Sr Principal, Account Based Marketing

📌 Core Information

🔹 Job Title: Sr Principal, Account Based Marketing

🔹 Company: Blackbaud

🔹 Location: Remote (United States)

🔹 Job Type: Full-Time

🔹 Category: Marketing

🔹 Date Posted: April 4, 2025

🔹 Experience Level: 10+ years

🔹 Remote Status: Remote Solely

🚀 Job Overview

Key aspects of this role include:

• Developing and executing strategic account marketing plans
• Collaborating with cross-functional teams to drive engagement and revenue growth
• Optimizing ABM campaigns based on performance data and insights
• Analyzing data and utilizing KPIs to measure and optimize campaign effectiveness

ASSUMPTION: This role requires a proven track record in strategic account marketing, with a deep understanding of software marketing and sales. Candidates should have experience in planning, executing, and optimizing strategic account campaigns in partnership with sales and customer success teams.

📋 Key Responsibilities

✅ Develop and Lead Execution of Strategic Account Marketing Plans: Create and implement comprehensive strategic account marketing plans, emphasizing multi-channel strategies, that align with business objectives and drive measurable results.

✅ Drive Sales Partnership and Build Qualified Pipeline: Lead collaboration with the strategic account sales organization, SDR team, and Customer Success team to align marketing efforts with sales goals, driving acquisition of new logo accounts, fostering upsell and cross-sell opportunities, and building a robust, qualified pipeline.

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