Sr. Product Marketing Manager

📌 Core Information

🔹 Job Title: Senior Product Marketing Manager

🔹 Company: Capgemini

🔹 Location: São Paulo, Brazil

🔹 Job Type: Hybrid (Remote OK)

🔹 Category: Marketing

🔹 Date Posted: April 10, 2025

🔹 Experience Level: 4-6 years (preferred: 7-9 years)

🔹 Remote Status: Remote OK

🚀 Job Overview

Key aspects of this role include:

• Leading digital customer experience product solutions
• Developing product strategies with a focus on emerging technologies
• Collaborating with enterprise stakeholders and driving transformation initiatives
• Creating and executing product roadmaps and marketing strategies
• Conducting competitive landscape assessments and defining measurement strategies

ASSUMPTION: This role requires a strong understanding of both marketing and technology, with a focus on emerging trends and customer experience.

📋 Key Responsibilities

✅ Lead digital customer experience product solutions, with a focus on emerging technologies (AI, AR/VR, and Connected Devices)

✅ Evaluate enterprise opportunities, scoping, and delivery of prototypes/POCs/MVPs

✅ Lead key transformation initiatives, with cross-functional teams, prioritizing work in backlogs, and drive products that deliver to customer experience expectations

✅ Drive a test and learn environment by enabling new capabilities through innovation

✅ Proficiently lead conversations with executive management within the organization, and inspire clear ideas and actions

✅ Collaborate with enterprise stakeholders to develop marketing requirements and detailed use cases/user stories

✅ Partner closely with IT and operations to develop, manage, and execute a detailed product roadmap that delivers on the needs of customers

✅ Serve as an integrator between business needs and technology solutions, helping to deliver tools and methodologies to align with marketing goals and objectives

✅ Responsible for defining strategy, requirements, prototyping, testing, training, support procedures, communications, and implementation

✅ Track innovation trends within the insurance industry and monitor digital growth in other verticals

✅ Create competitive benchmarks to articulate benefits based on enhancements or new capabilities

✅ Explore emerging technologies and provide proactive marketing and data insights to optimize opportunities that benefit customer experience

✅ Make recommendations on short-term and long-term roadmaps that align with the customer strategy and marketing goals

✅ Conduct competitive landscape assessments to guide product development and go-to-market strategies

✅ Define measurement strategies and reporting requirements to manage the effectiveness and is responsible for successful delivery and ongoing performance management

✅ Measure and report on digital marketing data and KPIs and provide insights and business recommendations to business counterparts

ASSUMPTION: This role requires a strong balance of strategic thinking, cross-functional collaboration, and hands-on execution.

🎯 Required Qualifications

Education: Bachelor's degree in relevant fields (preferred: Master's degree)

Experience: Minimum of 4-6 years of experience (preferred: 7-9 years)

Required Skills:

• Proven experience in product marketing, with a focus on digital customer experience
• Strong understanding of emerging technologies (AI, AR/VR, and Connected Devices)
• Excellent communication and presentation skills, with the ability to articulate ideas clearly and persuasively to stakeholders at all levels
• Strong negotiation skills and the ability to influence decision-making processes
• Strong analytical thinking, with the ability to analyze complex data and extract actionable insights
• Excellent teamwork skills, with the ability to work effectively with cross-functional teams
• Strong interpersonal skills to build relationships with stakeholders, partners, and team members
• Ability to thrive in a fast-paced, dynamic environment and adapt to changing priorities and evolving business needs
• Strong focus on understanding and meeting customer needs, with the ability to empathize with end-users and create positive user experiences

Preferred Skills:

• Experience in the insurance industry
• Fluency in additional languages, besides English

ASSUMPTION: This role requires a unique blend of marketing, technology, and customer experience skills, with a strong preference for candidates with relevant industry experience.

💰 Compensation & Benefits

Salary Range: Based on market research and the role's requirements, the estimated salary range for this position is R$120,000 - R$180,000 per year (approximately USD$20,000 - USD$30,000).

Benefits:

• Competitive salary and performance-based bonuses
• Comprehensive benefits package
• Home Office model
• Career development and training opportunities
• Flexible work arrangements (remote and/or office-based)
• Dynamic and inclusive work culture within a globally known group
• Private Health Insurance
• Pension Plan
• Paid Time Off
• Training & Development

Working Hours: Full-time position, with flexible working hours and the option to work remotely.

ASSUMPTION: The salary range provided is an estimate based on market research and the role's requirements. Actual compensation may vary based on the candidate's experience and qualifications.

📌 Applicant Insights

🔍 Company Context

Industry: Capgemini is a global leader in partnering with companies to transform and manage their business by harnessing the power of technology. The Group is guided every day by its purpose of unleashing human energy through technology for an inclusive and sustainable future.

Company Size: Capgemini is a large organization with over 340,000 team members in more than 50 countries.

Founded: Capgemini was founded in 1967 and has since grown into a globally recognized IT services and consulting company.

Company Description:

• Capgemini offers a wide range of services, including outsourcing, process consulting, package-based solutions, custom solution development, application management, artificial intelligence, business consulting, cloud, digital, managed services, digital transformation, innovation, intelligent industry, and sustainable IT, as well as generative AI.
• The Group is trusted by its clients to address the entire breadth of their business needs, from strategy and design to operations, fueled by its market-leading capabilities in AI, generative AI, cloud, and data, combined with its deep industry expertise and partner ecosystem.
• Capgemini reported global revenues of €22.5 billion in 2023.

Company Specialties:

• Outsourcing
• Process Consulting
• Package-Based Solutions
• Custom Solution Development
• Application Management
• Artificial Intelligence
• Business Consulting
• Cloud
• Digital
• Managed Services
• Digital Transformation
• Innovation
• Intelligent Industry
• Sustainable IT
• Generative AI

Company Website: https://www.capgemini.com/us-en/

ASSUMPTION: Capgemini's extensive service offerings and global presence provide ample opportunities for career growth and development.

📊 Role Analysis

Career Level: This role is at the senior level, requiring a strong combination of strategic thinking, tactical execution, and leadership skills.

Reporting Structure: The Senior Product Marketing Manager will report directly to the Head of Product Marketing and collaborate with cross-functional teams, including IT, operations, and enterprise stakeholders.

Work Arrangement: This is a hybrid role, with the option to work remotely and the flexibility to work from the office as needed.

Growth Opportunities:

• Progression to a Director or Vice President of Product Marketing role
• Expansion into other product marketing or management roles within Capgemini or its clients
• Development of expertise in emerging technologies and digital customer experience

ASSUMPTION: This role offers significant growth potential, both within Capgemini and through its extensive client network.

🌍 Location & Work Environment

Office Type: Capgemini's São Paulo office is a modern, collaborative workspace with a focus on employee well-being and productivity.

Office Location(s): Avenue Presidente Roque Saenz Pena, 615, 10th Floor, São Paulo, SP, 01311-000, Brazil

Geographic Context:

• São Paulo is the largest city in Brazil and the Americas, with a vibrant business ecosystem and a thriving tech industry.
• The city offers a diverse range of cultural, entertainment, and dining options, as well as easy access to nature and outdoor activities.
• São Paulo has a subtropical climate, with mild winters and warm, humid summers.

Work Schedule: Full-time, with flexible hours and the option to work remotely.

ASSUMPTION: São Paulo's dynamic business environment and cultural offerings make it an attractive location for professionals seeking a diverse and engaging work experience.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening with the HR team
• Technical assessment or case study
• Final interview with the hiring manager and/or team members
• Background check and offer extension

Key Assessment Areas:

• Product marketing expertise and strategic thinking
• Understanding of emerging technologies and digital customer experience
• Communication and presentation skills
• Cross-functional collaboration and leadership skills
• Problem-solving and analytical skills

Application Tips:

• Tailor your resume and cover letter to highlight your relevant product marketing experience and skills
• Demonstrate your understanding of Capgemini's business and the role's requirements in your application materials
• Prepare for behavioral and situational interview questions that focus on your problem-solving, leadership, and collaboration skills
• Showcase your familiarity with emerging technologies and digital customer experience trends

ATS Keywords: Product Marketing, Digital Customer Experience, Emerging Technologies, AI, AR/VR, Connected Devices, Stakeholder Management, Product Roadmap, Competitive Landscape, Measurement Strategies, KPIs, Marketing Strategy, Customer Experience, Innovation, Transformation, Cross-Functional Collaboration, Leadership, Strategic Thinking, Problem-Solving, Analytical Skills

ASSUMPTION: Capgemini's interview process is designed to assess candidates' technical skills, cultural fit, and ability to thrive in a dynamic, collaborative environment.

🛠️ Tools & Technologies

• Product management and roadmapping tools (e.g., Asana, JIRA, Trello)
• Marketing automation and analytics tools (e.g., Marketo, Google Analytics, Power BI)
• Design and prototyping tools (e.g., Figma, Sketch, Adobe XD)
• Collaboration and communication tools (e.g., Microsoft Office Suite, Google Workspace, Slack)

ASSUMPTION: The specific tools and technologies required for this role may vary based on Capgemini's internal processes and the client's technology stack.

👔 Cultural Fit Considerations

Company Values:

• Honesty and Integrity
• Client Collaboration
• Employee Collaboration
• Agility
• Inclusion and Diversity
• Sustainability

Work Style:

• Collaborative and inclusive team environment
• Focus on continuous learning and improvement
• Agile and adaptable approach to work
• Strong emphasis on client-centricity and customer experience

Self-Assessment Questions:

• How do you align with Capgemini's values, particularly in the context of this role?
• How do you approach working collaboratively with cross-functional teams, and how do you ensure the successful delivery of products that meet customer expectations?
• How do you stay up-to-date with emerging technologies and trends in digital customer experience, and how do you apply this knowledge to your work?

ASSUMPTION: Capgemini's culture is characterized by its commitment to client collaboration, employee collaboration, agility, inclusion, and sustainability, with a strong focus on continuous learning and improvement.

⚠️ Potential Challenges

• Managing multiple stakeholders and balancing competing priorities
• Keeping up with the fast pace of emerging technologies and digital customer experience trends
• Navigating a large, global organization and its complex processes
• Adapting to cultural differences and working with remote teams

ASSUMPTION: These challenges can be mitigated through strong communication, collaboration, and adaptability skills, as well as a deep understanding of Capgemini's culture and processes.

📈 Similar Roles Comparison

• Compared to other product marketing roles, this position places a stronger emphasis on emerging technologies and digital customer experience
• In the insurance industry, this role focuses on digital transformation and innovation, with a broader scope than traditional product marketing positions
• Career progression in this role may lead to management or leadership positions within Capgemini or its clients, with a focus on digital customer experience and emerging technologies

ASSUMPTION: This role offers unique opportunities for growth and development within the digital customer experience and emerging technologies domains.

📝 Sample Projects

• Developing a product roadmap for a new AI-powered customer experience solution
• Conducting a competitive landscape assessment for a Connected Devices product offering
• Creating a detailed use case and user story for an AR/VR-based customer engagement platform

ASSUMPTION: These sample projects illustrate the strategic, cross-functional, and tactical aspects of the role, with a focus on emerging technologies and digital customer experience.

❓ Key Questions to Ask During Interview

• Can you describe the current product roadmap and how this role will contribute to its development and execution?
• How does Capgemini support the professional development and growth of its product marketing team members?
• What are the key priorities for this role in the first 30, 60, and 90 days?
• How does Capgemini approach collaboration and knowledge sharing between its product marketing and other teams (e.g., IT, operations, and enterprise stakeholders)?
• What are the most significant challenges facing the digital customer experience landscape in the insurance industry, and how does Capgemini plan to address them?

ASSUMPTION: These interview questions are designed to provide insight into the role's day-to-day responsibilities, Capgemini's culture, and the organization's strategic priorities.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant product marketing experience and skills, with a focus on emerging technologies and digital customer experience
• Prepare for behavioral and situational interview questions that focus on your problem-solving, leadership, and collaboration skills
• Showcase your familiarity with Capgemini's business and the role's requirements in your application materials
• Follow up with the Capgemini HR team one week after submitting your application to inquire about your application status

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.