📌 Core Information
🔹 Job Title: Sr Principal, Account Based Marketing
🔹 Company: Blackbaud
🔹 Location: Remote - Colorado, USA (with additional remote options)
🔹 Job Type: Full-Time
🔹 Category: Marketing
🔹 Date Posted: April 4, 2025
🔹 Experience Level: 10+ years
🔹 Remote Status: Remote-First (with additional remote options)
🚀 Job Overview
Key aspects of this role include:
- Developing and leading execution of strategic account marketing plans
- Driving sales partnership and building qualified pipeline
- Orchestrating and optimizing ABM campaigns
- Analyzing data and utilizing KPIs to inform marketing strategies
ASSUMPTION: This role requires a high level of strategic thinking, collaboration, and analytical skills to drive engagement and revenue growth for strategic accounts.
📋 Key Responsibilities
✅ Develop and lead execution of strategic account marketing plans, emphasizing multi-channel strategies, that align with business objectives and drive measurable results.
✅ Lead collaboration with the strategic account sales organization, SDR team, and Customer Success team to align marketing efforts with sales goals, driving acquisition of new logo accounts, fostering upsell and cross-sell opportunities, and building a robust, qualified pipeline.
✅ Lead the orchestration and optimization of targeted ABM campaigns to drive engagement and revenue growth for strategic accounts. Continuously refine campaigns based on performance data and insights.
✅ Identify trends, insights, and actionable recommendations that inform marketing strategies and drive business outcomes. Understand and utilize key performance indicators (KPIs) for Account Based Marketing to measure and optimize campaign effectiveness.
ASSUMPTION: This role involves a high degree of cross-functional collaboration and requires a strong understanding of both marketing and sales processes.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field (or equivalent experience)
Experience: 8+ years of experience in strategic account marketing, including digital marketing, marketing operations, and sales development
Required Skills:
- Proven mastery in strategic account marketing, including digital marketing, marketing operations, and sales development
- Deep understanding of software marketing/sales and ability to align with Blackbaud’s markets
- Proven ability to address the diverse marketing needs of multiple accounts with valuations of $6+ figures
- Demonstrated experience in planning, executing, and optimizing strategic account campaigns in partnership with sales and customer success teams
- Proven ability to work effectively with cross-functional teams, including marketing operations, product marketing, and digital teams, to execute campaigns and ensure cohesive integration of lifecycle marketing and customer journey strategies
- Exemplar analytical skills, with the ability to identify data gaps and independently seek, gain, and convey essential insights
- Curiosity and learning mindset to understand customer needs and explore innovative marketing approaches
- Demonstrated proficiency with the ABM (Account-Based Marketing) stack and the application of generative AI to analyze customer needs and develop personalized experiences
Preferred Skills:
- Experience with marketing automation platforms (e.g., Marketo, Pardot)
- Familiarity with CRM systems (e.g., Salesforce)
- Knowledge of the nonprofit or education sectors
ASSUMPTION: Given the remote nature of this role, strong communication and collaboration skills are essential for success.
💰 Compensation & Benefits
Salary Range: $117,200 - $157,500 per year (based on experience and market value)
Benefits:
- Medical, dental, and vision insurance
- Remote-first workforce
- 401(k) program with employer match
- Flexible paid time off
- Generous parental leave
- Volunteer for vacation
- Opportunities to connect to build community and belonging
- Pet insurance, legal and identity protection
- Tuition reimbursement program
Working Hours: Full-time (40 hours per week)
ASSUMPTION: The salary range provided is an estimate based on industry standards for similar roles and may vary depending on the candidate's experience and market conditions.
📌 Applicant Insights
🔍 Company Context
Industry: Software Development, specifically focused on the nonprofit and education sectors
Company Size: 1,001-5,000 employees (remote-first workforce)
Founded: 1981 (as a software company dedicated to serving the nonprofit sector)
Company Description:
- Blackbaud is the leading software provider exclusively dedicated to powering social impact, serving the nonprofit and education sectors, companies committed to social responsibility, and individual change-makers
- Their essential software is built to accelerate impact in fundraising, nonprofit financial management, digital giving, grantmaking, corporate social responsibility, and education management
- Blackbaud has been named to Newsweek’s list of America’s Most Responsible Companies, Quartz’s list of Best Companies for Remote Workers, and Forbes’ list of America’s Best Employers
Company Specialties:
- Nonprofit software
- Technology for social good
- Fundraising and donor management
- Education management
- Grantmaking and corporate social responsibility
Company Website: http://www.blackbaud.com
ASSUMPTION: Blackbaud's focus on the nonprofit and education sectors sets it apart from other software development companies, and its remote-first culture offers unique opportunities for employees.
📊 Role Analysis
Career Level: Senior-level, strategic role with significant impact on business outcomes
Reporting Structure: This role reports directly to the Senior Director, Strategic Accounts Marketing and works closely with cross-functional teams, including marketing, sales, and customer success
Work Arrangement: Remote-First, with additional remote options for strategic account sales, SDR, and customer success teams
Growth Opportunities:
- Potential to advance to a leadership role within the marketing department or take on broader responsibilities within the organization
- Opportunities to work on high-impact projects and campaigns that drive significant business results
- Chance to learn and develop skills in strategic account marketing, ABM, and data analysis
ASSUMPTION: This role offers significant growth potential for the right candidate, with opportunities to make a substantial impact on the company's success.
🌍 Location & Work Environment
Office Type: Remote-First, with additional remote options for strategic account sales, SDR, and customer success teams
Office Location(s): Remote - Colorado, USA (with additional remote options in Wisconsin, West Virginia, Washington, and Virginia)
Geographic Context:
- Colorado, USA: Known for its natural beauty, outdoor recreation, and tech industry growth
- Additional remote options: Offer flexibility and the ability to work from various locations within the United States
Work Schedule: Full-time (40 hours per week), with flexibility for remote work
ASSUMPTION: The remote-first work environment offers flexibility and the ability to work from various locations within the United States, with the option to connect with team members in person as needed.
💼 Interview & Application Insights
Typical Process:
- Online application and resume screening
- Phone or video call with the hiring manager or HR representative
- In-depth interview with the hiring manager and potential team members
- Final interview with the Senior Director, Strategic Accounts Marketing
- Background check and offer extension
Key Assessment Areas:
- Strategic thinking and problem-solving skills
- Collaboration and communication skills
- Analytical skills and data-driven decision-making
- Understanding of marketing and sales processes
- Alignment with Blackbaud's mission and values
Application Tips:
- Tailor your resume and cover letter to highlight your strategic account marketing experience and relevant skills
- Prepare examples of successful ABM campaigns you've led or contributed to
- Research Blackbaud's mission, values, and focus on the nonprofit and education sectors to demonstrate your alignment with the organization
- Prepare questions to ask during the interview to showcase your interest in the role and company
ATS Keywords: Strategic Account Marketing, ABM, Digital Marketing, Marketing Operations, Sales Development, Software Marketing, Sales, Account-Based Marketing, Campaign Optimization, Data Analysis, KPI Utilization, Collaboration, Analytical Skills, Curiosity, Learning Mindset, ABM Technology Expertise
ASSUMPTION: Blackbaud's application process is designed to assess candidates' strategic thinking, collaboration, and analytical skills, as well as their alignment with the company's mission and values.
🛠️ Tools & Technologies
- Marketing automation platforms (e.g., Marketo, Pardot)
- CRM systems (e.g., Salesforce)
- ABM (Account-Based Marketing) stack
- Generative AI tools for analyzing customer needs and developing personalized experiences
ASSUMPTION: The tools and technologies required for this role are standard in the marketing industry and can be learned or improved upon with relevant experience.
👔 Cultural Fit Considerations
Company Values:
- Customer-centric
- Inclusive
- Innovative
- Collaborative
- Accountable
Work Style:
- Remote-first and flexible work environment
- Strong emphasis on collaboration and cross-functional teamwork
- Data-driven decision-making and continuous improvement
- Focus on driving business outcomes and impact
Self-Assessment Questions:
- How do you align with Blackbaud's customer-centric and inclusive values in your approach to strategic account marketing?
- How do you prefer to collaborate with cross-functional teams, and how do you ensure cohesive integration of lifecycle marketing and customer journey strategies?
- How do you stay curious and continue learning in your marketing approach, and how do you apply generative AI to analyze customer needs and develop personalized experiences?
ASSUMPTION: Blackbaud's company culture values collaboration, innovation, and a customer-centric approach, with a strong emphasis on driving business outcomes and impact.
⚠️ Potential Challenges
- Managing multiple strategic accounts with varying needs and priorities
- Balancing marketing efforts across multiple channels and touchpoints
- Keeping up with the latest trends and best practices in ABM and strategic account marketing
- Navigating a remote-first work environment and building relationships with team members across various locations
ASSUMPTION: These challenges can be overcome with strong organizational skills, effective communication, and a proactive approach to continuous learning and improvement.
📈 Similar Roles Comparison
- Compared to other strategic account marketing roles, this position offers a unique focus on the nonprofit and education sectors, with a strong emphasis on driving social impact
- Blackbaud's remote-first culture provides flexibility and the ability to work from various locations within the United States
- Career path opportunities may include advancement to a leadership role within the marketing department or taking on broader responsibilities within the organization
ASSUMPTION: This role offers a unique blend of strategic account marketing experience, a focus on driving social impact, and the flexibility of a remote-first work environment.
📝 Sample Projects
- Developing and executing a targeted ABM campaign for a strategic account in the education sector, driving engagement and revenue growth through personalized, multi-channel marketing strategies
- Analyzing customer data and insights to inform marketing strategies and drive business outcomes for a portfolio of strategic accounts in the nonprofit sector
- Collaborating with cross-functional teams to create cohesive lifecycle marketing and customer journey strategies for a set of strategic accounts, fostering upsell and cross-sell opportunities
ASSUMPTION: These sample projects demonstrate the strategic, collaborative, and data-driven nature of the Sr Principal, Account Based Marketing role at Blackbaud.
❓ Key Questions to Ask During Interview
- How does the Senior Director, Strategic Accounts Marketing support the growth and success of the Sr Principal, Account Based Marketing in this role?
- Can you describe the team structure and dynamics within the marketing department, and how does this role fit into the broader organization?
- How does Blackbaud foster a culture of innovation and continuous learning, and how does this role contribute to that culture?
- What are the key priorities for this role in the first 90 days, and how will success be measured?
- How does Blackbaud support work-life balance for remote employees, and what resources are available to help manage a remote work environment?
ASSUMPTION: Asking these questions demonstrates your interest in the role, the company, and the opportunity to make a significant impact on business outcomes and driving social impact.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your strategic account marketing experience and relevant skills
- Prepare examples of successful ABM campaigns you've led or contributed to
- Research Blackbaud's mission, values, and focus on the nonprofit and education sectors to demonstrate your alignment with the organization
- Prepare questions to ask during the interview to showcase your interest in the role and company
- Follow up with the hiring manager or HR representative within one week of submitting your application to express your continued interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
