Sr. Product Manager, Patient Marketing (MS Franchise)

📌 Core Information

🔹 Job Title: Sr. Product Manager, Patient Marketing (MS Franchise)

🔹 Company: Biogen

🔹 Location: Cambridge, Massachusetts, United States

🔹 Job Type: On-site

🔹 Category: Biotechnology Research

🔹 Date Posted: Tue Apr 01 2025

🔹 Experience Level: 5-10 years

🔹 Remote Status: On-site

📌 Essential Job Details

🚀 Job Overview

Key aspects of this role include:

• Deliver comprehensive digital marketing content targeted at engaging and educating patients within the MS Portfolio strategy.
• Manage creative agencies and internal stakeholders to ensure alignment with digital marketing strategies.
• Utilize data analytics to track the success of digital marketing initiatives and adjust strategies accordingly.
• Design innovative pilots for digital marketing with robust measurement plans.

ASSUMPTION: The job primarily focuses on digital marketing within the MS Portfolio, with an emphasis on direct-to-consumer strategies and collaboration with cross-functional teams.

📋 Key Responsibilities

✅ Design and deliver MS marketing portfolio digital marketing content aimed at engaging patients.

✅ Tailor digital campaigns to specific patient targets and market dynamics.

✅ Oversee and guide agency partners to deliver high-quality digital content.

✅ Collaborate with marketing teams to establish and track campaign KPIs.

✅ Use data analytics to monitor digital marketing initiatives and refine strategies.

✅ Develop and assess new digital approaches through testing pilots.

ASSUMPTION: Responsibilities suggest a focus on digital transformation and patient engagement through impactful digital marketing strategies tailored to the needs of individuals with MS.

🎯 Required Qualifications

Education: Bachelor’s degree required; advanced degree (e.g., MBA, PharmD) preferred

Experience: 5-7+ years pharmaceutical marketing experience; minimum 2 years digital marketing experience

Required Skills:

• Expertise with digital marketing channels, tactics, and regulatory compliance
• Proven success in managing agencies and stakeholder engagement
• Strong budget and financial management skills

Preferred Skills:

• Experience in neurology
• Consumer or DTC marketing experience

ASSUMPTION: A strong background in digital marketing specific to pharmaceutical contexts is crucial, alongside familiarity with managing extensive teams and complex budgets.

💰 Compensation & Benefits

Salary Range: $144,000 – $193,000 annually, based on relevant factors such as skills, experience, and location

Benefits:

• Comprehensive medical, dental, vision, and life insurances
• Wellness programs including fitness reimbursement
• Paid maternity and parental leave

Working Hours: Standard 40-hour workweek with potential for flexible arrangements

ASSUMPTION: Compensation is competitive, taking into account both short-term incentives and long-term growth potential, inclusive of diverse benefits that promote employee well-being.

📌 Applicant Insights

🔍 Company Context

Industry: Biotechnology Research, focusing on innovative treatments and patient care

Company Size: Approximately 7,000 employees, indicating a mid-sized operation providing substantial resources and opportunities for career growth

Founded: 1978

Company Description:

• Pioneers in biotechnology with a global reach and a commitment to developing advanced treatments
• Balanced approach to risk-taking and investment returns for sustainable growth
• Direct presence in over 30 countries, supported by a vast network in over 50 additional nations

Company Specialties:

• Innovative science and research
• Biotechnology advancements
• Patient-centered solutions

Company Website: http://www.biogen.com

ASSUMPTION: Biogen's strong foundation and strategic global operations make it an attractive environment for career growth, contributing significantly to biotechnology innovations.

📊 Role Analysis

Career Level: Senior Level, with key responsibilities in strategic management and digital engagements

Reporting Structure: Likely to report to senior leadership or heads of department within the marketing division

Work Arrangement: Primarily on-site with potential collaborative flexible hours

Growth Opportunities:

• Expanded leadership roles within product marketing
• Cross-functional skills development
• Opportunities to lead innovative digital marketing projects

ASSUMPTION: The role offers substantial personal development potential, particularly for those interested in career advancement within biopharmaceutical marketing.

🌍 Location & Work Environment

Office Type: Corporate, offering well-equipped professional settings

Office Location(s): 225 Binney Street, Cambridge, MA 02142

Geographic Context:

• Located in a biotech hub with access to leading-edge research facilities
• Proximity to academic institutions for collaboration opportunities
• Favorable urban environment with amenities conducive to professional and personal growth

Work Schedule: Designed around standard business hours, with consideration for flexible work policies

ASSUMPTION: Being in a prime location for biotech research, Biogen's Cambridge office provides a rich environment for professional networking and innovation.

💼 Interview & Application Insights

Typical Process:

• Initial application and resume screening
• First-round interview with HR and direct supervisors
• Technical and strategic case studies or assessments

Key Assessment Areas:

• Problem-solving and strategic thinking
• Understanding of digital marketing in pharmaceuticals
• Leadership and management capabilities

Application Tips:

• Highlight specific accomplishments in digital marketing
• Demonstrate strong collaboration and leadership experiences
• Customize your resume to align with Biogen's mission and values

ATS Keywords: Pharmaceutical Marketing, Digital Strategy, Agency Management, MS Portfolio

ASSUMPTION: A thorough understanding of the digital health landscape is pivotal, alongside robust leadership skills in managing cross-functional teams.

🛠️ Tools & Technologies

• Data analytics platforms (Google Analytics, etc.)
• Digital advertising tools (Google Ads, Facebook Ads)
• Customer Relationship Management (CRM) software

ASSUMPTION: Proficiency in data-driven decision-making through modern digital marketing tools will be essential for success in this role.

👔 Cultural Fit Considerations

Company Values:

• Commitment to excellence and innovation
• Caring deeply about patient outcomes
• Strong focus on diversity and inclusion

Work Style:

• Collaborative and team-oriented
• Empowered to take initiative and lead efforts
• Focused on results and strategic impact

Self-Assessment Questions:

• Do you have experience leading digital marketing strategies in biopharma?
• How do you approach managing cross-functional teams?
• What tools do you use for data-driven marketing decisions?

ASSUMPTION: A culture that values innovation and teamwork would suit candidates equipped to drive significant marketing impacts in fast-paced environments.

⚠️ Potential Challenges

• Navigating complex regulatory environments
• Managing diverse stakeholder expectations
• Remaining agile in response to market shifts
• Integrating cutting-edge technology with traditional marketing strategies

ASSUMPTION: The role might involve balancing traditional marketing practices with the opportunities and challenges posed by digital transformations.

📈 Similar Roles Comparison

• Focus typically includes strategic direction and team management responsibilities
• Often involves significant client and partner relationship management
• Role likely demands quick adaptability to technological advancements in the industry

ASSUMPTION: The Senior Product Manager role at Biogen, due to its specific niche in patient marketing, may offer unique challenges and learning opportunities when compared to similar positions in other companies.

📝 Sample Projects

• Launching digital campaigns for new MS treatments
• Designing patient engagement strategies utilizing data analytics
• Coordinating cross-functional projects to improve digital outreach initiatives

ASSUMPTION: Projects are likely centered around digital optimization and patient-centered approaches, demanding innovation and collaboration on multiple fronts.

❓ Key Questions to Ask During Interview

• How is success measured for digital marketing initiatives?
• What challenges do your most successful digital campaigns overcome?
• How does Biogen stay ahead in patient engagement strategies?
• Can you describe the team dynamics and company culture in-depth?
• What key competencies does Biogen value in its marketing leaders?

ASSUMPTION: Asking about performance metrics and strategic goals will reflect both alignment with Biogen's values and a proactive approach to understanding corporate strategy.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through Biogen's Career Portal
• Ensure your resume highlights relevant experience and achievements
• Prepare for a behavioral and technical interview
• Follow up with HR for feedback or next steps after the interview
• Network with current or former Biogen employees for insights

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.

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