Sr Product Marketing and Insights Manager , Prime Video Advertising, EU

📌 Core Information

🔹 Job Title: Sr Product Marketing and Insights Manager, Prime Video Advertising, EU

🔹 Company: Amazon

🔹 Location: London, England

🔹 Job Type: Hybrid

🔹 Category: Marketing

🔹 Date Posted: April 29, 2025

🔹 Experience Level: 5-10 years

🔹 Remote Status: On-site/Hybrid

🚀 Job Overview

Key aspects of this role include:

• Developing customer- and advertiser-led insights to inform strategic positioning for Prime Video Ads across EU markets.
• Creating compelling sales enablement materials driven by data and insights.
• Partnering with cross-functional teams, including Brand/Events/Content Marketing, PR, Product Management, Ad Sales, Operations, and Amazon MGM Studios.
• Conducting competitive benchmarking and market research to identify trends and opportunities.
• Designing and implementing consumer surveys to gather feedback and insights on products, services, and brand perception.

ASSUMPTION: This role requires a strong understanding of both the advertising industry and the streaming video landscape. The ideal candidate will have experience working with large datasets and be comfortable using data to drive strategic decisions.

📋 Key Responsibilities

✅ Work closely with Product Marketing, Ad Sales, GTM, and Insights teams across Prime Video and Amazon Ads to define and execute insights to support sales and marketing initiatives.

✅ Partner with regional and global Prime Video Advertising product marketing teams to define positioning and messaging of Prime Video Advertising in collaboration with Amazon Ads product marketing teams.

✅ Initiate, scope, and build scalable processes for delivering timely insights and sales enablement materials connected to Prime Video’s slate of Original and Library content, as well as service level insights.

✅ Identify and validate 3rd party data sources to support insights narratives. Structure, budget, and deliver vendor partnerships and identify scaled solutions for importing and distributing such insights.

✅ Conduct qualitative and quantitative research to understand advertiser preferences, trends, and competitive landscapes.

✅ Design and implement consumer surveys to gather feedback and insights on products, services, and brand perception.

ASSUMPTION: This role involves a significant amount of cross-functional collaboration and requires strong communication skills to work effectively with various teams.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field. MBA preferred.

Experience: 5-10 years of experience in product marketing, advertising, or a related field. Proven experience in a data-driven environment.

Required Skills:

• Strong written and verbal communication skills.
• Ability to think strategically and execute to a high standard.
• Experience with data analysis and visualization tools (e.g., Excel, Tableau, Power BI).
• Familiarity with market research methodologies and techniques.
• Knowledge of the advertising industry and streaming video landscape.

Preferred Skills:

• Experience with Amazon Ads or Prime Video products.
• Fluency in multiple European languages.

ASSUMPTION: While not explicitly stated, experience with Amazon's internal tools and processes would be beneficial for this role.

💰 Compensation & Benefits

Salary Range: £70,000 - £100,000 per year (Estimated based on industry standards for a senior marketing role in London)

Benefits:

• Comprehensive health, dental, and vision care.
• Retirement savings plan with company match.
• Generous paid time off and holidays.
• On-site services and amenities.

Working Hours: Full-time, typically Monday to Friday, 9:00 AM to 5:30 PM. May require occasional evenings and weekends to meet deadlines.

ASSUMPTION: The salary range provided is an estimate based on industry standards for similar roles in London. Actual compensation may vary based on factors such as skills, experience, and internal equity.

📌 Applicant Insights

🔍 Company Context

Industry: Amazon is a multinational technology company focused on e-commerce, cloud computing, digital streaming, and artificial intelligence. The company's mission is to be Earth's most customer-centric company.

Company Size: Amazon is a large company with over 1.3 million employees worldwide. This size offers applicants the opportunity to work on large-scale projects and collaborate with diverse teams.

Founded: Amazon was founded in 1994 by Jeff Bezos and is headquartered in Seattle, Washington, USA.

Company Description:

• Amazon is guided by four principles: customer obsession, passion for invention, commitment to operational excellence, and long-term thinking.
• The company is driven by the excitement of building technologies, inventing products, and providing services that change lives.
• Amazon's mission is to be Earth's most customer-centric company.

Company Specialties:

• E-commerce
• Cloud computing
• Digital streaming
• Artificial intelligence

Company Website: Amazon.com

ASSUMPTION: Amazon's large size and diverse business segments offer applicants a wide range of career opportunities and growth potential.

📊 Role Analysis

Career Level: This role is a senior-level position, requiring significant experience and expertise in product marketing and insights development.

Reporting Structure: The role reports directly to the Head of Product Marketing for Prime Video Advertising, EU.

Work Arrangement: This role is based in London, England, with a hybrid work arrangement, requiring employees to be on-site two days per week.

Growth Opportunities:

• Potential to lead and mentor junior team members as the team grows.
• Opportunities to work on high-impact projects with global reach.
• Possibility to expand the role's scope as the Prime Video Advertising business continues to grow and evolve.

ASSUMPTION: This role offers significant growth potential, as the Prime Video Advertising business continues to expand and gain market share.

🌍 Location & Work Environment

Office Type: Amazon's London office is a modern, collaborative workspace with on-site amenities such as a gym, cafeteria, and coffee shop.

Office Location(s): Principal Place, 20 Finsbury Square, London, EC2A 1ER, UK

Geographic Context:

• London is a major global city with a vibrant cultural scene, diverse neighborhoods, and excellent transportation links.
• The office is located in the heart of the City of London, within walking distance of numerous restaurants, shops, and attractions.
• London is a multicultural city with a population of approximately 8.9 million people.

Work Schedule: Full-time, typically Monday to Friday, 9:00 AM to 5:30 PM. May require occasional evenings and weekends to meet deadlines.

ASSUMPTION: The hybrid work arrangement offers applicants the flexibility to balance on-site collaboration with remote work, allowing for a better work-life balance.

💼 Interview & Application Insights

Typical Process:

• Online application and resume screening.
• Phone or video screen with a recruiter.
• Two to three rounds of behavioral and technical interviews with hiring managers and team members.
• Final round with the Head of Product Marketing for Prime Video Advertising, EU.

Key Assessment Areas:

• Problem-solving skills and strategic thinking.
• Communication and presentation skills.
• Data analysis and visualization skills.
• Industry knowledge and market research experience.

Application Tips:

• Tailor your resume and cover letter to highlight your relevant experience and skills for this role.
• Prepare examples of your market research experience and the insights you've derived from data.
• Research Amazon's company culture and values to demonstrate your fit for the role.

ATS Keywords: Product Marketing, Insights Development, Sales Enablement, Data Analysis, Strategic Positioning, Communication Skills, Market Research, Competitive Benchmarking, Customer Insights, Advertising Trends, Collaboration, Content Creation, Survey Design, Measurement Frameworks, Vendor Management, B2B Marketing

ASSUMPTION: The interview process will focus on assessing the candidate's problem-solving skills, strategic thinking, and communication skills, as well as their industry knowledge and market research experience.

🛠️ Tools & Technologies

• Microsoft Office Suite (Excel, PowerPoint, Word)
• Data analysis and visualization tools (e.g., Tableau, Power BI)
• Market research tools (e.g., SurveyMonkey, Google Forms)
• Project management tools (e.g., Asana, JIRA)

ASSUMPTION: The ideal candidate will have experience with Amazon's internal tools and processes, as well as industry-standard tools for data analysis, market research, and project management.

👔 Cultural Fit Considerations

Company Values:

• Customer obsession
• Passion for invention
• Commitment to operational excellence
• Long-term thinking

Work Style:

• Fast-paced and dynamic environment
• Collaborative and cross-functional teamwork
• Data-driven decision-making
• Focus on innovation and continuous improvement

Self-Assessment Questions:

• Do you have a strong customer focus and a passion for understanding customer needs and preferences?
• Are you comfortable working in a fast-paced, dynamic environment and collaborating with cross-functional teams?
• Do you have a data-driven approach to decision-making and a strong analytical skillset?

ASSUMPTION: Amazon values employees who are customer-obsessed, passionate about invention, committed to operational excellence, and focused on long-term thinking. The ideal candidate will be comfortable working in a fast-paced, dynamic environment and collaborating with cross-functional teams.

⚠️ Potential Challenges

• Managing multiple stakeholders and balancing competing priorities.
• Working with large datasets and complex data sources.
• Keeping up with the fast-paced nature of the advertising industry and the evolving streaming video landscape.
• Occasional travel may be required to attend industry events or meet with stakeholders in other regions.

ASSUMPTION: This role presents unique challenges, such as managing multiple stakeholders, working with large datasets, and keeping up with the fast-paced nature of the industry. The ideal candidate will be comfortable with these challenges and able to thrive in a dynamic environment.

📈 Similar Roles Comparison

• This role is similar to a Senior Market Research Manager or a Senior Insights Manager in the advertising or market research industries.
• However, this role is unique in its focus on the streaming video advertising landscape and its requirement for strong communication and collaboration skills.
• Career progression in this role could lead to a Head of Product Marketing or a Director of Insights and Analytics position within the advertising industry.

ASSUMPTION: While this role shares similarities with other senior-level market research or insights roles, its unique focus on the streaming video advertising landscape and its requirement for strong communication and collaboration skills make it a distinct opportunity.

📝 Sample Projects

• Conducting a comprehensive competitive analysis of Prime Video's advertising offerings compared to other streaming services and traditional linear TV advertising platforms.
• Designing and implementing a customer satisfaction survey to gather feedback on Prime Video's advertising products and services.
• Developing a strategic positioning framework for Prime Video Ads based on customer insights and market trends.

ASSUMPTION: These sample projects demonstrate the range of responsibilities and the strategic nature of the work required for this role. The ideal candidate will have experience with similar projects and be able to apply their skills to drive meaningful insights and impact.

❓ Key Questions to Ask During Interview

• Can you describe the current state of the Prime Video Advertising business and the key priorities for this role in the first 90 days?
• How does this role collaborate with other teams within Prime Video and Amazon Ads, and what are the key stakeholders for this position?
• What are the most significant challenges facing the Prime Video Advertising business, and how can this role help address them?
• How does Amazon support the growth and development of its employees, and what opportunities are there for professional growth within this role?
• What is the work-life balance like for this role, and how does Amazon support employees in maintaining a healthy work-life balance?

ASSUMPTION: These key questions will help applicants better understand the role's responsibilities, the team's dynamics, and the company's culture, allowing them to make an informed decision about the position.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant experience and skills for this role, emphasizing your market research experience and industry knowledge.
• Prepare examples of your market research experience and the insights you've derived from data to demonstrate your skills during the interview process.
• Research Amazon's company culture and values to demonstrate your fit for the role and prepare thoughtful questions to ask during the interview.
• Follow up with the recruiter after your interview to express your interest in the role and reiterate your qualifications.

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.