📌 Core Information
🔹 Job Title: Senior Performance Marketing Manager
🔹 Company: Checkr
🔹 Location: Denver, Colorado, United States
🔹 Job Type: Hybrid (2-3 days in office)
🔹 Category: Marketing
🔹 Date Posted: April 7, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: Hybrid (Denver, San Francisco, Santiago)
🚀 Job Overview
Key aspects of this role include:
- Developing and executing paid acquisition strategies for SMB and Commercial segments
- Managing paid media budget and allocating resources across channels
- Analyzing datasets to optimize the paid marketing funnel and drive growth
- Collaborating cross-functionally to integrate marketing strategies across the organization
ASSUMPTION: This role requires a strategic mindset, strong analytical skills, and experience in digital performance marketing to drive significant business impact.
📋 Key Responsibilities
✅ Define and oversee paid acquisition strategies for SMB and Commercial segments
✅ Manage paid media budget and determine optimal spend allocation across channels
✅ Analyze datasets to understand the paid marketing funnel and identify improvement opportunities
✅ Collaborate with finance, analytics, marketing operations, product, and sales teams to ensure alignment and integration of marketing strategies
✅ Drive optimization via experimentation on paid landing pages in collaboration with design, website, and analytics teams
✅ Rapidly identify, test, and scale new marketing channels to drive growth
ASSUMPTION: This role involves hands-on campaign management, data-driven decision making, and continuous experimentation to optimize performance.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field
Experience: 6+ years of experience in digital performance marketing, with a focus on paid search campaigns at scale
Required Skills:
- Deep expertise in digital/performance marketing across search, social, affiliate, and display channels
- Proven experience developing and executing a paid acquisition strategy at a fast-growing company
- Strong analytical mindset with proficiency in basic analytical tools (Google Sheets/Excel, Looker, Google Analytics)
- Excellent organizational and project management skills
- Ability to drive projects forward across multiple teams and manage multiple campaigns simultaneously in a fast-paced environment
Preferred Skills:
- Experience in SMB B2B tech
- Fluency in Spanish
ASSUMPTION: Candidates should have a strong background in digital marketing, with a focus on paid search, and demonstrate a data-driven approach to decision making.
💰 Compensation & Benefits
Salary Range: $123,000 to $145,000 USD per year (Denver, CO)
Benefits:
- Learning and development allowance
- Competitive cash and equity compensation
- 100% medical, dental, and vision coverage
- Up to $25K reimbursement for fertility, adoption, and parental planning services
- Flexible PTO policy
- Monthly wellness stipend
- Home office stipend
Working Hours: Full-time (40 hours/week), with flexible work arrangements
ASSUMPTION: The salary range provided is based on the location of the role and the company's compensation philosophy. Benefits are subject to change and may vary based on the employee's location.
📌 Applicant Insights
🔍 Company Context
Industry: Checkr operates in the software development industry, focusing on background screening and HR technology. The market is competitive, with a strong emphasis on innovation and data-driven decision making.
Company Size: Checkr is a mid-sized company with 1,001-5,000 employees, offering a collaborative and fast-paced work environment.
Founded: Checkr was founded in 2014 and has since grown to become a leading provider of background screening services, utilizing artificial intelligence and machine learning to create opportunities for all.
Company Description:
- Checkr is committed to building a fairer future by designing technology to create opportunities for all.
- The company powers people infrastructure for the future of work, making background checks faster, easier, and more compliant using advanced screening technology.
- Checkr's platform and solutions help companies better understand the changing workforce, bring transparency and fairness to their hiring, and ultimately build a better future for workers.
Company Specialties:
- Background screening
- Motor Vehicle Reports
- Criminal Searches
- API
- FCRA Compliance
- Artificial Intelligence
- Machine Learning
- HR Technology
Company Website: http://www.checkr.com
ASSUMPTION: Checkr's mission and values focus on fairness, transparency, and creating opportunities for all, which should resonate with candidates who align with these principles.
📊 Role Analysis
Career Level: This role is at the senior level, requiring a high degree of expertise and strategic thinking in digital performance marketing.
Reporting Structure: The Senior Performance Marketing Manager will report directly to the Head of Growth Marketing and collaborate closely with various teams, including finance, analytics, marketing operations, product, and sales.
Work Arrangement: This is a hybrid role, requiring employees to work from the office 2-3 days a week. In-office perks include lunch four times a week, a commuter stipend, and an abundance of snacks and beverages.
Growth Opportunities:
- As Checkr continues to grow, there may be opportunities for the incumbent to take on additional responsibilities or move into a leadership role.
- The company offers a learning and development allowance to support employees' professional growth.
- Checkr's fast-paced environment provides ample opportunities for employees to learn and develop new skills.
ASSUMPTION: Candidates should be comfortable working in a dynamic, fast-growing environment and be open to taking on new challenges as the company evolves.
🌍 Location & Work Environment
Office Type: Checkr's Denver office is a modern, collaborative workspace designed to foster innovation and productivity.
Office Location(s): 1401 Curtis St, Denver, CO 80202, United States
Geographic Context:
- Denver is a vibrant, growing city with a strong tech industry and a high quality of life.
- The city offers a diverse range of cultural attractions, outdoor activities, and a thriving food scene.
- Denver has a semi-arid climate with four distinct seasons, including mild winters and warm, sunny summers.
Work Schedule: Full-time (40 hours/week), with flexible work arrangements and a hybrid work model.
ASSUMPTION: Candidates should be comfortable working in a hybrid environment and be able to commute to the Denver office 2-3 days a week.
💼 Interview & Application Insights
Typical Process:
- Online application and resume screening
- Phone or video screen with the hiring manager
- On-site or virtual interview with the team
- Final interview with the Head of Growth Marketing
Key Assessment Areas:
- Digital marketing expertise and channel-specific knowledge
- Analytical skills and data-driven decision making
- Strategic thinking and campaign planning
- Cultural fit and alignment with Checkr's values
Application Tips:
- Highlight your relevant experience in digital performance marketing and provide specific examples of your achievements in previous roles.
- Tailor your resume and cover letter to emphasize your skills and experience in relation to the required qualifications for this role.
- Prepare for behavioral and situational interview questions that focus on your problem-solving skills, strategic thinking, and ability to work collaboratively in a fast-paced environment.
ATS Keywords: Digital marketing, performance marketing, paid acquisition, campaign management, data analysis, budget management, conversion rate optimization, cross-functional collaboration, project management, analytical skills, creativity, experimentation, attention to detail, self-starter, ownership mindset, paid media management, channel expansion
ASSUMPTION: Checkr uses an Applicant Tracking System (ATS) to screen and manage job applications. Including relevant keywords in your resume and cover letter can help ensure that your application is not overlooked.
🛠️ Tools & Technologies
- Google Ads
- Facebook Ads
- LinkedIn Ads
- Google Analytics
- Looker
- Google Sheets/Excel
- Project management tools (e.g., Asana, Trello, Jira)
ASSUMPTION: Candidates should be proficient in using basic analytical tools and have experience with digital marketing platforms and project management tools.
👔 Cultural Fit Considerations
Company Values:
- Transparency
- Fairness
- Innovation
- Collaboration
- Accountability
Work Style:
- Fast-paced and dynamic
- Data-driven and analytical
- Collaborative and cross-functional
- Results-oriented and focused on driving business impact
Self-Assessment Questions:
- Do you align with Checkr's values of transparency and fairness, and how have you demonstrated these principles in your previous roles?
- How comfortable are you working in a fast-paced, dynamic environment, and can you provide examples of your ability to thrive in such a setting?
- How do you approach continuous learning and professional development, and how have you applied this mindset in your previous roles?
ASSUMPTION: Candidates should assess their fit with Checkr's values and work style before applying to ensure a strong cultural fit.
⚠️ Potential Challenges
- Managing a significant paid media budget and determining optimal spend allocation across channels
- Rapidly identifying, testing, and scaling new marketing channels to drive growth
- Collaborating effectively with multiple teams and stakeholders in a fast-paced, dynamic environment
- Adapting to changes in the market and adjusting strategies accordingly
ASSUMPTION: Candidates should be comfortable working in a fast-paced, dynamic environment and be able to adapt to changes quickly.
📈 Similar Roles Comparison
- This role is unique in its focus on paid acquisition strategies for both SMB and Commercial segments, requiring a strong understanding of both markets and the ability to develop tailored strategies for each.
- While other performance marketing roles may focus on a single channel or market segment, this role requires a broad, strategic approach to paid acquisition.
- Career progression in this role may lead to a leadership position within the Growth Marketing team or a broader role within the organization, depending on the company's growth and the individual's performance.
ASSUMPTION: Candidates should consider the unique aspects of this role and how their skills and experience align with the required qualifications.
📝 Sample Projects
- Developing and executing a paid acquisition strategy for a new product launch, targeting both SMB and Commercial segments
- Analyzing campaign performance data to identify optimization opportunities and drive improved ROI
- Collaborating with cross-functional teams to develop and execute a multi-channel marketing campaign, including paid search, social, and display channels
ASSUMPTION: These sample projects are intended to provide insight into the types of initiatives the Senior Performance Marketing Manager may be responsible for in this role.
❓ Key Questions to Ask During Interview
- Can you describe the team structure and dynamics within the Growth Marketing team, and how this role fits into the broader organization?
- How does Checkr approach experimentation and iteration in its marketing strategies, and what role would I play in driving this process?
- Can you provide examples of how Checkr has adapted its marketing strategies to changes in the market or customer behavior?
- How does Checkr support the professional development and growth of its employees, and what opportunities exist for growth in this role?
- What is the company's approach to work-life balance, and how does this role fit into that framework?
ASSUMPTION: Candidates should use the interview process to assess their fit with the company's culture, values, and work style, as well as to understand the expectations and opportunities for growth in the role.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience and skills, emphasizing your expertise in digital performance marketing and paid acquisition strategies
- Prepare for the interview process by researching Checkr's mission, values, and company culture, as well as the specific requirements and responsibilities of the role
- Follow up with the hiring manager after your interview to express your interest in the role and reiterate your qualifications
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
