Sr. Product Marketing Director

📌 Core Information

🔹 Job Title: Sr. Product Marketing Director

🔹 Company: Jitterbit

🔹 Location: Dallas, Texas, United States

🔹 Job Type: On-site

🔹 Category: 📦 Product Marketing

🔹 Date Posted: Mon Mar 31 2025

🔹 Experience Level: 10+ years

🔹 Remote Status: Remote OK

📌 Essential Job Details

🚀 Job Overview

Key aspects of this role include:

• Leading go-to-market (GTM) strategies and efforts
• Understanding buyer behavior and criteria for solution selection
• Creating and utilizing sales enablement tools
• Executing competitive analysis and product positioning strategies

ASSUMPTION: Given the nature of the role and the company's tech focus, it is assumed that the candidate will be adept at translating complex technical details into market benefits.

📋 Key Responsibilities

✅ Collaborate with cross-functional teams to prioritize GTM initiatives

✅ Develop compelling messaging and defensible differentiators

✅ Create high-quality marketing content, including blogs and webinars

✅ Enable sales teams with tools articulating the solution's value proposition

✅ Research and analyze the competitive landscape using competitive intelligence tools

✅ Drive new product introductions and launch activities with product and marketing teams

✅ Work with demand generation teams to convert strategies into measurable revenue

ASSUMPTION: Responsibilities suggest a hands-on approach with strategic influence, implying the need for a proactive and dynamic candidate.

🎯 Required Qualifications

Education: An academic background in science or engineering preferred; MBA is a bonus

Experience: 10+ years in software product marketing, especially in cloud B2B markets

Required Skills:

• Data-driven GTM planning and execution
• Strong written and oral communication skills
• Analytical thinking and creative marketing instincts

Preferred Skills:

• Experience with integration/iPaaS or low-code development
• Entrepreneurial mindset and adaptability in fast-paced environments

ASSUMPTION: Preference towards candidates with technical backgrounds indicates a potential advantage for those familiar with tech integration.

💰 Compensation & Benefits

Salary Range: Not specified; aligned with industry standards for senior roles in Dallas

Benefits:

• Career development and mentorship opportunities
• Work within an innovative, flexible, remote-friendly environment
• Engagement in a mission-driven company

Working Hours: 40 hours per week, with potential flexibility

ASSUMPTION: The compensation package is likely competitive, tying into the company's leadership position in its market space.

📌 Applicant Insights

🔍 Company Context

Industry: Software Development, specializing in integration platforms (iPaaS)

Company Size: 201-500 employees; offers a collaborative, agile working environment

Founded: 2003, with a track record of innovation and growth in the integration industry

Company Description:

• Leading provider of AI-infused low-code platforms
• Focused on accelerating business transformation through intelligent automation
• Committed to simplifying integration complexities globally

Company Specialties:

• Data integration
• Cloud integration
• Business process automation

Company Website: http://www.jitterbit.com

ASSUMPTION: The company values innovation and employee growth, which could lead to exciting opportunities for advancement and impact within the integration space.

📊 Role Analysis

Career Level: Senior-level position, requiring strategic and operational expertise

Reporting Structure: Likely reports to senior executives, with cross-departmental collaboration

Work Arrangement: Primarily on-site with remote flexibility

Growth Opportunities:

• Leadership opportunities within the marketing department
• Impactful contribution to product development and market penetration
• Networking within a leading tech company

ASSUMPTION: Strong leadership skills will likely pave the way for upward mobility, given Jitterbit's growth trajectory in the tech sector.

🌍 Location & Work Environment

Office Type: Modern offices in Dallas, TX

Office Location(s): Primarily in Dallas; headquarters in Alameda, CA

Geographic Context:

• Dallas as a major business hub offers diverse opportunities
• Vibrant tech scene with ample networking possibilities
• Cost of living advantages compared to other tech centers

Work Schedule: Standard business hours with potential for flexible arrangements

ASSUMPTION: The local tech community in Dallas adds value for potential networking and professional growth.

💼 Interview & Application Insights

Typical Process:

• Initial application review and screening
• Series of interviews, potentially including technical assessments
• Final interview with senior management

Key Assessment Areas:

• Technical prowess and product marketing acumen
• Ability to articulate complex concepts clearly
• Strategic vision for market engagement and growth

Application Tips:

• Highlight experience in cloud B2B markets
• Present strong GTM and data-driven marketing success stories
• Be prepared to discuss competitive strategy development

ATS Keywords: Product Marketing, GTM Strategy, Competitive Analysis, Cloud B2B, Data-Driven Marketing

ASSUMPTION: Candidates should prepare to demonstrate strategic thinking and innovative solutions tailored to market needs.

🛠️ Tools & Technologies

• Crayon for competitive intelligence
• Integration and low-code development platforms such as Jitterbit’s Harmony
• Standard marketing and collaboration tools

ASSUMPTION: Familiarity with technology stack used in integration and automation contexts is a plus.

👔 Cultural Fit Considerations

Company Values:

• Innovation and transformation
• Commitment to excellence and customer satisfaction
• Collaborative and supportive work environment

Work Style:

• Fast-paced with a focus on innovation
• Result-oriented and data-driven approach
• Emphasis on teamwork and cross-team collaboration

Self-Assessment Questions:

• Am I comfortable working in a fast-paced tech environment?
• How do I handle cross-functional team collaboration?
• Can I convert technical jargon into marketable solutions?

ASSUMPTION: Jitterbit's culture appears focused on innovation and agility, suggesting a dynamic and responsive work environment.

⚠️ Potential Challenges

• Balancing on-site requirements with remote flexibility
• Navigating a rapidly evolving tech industry
• Managing complex cross-functional projects
• Keeping pace with innovation and emerging trends

ASSUMPTION: Candidates may face challenges typical to fast-paced tech environments, requiring adaptability and resilience.

📈 Similar Roles Comparison

• Potentially higher complexity due to integration platform nuances
• Increased focus on strategic market positioning
• Combination of technical and marketing skill requirements

ASSUMPTION: This role is distinct in its integrated approach to technology and marketing, setting it apart from traditional product marketing positions.

📝 Sample Projects

• Developing a GTM strategy for a new low-code feature
• Conducting a competitive analysis to reposition existing products
• Creating sales enablement assets for a new market segment

ASSUMPTION: Projects will likely require a blend of technical insight and creative marketing to drive success.

❓ Key Questions to Ask During Interview

• How does Jitterbit prioritize new product marketing initiatives?
• What are the current challenges in the integration market?
• How do you measure the success of GTM efforts?
• What is the typical team structure for a product launch?
• How does Jitterbit foster innovation within its marketing strategies?

ASSUMPTION: These questions will help candidates assess alignment with the company's strategic objectives and cultural fit.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through Jitterbit's career portal
• Prepare a resume highlighting relevant product marketing experiences
• Ensure familiarity with Jitterbit’s product line and company mission
• Be ready to discuss past successful GTM strategies
• Provide references from previous employer experiences in tech marketing

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.