Sr. Product Manager, Marketing

📌 Core Information

🔹 Job Title: Sr. Product Manager, Marketing

🔹 Company: FirstKey Homes

🔹 Location: Atlanta, Georgia, United States

🔹 Job Type: On-site

🔹 Category: Real Estate

🔹 Date Posted: April 2, 2025

🔹 Experience Level: 5-10 years

🔹 Remote Status: On-site

📌 Essential Job Details

🚀 Job Overview

Key aspects of this role include:

• Defining the vision, strategy, and roadmap for products focused on the attraction, engagement, and retention of residents
• Collaborating with cross-functional teams, including marketing, design, sales, and technology
• Overseeing various platforms such as FKH.com, Rently, Qualtrics, Voyager, RentCafe, and CRM systems
• Managing product lifecycle and home onboarding processes

ASSUMPTION: The job involves strategic leadership and operational execution, focusing on enhancing customer experience and product innovation in the real estate industry.

📋 Key Responsibilities

✅ Develop and execute product strategies through market research and resident needs assessment

✅ Lead cross-functional teams to deliver products on time and within budget

✅ Manage the product lifecycle, including defining features and creating PRDs

✅ Communicate product vision and roadmap effectively to stakeholders

✅ Define and track key performance indicators (KPIs) for product success

✅ Identify and prioritize product enhancements with a focus on business impact

✅ Manage external vendors to optimize product offerings

✅ Maintain product health and uptime

ASSUMPTION: Responsibilities encompass both tactical management and strategic foresight in product development and upkeep.

🎯 Required Qualifications

Education: Bachelor's degree in Business or equivalent experience

Experience: Proven experience as a Product Manager, with a preference for those with a software development background

Required Skills:

• Active Listening
• Persuasion
• Critical Thinking

Preferred Skills:

• Experience with Agile framework
• 5+ years of product management experience

ASSUMPTION: Candidates need to have both strategic and tactical skills to ensure effective product management and team collaboration.

💰 Compensation & Benefits

Salary Range: Not specified, but likely competitive within the real estate industry

Benefits:

• Potential performance bonuses
• Comprehensive healthcare plans
• Company-sponsored retirement plans

Working Hours: 40 hours per week

ASSUMPTION: Compensation and benefits will align with industry standards for senior product management roles.

📌 Applicant Insights

🔍 Company Context

Industry: Real Estate, specifically focusing on single-family rental homes

Company Size: 1,001-5,000 employees, indicating robust support and resources for career development

Founded: 2015, showcasing a relatively young but rapidly growing company

Company Description:

• One of the leading providers of single-family rental homes
• Commitment to an unmatched resident experience
• Industry-leading loyalty program for residents

Company Specialties:

• Single Family Rentals
• Real Estate Investments
• Property Management

Company Website: https://careers.firstkeyhomes.com/

ASSUMPTION: FirstKey Homes provides a stable and supportive environment conducive to professional growth in real estate.

📊 Role Analysis

Career Level: Senior management role within the marketing team

Reporting Structure: Reports to the Senior Vice President of Marketing and Customer Experience

Work Arrangement: On-site at the Atlanta office

Growth Opportunities:

• Potential for career advancement within marketing or operations
• Opportunities to lead strategic initiatives
• Possibility to influence product development at a high level

ASSUMPTION: The role offers significant potential for career growth and influence within the company.

🌍 Location & Work Environment

Office Type: Corporate office environment

Office Location(s): Atlanta, Georgia

Geographic Context:

• Proximity to major urban centers and amenities
• Access to a diverse talent pool
• Thriving business environment with ongoing real estate developments

Work Schedule: Full-time, 40-hour workweek with potential flexibility in scheduling

ASSUMPTION: The office environment is likely fast-paced, aligning with growth and innovation objectives.

💼 Interview & Application Insights

Typical Process:

• Initial screening with HR
• Technical interview with the product team
• Final interview with senior leadership

Key Assessment Areas:

• Strategic thinking
• Leadership skills
• Technical knowledge of product management

Application Tips:

• Highlight past leadership experiences in product management
• Showcase familiarity with Agile methodologies
• Emphasize a results-oriented approach in past projects

ATS Keywords: Product Manager, Marketing Strategy, Customer Experience, Agile, KPI, Real Estate

ASSUMPTION: The interview process will focus heavily on technical and strategic skills required for product management.

🛠️ Tools & Technologies

• CRM systems like RentCafe
• Product lifecycle management tools
• Data analytics platforms such as Qualtrics

ASSUMPTION: Familiarity with CRM and analytics tools is essential for this role.

👔 Cultural Fit Considerations

Company Values:

• Inclusivity and diversity
• Commitment to customer service excellence
• Focus on innovation and growth

Work Style:

• Collaborative and team-oriented
• Results-driven and strategic
• Adaptable to changing market trends

Self-Assessment Questions:

• Am I comfortable leading cross-functional teams?
• Do I thrive in a fast-paced, growth-focused environment?
• Am I adept at aligning product strategies with business goals?

ASSUMPTION: A fit candidate will resonate with innovation and strategic leadership values of the company.

⚠️ Potential Challenges

• Navigating a competitive real estate market
• Managing a wide variety of products and integrations
• Balancing long-term goals with immediate business needs
• Ensuring stakeholder alignment across different departments

ASSUMPTION: Challenges will involve maintaining strategic focus amid rapid growth and market competition.

📈 Similar Roles Comparison

• This role offers a unique intersection of marketing and product management compared to typical product roles.
• Focus on customer retention strategies sets it apart from other senior product positions.
• The real estate context provides distinctive challenges and opportunities not present in other industries.

ASSUMPTION: Comparatively, the role is more integrated with marketing strategies than similar positions in different industries.

📝 Sample Projects

• Leading the integration of a new CRM system
• Developing a strategy for customer engagement through digital platforms
• Implementing KPI measurement tools for product performance tracking

ASSUMPTION: Projects likely focus on enhancing digital strategies and optimizing customer experiences.

❓ Key Questions to Ask During Interview

• How does this role contribute to the overall marketing strategy at FirstKey Homes?
• What are the primary KPIs used to measure product success?
• How does FirstKey Homes support career development for senior product managers?
• What cross-functional teams will I work closely with?
• How is feedback from residents incorporated into product development?

ASSUMPTION: Candidates should inquire about strategic importance and growth opportunities within the company.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Prepare your resume emphasizing successful product management experiences
• Tailor your cover letter to highlight leadership and strategy alignment
• Gather references that can speak to your strategic and leadership capabilities
• Rehearse responses to anticipated interview questions focusing on strategic impact

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.