Sr Product Manager, TMTT U.S. Marketing

📌 Core Information

🔹 Job Title: Senior Product Marketing Manager – US Marketing, TMTT EVOQUE

🔹 Company: Edwards Lifesciences

🔹 Location: Irvine, California, United States

🔹 Job Type: On-site

🔹 Category: Medical Device Industry

🔹 Date Posted: May 6, 2025

🔹 Experience Level: 10+ years

🔹 Remote Status: On-site (with up to 40% travel)

🚀 Job Overview

Key aspects of this role include:

• Developing and driving commercial marketing strategies for the EVOQUE transcatheter tricuspid valve replacement system
• Leading US downstream marketing activities, including digital marketing and customer engagement programs
• Collaborating with cross-functional teams and global marketing teams to align commercial strategies
• Establishing credibility as a subject matter expert on the product and communicating its value both internally and externally
• Managing major projects, such as the Congress Management process, and leading process or corporate initiatives that impact the marketing organization

ASSUMPTION: This role requires a high level of strategic thinking, project management, and cross-functional collaboration to drive commercial success for the EVOQUE product.

📋 Key Responsibilities

✅ Developing and driving the execution of commercial, downstream marketing strategies for the EVOQUE transcatheter tricuspid valve replacement system in partnership with sales, marketing, and training teams to achieve or exceed business goals

✅ Leading US downstream product marketing activities, including generation of product materials and programs to support launch and commercialization strategies

✅ Leading US downstream digital marketing activities, including creation and execution of account-based and overall digital strategy (social, email, website, ads, etc.)

✅ Driving marketing collateral through all relevant legal and regulatory approval processes with effective collaboration with cross-functional stakeholders

✅ Leading major projects for the Congress Management process (developing symposium content, customer events, and marketing collateral)

✅ Building relationships with key customers and field team members to inform product marketing strategy and understand current market environment and competition

✅ Partnering with global marketing teams to ensure appropriate alignment of commercial strategies

✅ Establishing credibility, serving as a subject matter expert (SME) on product, championing and communicating on the therapy both internally and externally

✅ Collaborating closely with key stakeholders and cross functional partners to define and support the development and communication of a body of clinical, economic, and technical evidence

✅ Tracking competitive activities and market trends; Execute market research as needed

✅ Leading significant process or corporate initiatives that impact and bring value to the marketing organization

✅ Other Incidental Duties

ASSUMPTION: This role involves a high degree of cross-functional collaboration, strategic planning, and project management to successfully execute marketing strategies and achieve business goals.

🎯 Required Qualifications

Education: Bachelor's Degree in related field

Experience: Minimum of 8 years of related experience working in marketing or healthcare industry or Master's Degree with a minimum of 6 years of related experience working in marketing or healthcare industry

Required Skills:

• Proven successful project management skills
• Proven expertise in Microsoft Office Suite
• Excellent documentation and communication skills and interpersonal relationship skills including negotiating and relationship management skills with ability to drive achievement of objectives
• Recognized as an expert in own area with specialized depth within the organization
• Skilled at taking disparate pieces of complex data, and using that data to form recommendations and a cohesive strategy that can be easily communicated to others
• Expert understanding of related aspects of marketing concepts and principles
• Extensive understanding of broad market research designs, develops market research programs and demonstrates an in-depth understanding of commercial goals behind research
• Possess strong clinical knowledge, experience and knowledge of the clinical areas where Edwards' products are used or intended to be used, understand the purchasing process and challenges for product adoption in complex healthcare networks
• Ability to interact professionally with all organizational levels and proactively escalate issues to appropriate levels of management in the organization
• Ability to manage competing priorities in a fast paced environment
• Strict attention to detail
• Ability to work closely with cross-functional team, marketing peers and leaders and manage needs and messaging to upper management
• Consult in project setting within specific marketing area
• Adhere to all company rules and requirements (e.g., pandemic protocols, Environmental Health & Safety rules) and take adequate control measures in preventing injuries to themselves and others as well as to the protection of environment and prevention of pollution under their span of influence/control

Preferred Qualifications:

• Proven successful project management skills
• Proven expertise in Microsoft Office Suite
• Excellent documentation and communication skills and interpersonal relationship skills including negotiating and relationship management skills with ability to drive achievement of objectives
• Recognized as an expert in own area with specialized depth within the organization
• Skilled at taking disparate pieces of complex data, and using that data to form recommendations and a cohesive strategy that can be easily communicated to others
• Expert understanding of related aspects of marketing concepts and principles
• Extensive understanding of broad market research designs, develops market research programs and demonstrates an in-depth understanding of commercial goals behind research
• Possess strong clinical knowledge, experience and knowledge of the clinical areas where Edwards' products are used or intended to be used, understand the purchasing process and challenges for product adoption in complex healthcare networks
• Ability to interact professionally with all organizational levels and proactively escalate issues to appropriate levels of management in the organization
• Ability to manage competing priorities in a fast paced environment
• Strict attention to detail
• Ability to work closely with cross-functional team, marketing peers and leaders and manage needs and messaging to upper management
• Consult in project setting within specific marketing area

ASSUMPTION: This role requires a strong blend of marketing expertise, clinical knowledge, and project management skills to successfully drive commercial strategies and achieve business goals.

💰 Compensation & Benefits

Salary Range: The base pay range for this position is $123,000 to $174,000 (highly experienced). The pay for the successful candidate will depend on various factors (e.g., qualifications, education, prior experience).

Benefits:

• Competitive salaries and performance-based incentives
• A wide variety of benefits programs to address the diverse individual needs of employees and their families

Working Hours: Full-time, with up to 40% travel

ASSUMPTION: The salary range provided is an estimate based on industry standards for similar roles in the medical device industry. The actual salary may vary based on the candidate's qualifications and experience.

📌 Applicant Insights

🔍 Company Context

Industry: Medical Equipment Manufacturing

Company Size: 10,001+ employees

Founded: 1958

Company Description:

• Edwards Lifesciences is a global leader in the medical device industry, driven by a passion to improve patient lives through innovative technologies and a patient-focused culture.
• The company's portfolio of products and therapies includes heart valves, surgical monitoring, structural heart disease therapies, and transcatheter mitral and tricuspid therapies.
• Edwards Lifesciences operates in over 100 countries and has a strong commitment to research and development, quality engineering, and manufacturing.

Company Specialties:

• Medical Devices
• Heart Valves
• Surgical Monitoring
• Structural Heart Disease
• Health Care Technology
• Heart Innovations
• Medical Innovations
• Heart Valve Technologies
• Heart Valve Therapies
• Transcatheter Mitral & Tricuspid Therapies
• Vascular Catheters
• Anesthesia
• Hospital Administration
• Enhanced Surgical Recovery
• R&D Engineering
• Manufacturing
• Quality Engineering

Company Website: http://www.edwards.com

ASSUMPTION: Edwards Lifesciences is a well-established company with a strong global presence and a commitment to innovation and patient care.

📊 Role Analysis

Career Level: Senior-level marketing role with significant strategic and project management responsibilities

Reporting Structure: This role reports directly to the US Marketing Manager, TMTT EVOQUE

Work Arrangement: On-site with up to 40% travel

Growth Opportunities:

• Potential to grow within the marketing organization or explore other opportunities within Edwards Lifesciences
• Chance to work on high-impact projects that drive commercial success for the EVOQUE product
• Opportunity to collaborate with cross-functional teams and global marketing teams to expand skills and knowledge

ASSUMPTION: This role offers significant growth potential for the right candidate, with opportunities to expand skills, take on new challenges, and advance their career within the marketing organization or the broader company.

🌍 Location & Work Environment

Office Type: Corporate headquarters

Office Location(s): One Edwards Way, Irvine, CA 92614, US

Geographic Context:

• Irvine is located in Orange County, California, with a mild Mediterranean climate and a cost of living slightly above the national average
• The area offers a diverse range of housing options, cultural attractions, and outdoor recreation opportunities
• Edwards Lifesciences is headquartered in Irvine, with additional offices and manufacturing facilities worldwide

Work Schedule: Full-time, with up to 40% travel

ASSUMPTION: The Irvine office provides a professional work environment with opportunities for collaboration and growth within the medical device industry.

💼 Interview & Application Insights

Typical Process:

• Online application and resume submission
• Phone or video screen with the US Marketing Manager, TMTT EVOQUE
• In-person or video interview with cross-functional stakeholders
• Final interview with the US Marketing Director, TMTT EVOQUE
• Background check and offer extension

Key Assessment Areas:

• Marketing strategy and planning
• Project management and execution
• Cross-functional collaboration and communication
• Clinical knowledge and understanding of healthcare networks
• Problem-solving and decision-making skills

Application Tips:

• Tailor your resume and cover letter to highlight relevant marketing experience, clinical knowledge, and project management skills
• Prepare for behavioral interview questions that focus on your ability to manage projects, collaborate with cross-functional teams, and drive commercial success
• Research the EVOQUE product and Edwards Lifesciences to demonstrate your enthusiasm for the role and the company
• Be prepared to discuss your long-term career goals and how this role fits into your professional development plan

ATS Keywords: Product Marketing, US Marketing, TMTT EVOQUE, Commercial Strategy, Digital Marketing, Customer Engagement, Cross-Functional Collaboration, Clinical Knowledge, Project Management

ASSUMPTION: The interview process for this role will focus on assessing the candidate's marketing expertise, clinical knowledge, and project management skills, as well as their cultural fit with Edwards Lifesciences.

🛠️ Tools & Technologies

• Microsoft Office Suite
• Marketing automation tools (e.g., Marketo, Pardot)
• Customer relationship management (CRM) software (e.g., Salesforce)
• Project management tools (e.g., Asana, Trello)
• Data analysis and visualization tools (e.g., Excel, Power BI)

ASSUMPTION: This role requires proficiency in Microsoft Office Suite and familiarity with marketing automation tools, CRM software, and project management tools.

👔 Cultural Fit Considerations

Company Values:

• Patient-focused
• Innovative
• Collaborative
• Accountable
• Quality-driven

Work Style:

• Fast-paced and dynamic
• Cross-functional and collaborative
• Data-driven and strategic
• Results-oriented and accountable
• Patient-focused and mission-driven

Self-Assessment Questions:

• How do you stay organized and manage competing priorities in a fast-paced environment?
• Can you provide an example of a time when you successfully collaborated with cross-functional teams to achieve a common goal?
• How do you approach learning about new products or technologies, and how do you communicate that knowledge to others?

ASSUMPTION: Edwards Lifesciences values candidates who are patient-focused, innovative, collaborative, accountable, and quality-driven, with a fast-paced, cross-functional, and data-driven work style.

⚠️ Potential Challenges

• Managing competing priorities and projects in a fast-paced environment
• Balancing strategic planning with day-to-day tactical execution
• Navigating a large, matrixed organization with multiple stakeholders
• Adapting to changes in the healthcare industry and regulatory environment
• Working with remote team members and global marketing teams

ASSUMPTION: This role presents unique challenges, such as managing competing priorities, navigating a large organization, and working with remote team members, but also offers significant opportunities for growth and impact.

📈 Similar Roles Comparison

• Compared to other senior product marketing roles, this position offers a unique focus on transcatheter mitral and tricuspid therapies, requiring specialized clinical knowledge and expertise
• In the medical device industry, this role is comparable to other senior-level marketing positions, with a focus on commercial strategy, digital marketing, and customer engagement
• Career progression in this role could lead to opportunities in global marketing, marketing management, or other senior leadership positions within Edwards Lifesciences

ASSUMPTION: This role offers a unique blend of marketing expertise, clinical knowledge, and project management skills, with opportunities for growth and advancement within the medical device industry.

📝 Sample Projects

• Developing and executing a go-to-market strategy for the EVOQUE transcatheter tricuspid valve replacement system
• Launching a digital marketing campaign to raise awareness and drive adoption of the EVOQUE product among healthcare professionals
• Managing the Congress Management process for a major medical conference, including symposium content, customer events, and marketing collateral

ASSUMPTION: These sample projects illustrate the strategic, cross-functional, and project management aspects of this role, with a focus on driving commercial success for the EVOQUE product.

❓ Key Questions to Ask During Interview

• What are the most pressing challenges facing the EVOQUE product in the US market, and how can this role address them?
• How does this role collaborate with global marketing teams, and what opportunities are there for international exposure or travel?
• What are the key priorities for this role in the first 30, 60, and 90 days?
• How does Edwards Lifesciences support the professional development and growth of its marketing employees?
• What is the company's long-term vision for the TMTT EVOQUE business, and how does this role contribute to that vision?

ASSUMPTION: These key questions help candidates better understand the role's priorities, challenges, and growth opportunities, as well as the company's long-term vision for the TMTT EVOQUE business.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight relevant marketing experience, clinical knowledge, and project management skills
• Prepare for behavioral interview questions that focus on your ability to manage projects, collaborate with cross-functional teams, and drive commercial success
• Research the EVOQUE product and Edwards Lifesciences to demonstrate your enthusiasm for the role and the company
• Be prepared to discuss your long-term career goals and how this role fits into your professional development plan
• Follow up with the US Marketing Manager, TMTT EVOQUE, one week after submitting your application to confirm receipt and express your interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.