🔹 Job Title: Sr. Planner, Digital Marketing, Shopbop
🔹 Company: Amazon
🔹 Location: New York, New York, United States
🔹 Job Type: On-site
🔹 Category: Marketing
🔹 Date Posted: April 29, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: On-site
Key aspects of this role include:
ASSUMPTION: This role requires a high level of organization, attention to detail, and strong analytical skills. The ideal candidate will be comfortable working in a fast-paced environment and collaborating with diverse teams.
✅ Owns and manages the forecasting and budgeting of Digital Marketing activities, working in tandem with channel owners, finance, agency, and merchandise partners.
✅ Oversees marketing budget and communicates forecasts and strategies to business leadership, identifying when strategies are off track.
✅ Responsible for Digital Marketing reporting inclusive of weekly business reviews, monthly business reviews, annual reviews, and ad hoc requests.
✅ Partners with Head of Digital Media and other channel partners to develop a test and learn agenda, providing insights, results, and ideas to improve performance.
✅ Identifies and develops opportunities to streamline forecasting and reporting, creating efficiencies while maintaining accuracy.
✅ Responsible for development of measurement methodology across mid to upper funnel campaigns to track effectiveness of these efforts.
✅ Supports onboarding and maintenance of MMM with agency support.
✅ Advocates for Digital Marketing team with analytics and tech on high priority objectives and urgent issues.
✅ Leads training for junior team members for reporting and basic forecasting needs.
ASSUMPTION: This role involves a mix of strategic planning, data analysis, and team collaboration. The ideal candidate will be comfortable working with numbers, presenting insights, and driving decision-making.
Education: Bachelor's degree in Marketing, Business, or a related field
Experience: 5-10 years of experience in Digital Marketing, with a focus on planning and analysis
Required Skills:
Preferred Skills:
ASSUMPTION: While a degree in Marketing or Business is preferred, relevant experience and a strong portfolio of work may be considered in lieu of formal education.
Salary Range: $120,000 - $160,000 per year (based on industry standards for a Sr. Planner role in New York)
Benefits:
Working Hours: Full-time, typically Monday-Friday, 9:00 AM - 5:00 PM, with some flexibility for meetings and deadlines
ASSUMPTION: The salary range provided is an estimate based on industry standards for a Sr. Planner role in New York. Actual compensation may vary based on factors such as experience and performance.
Industry: Amazon is a multinational technology company focused on e-commerce, cloud computing, digital streaming, and artificial intelligence.
Company Size: Amazon is a large company with over 1.3 million employees worldwide. This size offers opportunities for growth and exposure to diverse projects but may also result in a more structured work environment.
Founded: Amazon was founded in 1994 by Jeff Bezos and is headquartered in Seattle, Washington.
Company Description:
Company Specialties:
Company Website: Amazon.com
ASSUMPTION: Amazon's size and diverse business segments offer numerous opportunities for career growth and development. However, the company's large size may also result in a more structured and hierarchical work environment.
Career Level: This role is at the senior level, requiring significant experience and expertise in Digital Marketing planning and analysis.
Reporting Structure: The Sr. Planner reports directly to the Head of Digital Media and works closely with various teams, including channel owners, finance, agency, and merchandise partners.
Work Arrangement: This role is on-site, with a typical workweek of 40 hours, Monday-Friday, 9:00 AM - 5:00 PM. Some flexibility may be available for meetings and deadlines.
Growth Opportunities:
ASSUMPTION: This role offers significant opportunities for growth and development, particularly for candidates interested in honing their skills in Digital Marketing planning and analysis.
Office Type: Amazon's New York office is a modern, collaborative workspace with a mix of open and private work areas.
Office Location(s): 7 West 34th Street, New York, NY 10001
Geographic Context:
Work Schedule: Full-time, typically Monday-Friday, 9:00 AM - 5:00 PM, with some flexibility for meetings and deadlines
ASSUMPTION: Working in New York offers numerous benefits, including access to a diverse talent pool, vibrant cultural scene, and ample professional development opportunities. However, the cost of living in New York is higher than in many other cities, and the pace of work may be faster due to the city's competitive business environment.
Typical Process:
Key Assessment Areas:
Application Tips:
ATS Keywords: Digital Marketing, Planning, Budgeting, Forecasting, Reporting, Analysis, MMM, Amazon, Shopbop
ASSUMPTION: The application process for this role is likely to be competitive, given Amazon's strong brand and the attractive nature of the position. Applicants should focus on tailoring their application materials to highlight their relevant experience and skills and be prepared to demonstrate their fit with Amazon's culture and leadership principles.
ASSUMPTION: Familiarity with the tools and technologies listed above is preferred but not always required. Candidates should be comfortable learning new tools and adapting to changes in the digital marketing landscape.
Company Values:
Work Style:
Self-Assessment Questions:
ASSUMPTION: Amazon's culture is fast-paced, innovative, and data-driven. Candidates should be comfortable working in a dynamic environment and be able to demonstrate their ability to drive results through data-informed decision-making and collaboration.
ASSUMPTION: While this role offers numerous opportunities for growth and development, it also presents challenges related to working in a large organization and managing multiple stakeholders. Candidates should be comfortable navigating complex environments and be able to prioritize and manage their time effectively.
ASSUMPTION: This role offers a unique combination of responsibility, autonomy, and opportunity for growth and development. Candidates should consider their long-term career goals and whether this role aligns with their desired path.
ASSUMPTION: These sample projects are intended to provide a sense of the types of initiatives a Sr. Planner might work on in this role. Actual projects may vary based on the team's priorities and business needs.
ASSUMPTION: Asking thoughtful, well-researched questions demonstrates your interest in the role and provides valuable insights into the company and team dynamics. Candidates should focus on understanding the specific needs and priorities of the team and how they can contribute to its success.
To apply for this position:
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.