📌 Core Information
🔹 Job Title: Sr. Principal MCED Marketing Director
🔹 Company: Exact Sciences
🔹 Location: Madison, WI (with remote flexibility)
🔹 Job Type: Full-Time
🔹 Category: Marketing
🔹 Date Posted: May 15, 2025
🔹 Experience Level: 15+ years
🔹 Remote Status: Hybrid (25% travel required)
🚀 Job Overview
Key aspects of this role include:
- Developing and leading the overall MCED marketing strategy
- Managing customer and digital engagement initiatives
- Collaborating with cross-functional teams to create sales enablement content
- Representing the company at industry conferences and events
- Monitoring marketing metrics and reporting progress against goals
ASSUMPTION: This role requires a strategic mindset, strong leadership skills, and the ability to manage multiple priorities effectively.
📋 Key Responsibilities
✅ Develop and execute marketing strategies and campaigns to drive product growth and increase engagement
✅ Lead and manage marketing teams, providing coaching and support
✅ Collaborate with internal and external partners to create and deploy multi-channel marketing campaigns
✅ Monitor and analyze marketing metrics to optimize performance and report on progress
✅ Stay informed about market conditions and competitive landscape to identify opportunities and threats
✅ Foster an ethical and compliant environment, adhering to company policies and industry regulations
✅ Travel up to 25% of working time, including overnight and weekend travel
ASSUMPTION: This role requires a high level of autonomy, strong decision-making skills, and the ability to manage multiple projects simultaneously.
🎯 Required Qualifications
Education: Bachelor’s degree in Business, Marketing, or a related field
Experience: 15+ years of progressive marketing experience, with 3+ years of leadership experience
Required Skills:
- Proven leadership and team management skills
- Strong communication, presentation, interpersonal, and analytical skills
- Ability to translate data and insights into strategy and design direction
- Experience in key marketing metrics implementation, monitoring, and reporting
- Understanding of the competitive landscape and ability to translate innovative ideas into successful commercial and patient outcomes
- Ability to perform essential duties with or without accommodation
Preferred Skills:
- Master’s Degree in Business Administration
- Experience in Healthcare, Biotech, and/or Pharma
- Experience with reimbursement and health plan products
ASSUMPTION: Candidates with experience in the healthcare industry and familiarity with marketing metrics will be particularly well-suited for this role.
💰 Compensation & Benefits
Salary Range: $204,000 - $326,000 (annual base salary for Madison, WI location; may vary by hiring location)
Benefits:
- Paid time off (vacation, holidays, volunteering, and personal time)
- Paid leave for parents and caregivers
- Retirement savings plan
- Wellness support
- Health benefits (medical, prescription drug, dental, and vision coverage)
Working Hours: Full-time (40 hours/week) with flexible work arrangements
ASSUMPTION: The salary range provided is an estimate based on industry standards for similar roles and may vary depending on the candidate's experience and location.
📌 Applicant Insights
🔍 Company Context
Industry: Biotechnology Research
Company Size: 5,001-10,000 employees
Founded: 1995 (as a private company)
Company Description:
- Exact Sciences is a leading provider of cancer screening and diagnostic tests
- The company's mission is to help eradicate cancer by preventing it, detecting it earlier, and guiding personalized treatment
- Exact Sciences offers a dynamic and inclusive work environment with opportunities for growth and development
Company Specialties:
- Precision oncology
- Genomic testing
- Cancer screening
- Genetic testing
- Research and development
Company Website: exactsciences.com
ASSUMPTION: Exact Sciences is a well-established company with a strong focus on innovation and patient care.
📊 Role Analysis
Career Level: Executive/Management
Reporting Structure: Reports directly to the MCED Leadership Team
Work Arrangement: Hybrid (on-site in Madison, WI, with remote flexibility and 25% travel required)
Growth Opportunities:
- Potential to advance within the marketing department or explore other leadership roles within the company
- Opportunities to work on high-impact projects and collaborate with cross-functional teams
- Access to professional development resources and training programs
ASSUMPTION: This role offers significant growth potential for the right candidate, with opportunities to make a meaningful impact on the company's success.
🌍 Location & Work Environment
Office Type: Hybrid (onsite and remote)
Office Location(s): Madison, WI (with remote flexibility)
Geographic Context:
- Madison, WI is a mid-sized city with a vibrant tech industry and a high quality of life
- The area offers a variety of cultural attractions, outdoor recreation, and educational opportunities
- Madison is home to the University of Wisconsin-Madison, which contributes to the city's intellectual and cultural atmosphere
Work Schedule: Full-time (40 hours/week) with flexible work arrangements
ASSUMPTION: Candidates should be comfortable working in a hybrid environment and be willing to travel up to 25% of the time.
💼 Interview & Application Insights
Typical Process:
- Phone or video screen with the hiring manager
- In-depth behavioral interviews with cross-functional team members
- Final interview with the MCED Leadership Team
- Background check and reference checks
Key Assessment Areas:
- Strategic thinking and problem-solving skills
- Leadership and team management capabilities
- Communication and presentation skills
- Understanding of marketing metrics and data analysis
- Alignment with the company's mission and values
Application Tips:
- Tailor your resume and cover letter to highlight your marketing experience and leadership skills
- Prepare for behavioral interview questions by reflecting on your past experiences and accomplishments
- Research the company and the role to demonstrate your enthusiasm and understanding of the opportunity
ATS Keywords: Marketing strategy, campaign management, team leadership, customer engagement, data analysis, communication skills, interpersonal skills, presentation skills, collaboration, digital marketing, sales enablement, market research, budget management, compliance, networking, thought leadership
ASSUMPTION: Exact Sciences uses an Applicant Tracking System (ATS) to screen resumes, so it's essential to include relevant keywords to improve your chances of being selected for an interview.
🛠️ Tools & Technologies
- Marketing automation platforms (e.g., Marketo, HubSpot)
- Customer relationship management (CRM) software (e.g., Salesforce)
- Data analysis and visualization tools (e.g., Tableau, Power BI)
- Project management tools (e.g., Asana, Trello)
ASSUMPTION: Familiarity with these tools and technologies is preferred but not required; Exact Sciences provides training and support to help employees develop the necessary skills.
👔 Cultural Fit Considerations
Company Values:
- Innovation: We foster a culture of continuous learning and improvement
- Integrity: We act with honesty and transparency in all our interactions
- Quality: We strive for excellence in everything we do
- Teamwork: We collaborate and support each other to achieve our shared goals
Work Style:
- Fast-paced and dynamic environment
- Cross-functional collaboration and teamwork
- Focus on results and accountability
- Opportunities for professional growth and development
Self-Assessment Questions:
- Do you thrive in a fast-paced, dynamic environment?
- Are you comfortable working collaboratively with cross-functional teams?
- Do you have a proven track record of driving results and achieving goals?
ASSUMPTION: Candidates who are comfortable working in a fast-paced, collaborative environment and are driven by results will be well-suited for this role.
⚠️ Potential Challenges
- Managing multiple priorities and competing demands
- Balancing strategic thinking with day-to-day tactical execution
- Adapting to a fast-changing industry and market conditions
- Travel requirements (up to 25% of working time)
ASSUMPTION: These challenges can be overcome with strong leadership skills, effective time management, and a strategic mindset.
📈 Similar Roles Comparison
- This role is similar to a Senior Marketing Director or Vice President of Marketing in other organizations
- However, the focus on the healthcare industry and the specific product category (MCED) sets it apart from similar roles
- Career progression may include advancing to a Vice President or Chief Marketing Officer role within the company
ASSUMPTION: Candidates with experience in healthcare marketing or a related industry will find this role particularly relevant and valuable.
📝 Sample Projects
- Developing and executing a comprehensive marketing plan to launch a new product
- Conducting market research and customer segmentation to inform marketing strategies
- Creating and managing a marketing budget, allocating resources effectively to maximize ROI
- Collaborating with cross-functional teams to create sales enablement content and tools
ASSUMPTION: These projects are representative of the types of initiatives the Sr. Principal MCED Marketing Director might undertake, but the specific focus and scope may vary depending on the company's priorities and market conditions.
❓ Key Questions to Ask During Interview
- What are the biggest challenges facing the MCED marketing team currently, and how can this role help address them?
- How does this role collaborate with other departments, such as Sales, Medical Affairs, and Product Management?
- What opportunities are there for professional growth and development within this role and the company?
- How does Exact Sciences support work-life balance for its employees?
- What is the company's long-term vision for the MCED marketing team, and how does this role fit into that strategy?
ASSUMPTION: These questions demonstrate your interest in the role and provide valuable insights into the company's culture and priorities.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your marketing experience and leadership skills
- Prepare for behavioral interview questions by reflecting on your past experiences and accomplishments
- Research the company and the role to demonstrate your enthusiasm and understanding of the opportunity
- Follow up with the hiring manager one week after submitting your application to express your continued interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
