📌 Core Information
🔹 Job Title: Senior Performance and Demand Marketing Manager
🔹 Company: 1Password
🔹 Location: Remote (US or Canada)
🔹 Job Type: Full Time Remote
🔹 Category: Computer and Network Security
🔹 Date Posted: 2025-05-23
🔹 Experience Level: 5-10 years
🔹 Remote Status: Remote (US or Canada)
🚀 Job Overview
Key aspects of this role include:
- Developing and executing marketing strategies to drive pipeline growth, customer acquisition, and revenue for enterprise segments
- Overseeing performance marketing channels and executing full funnel demand generation campaigns
- Collaborating cross-functionally with revenue marketing, corporate comms, sales, product marketing, and marketing analytics teams
- Managing global performance and demand generation strategies across AMER, EMEA, and APAC regions
ASSUMPTION: This role requires a strategic mindset, strong analytical skills, and the ability to work effectively with various teams to achieve measurable impact on pipeline and revenue.
📋 Key Responsibilities
✅ Develop and execute comprehensive B2B demand generation strategies tailored for enterprise accounts to drive pipeline growth across multiple channels
✅ Lead paid acquisition efforts across channels like paid search, paid social, programmatic, CTV, Audio, Offline, and more while ensuring campaigns are optimized for enterprise audiences and maximum ROI
✅ Define and manage the overarching paid media strategy, ensuring a cohesive approach across all platforms to maximize reach, engagement, and lead quality while optimizing spend
✅ Build and refine full funnel performance marketing tactics for Mid-Market and Enterprise segments from awareness through conversion
✅ Design and execute ABM strategies across paid channels, leveraging full funnel demand generation tactics to engage the GTM/Sales teams' key book of business accounts
✅ Collaborate closely with revenue marketing team to align paid marketing efforts with account strategies and funnel optimization
✅ Analyze campaign performance and marketing data to uncover insights, drive optimizations, and present actionable recommendations to stakeholders
✅ Partner with sales, product marketing, and content teams to align messaging, target accounts, and campaign goals, ensuring seamless integration and execution for enterprise-level prospects
✅ Manage performance marketing budgets, forecasting, and reporting to ensure efficient allocation of resources
ASSUMPTION: This role requires a high level of autonomy and the ability to manage multiple projects and stakeholders simultaneously.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field (or equivalent experience)
Experience: 7+ years of experience in B2B marketing, with a focus on demand generation, enterprise marketing, and performance marketing
Required Skills:
- Proven success in developing and scaling multi-channel marketing campaigns that drive enterprise pipeline and revenue
- Deep understanding of enterprise customer segments, including long sales cycles, buying committees, and high-touch engagement strategies
- International B2B marketing experience, including developing strategies that address regional differences in customer behavior, regulatory environments, and market dynamics
- Strong expertise in digital advertising platforms (Google Ads, LinkedIn Ads, Meta, Reddit, etc.), CRM (Salesforce), and martech tools (Marketo)
- Expertise in full-funnel marketing strategies, including ABM and content marketing
- Analytical mindset with proficiency in reporting tools (Google Analytics, Looker, Salesforce) and the ability to translate data into actionable insights
- Excellent communication and stakeholder management skills, with the ability to influence at all organizational levels
Preferred Skills:
- Experience with AI-driven marketing tools and strategies
- Fluency in multiple languages
ASSUMPTION: A strong background in B2B marketing, particularly in demand generation and performance marketing, is essential for success in this role. Experience working with enterprise-level customers is highly preferred.
💰 Compensation & Benefits
Salary Range: $123,000 - $167,000 USD per year (USA-based roles) or $117,000 - $159,000 CAD per year (Canada-based roles). Salary is commensurate with experience and specific skill set.
Benefits:
- Health, dental, and other insurance benefits
- Retirement matching program (401k or RRSP)
- Equity grant
- Generous PTO policy and four company-wide wellness days
- Paid volunteer days
- Employee-led inclusion and belonging programs and ERGs
- Peer-to-peer recognition through Bonusly
Working Hours: Full-time, with flexible hours and the need to collaborate with teams across different time zones
ASSUMPTION: The salary range provided is an estimate based on industry standards for similar roles. Actual compensation may vary based on experience, skills, and specific needs of the company.
📌 Applicant Insights
🔍 Company Context
Industry: 1Password is a leading provider of password management and digital security solutions for businesses and individuals. The company operates in the competitive and rapidly evolving cybersecurity market, focusing on enterprise-level customers.
Company Size: 1Password has 1,001-5,000 employees, providing a large and diverse work environment with ample opportunities for growth and collaboration.
Founded: 2005, with over 16 years of experience in the digital security industry
Company Description:
- 1Password is a global leader in password management and digital security, trusted by over 100,000 businesses and millions of individuals worldwide
- The company offers a comprehensive suite of solutions, including password management, secure document storage, and identity and access management (IAM) tools
- 1Password is committed to leveraging cutting-edge technology, including AI, to achieve its mission of creating a safer, more productive digital future
Company Specialties:
- Password management
- Digital security
- Identity and access management (IAM)
- Enterprise-level cybersecurity solutions
Company Website: 1Password
ASSUMPTION: 1Password's extensive experience in the digital security industry and commitment to innovation make it an attractive employer for candidates seeking to work in a dynamic and forward-thinking environment.
📊 Role Analysis
Career Level: This role is a senior-level position, requiring a high degree of expertise and strategic thinking in B2B marketing and demand generation
Reporting Structure: The Senior Performance and Demand Marketing Manager will report directly to the Vice President of Marketing and collaborate closely with various teams, including revenue marketing, sales, product marketing, and marketing analytics
Work Arrangement: This is a remote position, with the expectation that the successful candidate will work from their home country within the US or Canada. Occasional travel may be required for in-person engagement, such as annual department-wide offsites, team meetings, and customer or industry events
Growth Opportunities:
- Potential to advance to a director or vice president role within the marketing department
- Opportunities to expand responsibilities and lead larger teams or projects as the company continues to grow
- Chance to work on high-impact initiatives that drive significant business results and contribute to the company's overall success
ASSUMPTION: This role offers significant growth potential for the right candidate, with opportunities to advance within the marketing department and make a meaningful impact on the company's success.
🌍 Location & Work Environment
Office Type: 1Password is a remote-first company, with no physical office locations. Employees are expected to work from their home country within the US or Canada
Office Location(s): N/A
Geographic Context:
- The US and Canada offer diverse and vibrant work environments, with access to a wide range of cultural, recreational, and professional opportunities
- Both countries have established and growing tech industries, providing ample opportunities for networking and professional development
- The remote nature of this role allows for greater flexibility and work-life balance, as employees can work from their home country
Work Schedule: Full-time, with flexible hours and the need to collaborate with teams across different time zones. Occasional travel may be required for in-person engagement
ASSUMPTION: The remote nature of this role and the flexibility it offers make it an attractive option for candidates seeking a better work-life balance and the ability to work from home.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screen with the hiring manager
- In-depth behavioral and skills-based interview with the marketing team
- Final interview with the Vice President of Marketing
- Background check and offer extension
Key Assessment Areas:
- Strategic thinking and problem-solving skills
- Analytical and data-driven approach to marketing
- Expertise in B2B marketing, demand generation, and performance marketing
- Ability to work effectively with cross-functional teams and stakeholders
- Strong communication and presentation skills
Application Tips:
- Tailor your resume and cover letter to highlight your relevant experience and skills in B2B marketing, demand generation, and performance marketing
- Be prepared to discuss your approach to data analysis and optimization in marketing campaigns
- Demonstrate your understanding of enterprise-level customer segments and high-touch engagement strategies
- Showcase your ability to work effectively with cross-functional teams and stakeholders
ATS Keywords: B2B marketing, demand generation, performance marketing, enterprise segments, full funnel marketing, ABM, content marketing, digital advertising, CRM, martech tools, data analysis, stakeholder management
ASSUMPTION: The interview process for this role will focus on assessing the candidate's strategic thinking, analytical skills, and expertise in B2B marketing, demand generation, and performance marketing. Strong communication and presentation skills will also be crucial for success in this role.
🛠️ Tools & Technologies
- Google Ads
- LinkedIn Ads
- Meta Ads
- Reddit Ads
- Salesforce
- Marketo
- Google Analytics
- Looker
ASSUMPTION: Proficiency in the listed tools and technologies is required for success in this role. Familiarity with additional marketing and analytics tools may also be beneficial.
👔 Cultural Fit Considerations
Company Values:
- Keep it simple
- Lead with honesty
- Put people first
Work Style:
- Collaborative and cross-functional
- Data-driven and analytical
- Results-oriented and actionable
- Adaptable and responsive to change
Self-Assessment Questions:
- Do you thrive in a dynamic, fast-paced work environment?
- Are you comfortable working with data and using it to inform decision-making?
- Do you have experience working with enterprise-level customers and understanding their unique needs and buying behaviors?
- Are you able to manage multiple projects and stakeholders simultaneously?
ASSUMPTION: Success in this role requires a strong cultural fit with 1Password's values and work style. Candidates should be comfortable working in a dynamic, data-driven, and collaborative environment and have experience working with enterprise-level customers.
⚠️ Potential Challenges
- The role requires a high degree of autonomy and the ability to manage multiple projects and stakeholders simultaneously
- Working with enterprise-level customers may present unique challenges and require a deep understanding of their buying behaviors and needs
- The role may require occasional travel for in-person engagement, which could disrupt work-life balance
- The remote nature of the role may present challenges in building and maintaining relationships with team members and stakeholders
ASSUMPTION: The successful candidate will be able to manage the unique challenges of this role and thrive in a dynamic, fast-paced, and remote work environment.
📈 Similar Roles Comparison
- This role is unique in its focus on global performance and demand generation strategies for enterprise segments within the B2B space
- Similar roles may include Demand Generation Manager, B2B Marketing Manager, or Enterprise Marketing Manager, but this role is distinguished by its global scope and focus on enterprise segments
- Career progression in this role may lead to opportunities in senior marketing leadership or other strategic roles within the company
ASSUMPTION: This role offers a unique opportunity to work on global performance and demand generation strategies for enterprise segments within the B2B space, with significant growth potential for the right candidate.
📝 Sample Projects
- Developing and executing a multi-channel marketing campaign to drive pipeline growth for enterprise segments in the APAC region
- Collaborating with the revenue marketing team to align paid marketing efforts with account strategies and funnel optimization for key book of business accounts
- Analyzing campaign performance data to uncover insights and drive optimizations, resulting in a 20% increase in lead quality and a 15% reduction in cost per acquisition
ASSUMPTION: The successful candidate will have experience working on similar projects and be able to demonstrate their ability to drive measurable impact on pipeline and revenue.
❓ Key Questions to Ask During Interview
- Can you describe the company's approach to leveraging AI in marketing and how this role might contribute to that effort?
- How does the marketing team collaborate with other departments, such as sales and product marketing, to ensure alignment and seamless execution of campaigns?
- What are the key priorities for this role in the first 30, 60, and 90 days?
- How does the company support the professional development and growth of its employees, particularly in the marketing department?
- What are the biggest challenges facing the company in the next 12-24 months, and how might this role help address them?
ASSUMPTION: Asking thoughtful and insightful questions during the interview process will demonstrate your interest in the role and commitment to success.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience and skills in B2B marketing, demand generation, and performance marketing
- Prepare for your interviews by researching 1Password's company culture, values, and approach to marketing
- If selected for the final interview, be prepared to discuss your approach to data analysis and optimization in marketing campaigns
- Follow up with the hiring manager within 24 hours of your final interview to express your appreciation and reiterate your interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
