I best prepare for them?
ASSUMPTION: Asking thoughtful questions during the interview demonstrates your interest in the role and helps you better understand the work environment and expectations.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight relevant experience and skills for this role
- Prepare for the interview by researching Amazon, the role, and the team
- Prepare questions to ask the interviewer about the team, company culture, and growth opportunities
- Follow up with the hiring manager after the interview to express your interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
